- During the period when Chaebols developed strongly, in the 1980s and 1990s, the Government implemented directional measures, encouraging Chaebols to focus on industries with high scientific content.
- In the current period, with many economic events, especially the 1997 financial crisis, the Government advocates restructuring the Chaebols, lending large sums of money from international financial institutions.
CHAPTER 2: CURRENT STATUS OF SUPPORTING INDUSTRY DEVELOPMENT FOR VIETNAM'S TEXTILE AND GARMENT INDUSTRY
I/ OVERVIEW OF VIETNAM'S TEXTILE AND GARMENT INDUSTRY
1. Introduction to Vietnam's textile industry
The Vietnamese textile industry has a long history of development, with the milestone being 1897 when the French began colonial exploitation in Vietnam and built the first yarn factory in Nam Dinh. Having gone through many difficult periods, in recent years, the Vietnamese textile industry has achieved remarkable achievements with strong growth in quantity, structure, type, value and has become a key export item occupying an important position in the national economy. In addition to meeting domestic demand, Vietnamese textile products have gradually found a foothold and gained trust in the international market. Currently, Vietnamese textile products are present in many countries around the world, including many important markets such as the US, Japan and the EU.
The development process of Vietnam's textile industry can be divided into the following four stages :
- Phase 1: Before 2000, the textile and garment industry mainly focused on processing and exporting.
- Phase 2: Opening the way for export to the European market (2000-2002). Export peak was about 2 billion USD in 2001.
- Phase 3: Entering the US export market (2002-2006), maximum export of nearly 5 billion USD in 2005.
16 Research documents on Vietnam's textile and garment industry , Ho Chi Minh City Trade and Investment Promotion Center (2005)
- Phase 4: After 2006, marked by Vietnam's accession to the WTO, a period of many opportunities and also challenges for the Vietnamese textile and garment industry.
In particular, in November 2009, Vietnam officially became the 6th member of the Asia Fashion Federation (AFF). This event will create favorable conditions for Vietnam to have the opportunity to learn and cooperate with member countries with developed fashion industries in Asia to develop the fashion industry in particular and the Vietnamese textile industry in general rapidly in the coming time. This is also an opportunity to affirm the Vietnamese textile brand and at the same time open up many export markets for domestic enterprises.
2. Current production status of Vietnam's textile and garment industry
2.1. Production capacity
Compared to the early years of development, the production capacity of the Vietnamese textile industry has developed in both breadth and depth. The number of enterprises participating in the textile industry is increasing, and the level of science and technology has also improved significantly. However, the actual production level of the textile industry is still lower than the designed capacity, so it cannot meet the needs of enterprises, and the situation of having to import raw materials and textile products from abroad still occurs. In addition, if comparing the equipment and application of science and technology of the Vietnamese textile industry with the textile industry of other countries in the world, Vietnam's machinery and equipment are 2-3 generations behind, especially in the textile technology industry, according to the assessment of the United Nations Development Program - UNDP.
Table 2.1: Production capacity of Vietnam's textile and garment industry in 2009 17
NUMBER OF TEXTILE AND GARMENT ENTERPRISES (updated in 2009)
Standard | Quantity |
Total | 3719 |
Classification by equity | |
State | 0.5% |
CP, LLC foreign capital>50% | 1% |
CP, LLC with foreign capital <50%, Private | 76% |
Foreign | 18.5% |
Cooperative | 4% |
By region | |
Red River Delta | 27% |
Northern midlands and mountains | 3% |
North Central and Central Coast | 7% |
Central Highlands | 1% |
Southeast | 58% |
Mekong Delta | 4% |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
zt2a3ge
zc2o3n4t5e6n7ts
At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Current Status of Ownership Structure and Performance of Vietnam's Banking Industry -
Current Status of Tourism Industry in Dong Nai Province: -
Current Status of Implementation of Export Risk Management Principles of Truong Thanh Wood Industry Group Joint Stock Company.
If in 2008, there were only more than 2000 enterprises participating in supplying raw materials and textile products, this number increased to 3719 enterprises in 2009. Textile and garment establishments in our country are mainly concentrated in two regions: the Southeast region, accounting for 58%, and the Red River Delta, accounting for 27%, the Central region only accounts for a very low proportion. The types of textile and garment manufacturing enterprises are quite diverse, in which the majority are joint stock companies, private limited liability companies, accounting for 76%, state-owned companies, accounting for only 0.5%, and foreign-invested companies, accounting for 18.5%. Thus, it can be seen that the level of attractiveness of Vietnam's investment environment in the textile and garment sector for foreign investors is still low. It is worth noting that the raw material production establishments are mostly state-owned, only in recent years have some foreign-invested enterprises and
17 http://vietnamtextile.org/ChiTietTinTuc.aspx?MaTinTuc=1553&Matheloai=57
New private enterprises are hesitant to enter the raw material production market. The reason for this situation is that the capital investment in raw material production is quite large, requiring a long time, and the Vietnamese consumer market is not stable.
2.2. Human resources for production
According to the Vietnam Textile and Apparel Association, in 2008, the total number of workers in the textile and garment industry was about 2 million people, of which industrial workers accounted for about 1.1 million people, of which the Vietnam Textile and Garment Group Vinatex alone had about
100,000 people 18. Is the industry with the largest number of employees, although
However, the current allocation of labor in the Vietnamese textile industry is not reasonable.
The shortage of labor in big cities and industrial zones is putting the textile industry in great difficulty. Many enterprises in the above areas are struggling to maintain their production and business activities while failing to meet the requirements of quantity and quality of labor. In fact, labor in the textile industry is mainly concentrated in big cities, especially Hanoi, Ho Chi Minh City and neighboring provinces. It is expected that in order to meet the "Strategy to accelerate the development of the entire textile industry until 2010", the number of laborers needed for the textile industry will reach over 3.5 - 4 million people. It will be even more difficult for textile enterprises if the number of recruited workers is less than the number of workers resigning as it is now.
So what is the cause of the above situation? According to experts, with an average income of less than 1 million VND/month, it is impossible to ensure the lives of workers in the textile industry, especially those living in big cities, in the context of increasing inflation.
18 http://chungkhoan247.vn/Desktop.aspx/Tin-DN/Tieu-diem/Giai_bai_toan_lao_dong/ : Labor problem: still struggling to find a solution
In fact, although Vietnam's textile and garment industry was the leading industry in the country in terms of export turnover in 2009, the added value of the textile and garment industry was still not high compared to other countries in the region as well as in the world due to poor machinery and equipment and having to import too many raw materials.
Regarding the quality of labor in the industry, the Vietnam Textile and Apparel Association said that Vietnamese garment workers are considered to have fairly good skills compared to the region and the world. However, this is a worrying issue for the textile industry. Vietnamese textile workers, due to lack of training, can only meet the requirements of machinery and techniques at an average level, while with modern machinery and techniques, Vietnamese textile workers still have many shortcomings. Although in recent years, the number of vocational training schools for the textile and garment industry has increased, the actual number of workers is still not enough to meet the needs of businesses, some businesses even have to accept retraining for workers, thus increasing the cost of textile and garment production.
For the textile industry, improving the quality of labor is a sustainable and long-term development solution for the textile industry. At the same time, it is necessary to improve policies and working conditions for workers and build harmonious labor relations. The industry also needs to re-arrange the labor force through restructuring production sites appropriately, avoiding disputes and labor shortages that will continue.
2.3. Production situation
Vietnam's textile and garment industry led the country in export turnover in 2009, surpassing even crude oil. This event marked a significant development step for Vietnam's textile and garment industry. 2009 witnessed the global economic crisis and recession and was an extremely difficult year for the Vietnamese economy in general and the textile and garment industry in particular.
However, with the outstanding efforts of enterprises along with policies and measures to combat economic recession through stimulus packages, interest rate compensation, investment support, and trade promotion of the Government, the Vietnamese textile and garment industry has stood firm and achieved encouraging results. Specifically: the industrial production value is estimated at 14,712.6 billion VND, reaching 103% and the total revenue is estimated at 24,710.7 billion VND, reaching 104% compared to the same period in 2008. The added value in the textile and garment industry is 44%, the profit margin on charter capital is over 14% 19 . The growth of the textile and garment industry in recent years can be clearly seen through the following chart:
Figure 2.1: Export turnover of Vietnamese textiles and garments from 1998 to 2009 20

Thus, the export turnover of Vietnam's textile and garment industry has continuously grown over the years. In just 7 years from 2001 to 2008, Vietnam's export turnover increased 4.65 times to 9.130 billion USD. In 2009, it also reached a level close to 2008, which was 9.108 billion USD. Textile and garment industry
19 Weekly Newsletter No. 50: Week from January 20, 2009 to December 26, 2009, Information compiled by Information & Communication Department, Vietnam Textile and Garment Group
20 http://vietnamtextile.org/ChiTietTinTuc.aspx?MaTinTuc=1456&Matheloai=58
has really brought a large source of foreign currency, increasing accumulation and foreign currency reserves for the economy.
Figure 2.2: Export growth rate of Vietnam's textiles and garments from 1999 to 2009 21
The chart above illustrates the fluctuations in the growth rate of textile and garment exports over the years, from 1999 to 2009. In 2002, the textile and garment industry had a breakthrough growth rate of 40.3%, opening a period of strong growth in both turnover and proportion in the overall export of the whole economy. In 2002, textile and garment exports reached over 2.7 billion USD and accounted for over 16% of the total export turnover of the whole country. Although the growth rate decreased in the following years, it was still maintained at a high level. Since 2006, the growth rate of the textile and garment industry has made a big step forward. The event of Vietnam joining the World Trade Organization (WTO) has helped the textile and garment industry eliminate trade barriers as well as textile and garment quotas in the US market. In 2008, Vietnam's textile and garment export turnover reached a record of 9.1 billion USD, putting Vietnam in the top 10 largest textile and garment exporting countries in the world.
21 http://vietnamtextile.org/ChiTietTinTuc.aspx?MaTinTuc=1456&Matheloai=58


![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
zt2a3ge
zc2o3n4t5e6n7ts
At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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