Learn about some typical festivals in the Viet Bac region that contribute to the development of humanistic tourism

management and service. Bring satisfaction to visitors

- Educate people about their awareness and role in protecting and preserving historical relics, natural environment and human environment, creating friendliness for tourists.

- Organize and manage closely, scientifically, accurately, encourage tourism investment of agencies, organizations and enterprises in Viet Bac provinces. As an area with great potential for tourism development, especially festival tourism, if invested by domestic and foreign enterprises, tourism will become a key economic sector of the region.

- Restore and develop traditional craft villages, diversify tourism products. Restoring traditional craft villages is not only economically meaningful, bringing income to people, but also meaningful in cultural and tourism activities. Restore traditional values that are increasingly fading. Introduce products of craft villages to tourists: wooden furniture, rattan and bamboo weaving, handicrafts, etc.

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- Festival tourism activities must pay attention to traditional elements, exploit folk games, attract a large number of people and tourists to participate. Coming to the festival, participating in games, reenacting historical events, simulating the daily life of a community... that is especially interesting for tourists.

CONCLUSION

Chapter 3 has pointed out the difficulties and advantages in festival tourism activities in the Viet Bac region.

The most general assessment of the current status of tourism development in the provinces

Propose solutions to develop tourism activities, give some personal opinions and recommendations on tourism activities in the Viet Bac region.

CONCLUDE

The topic is to study and introduce some typical festivals of ethnic groups in the Viet Bac region. From there, there are orientations to exploit the value of festivals, serving tourism development.

As for the Khau Vai love market festival, it is called a market, but it is only held once a year. People come to the market not for the purpose of buying and selling, but to meet each other, to exchange and confide, it is a place for young men and women to meet and get to know each other. The market also has another name, "Phong Luu Market", it can be said that this is a unique cultural phenomenon that is rare in Vietnam and perhaps in the world. To attract an increasing number of visitors to the festival, it requires local authorities and festival organizers to preserve the traditional cultural beauty of this market, avoiding the "commercialization" that makes visitors bored.

The Fire Dance Festival of the Pa Then ethnic group has a great attraction for tourists because of its mystery. It makes tourists surprised, amazed, and admired by the extraordinary strength of humans, who can jump into fire, eat coal, lie on a pile of coal... it shows spiritual power, fire dancers believe that when "possessed by a ghost", people are pushed on the back, pushed out, and urged to jump into the fire, dance on hot coals without feeling hot. Organizing cultural events and cultural weeks to introduce the festival to the general public, promoting the image of the festival to everyone, is a way to attract tourists to this unique festival.

Long Tong Festival and Cau Mua Festival are religious activities of agricultural residents, praying for favorable weather, bountiful harvests, and prosperity... The unique feature of the festival is the folk games, it can be said that this is a "treasure" of folk games imbued with the cultural colors of the Viet Bac residents. Exploiting the value of the festival to serve tourism development is to exploit the folk games in the festival.

It can be said that each festival has its own color, but preserving traditional elements is extremely important, because festival tourism is a return to traditional roots and humanistic values.

Festival tourism can be said to be a strength for developing tourism in the region. In recent years, with the attention of all levels and sectors, many festivals have been well organized. Meeting the needs of tourists to visit and learn. The transportation system has been upgraded to make it more convenient for tourists to come to the festival. The system of accommodation and dining facilities has been invested in, upgraded, built, and well served the needs of visitors during the festival. Souvenir shops are increasingly diverse in product types and designs to serve the shopping needs of visitors. Many festivals are organized with large budgets, with careful preparation in all aspects, creating a good impression on visitors when coming to the festival.

However, the organization of festivals still has limitations. In many festivals, traditional elements have been overlooked, replaced by modern elements, but not cultural, modern games, essentially a form of gambling, red and black are the points that attract a large number of tourists. This is an issue that requires the organizers of festivals to consider and resolve. In addition, the system of services serving essential needs such as food, accommodation, living... during the peak tourist season, or on the official days of the festival, is still lacking, not meeting the needs of a large number of tourists. The human resources serving tourism are still lacking and weak, not trained. In addition, there is the situation of "cutting and ripping off" tourists when coming to the festival, with the mentality of service providers that the festival only takes place once a year.

In order to promote the advantages and overcome the limitations, so that festivals become attractive destinations for tourists, it requires the attention of all levels, sectors, and the awareness of the people in preserving the relics of the festival. There are solutions to develop festival tourism activities, promote festival tourism on media such as: television, newspapers, radio, Internet... invest in technical facilities, build modern hotels with good quality, renovate and upgrade the transportation system, upgrade the electricity, water, post and telecommunications systems... train and improve the skills of people working in tourism, have new training programs, retrain human resources. Another important thing is to raise awareness

awareness of residents about the role of festivals in tourism activities, creating friendliness for tourists when coming to the festival.

In short, for festival tourism to truly develop, it requires the attention of all levels and sectors, and people's awareness of the role of festivals.

It can be said that festival tourism has great significance and value, organizing festivals brings income, improves the living standards of local residents, preserves and maintains traditional culture, especially Viet Bac is an area where many ethnic groups live, preserving traditional culture is even more meaningful. Besides, organizing festivals is an opportunity to promote and introduce the country and people of Vietnam to friends around the world.

In the initial stages of scientific research, the author himself wishes to continue developing this topic at a higher level, presenting meaningful issues and solutions as a tourism development project in Viet Bac. At the same time, the proposed recommendations are increasingly feasible.

Although I have tried my best to complete this thesis with high scientific and practical value, due to limited time, limited professional level and knowledge, the shortcomings in this thesis topic are unavoidable. Therefore, I really hope to receive the help and guidance of teachers to make my thesis more complete.

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