+ In case of insufficient space, the number is drawn on the extension of the dimension line and is usually written on the right side of this line (figure 1.26).
+ The direction of the long dimension numbers is placed in the inclined direction of the dimension line.
+ The direction of the angle size digits is recorded as shown in Figure 1.27
Ø350
Ø280
Ø240
Ø200
Figure 1.25
6

Ø8
15 12
Figure 1.26 Figure 1.27 . Dimensional number direction
1.7.2.4. Letters and symbols
R15
R10
The symbols accompanying the size numbers are as follows:
- Radius
- Square edge
- Diameter R | Figure 1.28 Figure 1.29 Figure 1.30 | |
- Slope | Figure 1.31 | |
- Cone | Figure 1.32 |
Maybe you are interested!
-
Maternity Allowance, In addition to 100% of the Salary As Mentioned Above, When Giving Birth, You Will Also Receive a One-Time Allowance Equal to 1 Month of Social Insurance Contribution Salary. -
Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Ensuring Equal Rights of Entities Participating in Import-Export Activities: -
Protecting Women's Equal Rights in Marriage. -
The Preposition “Auf” Viewed From a Cognitive Perspective Compared with Vietnamese
Ø20
Ø30 Ø50
Figure 1.28 | Figure 1.29 |
40
1:5 | 1:5 1:5 | ||||
Figure 1.30 | Figure 1.31 | Figure 1.32 |
The edges of the corresponding slope symbol are parallel to the slope line.
The tip of the cone symbol points towards the recorded cone tip.
- Before the dimensions of the radius or diameter of the sphere, write the word "sphere" (Figure 1.33).
sentence Ø 24
Figure 1.33
REVIEW QUESTIONS
1. Explain the significance of applying National Standards and International Standards in technical drawings.
2. List some standards for drawing presentation.
3. How are the main paper sizes created?
4. What is the drawing title block used for and where is it located on the drawing?
5. What is scale? Does the size shown on the drawing depend on the size of the figure?
6. State the meaning of some types of drawing lines. What are their shapes and sizes?
7. What units are used for the length dimensions on the drawing? How are those units written?
8. What elements are needed to record dimensions on a drawing?
9. What is the direction of the long and angular dimensions of the digits?
10. When recording dimensions, what signs and symbols are commonly used?
Chapter 2 GEOMETRIC DRAWING
Machine parts have different shapes, however, they have a certain geometric shape, usually consisting of straight lines, circular arcs, and other curves. In the drawing process, we often encounter some problems with drawing tools. Drawing with drawing tools is called geometric drawing.
In engineering, when constructing figures, in addition to rulers and compasses, other tools are also used such as T-rulers, squares, protractors, etc.
Geometric drawing is also applied to marking work in the fields of forging, welding, cold working, turning, modeling, etc.
2.1. Basic modeling
2.1.1. Constructing parallel lines
Given a line a and a point C outside line a. Through C draw line b parallel to line a.
2.1.1.1. Construction using ruler and compass (figure 2.1)
- On line a, take an arbitrary point B as the center, draw a circular arc with radius equal to segment CB, this circular arc intersects line a at point A.
- Draw a circular arc with center C, radius CB and a circular arc with center B, radius CA, these two arcs intersect at D.
C
b
D
A
a
B
CA
- Connect CD, that is line b parallel to line a.
CB
Figure 2.1. Constructing parallel lines using compass
2.1.1.2. Constructing figures using a ruler and a square
Apply the property of equal corresponding angles of parallel lines by using a square to slide on a ruler (or 2 squares to slide on each other) to construct parallel lines. The construction is as follows (Figure 2.2):
- Place one edge of the square along the given line a and press the edge of the ruler against another edge of the square.
- Then slide the square along the edge of the ruler to the position where the edge of the square passes through point C.
- Draw a straight line along the edge of the square passing through point C, we get that straight line.
a
C
Figure 2.2. Constructing parallel lines using a ruler and a square.
R
1
R
1
R
2.1.2. Constructing perpendicular lines
2.1.2.1. Construction with ruler and compass (figure 2.3)
The construction is as follows:
- Take point C as the center, draw an arc with a radius greater than the distance from point C to line a, this arc intersects line a at two points A and B.
- Take A and B as the center, respectively.
arc has radius larger than AB . Two
2
This arc intersects at point D.
- Connecting C and D, CD is a line perpendicular to line a.
If C lies on line a, the drawing is similar to the above.
2.1.2.2. Construction with ruler and square
Use two right-angled edges of the square to draw, as follows (Figure 2.4):
- Place one right-angled edge of the square along the given line a and press the edge of the ruler against the hypotenuse of the square.
- Slide the square to the position so that the edge
the other side of the square of the square passes through point C.
Given a line a and a point C outside line a. Draw a line through point C perpendicular to line a.C AB a D Figure 2.3. Constructing a perpendicular line using a ruler and compass C a Figure 2.4. Constructing a perpendicular line using a ruler and a square. |
- Draw a straight line through C along the right angle side of the square.
2.1.3. Divide a line segment equally
R
R
2.1.3.1. Divide a line segment in half
I AB Figure 2.5. Divide a line segment in half using a ruler and compass. |
- How to construct using a ruler and a square: use a square to construct an isosceles triangle, taking segment AB as the base. Then construct the height of that isosceles triangle. The construction is as shown in Figure 2.6.
A
B
A
C
B
Figure 2.6. Dividing a line segment in half using a ruler and a square.
2.1.3.1. Divide a line segment into equal parts
How to draw as follows (Figure 2.7)
- Through A (or B) draw any ray Ax (should draw angle xAB as an acute angle).
- Place n equal segments on ray Ax. The division points are: 1', 2',.., n'.
Divide line segment AB into n equal parts.x n ' 3' 2' 1' A 1 2 3 B Figure 2.7. Divide a line segment into equal parts |
- Connect n' with B.
- Through 1', 2',.., (n-1)' draw lines parallel to n'B. The intersection points 1, 2 ,...n on AB divide AB into n equal parts.
2.1.4. Drawing slope and taper
2.1.4.1. Slope
The slope between line AB and line AC is the tangent of angle BCA (Figure 2.8).
i = b = AB tg
a AC
For example :
Through point C, draw a straight line with slope i = 1:5 compared to line AB (Figure 2.9).
There will be two cases:
the length of that angle.B S AaC Figure 2.8. Slope |
So drawing the slope is drawing the angle according to
b
* Case 1 : Point C lies on AB. How to draw:
- From C, place five equal segments on AB at will.
- From D draw a straight line AB
- Set DE = 1/5 CD
- Connect E with C to get CE with slope to AB is i = 1:5.
* Case 2 : Point C is outside AB. How to draw:
- From C, lower line AB at D
- From D, place five equal segments on AB and CD.
- Connect C with E to get CE, a line with a slope of 1:5 to AB.
AC 1 2 3 4 DB
1:51:5C AE 4 3 2 1 DB | |
a) | b) |
Figure 2.9. How to draw slope
2.1.4.2. Cone
L
H
The taper is the ratio of the difference K
D
d
2
diameter of two perpendicular sections of a circular cone of revolution with the distance between the two sections (figure 2.10)
D d
K= = 2tg
L
Figure 2.10 . Taper
In the machine manufacturing industry, common taper degrees for conical joints are specified in TCVN 135 - 63 as follows:
1 : 200 ; 1 : 100 ; 1 : 50 ; 1 : 30 ; 1 : 20 ; 1 : 15 ; 1 : 12 ; 1 : 10 ; 1 : 8 ; 1 : 7 ; 1 :
5; 1: 3; or according to 2α there are: 30 0 ; 45 0 ; 60 0 ; 75 0 ; 90 0 ; 120 0 .
Drawing the taper of a cone means drawing the two outermost generators of the cone with a slope of K/2 with respect to the cone axis.
For example:
Draw a cone shaft K = 1:5 with diameter D = 20 mm and length L = 35 cm. The drawing is as follows (Figure 2.11):
- Drawing the taper K = 1:5 means we draw the slope equal to 1:10 of the two generator lines with respect to the axis.
- From A and B, construct a slope with the axis equal to 1:10. To do so, set CA = CB = 10 mm.
- Set CD to 100 mm.
- Connect D with A and B, we get angle ADB = 2 and taper K = 1:5.
1:5
C
D
A
35
20
A
Figure 2.11. How to draw taper
2.1.4.3. How to record slope and taper dimensions
According to TCVN 5705 - 1993, it is stipulated that before the dimension number indicating slope or taper, the slope or taper symbol is written (according to the convention in section 1.1.7). The top of the symbols must point towards the corner vertex of the shape (figure 2.10).
- The slope dimensions are written on the line parallel to the bottom of the slope.
- The taper dimension is written above the axis of the cone or on a line parallel to the axis of the cone.
2.2. Divide the circle equally
2.2.1. Divide the circle into 3 and 6 equal parts
The radius of a circle is equal to the length of the side of the inscribed regular hexagon, so we can deduce how to divide the circle into 3 or 6 equal parts using a ruler and compass (Figure 2.12).
2.2.2. Divide the circle into 4 and 8 equal parts
Two perpendicular diameters divide the circle into 4 equal parts. To divide the circle into 8 equal parts, we divide the 4 right angles in half by drawing the angle bisectors of those right angles (Figure 2.13).


![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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