Developing tourism in Luang Prabang province, Lao People's Democratic Republic in the trend of international integration

3.2.2. Marketing solutions to build the province's tourism image

- Organize fairs to display tourism products, handicrafts and specialties of Luang Prabang people.

- Participated in the ITB ASIA tourism product exhibition and EATOF association with 12 member countries on tourism management and tourism products in Singapore.

- Participate in tourism product exhibitions and promote domestic and international tourism.

- Completed tourism website in cooperation with GIZ project.

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- Interview on satisfaction of tourists to Luang Prabang.

- Build films and reports to promote provincial tourism in 4 languages: English, Korean, Chinese and Japanese.

- Build phone and table programs in IOS, Android, and application systems that can be used both online and offline to provide information about provincial tourism to tourists.

- Participate in seminars on tourism market and tourism research.

- Organize Luang Prabang's typical festivals, create films and books, take advantage of press, radio and television channels to promote tourism events, anniversaries, and festivals of the country and locality.

- Introduce and market Luang Prabang tourist map with postcards, tourist programs for specific tourist groups. Increase information and broadcasting time about tourism on local and central media. Build some billboards, advertising signs about tourism and urgently need to build some detailed signs for tourist areas in the province.

- Organize and host a number of tourism seminars in Luang Prabang and actively participate in tourism fairs and seminars held domestically and internationally. Combine with promoting propaganda and educating the public about tourism civilization, communication, behavior, and cultural activities to contribute to enhancing the good image of Luang Prabang tourism.

- Building a tourism information system: connecting domestic information networks to exploit and provide information to serve the management and business of units. Building

Luang Prabang tourism website to introduce on the Internet. Develop audio and visual products such as CD ROM - VCD, introducing the potential resources and tourism products of Luang Prabang.

- Rearrange parking lots at important tourist attractions such as Kuang Si waterfall, Se waterfall, Tinh cave... [7, p. 39].

3.2.3. Solutions for tourism development investment

The Provincial Party Committee and government pay close attention and have built investment projects for tourism development in Luang Prabang province as follows:

- Project to develop the old quarter into the number 1 tourist center.

- Project to develop tourism in the area around the old town and suburbs with craft villages and cultural villages.

- Tourism development project in Ngoi district, Nambak district, taking Ngoi district ancient village as a level 2 tourist center.

- Tourism development project in Sone village area connecting Luang Prabang with Dien Bien Phu, Son La of Vietnam.

- Pak Ou district tourism development project to make this district a gateway to the ancient capital, connecting the ancient capital with Bokeo province and Xayaboury province by waterway.

- Chomphet eco-tourism district development project, the gateway to the West, bordering Thailand

- Tourism development project in Pakxeng and Phonxai districts, these are two remote districts. Tourism involves local people, tourists stay with local families in the village.

- Closed infrastructure development project (loan from Japan Development and Cooperation Bank) and tourism development project along Khan River (French project) [23, p. 18].

* Project to renovate the Kuang Si waterfall tourist site, this waterfall is a tourist site under the direct management of the department. In order to build a model in managing tourist sites and generate revenue for the provincial budget, the road leading to the waterfall has been upgraded to asphalt road to facilitate visitors to Kuang Si waterfall in both seasons. Focus on surveying the socio-economic situation of the villages

surrounding and the impacts on the environment and biodiversity within the reservoir and the national park with an area of 240 hectares. There is also a project to restore Dong Tinh pagoda and a project to develop tourist attractions in the districts.

Building a bridge across the Mekong River, building a port for boats at the mouth of the Khan River junction with the Mekong River, renovating pagodas and historical sites, building 3 more parks and 1 golf course, with an investment policy of 350-500 million USD, capital from international organizations, non-refundable aid, private capital for bidding and investment capital from the state budget.

3.2.4. Investment solutions for road network and tourism infrastructure

Luang Prabang has National Highway 13 running from North to South of Laos, which is the traffic route connecting Luang Prabang with neighboring provinces and countries. It has an international airport that has been upgraded to accommodate Jet BOEING 737 aircraft to take off and land. In the near future, the airport will also be upgraded to better standards to meet the needs of taking off, landing and transporting more passengers.

The Mekong River and other rivers are a year-round waterway network, facilitating visitors to Luang Prabang, and directing tourism services along the river.

Construction of roads leading to 12 districts in the province can facilitate and ensure travel in both seasons with the addition of additional means of transport.

Luang Prabang plans to complete infrastructure such as:

Firstly, building the physical and technical infrastructure for Luang Prabang tourism. In recent years, Luang Prabang tourism has developed quite strongly, initially attracting the attention and attraction of tourists as well as investors. With the goal of developing tourism widely in all areas of the province, focusing on promoting advantages in places with conditions to develop first at a fast pace to create momentum to promote and attract the development of other areas in accordance with the potential and conditions of each locality. Therefore, Luang Prabang province needs to have a plan and invest in upgrading infrastructure to serve the development of tourism types that have been approved.

Development planning, policy to call on all economic sectors to participate in investing in infrastructure construction. Prioritize investment in upgrading the transportation system to provide electricity, clean water, waste treatment, environmental sanitation, ensure communication, for areas and types of tourism that need to be developed first, prioritize doing it first. Research bus stations, boat stations, to serve tourists, plan to build boats, cars to transport tourists, create conditions for effective tourism development.

Step by step improve the technical infrastructure system of the tourism industry, strengthen the protection of the natural and social environment to create a solid development, create a competitive position for Luang Prabang tourism, contribute to making Luang Prabang a locality with developed tourism in the region and the whole country. State-owned enterprises in the area such as: electricity, post and telecommunications, clean water and investors; other technical infrastructure such as: traffic, water supply and drainage... promptly complete all procedures and promptly invest in completing infrastructure in the planning areas to create conditions for investment projects on roads, electricity, telecommunications, clean water for daily life in tourism planning areas according to the general plan.

Second , upgrading tourist attractions and enhancing tourism resources. This is the core issue in tourism development. Therefore, it is necessary to invest heavily and quickly to create conditions to promote tourism development according to the plan. In recent times, Luang Prabang province has paid special attention to the construction of infrastructure and urban embellishment, especially upgrading roads, developing electricity and communication networks to tourist areas such as: upgrading roads to Se Waterfall, Tat Kuang Si, Keng Nun tourist areas, repairing inner-city streets of Luang Prabang, renovating medium and low voltage power grids, expanding the network of post offices to ensure smooth and timely communication... This is a prerequisite for the socio-economic development of the province in general and tourism in particular and is an important factor contributing to attracting tourists.

Invest in completing the infrastructure system: traffic, electricity, clean water to ensure communication in the entertainment area, Thac Se tourist area, Ting cave, old Ngoi district and other public services such as: parking lots, souvenir stalls, night markets... in planned tourist areas. Arrange and plan long-term stable wharves, boats, and seafood processing areas of the people so as not to affect tourism.

Invest in building a clean water supply system for tourist areas according to the plan, complete the medium voltage power grid system to serve the development needs of tourist areas. Strive to complete the investment in lighting systems for Kuang Si Waterfall tourist areas and inner-city entertainment areas.

Third , upgrade existing tourist areas and tourist attractions to attract domestic and foreign investors to Luang Prabang tourism. From now until 2020, departments and branches need to advise the Provincial People's Committee to plan in detail and promptly establish and implement projects on social infrastructure such as transportation, electricity, water supply and drainage, telecommunications, tree planting, forest development... at the same time, take advantage of aid capital from international organizations, call for investment capital to develop infrastructure. Renovate, invest in and upgrade existing tourist facilities and accommodation facilities, associated with renovating Luang Prabang city and surrounding areas, tourism, creating attractive landscapes and ecological environments to attract tourists. In the immediate future, it is necessary to focus on upgrading cultural aspects and ensuring order, hygiene, security and safety for tourists.

Invest in upgrading historical and cultural relics and customs that have been ranked by the state to become tourist attractions. In the immediate future, focus on investing in internal transportation systems, upgrading culture and ensuring order, hygiene, security and safety for tourists visiting these tourist attractions.

Rearrange parking lots, boat docks, ferries, souvenir shops and additional services (including public toilets) and develop some guidelines at tourist areas throughout the province. [12, p. 88].

3.2.5. Solutions for conservation and exploitation of tourism resources

Firstly, preserve and promote the typical festivals of Luang Prabang as well as the festivals of the country and the locality. For localities, it is necessary to promote and raise awareness of all levels, sectors and people about the role of tourism, the key economic sector of the province and the country, and raise the sense of responsibility of the whole people for the conservation of natural and social environmental resources in the economic development of the locality and the country.

With the goal of raising public awareness of the role of tourism, bringing benefits to people in terms of: entertainment, increasing income, creating jobs.

Raise awareness of protecting, preserving and rationally exploiting tourism resources. Maintain and enhance the image of Luang Prabang tourism domestically and internationally to attract more and more tourists and investors, contributing to expanding domestic and international cooperation and development.

Second, developing a green tree system to serve tourism activities and protect the ecological environment, such as the spatial solution for tourism development in Luang Prabang has identified 5 main tourist areas including: Ban Pha Nom tourist area, May Pagoda - Sen Pagoda tourist area, Kuang Si Waterfall tourist area, Keng Nun tourist area and entertainment area along the Mekong River. This is a very basic advantage in exploiting tourism potential, but besides that, it is inevitable to face difficulties due to the risk of erosion of the Mekong River banks. To limit the above impacts, it is necessary to invest in developing a green tree system along the Mekong River banks, this is an important investment direction.

- Create a clean, shady environment and fresh climate for the Mekong Riverbank area throughout the region.

- Create more attractive tourist landscapes, facilitating the construction and development of new tourist facilities in the future. In addition, the forests along the Mekong River are also tourist destinations for visitors, and places for workers to relax and rest after hard working hours every day.

Third , renovating historical and cultural relics and developing traditional festivals to serve tourism, one of the main purposes of tourists coming to Luang Prabang is to learn about the culture and history of the province. Therefore, investing in renovating and upgrading current cultural relics in the province is not only meaningful for tourism development activities but also has the meaning of educating future generations about the cultural and historical values of the nation and homeland. Investing in this field will help the tourism industry develop and preserve traditional national identities through traditional products of the province and the whole country. To do so, it is necessary to focus on the following solutions:

- Upgrading cultural and historical relics to ensure they meet the standards of a tourist destination. Guiding festival activities to serve tourism.

such as: Bun Pi May festival, Bun Xuong Hua, Bun Oc Phan Sa... traditional boat festival every year.

Plan to build and restore some traditional craft villages of the province such as: handicraft villages, weaving villages, fishing villages to bring tourists to visit, learn and buy souvenirs.

Fourth, protecting environmental resources, ensuring security, politics, social order and safety: with the goals of preserving the natural and social environment, ensuring hygiene, security, order and social safety, creating conditions for rapid and sustainable tourism development, creating favorable conditions for tourism development, focusing on embellishing, protecting, using resources reasonably and effectively, increasing the effectiveness of state management, especially in the field of tourism.

- Strengthen extensive education among the people about the task of tourism development so that people can propagate and introduce local tourism. Build a safe social environment, create trust and peace of mind for tourists.

Develop and promulgate regulations on environmental protection, security, social order and safety in tourist areas, regularly monitor environmental changes to have timely solutions, coordinate with all levels, sectors and localities to overcome incidents and degradation of environmental resources. Have plans and programs to propagate and educate to raise awareness of protecting tourism environmental resources for tourists as well as the community on mass media.

Fifth, build environmental protection projects, upgrade and restore tourism resources, invest in building waste treatment facilities in tourist areas, first of all, it is necessary to invest in completing the waste collection and treatment system in tourist areas, May Pagoda - Sen Pagoda relic village, and nearby key tourist areas. Implement protective forest planting, greening of vacant land in areas planned for tourism development.

Build areas selling souvenirs and supporting services, build some signs at tourist areas. Carry out the clearance of graves along the roads, along the Khan River and the Mekong River.

Exploitation and use must go hand in hand with preservation, conservation, restoration and embellishment of the nation's traditional cultural values expressed through relics. Combination

The rational exploitation of relics with restoration aims to maintain quality tourism products, develop a number of economic, cultural and social sectors and modernize the national cultural heritage treasure. The exploitation of relics contributes to making tourism a key economic sector, while creating conditions for the development of a number of key economic sectors supporting tourism.

Sixth , ensure hygiene, safety and security to serve tourism development. Develop policies and regulations to protect the tourism environment, maintain environmental hygiene and safety at tourist destinations. Strengthen environmental protection, promote public education on the tourism environment, and at the same time invest in renovating tourism resources, developing tourism quickly and sustainably. Develop plans, coordinate security and order, ensure safety for tourists, Luang Prabang is an attractive and safe tourist destination for visitors to stop by.

Research and promote the establishment of patrol teams for tourist areas and rescue teams on the Mekong and Khan rivers. Maintain and regularly strengthen security and order inspections in tourist areas and spots. Coordinate and combine with relevant sectors such as the police and interdisciplinary inspection teams to gradually stabilize order, security and safety for tourist areas and tourists when they arrive in Luang Prabang. Educate people to always be vigilant and fight against the peaceful evolution plot of hostile forces that take advantage of tourism activities by tourism organizations and individuals to sabotage the local socio-economic situation.

Extensively educate the people and tourists when coming to Luang Prabang, the benefits of tourism and the impacts of tourism on the socio-economic development of the locality, region and country. Consider this an indispensable step in the development strategy of the tourism industry. Doing a good job of propaganda and education, ensuring hygiene, safety and security throughout the tour is a way to promote and attract tourists to Luang Prabang tourism. Thereby enhancing the image of Luang Prabang tourism among tourists and ensuring that Luang Prabang tourism is always an attractive and safe destination for tourists when coming to Luang Prabang. [4, pp. 42-45].

Developing tourism in Luang Prabang province, Lao People's Democratic Republic in the trend of international integration - 13

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