Solutions to Ensure Implementation of the Orientation for Perfecting State Management of Tourism in Luang Prabang Province, Lao PDR

suitable to the tourism development needs of each locality, that is, it is not necessary to balance for all provinces and cities, but should invest in a focused manner. As for Luang Pra Bang province, it is necessary to balance a certain amount of capital from the provincial budget every year, more or less depending on the investment needs and budget capacity, to be arranged together with the central government's support capital for tourism infrastructure projects. But in principle, it is necessary to arrange capital suitable for each item and implement it in order of priority, not investing in many items at the same time if the capital capacity cannot meet, to invest completely in a short time to immediately promote investment efficiency.

- To enhance tourism promotion and advertising

In tourism activities, promotion and advertising are the key to success, especially in the current trend of integration and development of information technology. Reality shows that even with beautiful landscapes and diverse cultures, if you cannot attract tourists, you will not be able to exploit your full potential.

Luang Prabang province needs to organize tourism promotion activities in some localities in the country and abroad to promote and promote the consumption of products with the province's strengths in tourism and promote investment in tourism. For domestic localities, it is necessary to open more representative offices in Vientiane city, Sa Van Na Khet city and Champasak city. Coordinate with Lao embassies abroad to open representative offices in countries with potential for tourism to Laos as well as Luang Prabang to consume Luang Prabang's agricultural products such as: Vietnam, Thailand, China, Japan, Korea... To promote promotion and promotion, it is necessary to implement the following contents:

+ Regarding operating costs, in addition to the State budget necessary for this activity, the local budget annually allocates a certain amount of expenditure and from the tourism and industrial development incentive fund to serve the work of promoting and advertising tourism; the remaining amount is mobilized from contributions from

Maybe you are interested!

spending sources, marketing, and consumption products of tourism businesses in the area; need to be more flexible in encouraging and supporting tourism businesses in the area to participate in contributing both ideas and actions to promote and advertise tourism more effectively.

+ Encourage businesses to promote tourism together with state management agencies in the following directions: Localities support the promotion of the general image of local tourism as a destination based on selecting typical, distinctive and outstanding products to serve as common propaganda and promotion images. Businesses must proactively develop their own marketing and advertising plans for their own products to demonstrate their uniqueness and competitiveness, expand the market, and promote tourism development.

Solutions to Ensure Implementation of the Orientation for Perfecting State Management of Tourism in Luang Prabang Province, Lao PDR

+ It is necessary to further expand the scope and diversify the forms to promote tourism more effectively: actively participate in major exhibitions and tourism events abroad to learn and take advantage of introducing and promoting the image of local tourism; build symbols and promote and introduce local tourism on television channels of some countries identified as key markets; maintain and continuously expand the scale of organizing tourism events and cultural events at national and local levels to gradually create a brand and unique characteristics of the locality; develop and implement projects on national and local tourism promotion, in which special attention is paid to identifying the market to have an effective promotion plan, meeting needs and interests.

+ Pay attention to implementing socialization in tourism promotion activities to bring the highest efficiency. In particular, we must pay special attention to tourists, this is the most effective and fastest promotion collaborator force through satisfying tourists' needs, creating a friendly tourism environment for them to promote and introduce Luang Pra Bang tourism.

and continue to promote and develop tourism linkages and development through connecting tours with localities and tourist regions to create attractive tourist routes, extending the length of stay of tourists.

- Check and control tourism activities

The work of inspecting, checking and controlling tourism activities in the province is a task that all relevant State management agencies must perform according to their functions and powers. Performing well the work of inspecting, checking and strictly controlling tourism activities in the area will help the State management work of all levels and sectors to have measures to direct, operate and resolve issues promptly. Inspecting and controlling tourism activities, here, is not only when there are signs of violations of regulations, but it is considered a regular task that State management agencies must do. Inspection and control on the one hand detects violations for timely correction and remedy; on the other hand, it also detects organizations and individuals with many good practices, effective activities to promptly reward and promote new factors. Therefore, it is necessary to overcome the concept that only when there are signs of violations, inspections are organized. The inspection and control of tourism activities in the coming time should focus on the following main issues:

+ Along with the annual socio-economic development plan, relevant State management agencies at all levels coordinate to develop specific inspection plans.

+ Check the implementation of policies and regulations of the State and the province related to tourism activities. Check the progress of investment projects in the tourism sector. Check the feasibility in the development, promulgation and coordination of the implementation of strategies, plans, projects and policies for tourism development of the province.

+ Inspect state management agencies related to tourism activities such as: departments, branches, district and village authorities; business enterprises, organizations and individuals doing tourism business and tourism services.

4.2. Solutions to ensure the implementation of the direction of perfecting state management of tourism in Luang Prabang province, Lao PDR

In order for tourism to truly become an important economic sector of Luang Pra Bang province from 2020 onwards; the state management of tourism in Luang Pra Bang province needs to focus on implementing a number of directional solutions as follows:

4.2.1. Perfecting planning and improving the quality of tourism planning

The construction of a master plan for tourism development in the province focuses on two contents: planning tourism space and orienting the development of tourism products. More specifically, building and developing tourist areas and spots in potential areas.

The province needs to gradually diversify tourism products, improve the quality and competitiveness of tourism services. Localities in the province need to promote the exploitation of potential and strengths of natural resources and human resources to build tourism products associated with ecotourism, historical culture, preserve and restore traditional festivals, organize many cultural tourism activities with many unique and attractive themes. It is necessary to build and put into operation a number of new tourism products such as spiritual tourism routes, ecotourism, ethnic cultural tourism with the theme of researching countryside, garden houses...

Some tourism products with unique values ​​with inter-regional and inter-regional roles such as the "Northern Heritage Road" tourism route, "Northern Region Tourism Route" ... need to be researched and developed to increase tourist attraction, promote the attractiveness of Luang Pra Bang in the region and the whole country. Some tourism programs have created unique tourism products to attract tourists such as cultural tours, festival tours ... some tourist areas and spots such as Tat Kuang Si waterfall, Tham Tinh cave, Tat Xe waterfall, Don Khun tourist area, Nong Khieu tourist area, Muong Ngoi village, Tham Pha Thoc cave, waterfall

Tat Nam Dong, Tat Hoi Khua waterfall... are regularly invested in and upgraded to create many new attractive products, imbued with traditional culture and ethnic culture. The environmental quality at tourist destinations needs to be improved, social order and safety conditions must be ensured, the quality of services for guests needs to be enhanced, cultural, natural and historical factors must be focused on in the structure of tourism products.

It can be said that the development of tourism types needs to be consistent with the planning orientation, because the types and products of tourism in the past have not been commensurate with the tourism development potential of the province, Luang Pra Bang tourism has not really attracted many international and domestic visitors.

The province's master plan for tourism development and other specialized plans must be identified as components of the province's general socio-economic development plan. The construction and investment in the development of areas and points to serve the tourism development needs in Luang Pra Bang province must first comply with the master plan for tourism development, linked to the province's socio-economic development plan and in accordance with the country's master plan for tourism development.

In addition, the province needs to implement appropriate and flexible measures and forms to mobilize capital from organizations and individuals of all economic sectors at home and abroad for investment in tourism development according to the identified orientation and goals. For example, building a specific open mechanism to attract investment capital for projects. Building a preferential mechanism for travel businesses to open new tours and routes to exploit the tourism potential in the province as well as attract international and domestic visitors to Luang Pra Bang. Continuing to implement a multi-sector economic policy, creating an environment for businesses to compete healthily in the market, ensuring that all economic sectors are equal before the law, ensuring that private enterprises can operate tourism businesses everywhere in the province.

There are no restrictions on business scale, and they can exist independently or in joint ventures or associations with businesses in other economic sectors. Encourage entrepreneurs to organize and develop business models that exploit tourism potential in remote areas in accordance with the conditions of each region.

4.2.2. Promote administrative reform in state management of tourism

To promote administrative reform in state management of tourism, Luang Pra Bang province focuses on the following two basic contents:

One is to reform administrative procedures for tourism development.

Promote the reform of related administrative procedures: To attract investment and resolve difficulties . The provincial government must actively direct departments, branches and localities to carry out administrative reforms in a professional and effective manner, promote the application of information technology in management, apply the one-stop model in investment registration, tourism business, standardize administrative procedures in the spirit of strict compliance with the law, transparency, ensuring that these activities are carried out in the most convenient and economical way. At the same time, the provincial government must issue a Decision on administrative procedures and procedures for handling administrative procedures under the one-stop mechanism to complete very specific regulations on the procedures for handling administrative procedures of departments, branches and localities.

The Provincial Party Committee and the Standing Committee of the Luang Pra Bang Provincial Party Committee need to study and amend and supplement the Working Regulations of the Provincial Party Executive Committee, term VII, 2015-2020 (Regulation No. 07-QC/TU dated January 25, 2015) to suit the practical situation and ensure the principle of Party leadership and State management. The Provincial Party Committee should not interfere too deeply in the specific work of the Provincial Party Committee, but only lead by direction, by resolutions and periodically review and evaluate the specific results of the implementation of the goals and targets.

resolution objectives in the direction.

At the same time, it is necessary to reduce unnecessary meetings, provincial and district authorities should increase direct work with sectors and localities to grasp and resolve work promptly. Measures to reduce meetings are to improve the capacity and decisiveness of leaders at all levels, agencies assigned to prepare meeting content must be very thoughtful, meeting documents must be sent to meeting participants for study 2 weeks in advance (currently 4-5 days) to have high-quality opinions.

Second, perfecting the organization of the State management apparatus for tourism.

The completion of the organizational structure of tourism state management agencies plays an extremely important role and significance in tourism state management in the Lao PDR today. This is part of the current task of the Lao PDR that has been mentioned since the 6th Congress of the Lao People's Revolutionary Party, the Resolution affirmed: "Continue to reform the organizational structure of state management agencies" [63, p.13].

Therefore, one of the viewpoints on state management of tourism is: "Perfecting the system of organization, apparatus and state management staff on tourism from the central to the grassroots level". Article 91 of the 2013 amended and supplemented Law on Tourism stipulates: "Tourism management agencies are headed by the State to uniformly manage nationwide and assigned to the Ministry of Information, Culture and Tourism for direct management. Tourism management agencies include: the Ministry of Information, Culture and Tourism, the Department of Information, Culture and Tourism of provinces, cities, districts and tourism groups in villages" [72, pp.24-25].

Based on the existing limitations, in order to successfully implement the tourism development planning strategy for the period 2010-2020 and vision to 2030, Luang Pra Bang province needs to complete the state management apparatus on tourism in the direction of: continuing to improve, improving the effectiveness and efficiency of management.

Administration of government apparatus at all levels; promote comprehensive administrative reform in terms of organization, institutions and procedures, specifically:

- The province needs to promote administrative reform, improve the organizational structure of management agencies related to tourism development, urgently arrange and stabilize the organizational structure of the tourism industry in a streamlined, efficient and effective manner, meeting the requirements of tourism development. The current apparatus of the Department of Tourism is merged into the Department of Information - Culture and Tourism. The issue of concern is the arrangement of the organizational structure associated with the arrangement of personnel, fundamentally overcoming the limitations and weaknesses in the apparatus and staff of the tourism industry in the past to ensure continuity, uninterrupted state management of tourism and promoting the role of the tourism industry in the coming period.

At the same time as transferring the State management department of tourism to the Department of Information, Culture and Tourism, it is necessary to establish a new Tourism Information and Promotion Center. This center is established on the core basis of the current Tourism Promotion Department. The Tourism Information and Promotion Center under the Department of Information, Culture and Tourism will overcome the limitations in tourism promotion and investment promotion in the past such as:

+ The Tourism Information and Promotion Center is a revenue-generating public service unit, performing the task of advising and assisting the Department of Information, Culture and Tourism in developing and organizing the implementation of plans and programs for tourism information and promotion; guiding and supporting organizations, businesses and individuals operating in the field of domestic and foreign tourism promotion and propaganda; implementing programs, goals and tasks to promote tourism development in the province; organizing service activities related to the tourism sector...

+ The Tourism Information and Promotion Center is the focal point for collecting and providing tourism-related information to organizations and individuals; building and managing the Luang Pra Bang tourism website, organizing activities

Comment


Agree Privacy Policy *