Factors Affecting the Implementation of the Digitalization Policy of Terrestrial Television Broadcasting in Dak Lak Province


high-tech, forestry, besides that, it is necessary to create conditions for socialization of the television industry, especially in building transmission infrastructure.

Development orientation: Looking from VTV's experience and the issues raised in practice, Dak Lak Provincial Radio and Television Station needs to develop a development orientation for the period 2021-2025, with the following contents:

- Innovate the activities of DRT to better perform the role of the province's key press agency; as an important means of information, propaganda tool, ideological weapon of the Party Committee, government and forum of the People in the province, under the direct and comprehensive leadership of the Provincial Party Committee, direct direction and management of the Provincial People's Committee; operate within the framework of the Constitution and laws and develop sustainably.

- Developing DRT goes hand in hand with good, professional, modern, quality and effective management to meet the information needs of the people, propagate the Party's guidelines, policies and laws of the State, unite and gather the masses, create consensus in society, orient ideology and aesthetics, contribute to improving people's knowledge, developing culture and people of Dak Lak in particular and of the country in general.

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- In addition to the mechanisms, policies and necessary conditions of the Provincial Party Committee, Provincial People's Council, Provincial People's Committee, DRT needs to increase the mobilization of development resources, but must ensure the correct principles, purposes of operation and compliance with the law, constantly innovate, improve operational efficiency, create many diverse, unique, special and deeply humane press works, in order to provide quality public career services, perform well the political and propaganda tasks and meet the increasingly high and diverse information and entertainment needs of the people.

- Develop DRT in line with the development trend of science, technology, information and communication in the world. Closely combine two types of journalism (spoken and visual) while promoting the advantages of media and information services.

Factors Affecting the Implementation of the Digitalization Policy of Terrestrial Television Broadcasting in Dak Lak Province


Internet, to proactively provide official, oriented information, increase coverage across the province, region and country; limit negative impacts and ensure network information safety and security.

Innovate and develop DRT into a modern, prestigious and influential press agency in the Central and Central Highlands regions, making an important contribution to the development of the province, the country and the development of Vietnam's revolutionary press; helping DRT overcome all difficulties and challenges, gradually improve operational efficiency and quality of press products, strive for autonomy with the type of " public service unit self-guaranteeing regular expenditure ", provide high-quality public services, perform well the political and propaganda tasks assigned by the province and meet the increasingly high and diverse information and entertainment needs of the people; increase revenue, strong and stable financial resources and increase income for officials and employees and actively contribute to the development of the radio and television industry and Vietnam's revolutionary press.

-Regarding the organization of production, transmission, broadcasting and posting of programs:

+ From 2021 to 2022: Stabilize production time and broadcasting forms, posting on radio and television channels as present.

+ From 2023 to 2025: Gradually increase the production and broadcasting time of the Radio channel to 19 hours/day and Dak Lak Television channel to 24 hours/day; expand the coverage of radio and television channels effectively in the direction of multimedia and multi-platform communication.

- Regarding the quality of radio and television programs: Constantly innovate and improve the quality of radio and television programs, striving that by the end of 2022, Dak Lak Radio and Television Station will become a local radio and television station with the most attractive radio and television programs in the Central Highlands region and by 2025, Dak Lak Radio and Television Station will be one of the leading radio and television stations in the Central Highlands region.


Among the 5 local radio and television stations with the most attractive, unique, and special programs, attracting the most audiences in the Central and Central Highlands regions.

- Regarding organizational model, organizational structure and human resources:

Innovating and building an organizational model associated with innovating the model of collecting, processing and distributing news effectively, in line with the National Press Development and Management Plan until 2025 and meeting the requirements of the Industrial Revolution 4.0, helping DRT overcome difficulties, gradually improve operational efficiency and develop sustainably. On that basis, establish a streamlined organizational structure, operate effectively and ensure that by 2025, all DRT officials and employees are capable of working professionally in a digital environment.

Chapter 1 summary:

Chapter 1 studies Viewpoints, Resolutions, Decisions on digitalization and digital transformation policies. Researches theoretical bases and models for implementing digitalization and digital transformation policies in the field of television. Overview of digital television according to the general trend of the world, opening up perspectives on production methods and production forces in the period of digitalization and digital transformation. Analyzes, surveys, and studies digitalization and digital transformation models in television through models of television stations such as VTV, Lao Cai TV, etc. Thereby drawing lessons for Dak Lak PT-TH to better implement the digitalization and digital transformation process.

The Ministry of Information and Communications has been focusing on implementing the national digital transformation policy, with many orientations and issuing many documents and decisions related to digital terrestrial television broadcasting. Local provinces and cities are also focusing on researching, selecting and issuing appropriate policy decisions, accelerating the digital television transformation process in their localities and regions.


Chapter 2

CURRENT STATUS OF IMPLEMENTATION OF DIGITALIZATION POLICY OF TERRESTRIAL TELEVISION TRANSMISSION AND BROADCASTING IN THE AREA

DAK LAK PROVINCE

2.1. Factors affecting the implementation of the policy of digitalizing terrestrial television broadcasting transmission in Dak Lak province

2.1.1. General overview of Dak Lak province.

2.1.1.1. Geographical location and natural conditions

Dak Lak province is located in the center of the Central Highlands, the source of the Serepok river system and part of the Ba river, located in the geographical coordinates from 107o28'57" to 108o59'37" East longitude and from 12o9'45" to 13o25'06" North latitude, with an average altitude of 400 - 800 meters above sea level, 1,410 km from Hanoi and 350 km from Ho Chi Minh City.

- North borders Gia Lai province.

- To the East, it borders Phu Yen and Khanh Hoa.

- The South borders Lam Dong and Dak Nong.

- Bordering Cambodia to the west.

Dak Lak has an area of ​​13,125.37 km2, the total population of the province as of 2012 reached 1,796,666 people, population density reached more than 137 people/km2. Of which, the urban population reached 432,458 people, the rural population reached

1,364,208 people. Male population is 906,619 people, female population is 890,047 people. Dak Lak community consists of 47 ethnic groups. Of which, Kinh people account for over 70%; ethnic minorities such as Ede, M'nong, Thai, Tay, Nung... account for nearly 30% of the province's population, with 15 district-level administrative units, including 01 city, 01 town and 13 districts. Of which, there are 184 commune-level administrative units, including 152 communes, 20 wards and 12 towns.


The province's population is unevenly distributed across the districts, mainly concentrated in Buon Ma Thuot city, towns, district capitals, along National Highways 14, 26, 27 such as Krong Buk, Krong Pak, Ea Kar, Krong Ana. Districts with low population density are mainly particularly disadvantaged districts such as Ea Sup, Buon Don, Lak, Krong Bong, M'Drak, Ea Hleo, etc.

In the province, in addition to the local ethnic minorities, there are also many other migrants from the Northern and Central provinces who come to Dak Lak to settle down. In recent years, Dak Lak's population has fluctuated due to mechanical increase, mainly due to spontaneous migration, which has caused great pressure on the province in terms of solving residential land, production land and issues of social life, security and order and ecological environment.

2.1.1.2. Economic - Socio-cultural characteristics

- Economy: Dak Lak's main economy is mainly the production and export of agricultural and forestry products. The province has potential for eco-tourism, and is also a major cotton, cocoa, rubber, and cashew growing area in Vietnam. At the same time, it is a place to grow other fruit trees, such as avocado, durian, rambutan, mango... In particular, Dak Lak is the province with the largest coffee export area and products in the country.

- Regarding culture, Dak Lak is a province with many ethnic groups living together, each ethnic group has its own cultural beauty. Especially the traditional culture of the Ede, M'Nong, Gia Rai ethnic groups... with gong festivals, buffalo stabbing, spring elephant racing; stilt house architecture, communal house; famous ancient musical instruments such as gong sets, lithophones, T'rung; Central Highlands epics... are valuable tangible and intangible cultural products, in which "Central Highlands Gong Cultural Space" has been recognized by UNESCO as an oral masterpiece and intangible cultural heritage of humanity. All the good cultural traditions of the ethnic groups create the diversity and richness of Dak Lak's culture.


With the geographical, population, cultural, economic and social conditions of Dak Lak Province, it poses opportunities and challenges for the radio and television system in orienting future development, contributing to the management, promotion and comprehensive economic development of the Province. In particular, the radio and television system needs to orient the production of cultural and social programs to promote and facilitate tourism development. Develop programs to promote industrial and forestry production brands, facilitate the socialization of the television industry and bring the image of the Province to the world.

2.1.2. The impact of natural, economic and socio-cultural conditions on the implementation of the digitalization policy of terrestrial television broadcasting in Dak Lak province.

2.1.2.1. Advantages

Dak Lak is the province with the fastest development potential in the Central Highlands. In recent years, the issue of proactively linking to find a direction and develop has been implemented synchronously. Dak Lak province has signed and implemented many cooperation programs with provinces in the Central Highlands and neighboring areas, such as the Socio-Economic Development Cooperation Program. Through implementation, a number of cooperation contents and programs have brought about positive effects, especially in the digitalization field of the 4.0 revolution. Implementing Decision No. 2451-QD-TTg dated December 27, 2011 of the Prime Minister approving the Project on digitalization of terrestrial television transmission and broadcasting by 2020, Dak Lak province has issued a plan to implement the Project, mobilizing the participation of authorities at all levels in the transformation and quality improvement.

Pursuant to Notice No. 148/TB-BTTTT of the Ministry of Information and Communications on the conclusion at the 16th meeting of the Steering Committee for the Vietnam Television Digitization Project, Dak Lak province belongs to group IV and the time to stop broadcasting


Analog terrestrial television waves for main transmitting stations and retransmitting stations in the province from 0:00 on December 28, 2020.

To prepare for the conditions for stopping broadcasting analog terrestrial television in the province, the Department of Information and Communications requests the People's Committees of districts, towns and cities to direct the Radio - Television Station, the Center for Culture, Information and Sports; People's Committees of communes, wards and towns to continue to propagate the time to stop broadcasting on the grassroots radio system and mobile information. Post the digital television information switchboard 1900 1559 and the website www.sohoatruyenhinh.vn on the local electronic information page. Therefore, grasping and implementing policies effectively and responding to the digital transformation process is an inevitable trend of the television industry. The implementation of digital television will bring benefits such as improving the quality of television channels and being able to provide hundreds of channels to people. until 0:00 on December 31, 2020, the end of Analog television broadcasting

2.1.2.2. Difficulties

- Dak Lak is a province that has just made a breakthrough in socio-economic development in recent years, so the problem of essential infrastructure is still largely backward, funding is difficult, so there has not been synchronous investment in the transmission system.

- Areas with many high mountains and terrain with interference from concave and concave areas. These are the characteristics of the terrain of Dak Lak province in particular and Vietnam in general that affect the propagation of radio waves, causing difficulties for television transmission.

- The promotion of using other broadcasting transmission methods such as leasing; socialization...etc. to accelerate the digitalization roadmap of terrestrial transmission and broadcasting in Dak Lak province has not been consistent and timely.


- Calling for investment to compete and promote the deployment of advanced services on terrestrial digital infrastructure to maximize the capacity of the digital broadcasting system and compete equally with other television services such as cable television, internet television and satellite television, is still slow.

- The focal point for implementing specific work is Dak Lak Radio and Television Station (DRT) to implement the policy of digitalizing terrestrial television broadcasting transmission, which has not been drastic and timely enough to carry out the digital conversion of all digital television receiving devices (digital television receivers, digital television receivers) to receive these television channels of different terrestrial digital television broadcasting and transmission networks, so that people can access them easily.

- Due to the fact that the work has not yet arisen much, and due to the impact of the epidemic, the Standing Committee of the Steering Committee did not advise on organizing a meeting in the first 6 months of the year... When there are sufficient conditions for implementation, it will report to the Head of the Steering Committee for comments later. The difficulty depends on the implementation plan of the Ministry's agencies and the National Steering Committee....

- The survey of poor and near-poor households lacks information such as: ID number, identification code, household registration book, address... provided by the commune and district management levels.

2.2. Organizing the implementation of the policy of digitalizing broadcasting and terrestrial television transmission in Dak Lak province.

2.2.1. On developing a plan to implement the policy of digitalizing broadcasting and terrestrial television transmission in the area.

Developing a policy implementation plan is a very important step before putting the policy into practice; the plan will set out the purpose, requirements, specific contents of each task, time, implementation solutions and assign responsibilities to each relevant agency and unit for implementation.

In Dak Lak, the Provincial People's Committee issued Official Dispatch No. 5352/UBND-KGVX dated July 4, 2019 on the implementation of the Terrestrial Television Digitization Project in the area.

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