Due to the rapid and synchronous development of infrastructure, Nghe An has relatively favorable conditions to exploit its strengths for economic and social development, including tourism. Most notably, there are full main means of transport from air, road, rail, river, sea connecting with national and international routes. Nghe An coastal area is located very close to national infrastructure axes, so domestic and foreign tourists can easily access Nghe An's sea and island tourist destinations at low cost and in a short time. At the same time, the energy, telecommunications, water supply and drainage, and urban infrastructure systems in coastal areas are being developed synchronously, thereby meeting the basic and essential needs of tourists.
In addition to the above remarkable developments, there are still some shortcomings. Despite the development in quantity, the quality of infrastructure still does not meet the requirements. Many old and degraded systems do not have the funding to handle them. The development of new infrastructure is mainly focused on coastal and urban areas. Many investment projects have a long progress due to procedures, site clearance, etc. These are issues that Nghe An needs to prioritize to solve in order to raise the quality of tourist services to a new level.
3.1.5. Environmental conditions, laws and policies
In fact, many policies and strategies for tourism development were issued and implemented by Nghe An very early. For example, the Standing Committee of the Provincial Party Committee, term XV, in 2002 issued Resolution 12-NQ/TU with the goal of " accelerating the pace of tourism development, striving to turn Nghe An into a tourism center in the North Central region, making tourism an important economic sector of the province ". Next, the Resolution of the 16th Nghe An Provincial Party Congress reaffirmed the strategy of developing tourism into an important economic sector. The Executive Committee of the Provincial Party Committee, term XVI, issued Resolution No. 01/NQ to thoroughly implement the policy of " building Nghe An tourism industry to have faster and more comprehensive development, fully exploiting the potential and advantages of the province's existing tourism ". Recently, the master plan for tourism development in Nghe An to 2020, with a vision to 2030, associated with the plan for developing sea and island tourism, has been approved.
Approval. In the above policies and guidelines, due to the recognition of its own strengths, Nghe An has early affirmed that developing sea and island tourism is a key activity, a foundation for achieving the goals of tourism development in the whole province. For example, the Project on developing sea and island tourism in Nghe An by 2020 approved in 2009 emphasized the importance of sea and island tourism in relation to the overall socio-economic development of the province, the development of the sea economy as well as tourism development in general.
To implement the above policies, the Provincial People's Committee has developed an action program to specify the goals and tasks of tourism development, along with many decisions, directives and documents guiding implementation. Basically, the province has created extremely favorable conditions for tourism investment, development, business and cooperation activities in terms of mechanisms and procedures. At the same time, relevant departments and branches have been assigned specific tasks of organization and implementation. In addition, the province has deployed an action program for key officials of departments, branches, leaders of districts, cities and directors of a number of large tourism enterprises in the area. The implementation of the policy has also been disseminated to officials at all levels. Tourism propaganda has been brought to all classes of people. Authorities at all levels, especially in areas with many tourist destinations, have also been very active in developing action programs, tourism development plans, and establishing tourism development steering committees for localities under their management.
Thus, it can be concluded that the legal and policy environment for tourism development in general, and sea and island tourism in particular, in Nghe An is extremely favorable. Success or failure depends entirely on the implementation process.
3.1.6. Market demand conditions
Although Nghe An has many advantages in sea and island tourism as analyzed above, it does not have any advantages, especially in terms of nature, that are truly unique, that can create a deep impression and create a tourism symbol for Vietnam. Therefore, the awareness of market demand, especially the international tourist market, for sea and island tourism of Nghe An in general is still vague. If there is any, it is only domestic demand, especially in the North, and the part of the people from Nghe An have a relative understanding of sea and island tourism of Nghe An.
For the international tourist market, Nghe An is located right next to Laos and quite close to Thailand and China. In particular, many localities of Laos, Thailand and China do not have sea, so the demand for sea and island tourism is quite large. The obstacle to exploiting this source of visitors is mainly due to the problem of travel procedures, traffic conditions and information about sea and island tourism in Nghe An. Besides, Nghe An is located relatively close to Hanoi, a city with quite a lot of foreigners. In addition to tourists, a relatively large number come to Hanoi to live, work and do business long-term. These groups also have the need to explore and visit places throughout the country when staying in Vietnam. Besides these sources of visitors, a group of international visitors who may also be interested in sea and island tourism in Nghe An are overseas Vietnamese living abroad, especially in Eastern Europe, whose hometown is Nghe An. However, as mentioned above, due to poor preparation from the supply side, the awareness of the international tourist market about Nghe An's sea and island tourism is still quite vague.
For the domestic tourist market, Nghe An is relatively close to Hanoi. Transportation from Hanoi to Nghe An is quite convenient and increasingly improved. Hanoi is a city with a large population (about 7 million people) and high income (about 50 million VND/person/year), the highest in the North. This place also concentrates central agencies, many large international organizations and many domestic and foreign enterprises. The demand for tourism, especially sea and island tourism from this market is extremely large and tends to increase rapidly. Besides Hanoi, Nghe An residents are also an important source of visitors. As mentioned before, the improved income of Nghe An residents has created more demand for tourism. In addition, Nghe An people in provinces and cities across the country are also a valuable source of demand. This community is relatively successful, has a large population, distributed throughout the country, concentrated in the country's major economic and administrative centers. Combining visiting hometown, family, relatives... and traveling is quite popular among this population segment. The understanding of these demand sources about the characteristics of Nghe An sea and island tourism is relatively clear. Specifically, Nghe An sea and island tourism is often
These markets are positioned in the basic resort and entertainment category. In addition to the above domestic demand sources, people in neighboring localities and other localities in the country also have certain needs for Nghe An's sea and island tourism. However, the scale of demand from these customers is not large due to disadvantages in cost, travel time as well as the similarity of Nghe An's sea and island tourism with their locality. The understanding of these markets about Nghe An's sea and island tourism is also vague.
In summary, the market demand for sea and island tourism in Nghe An is mainly concentrated in Hanoi and Nghe An itself. In the perception of these key demand sources, sea and island tourism in Nghe An is identified as a basic type of resort and entertainment. Demand from other international and domestic tourist sources is still in the potential form. To tap into these potential demand sources, it is necessary to raise awareness and understanding of the market, and at the same time resolve problems related to procedures and travel conditions.
3.2. Current status of sea and island tourism development in Nghe An
Tourism includes many activities, from travel business, passenger transport business to tourism development business, tourist attractions and tourism products... Tourism is also a comprehensive economic sector with the participation of many different economic sectors and occupations. Therefore, accurately assessing the development of sea and island tourism in Nghe An needs to be based on many criteria. They are not only limited to indicators that directly measure the results of tourism activities (such as revenue, number of visitors, income, employment...) or the expansion of tourism supply capacity (infrastructure conditions, number of tourism service establishments such as hotels, restaurants, entertainment areas...) but also need to be linked with related economic sectors and areas.
Nghe An’s plans, projects and reports on tourism in general, and sea and island tourism in particular, all contain summaries and assessments of the current development status. In general, these contents are relatively comprehensive, complete and accurate. To contribute to deepening these summaries and assessments, the following analyses will prioritize the goal of finding the causes and reasons behind the current situation, and at the same time evaluate and review the results of some criteria.
3.2.1. Tourism performance results
3.2.1.1. Number of visitors
Table 3.1 below shows the number of tourists to coastal localities of Nghe An province in the period 2002-2013. Over the past decade, the number of tourists to coastal areas of Nghe An has continuously increased at a high rate and exceeded the planned target. In the period 2002-2013, the annual growth rate of visitors was 16%, higher than the corresponding figure of the whole country at 9.75%. The total number of tourists to the sea and islands of Nghe An increased from more than half a million in 2002 to 3.2 million in 2013. Tourists to coastal areas of Nghe An are mainly domestic tourists, accounting for nearly 97% on average in the period 2002-2013.
Table 3.1. Number of tourists to coastal areas of Nghe An province 1
Unit: Number of visitors
Year
Total visitors | International guests | Domestic guests | |
2002 | 651,193 | 16,504 | 634,689 |
2003 | 774,636 | 14,624 | 760.012 |
2004 | 1,065,134 | 20,169 | 1,044,965 |
2005 | 1,396,142 | 38,747 | 1,357,395 |
2006 | 1,563,307 | 43,949 | 1,519,358 |
2007 | 1,880,456 | 64,717 | 1,815,739 |
2008 | 2,152,544 | 78,477 | 2,074,067 |
2009 | 2,377,225 | 80,391 | 2,296,834 |
2010 | 2,740,333 | 98,285 | 2,642,048 |
2011 | 2,954,103 | 97,820 | 2,856,283 |
2012 | 3,073,102 | 97,725 | 2,975,377 |
2013 | 3,200,000 | 98,000 | 3,102,000 |
Maybe you are interested!
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Identify Rating Levels and Rating Scales
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of the islanders. Therefore, this indicator will be divided into two sub-indicators:
a1. Natural tourism attractiveness a2. Cultural tourism attractiveness
b. Tourist capacity
The two island communes in Quan Lan have different capacities to receive tourists. Minh Chau Commune is home to many standard hotels and resorts, attracting high-income domestic and international tourists. Meanwhile, Quan Lan Commune has many motels mainly built and operated by local people, so the scale and quality are not high, and will be suitable for ordinary tourists such as students.
c. Time of exploitation of Quan Lan Island Commune:
Quan Lan tourism is seasonal due to weather and climate conditions and festivals only take place on certain days of the year, specifically in spring. In Quan Lan commune, the period from April to June and from September to November is considered the best time to visit Quan Lan because the cultural tourism activities are mainly associated with festivals taking place during this time.
Minh Chau island commune:
Tourism exploitation time is all year round, because this is a place with a number of tourist attractions with diverse ecosystems such as Bai Tu Long National Park Research Center, Tram forest, Turtle Laying Beach, so besides coming to the beach for tourism and vacation in the summer, Minh Chau will attract research groups to come for tourism combined with research at other times of the year.
d. Sustainability
The sustainability of ecotourism sites in Quan Lan and Minh Chau communes depends on the sensitivity of the ecosystems to climate changes.
landscape. In general, these tourist destinations have a fairly high level of sustainability, because they are natural ecosystems, planned and protected. However, if a large number of tourists gather at certain times, it can exceed the carrying capacity and affect the sustainability of the environment (polluted beaches, damaged trees, animals moving away from their habitats, etc.), then the sustainability of the above ecosystems (natural ecosystems, human ecosystems) will also be affected and become less sustainable.
e. Location and accessibility
Both island communes have ports to take tourists to visit from Van Don wharf:
- Quan Lan – Van Don traffic route:
Phuc Thinh – Viet Anh high-speed boat and Quang Minh high-speed boat, depart at 8am and 2pm from Van Don to Quan Lan, and at 7am and 1pm from Quan Lan to Van Don. There are also wooden boats departing at 7am and 1pm.
- Van Don - Minh Chau traffic route:
Chung Huong high-speed train, Minh Chau train, morning 7:30 and afternoon 13:30 from Van Don to Minh Chau, morning 6:30 and afternoon 13:00 from Minh Chau to Van Don.
f. Infrastructure
Despite receiving investment attention, the issue of infrastructure and technical facilities for tourism on Quan Lan Island is still an issue that needs to be resolved because it has a direct impact on the implementation of ecotourism activities. The minimum conditions for serving tourists such as accommodation, electricity, water, communication, especially medical services, and security work need to be given top priority. Ecotourism spots in Minh Chau commune are assessed to have better infrastructure and technical facilities for tourism because there are quite complete and synchronous conditions for serving tourists, meeting many needs of domestic and foreign tourists.
3.2.1.4. Determine assessment levels and assessment scales
Corresponding to the levels of each criterion, the index is the score of those levels in the order of 4, 3, 2, 1 decreasing according to the standard of each level: very attractive (4), attractive (3), average (2), less attractive (1).
3.2.1.5. Determining the coefficients of the criteria
For the assessment of DLST in the two communes of Quan Lan and Minh Chau islands, the students added evaluation coefficients to show the importance of the criteria and indicators as follows:
Coefficient 3 with criteria: Attractiveness, Exploitation time. These are the 2 most important criteria for attracting tourists to tourism in general and eco-tourism in particular, so they have the highest coefficient.
Coefficient 2 with criteria: Capacity, Infrastructure, Location and accessibility . Because the assessment area is an island commune of Van Don district, the above criteria are selected by the author with appropriate coefficients at the average level.
Coefficient 1 with criteria: Sustainability. Quan Lan has natural and human-made ecotourism sites, with high biodiversity and little impact from local human factors. Most of the ecotourism sites are still wild, so they are highly sustainable.
3.2.1.6. Results of DLST assessment on Quan Lan island
a. Assessment of the potential for natural tourism development
For Minh Chau commune:
+ Natural tourism attractiveness is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined as average (2 points) and the coefficient is quite important (coefficient 2), then the score of Capacity criterion is 2 x 2 = 4.
+ Exploitation time is long (4 points), the most important coefficient (coefficient 3) so the score of the Exploitation time criterion is 4 x 3 = 12.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is assessed as good (3 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 3 x 2 = 6 points.
The total score for evaluating DLST in Minh Chau commune according to 6 evaluation criteria is determined as: 12 + 4 + 12 + 4 + 4 + 6 = 42 points
Similar assessment for Quan Lan commune, we have the following table:
Table 3.3: Assessment of the potential for natural ecotourism development in Quan Lan and Minh Chau communes
Attractiveness of self-tourismof course
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
CommuneMinh Chau
12
12
4
8
12
12
4
4
4
8
6
8
42/52
Quan CommuneLan
6
12
6
8
9
12
4
4
4
8
4
8
33/52
b. Assessment of the potential for humanistic tourism development
For Quan Lan commune:
+ The attractiveness of human tourism is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined to be large (3 points) and the coefficient is quite important (coefficient 2), then the score of the Capacity criterion is 3 x 2 = 6.
+ Mining time is average (3 points), the most important coefficient (coefficient 3) so the score of the Mining time criterion is 3 x 3 = 9.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points.
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is rated as average (2 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 2 x 2 = 4 points.
The total score for evaluating DLST in Quan Lan commune according to 6 evaluation criteria is determined as: 12 + 6 + 6 + 4 + 4 + 4 = 36 points.
Similar assessment with Minh Chau commune we have the following table:
Table 3.4: Assessment of the potential for developing humanistic eco-tourism in Quan Lan and Minh Chau communes
Attractiveness of human tourismliterature
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Quan CommuneLan
12
12
6
8
9
12
4
4
4
8
4
8
39/52
Minh CommuneChau
6
12
4
8
12
12
4
4
4
8
6
8
36/52
Basically, both Minh Chau and Quan Lan localities have quite favorable conditions for developing ecotourism. However, Quan Lan commune has more advantages to develop ecotourism in a humanistic direction, because this is an area with many famous historical relics such as Quan Lan Communal House, Quan Lan Pagoda, Temple worshiping the hero Tran Khanh Du, ... along with local festivals held annually such as the wind praying ceremony (March 15), Quan Lan festival (June 10-19); due to its location near the port and long exploitation time, the beaches in Quan Lan commune (especially Quan Lan beach) are no longer hygienic and clean to ensure the needs of tourists coming to relax and swim; this is also an area with many beautiful landscapes such as Got Beo wind pass, Ong Phong head, Voi Voi cave, but the ability to access these places is still very limited (dirt hill road, lots of gravel and rocks), especially during rainy and windy times; In addition, other natural resources such as mangrove forests and sea worms have not been really exploited for tourism purposes and ecotourism development. On the contrary, Minh Chau commune has more advantages in developing ecotourism in the direction of natural tourism, this is an area with diverse ecosystems such as at Rua De Beach, Bai Tu Long National Park Conservation Center...; Minh Chau beach is highly appreciated for its natural beauty and cleanliness, ranked in the top ten most beautiful beaches in Vietnam; Minh Chau commune is also home to Tram forest with a large area and a purity of up to 90%, suitable for building bridges through the forest (a very effective type of natural ecotourism currently applied by many countries) for tourists to sightsee, as well as for the purpose of studying and researching.
Figure 3.1: Thenmala Forest Bridge (India) Source: https://www.thenmalaecotourism.com/(August 21, 2019)
3.2.2. Using SWOT matrix to evaluate Quan Lan island tourism
General assessment of current tourism activities of Quan Lan island is shown through the following SWOT matrix:
Table 3.5: SWOT matrix evaluating tourism activities on Quan Lan island
Internal agent
Strengths- There is a lot of potential for tourism development, especially natural ecotourism and humanistic ecotourism.- The unskilled labor force is relatively abundant.- resource environmentunpolluted, still
Weaknesses- Poorly developed infrastructure, especially traffic routes to tourist destinations on the island.- The team of professional staff is still weak.- Tourism products in general
quite wild, originalintact
general and DLST in particularalone is monotonous.
External agents
Opportunity- Tourism is a key industry in the socio-economic development strategy of the province and Van Don economic zone.- Quan Lan was selected as a pilot area for eco-tourism development within the framework of the green growth project between Quang Ninh province and the Japanese organization JICA.- The flow of tourists and especially ecotourism in the world tends toincreasing
Challenge- Weather and climate change abnormally.- Competition in tourism products is increasingly fierce, especially with other localities in the province such as Ha Long, Mong Cai...- Awareness of tourists, especially domestic tourists, about ecotourism and nature conservation is not high.
Through summary analysis using SWOT matrix we see that:
To exploit strengths and take advantage of opportunities, it is necessary to:
- Diversify products and service types (build more tourism routes aimed at specific needs of tourists: experiential tourism immersed in nature, spiritual cultural tourism...)
- Effective exploitation of resources and differentiated products (natural resources and human resources)
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Types of Sea and Island Tourism Products Preferred by Tourists -
Developing sea and island tourism in Phu Yen province - 17 -
Developing sea and island tourism in Phu Yen province - 24 -
Developing sea and island tourism in Bai Tu Long Bay, Quang Ninh province - 27

Source: Report on tourism development situation of each year - Department of Culture, Sports and Tourism of Nghe An
1 The total number of tourists by type to Nghe An is calculated by adding up the number of tourists by type to each locality of Nghe An. Therefore, these total figures may differ from the corresponding figures in the reports of the General Department of Tourism. For this reason, comparisons between Nghe An and other localities as well as the whole country are based only on relative numbers or growth rates.
Although the number of international visitors is still modest, it tends to grow faster in the period 2002-2013 (average 20.5%/year), much higher than the general growth rate of the whole country (11.7%). Therefore, the proportion of international visitors to the total number of visitors has increased from 2% in the early 2000s to over 3% recently. This proportion is too low compared to the general level of the whole country, which was nearly 20% in the period 2000-2013. The source of international tourists mainly comes from the Southeast Asian market (over 60%), in addition to Korea, Japan, China, European and American countries, but not many. The fact that there are few international visitors, especially from rich countries, proves that Nghe An sea and island tourism still does not have enough products that meet international standards, so it has not become an attractive destination in the eyes of international tourists. Therefore, compared to Vietnam's top beach and island tourist destinations such as Ha Long, Nha Trang, etc., Nghe An has fallen even further in terms of international visitor numbers.
Domestic visitors grew by an average of 15.9% in the period 2002-2014, higher than the national rate of 9.63%, from less than 1 million at the beginning of the 21st century to more than 3 million in 2013. Most of the domestic visitors come from Hanoi and the northern provinces (50-55%). The rest are local visitors, visitors from Ho Chi Minh City and the southern provinces. As analyzed before, visitors from the southern localities are mainly people from Nghe An who combine work or visit their hometown with tourism. Therefore, it can be said that domestic visitors to the sea and islands in Nghe An are mainly due to the distance, convenient travel conditions or have family ties, hometown with Nghe An.
Tourists to the sea and islands of Nghe An mainly come to Vinh and Cua Lo, which is clearly shown in Figure 3.1. The main reason for this is that Vinh and Cua Lo have relatively favorable travel conditions and a fairly complete infrastructure system, meeting all the essential needs of tourists. These are also the traffic hubs of the whole province. Therefore, before visiting some scenic spots and relics in other localities, tourists often stop to rest in Vinh or Cua Lo. However, along with the development of infrastructure and technical facilities for tourism in many new coastal tourist destinations, the proportion of visitors to other coastal districts of Nghe An
has been increasing rapidly. Specifically, the proportion of visitors to Cua Lo is quite stable, fluctuating around 43%-45% in the period 2002-2012. Meanwhile, the proportion of tourists to Vinh tends to decrease gradually, from 54% in 2002 to 42% recently. The decrease in Vinh corresponds to the increase in other coastal districts.
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
0.64
2.96 3.00 4.60
7.09
7.61
10.98 11.45
12.11 12.68
14.63
44.79 43.94 42.62 45.19
45.00 44.18
43.31
48.11 48.45 46.40 43.36
42.89 43.15 42.06
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Vinh Cua Lo Other districts
Unit: %
45.72 | 42.95 | 45.93 | 42.23 | |
53.64 | 54.08 | 51.07 | 53.17 |
Chart 3.1: Proportion of tourists to Nghe An's sea and islands by locality
Source: Report on tourism development situation of each year - Department of Culture, Sports and Tourism of Nghe An [7]
3.2.1.2. Number of days of guest stay
The average number of days of stay of tourists in Nghe An localities is generally short, an average of 1.6 days in the period 2002-2013 and is relatively stable. There is not much difference between the number of days of stay of domestic and international visitors. Chart 3.2 shows these details very clearly. This shows that the length of stay of tourists at a tourist destination in Nghe An is relatively short. If staying in Nghe An is longer, tourists often combine visiting many different places, for example Vinh and Cua Lo. The data also shows that visitors to Cua Lo stay a little longer than visitors staying in Vinh and the remaining districts. Together with the number of visitors, this fact further proves the attractiveness of Cua Lo is relatively increased compared to Vinh.
Unit: day
2.00
1.80
1.60
1.40
1.20
1.00
0.80
0.60
0.40
0.20
0.00
2000
2002
2004
2006
2008
2010
2012
2014
Average number of days off
Average number of days off for international visitors Average number of days off for domestic visitors
Chart 3.2. Average number of vacation days of tourists to Nghe An sea and islands
Source: Report on tourism development situation of each year - Department of Culture, Sports and Tourism of Nghe An [7]
3.2.1.3. Tourism revenue
Unit: Billion VND
2500
2000
2,093
1500
1,558
1,341
1000
1,004
687
779
500
533
354
410
132
155
229
0
2000
2002
2004
2006
2008
2010
2012
2014
Chart 3.3: Revenue from sea and island tourism of Nghe An
Source: Report on tourism development situation of each year - Department of Culture, Sports and Tourism of Nghe An [7]





