c. Pre-test counseling, test prescription
- Pre-test counseling
- Diagnostic test indications:
Children under 18 months old born to HIV-infected mothers <9 months old: do PCR test immediately
Maybe you are interested!
-
Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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HIV infection status and care and ARV treatment for children under 18 months of age born to infected mothers in Vietnam, 2010-2013 - 19 -
Sample 1. Career Interest Test: -
Sample Size Distribution for Information Collection and Assessment of the Level of Linkage of Seafood Processing Facilities -
Effectiveness of counseling, care and support interventions for people infected with HIV - AIDS in the community in 5 districts of Nghe An, 2008 - 2012 - 19
Children suspected of being infected with HIV, clinically severe, children under 18 months old born to HIV-infected mothers from 9 to under 18 months old: do HIV antibody test first, if the result is positive, do PCR test
d. Perform blood sampling
- Collect blood samples using a dried blood drop kit or a whole blood kit with EDTA anticoagulant.
- Carry out packaging and transport of children's blood samples from the Northern and North Central regions to the National Institute of Hygiene and Epidemiology, and transport children's blood samples from the Southern, South Central and Central Highlands regions to the Pasteur Institute, Ho Chi Minh City for PCR testing.

Figure 1.2. Collecting samples for HIV diagnostic testing using a dried blood drop collection kit
Source: Ministry of Health. Guidelines for detecting HIV infection in children under 18 months of age [7]
e. Testing
₋ Perform early HIV diagnostic testing using PCR technique according to the Test kit manufacturer's instructions. AMPLICOR HIV-1 DNA Test, v1.5 can provide results in 1 to 2 days.
₋ There must be at least one AMPLICOR HIV-1 (+) control and 3 AMPLICOR HIV-1 (–) controls for each detection batch.
₋ The implementation steps include 4 main steps:
o DNA extraction from DBS samples
o PCR amplification of target gene segment:
o Lai, discovery
o Read the results: Measure the OD value at 450 nm wavelength within 30 minutes of stopping the reaction.
f. Post-test counseling and result handling:
Negative PCR test result:
Children who are not breastfed or have stopped breastfeeding completely 6 weeks before the PCR test: Children are more likely not to be infected with HIV, continue to monitor and test for HIV antibodies when the child is 18 months old
Children who are breastfeeding or have stopped breastfeeding for less than 6 weeks: Children are more likely not to be infected with HIV but are still at risk of HIV infection through breast milk. Children need to be monitored until they are 18 months old.
First PCR test result is positive
Immediately treat with ARV, and at the same time take a dried blood sample to repeat PCR
Second PCR test result is positive: Counsel the caregiver and continue ARV treatment.
Second PCR test negative: Post-test counseling for caregiver and discontinue ARV treatment and continue monitoring at care and treatment facility.
1.2.2. ARV treatment for HIV-infected children
1.2.2.1.Principles of ARV treatment for HIV-infected children
Early ARV treatment for children immediately after HIV infection is detected, along with ensuring treatment adherence, is an important factor in reducing morbidity and mortality in children and helping children grow healthily. In a study evaluating viral load suppression when early ARV treatment is initiated within the first few days of life, not only viral suppression is achieved but no HIV antibodies are detected [87], [88].
In the CHER study on the effectiveness of early ARV treatment in South Africa, it was shown that if ARV treatment was started from the 6th to the 12th week after birth, the survival rate at 12 months was 96%. The overall conclusion of this study was that early detection of HIV infection and early ARV treatment reduced mortality by 76% and progression of HIV infection by 75% [109]
P= 0.0002
Late treatment
Early treatment
Most deaths occur within the first 6 months.
Mortality rate
Child's age (months)
Figure 1.4. Mortality in late-treated and early-treated children Source: Violari A., Cotton MF, Gibb DM et al (2008) [109].
In addition, early ARV treatment also helps children develop normally mentally and physically [71]. Before 2008, according to the recommendations of the World Health Organization, ARV treatment for HIV-infected children included children under 18 months of age.
must be based on %TCD4 and clinical manifestations [115], then there are correction points based on studies around the world, especially evidence from the CHER study, ARV treatment is performed early from the first weeks of life regardless of TCD4 or clinical stage [116], [118], [119].
Adherence to ARV treatment helps maintain drug levels sufficient to suppress HIV replication in the blood. In ARV treatment, adherence to ARV treatment must be above 95%. There are many barriers that affect adherence to ARV treatment in HIV-infected children. Therefore, efforts are needed to increase early ARV treatment and support ARV treatment adherence to achieve optimal treatment outcomes.
1.2.2.2. Standards for antiretroviral treatment in children
WHO 2013 ARV treatment standard recommendations for children [119]
- For HIV-infected children under five years of age, ARV treatment should be initiated regardless of BG or TCD4 count.
- For HIV-infected children aged five years and older, treatment should be given to children with a TCD4 cell count ≥ 500 cells/mm3, regardless of clinical staging.
- For HIV-infected children with severe or progressive disease (stage 3 or 4), treatment should be initiated regardless of age and CD4 T cell count.
- For children under 18 months of age, ARV treatment is given as soon as the PCR test result is positive, when there is a clinical diagnosis of severe HIV infection.
1.2.2.3. ARV treatment standards for HIV-infected children in Vietnam [6], [9] For children under 18 months of age:
- Exposed children with a positive first PCR test need to be treated with ARV immediately, and a second blood sample should be taken for a confirmatory PCR test.
- Have a positive HIV antibody test and be clinically diagnosed with severe HIV infection.
1.2.2.4.Monitoring the results of ARV treatment for HIV-infected children
Monitoring contents of HIV-infected children receiving ARV treatment [3], [6], [115], [116]
- Monitor clinical progress , assess physical and mental development, OI pathologies, detect side effects early and handle promptly.
- Assess ARV treatment adherence and explore barriers to adherence and support ongoing adherence
- ARV treatment monitoring tests: routine tests, TCD4 count and percentage. HIV viral load testing for suspected treatment failure cases. Routine HIV viral load testing for patients to assess the proportion of patients on ARV treatment with HIV viral load below the threshold has not been implemented in Vietnam.
- Child mortality, treatment abandonment and ARV treatment maintenance
1.2.3. Status of early diagnosis of HIV infection and ARV treatment in children under 18 months of age born to HIV-infected mothers
1.2.3.1. Early diagnosis of HIV infection and some related factors
a. Status of early diagnosis of HIV infection
In 2010, 65 low- and middle-income countries reported data on early diagnosis of HIV infection, with 28% of children under 18 months of age born to HIV-infected mothers receiving early diagnostic testing within two months of age [121]. By the end of 2013, it was estimated that the number of children under 18 months of age born to HIV-infected mothers receiving early diagnostic testing for HIV infection had increased to 43%, with some countries reporting very high rates, such as South Africa (81%-95%), Swaziland (72%-91%) [123].
In Vietnam, since the end of 2009, with the efforts of the Department of HIV/AIDS Prevention and Control, and the support of international organizations (CHAI, PEPFAR), early diagnosis of HIV infection on dried blood drop samples has been successfully expanded nationwide.
National Institute of Hygiene and Epidemiology and Pasteur Institute, Ho Chi Minh City are the two units that perform this test. In 2010, the Ministry of Health issued guidelines for testing to detect HIV infection in children under 18 months of age born to HIV-infected mothers [7]. As of December 2012, 74 HIV care and treatment facilities in 54 provinces/cities have implemented early diagnosis of HIV infection with an average of about 1,800 children tested for early diagnosis of HIV infection each year [24]. In the southern region, in 2010, the PCR (+) rate was 11.6% among children under 18 months of age tested for early diagnosis by PCR and this rate gradually decreased in 2011 (10.3%) and 2012 (7.7%) [27].
b. Factors related to early diagnosis of HIV infection
Since 2005, in resource-poor settings, DPPMMC and pediatric programs have reported rapid expansion of early diagnosis of HIV infection in infants and ART. The reported experiences from early diagnosis programs in infants in these settings are summarized in the tables above from a synthesis of evaluation studies from many countries [18], [33], [38], [49], [50], [55], [59], [66], [83], [86], [99], [108]. These reports
This study highlights that at each step of the multi-tiered model for early diagnosis of HIV infection in young children, many children do not have access to care, early diagnosis and ARV treatment. A large proportion of children under 18 months of age born to HIV-infected mothers do not have access to early diagnosis of HIV infection or have late access. Factors associated with access and effectiveness of early diagnosis programs are analyzed as follows:
- Caregivers: In order to be diagnosed with HIV early, the child must be brought to a health facility by the caregiver. Lack of knowledge of the caregiver, who may not be fully informed or have not accessed DPMTMC services during pregnancy, is also a reason why the caregiver does not bring the child to a treatment facility. However, stigma and discrimination are barriers.
causing caregivers to want to hide their child/child due to stigma, not wanting to use the service, thus not taking the child to a health facility or arriving late when the child has clinical symptoms. Factors predicting the success of an early HIV diagnosis program with a reduction in the rate of children lost to follow-up in a study in Mozambique were the distance from the child's place of residence to the place of receiving test results, the mother's income, and the mother being on ARV treatment [50]
- Health system:
Difficulties in human resources (lack of knowledge, not understanding legal documents, not recognizing the importance of the program, limitations in training activities, holding many concurrent activities...)
Return of test results: After PCR testing in the laboratory, results must be returned to the health care provider and the child's family/caregiver. The return rate (37%-90%) and the time to return (9 days-21 weeks) vary widely. The time required to test the sample also varies (1-51 days) according to a report from Tanzania) [49]. Currently, many laboratories send paper early diagnosis results in young children by post, which can cause delays in delivery of results. Simple, inexpensive, portable point-of-care early diagnostic tests such as PCR DNA, p24 antigen are being developed, but may take years to implement in mountainous areas with difficult access [30].
Applying HIV testing counseling: Most early diagnosis programs for young children often focus on children whose mothers are known to be HIV-infected. Focusing testing efforts only on children with known exposure to HIV, whose mothers are confirmed to be HIV-seropositive, may deprive other children of testing opportunities who are also exposed.
with HIV but the mother does not know her infection status or the child has lost a mother. Therefore, in 2007, WHO recommended HIV counseling and testing by health workers, emphasizing that the subjects of counseling are adults and children with signs of suspected HIV infection, need to be counseled and tested for HIV in concentrated epidemic areas such as Vietnam [122]. In Vietnam, this form of HIV counseling and testing has just been piloted at Children's Hospital 1 and Children's Hospital 2, Ho Chi Minh City, showing effectiveness in increasing the rate of HIV diagnosis and increasing access to ARV treatment [17].
Decentralization of child care and treatment and integration of health services: A study in Africa showed that the rate of children being diagnosed early was more favorable at vaccination facilities than at clinics [12]. In Vietnam, care and treatment of HIV-infected children is still mainly concentrated at provincial and central levels.
1.2.3.2. ARV treatment situation for HIV-infected children and some related factors
ARV treatment coverage rate
a. ARV treatment situation for HIV-infected children
Children Adults
Figure 1.5. Gaps in ARV treatment coverage between adults and children in 20 countries
Source: WHO/UNAIDS (2014). Global update on HIV treatment 2013 [123].

![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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