of the Provincial Radio and Television Station and 08 television rebroadcast stations of the District, Town and City Radio and Television Stations. Exploiting 01 General Electronic Information Page, integrating online television, converting the television transmission and broadcasting system, deployed and implemented by the focal point, Dak Lak Radio and Television Station DRT, directly implementing the policy. In addition, there are a number of units providing pay TV services operating in the province:
- Vietnam Cable Television Corporation, Dak Lak branch: cable television;
- Dak Lak Cable Television Joint Stock Company: cable television;
- Viettel Dak Lak: cable TV;
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- Dak Lak Provincial Post Office: AVG digital satellite television;
- FPT Telecom Dak Lak Joint Stock Company: Internet OneTV television;
- SCTV Cable Television Company Limited, Dak Lak branch: SCTV cable television;
In addition to the terrestrial digital broadcasting method, the Provincial Radio and Television Station broadcasts online on the Station's electronic information page.
According to thongkedaklak.gov.vn , the living facilities of households have been improved with 91.83% of households using televisions; 92.21% of households using telephones (landline, mobile) or tablets; 25.41% of households using computers (including desktops, laptops).
[4] From December 28, 2020 to present, implementing the Government's Digital Terrestrial Television Broadcasting Transmission Project, the SD standard DRT channel and VTV's HD standard TV channels have switched from analog TV technology to digital terrestrial broadcasting transmission, on the digital terrestrial TV system of
VTV is located at Ha Lan Pass, Buon Ho town; other methods of transmission, broadcasting, and posting of DRT Channels will continue to remain the same as before.
About program production at DRT:
DRT's news programs and bulletins, the news section inside and outside the province, have been updated promptly and reflected quite comprehensively on political, economic, cultural, social, defense, security, order events and issues of public concern; the international news section has been updated promptly, reflecting vividly and diversely the world news situation; the columns and topics have focused on new topics arising in political, cultural, economic, social, scientific, technical, technological life... bringing the public useful and practical information, knowledge, experience...; entertainment programs have gradually changed in terms of content quality and artistic expression, serving the entertainment needs of the people; Ethnic language programs have promptly reflected political, cultural, economic, social, defense, security, science, technology, poverty reduction, new rural construction news... to nearly 250,000 Ede people and 30,000 M'Nong people in the province and regularly collaborated to broadcast on VTV5 Tay Nguyen channel.
However, the content of DRT's radio and television programs only focuses on positive reflection, is still simple, lacking in journalistic works of social criticism, valuable documentaries, attractive, unique works, in-depth analysis, works in the field of fighting against law violations and negative phenomena in society, works with unique identities promoting the country and people of Dak Lak; cultural and entertainment programs are mainly exploitation, newly produced programs are insignificant and still poor in genre; ethnic language programs are mainly re-translated from popular language programs, so they have not been exploited deeply.
wide and diverse topics about the identity of ethnic groups in Dak Lak in particular and the Central Highlands in general.
The main reasons leading to the shortcomings and limitations include: The model of organizing news collection, processing and distribution is slow to be renewed; there is no systematic investment strategy for specialized works in each industry and field, contributing to promoting investment, trade, tourism... according to the socio-economic development plan of the province; coverage area and coverage quality are not regularly checked and monitored; public interaction with each channel and program is not properly paid attention to, therefore, it is not possible to evaluate the content and quality of the broadcast program and the needs of the public, so the solutions to improve the quality of the program are not realistic; there is not really a focus on innovating and developing radio program channels; the program framework has not been fully exploited; the knowledge, skills, qualifications and abilities of the DRT press team are not high and not uniform; The system of machinery and equipment for production and broadcasting of radio and television programs is outdated and unsynchronized; the application of information technology is still limited and unsystematic; financial resources are limited and revenue is decreasing, so the policy of ineffective material incentives combined with the "sloppy" and "favorable" evaluation and classification of work quality has reduced the motivation of journalists to strive... has greatly affected the quality of the program, indirectly reducing the revenue sources of DRT.
About organizational structure:
In 2018, implementing Decision No. 362/QD-TTg dated April 3, 2019 of the Prime Minister approving the National Press Development and Management Plan to 2025 and Plan No. 756/QD-UBND, on April 12, 2018, the Provincial People's Committee issued the Plan to implement Resolution No. 08/NQ-CP dated January 24, 2018 of the Government on the Government's Action Program to implement
implementing Resolution No. 19-NQ/TW and Program No. 26-CTr/TU dated February 21, 2018 of the Provincial Party Committee; on the basis of DRT's submission and the appraisal by the Provincial Department of Home Affairs, on November 20, 2018, the Provincial People's Committee issued Decision No. 3152/QD-UBND on amending and supplementing Decision No. 2546/QD-UBND, accordingly, the organizational structure of DRT has 09 professional departments, to be worthy of a large and powerful press agency in the region.
Currently, DRT is organized in a unified manner under the head regime, assigned by the Provincial People's Committee to an autonomous mechanism with the type of unit that ensures a part of regular expenses according to Decree 16/2015/ND-CP, with an organizational structure, including: Board of Directors of 04 people (Director and 03 Deputy Directors) , currently has 03 people (01 Deputy Director in charge; 02 Deputy Directors) and 09 professional and technical departments, according to 03 Blocks, including: General Block: 02 departments (Office; Finance and Service Department) ; Content Block: 05 departments (Current Affairs Department; Column Department; Program Department; Ethnic Language Program Department; Arts - Sports Department) ; Technical Block: 02 departments (Program Production Technical Department; Broadcast Transmission Technical Department) .
From 2009 to present, the organizational model of DRT has been relatively suitable, helping DRT to successfully complete the political tasks assigned by the province. However, because this organizational model has been maintained for many years and is slow to innovate, it has led to limitations and shortcomings, such as: The organizational model for collecting, producing and distributing news is outdated; the organizational structure is not streamlined; the quality of human resources is still limited and lacks high-quality human resources; the structure of civil servants is still inadequate; the application of information technology is not focused on; the revenue from services and advertising is decreasing, combined with limited investment capital... are the main reasons why the quality of radio and television programs has not been improved, directly reducing the competitiveness of information, journalism and the position of DRT.
About infrastructure:
DRT is having to organize activities at 03 locations, combined with outdated and unsynchronized equipment for production and broadcasting of radio and television programs, which has greatly affected the improvement of operational efficiency in general and investment efficiency of DRT in particular.
To ensure the maintenance of broadcasting, Dak Lak Television (DRT) needs to invest in Dak Lak Television (DRT) signal transmission equipment to digital broadcasting centers, invest in program production equipment suitable for digitalization requirements. Continue to maintain existing equipment, ensure the maintenance of program broadcasting according to SD standards during the transition period. Gradually invest in new equipment, digitize program production, signal transmission and control.
HD broadcast control.
Based on the annual work plan, the provincial Radio and Television Station organizes the rearrangement of human resources, cooperates in developing services according to the digitalization roadmap, and establishes investment projects for digital television equipment: HD camera equipment; studio cameras; SDI-HD/SD nonlinear imagers; video-audio signal format converter accessories; SDI-HD/SD signal transmission system; leases transmission lines, installs optical cable transmission systems; network systems, servers for production and program storage, etc.
About human resources:
Dak Lak Radio and Television Station trains and rearranges the program production and broadcasting department of the Station in the direction: Netherlands Broadcasting Station and DRT Broadcasting Station have invested heavily in recent years, when digitizing, it is necessary to manage and use to avoid wasting resources and facilitate the process of regular and autonomous press operations in conditions of natural disasters and enemy attacks. On the other hand, the Station is located in an important position in terms of security, defense, radio, television and telecommunications coverage. Therefore, when implementing digitization, it is necessary to cooperate in development.
Develop services with transmission and broadcasting enterprises to develop services, lease infrastructure, effectively use state capital and ensure national security and defense.
Project on Digitalization of Television Broadcasting Transmission in Dak Lak Province to 2020, according to the implementation roadmap of the Project in Dak Lak Province, is divided into 2 phases: Phase 1, from 2014 to 2017: Ensure that 85% of households have television sets and can watch digital television by different methods, in which digital terrestrial television accounts for 60% of television methods. Unified application of digital terrestrial television standards based on DVB-T standards and subsequent versions. By December 31, 2018, unified application of image and sound coding standards according to MPEG-2 or MPEG4 broadcasting standards. Phase 2, from 2017 to 2020: Ensure that 100% of households with television sets can watch digital television by different methods, in which digital terrestrial television accounts for 60% of television methods; Digital terrestrial television coverage to transmit program channels serving political tasks to 95% of the population. From January 1, 2018, unified digital terrestrial television standards will be applied based on DVB-T standards, MPEG-4 image and audio signal coding standards and versions of the above standards.
Television Digitization Project, before December 31, 2020, in Dak Lak province, all television program channels will be broadcast on analog terrestrial television broadcasting infrastructure to completely switch to broadcasting on digital terrestrial television broadcasting infrastructure.
Official dispatch on the propaganda of the time to stop broadcasting analog terrestrial television in Dak Lak province from 0:00 on December 28, 2020. The Provincial Radio and Television Station promotes propaganda; takes the lead in advising the Provincial People's Committee in selecting and hiring enterprises to transmit and broadcast digital terrestrial television (DVB-T2) in the province.
Decision on approving the contractor selection plan for the package of leasing signal transmission services and broadcasting Dak Lak HD TV channel on Vinasat-2 satellite under the Project of broadcasting and promoting Dak Lak TV channel on Vinasat-2 satellite, phase 2021 - 2025.
With its geographical location and economic development strengths, associated with regional characteristics, Dak Lak is gradually moving towards digital transformation. The issuance of Resolutions and decisions at all levels requires a team of consultants and advisors to choose effective investment directions. Only digital transformation can create opportunities for breakthrough and development, when the entire Central Highlands region has many conditions to open up to the world, but also many challenges for policy makers to open up directions for regional economic development.
Chapter 2 Summary
Chapter 2 Research and statistics on the current status of television transmission and broadcasting policies in Dak Lak province, based on relevant documents and orientations. Evaluate the advantages and disadvantages of the PT-TH system in the province towards building a modern and advanced digitalization and digital conversion system model in television program production and terrestrial digital television transmission and broadcasting.
The next part of the topic will discuss practical solutions and models in the field of Communications and Television, contributing to consulting and advising for effective and highly effective digital transformation.
Chapter 3
ORIENTATION AND SOLUTIONS TO IMPROVE THE EFFECTIVENESS OF THE POLICY ON DIGITALIZATION OF TERRESTRIAL TELEVISION AND BROADCASTING IN DAK LAK PROVINCE
3.1. Orientation for implementing the policy of digitalizing terrestrial television transmission and broadcasting in Dak Lak.
In recent times, digital transformation in our country has initially brought about certain results. The country's socio-economic development has made a great contribution and is inseparable from digital transformation activities. The document of the 13th National Congress of our Party emphasized that digital transformation in our country is an objective necessity, requiring a roadmap and appropriate steps. Here, it is necessary to note the following orientations:
- Raise awareness and change mindset about the inevitability of digital transformation (digitalization), meeting the requirements and tasks of the period of promoting industrialization and modernization of the country.
- There needs to be a plan, a master planning strategy, and investment in technical facilities for digital transformation.
- Digital transformation activities need to be carried out comprehensively and synchronously but with focus and key points, suitable for each industry and each field.
- Practicing digital transformation requires a close combination of creativity and promoting internal resources, aiming at stable and sustainable development of the country.
3.2. Some solutions to improve the effectiveness of implementing the policy of digitalizing terrestrial television transmission and broadcasting in Dak Lak in the coming period.
3.2.1. General solution group:
- Solutions for program production, transmission and broadcasting:
Focus on program production in the direction of converting and developing digital content, exploiting programs to ensure broadcast time of production programs.