Thus, through practical research on the trial of other crimes related to positions during the 5-year period (2008 - 2012) in Ho Chi Minh City, we can make the following observations:
Firstly , the total number of cases and the total number of defendants brought to trial by the Court for other crimes related to positions during the 5-year period (2008 - 2012) in Ho Chi Minh City is relatively small, only a total of 40 cases and 93 defendants.
Second , the total number of cases and the total number of defendants brought to trial by the Court for other crimes related to positions during the 5-year period (2008 - 2012) in Ho Chi Minh City mainly focused on three crimes: bribery (Article 289), bribery brokerage (Article 290) and taking advantage of influence over people in positions and powers for personal gain (Article 291). The remaining crimes had no cases and defendants brought to trial by the Court, including: the crime of negligence causing serious consequences (Article 285), the crime of intentionally disclosing work secrets; the crime of appropriating, trading or destroying secret work documents (Article 286), the crime of unintentionally disclosing work secrets; the crime of losing secret work documents (Article 287) and the crime of desertion (Article 288).
Third , the total number of cases and the total number of defendants brought to trial by the Court for other crimes related to positions during the 5-year period (2008 - 2012) in Ho Chi Minh City focused on three crimes, of which the crime of bribery accounted for the highest proportion with 30 cases and 60 defendants, the crime of acting as a bribery broker was 08 cases and 27 defendants, the crime of taking advantage of influence over people in positions and powers for personal gain was 02 cases with 06 defendants. Thus, if calculated in proportion, the crime of bribery accounted for 75% of the number of cases and 65% of the number of defendants in the total number of cases and defendants brought to trial by the Court for other crimes related to positions.
Fourthly , in addition, if compared with the trial situation, the three crimes brought to trial are mainly bribery, bribery brokerage and taking advantage of influence over people in positions of power for personal gain within 5 years.
(2008 - 2012) in Ho Chi Minh City in comparison with the whole country's trial of these three crimes during the corresponding period as follows:
Table 3.5. Comparison of the total number of cases and the total number of defendants brought to trial by the Court under Articles 289, 290 and 291 of the Penal Code during the 5-year period (2008 - 2012) in Ho Chi Minh City and the whole country
Thing
Ho Chi Minh City (I) | Nationwide (II) | Ratio (I)/(II) | ||||
Number of cases | Number of defendants | Number of cases | Number of defendants | Number of cases | Number of defendants | |
289 | 30 | 60 | 147 | 308 | 20.4 % | 19.5% |
290 | 08 | 27 | 14 | 38 | 57.1% | 71.1% |
291 | 02 | 06 | 22 | 33 | 09.1% | 18.2% |
Total | 40 | 93 | 183 | 379 | 21.9% | 24.5% |
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Total Number of Cases and Defendants Tried by Court for Illegal Racing in 10 Years (2001-2010) -
Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Two Elements A And B Are In Two Consecutive Main Groups In The Periodic System. In Their Pure Substance State, A And B Do Not React With Each Other. Total Number Of Protons -
Total Number of Organizations, Land Areas, Land Use Area of Economic Organizations in 2019 -
Total Number of Employees Recruited by Do Son Tourism Joint Stock Company in the Period 2011-2015

Source: Office of Ho Chi Minh City People's Court
Thus, the rate of total cases and total defendants brought to trial for bribery is 20.4% of cases and 19.5% of defendants; the rate of bribery brokerage is 57.1% and 71.1% and the rate of taking advantage of influence over people in positions of power for personal gain is 9.1% and 12.8%. On average over the 5-year period (2008 - 2012), this rate is 21.9% of cases and 24.5% of defendants, generally high compared to other areas in the country.
Fifth , the total number of cases and the total number of defendants brought to trial by the Court for other crimes related to positions during the 5-year period (2008 - 2012) in Ho Chi Minh City, the penalty applied was mostly fixed-term imprisonment for defendants brought to trial by the Court, specifically: for the crime of bribery, 60 defendants were all sentenced to fixed-term imprisonment, for the crime of acting as a bribery broker, 27 defendants were sentenced to fixed-term imprisonment, and for the crime of taking advantage of influence over people with positions and powers for personal gain, 06 defendants were sentenced to fixed-term imprisonment.
In addition, no defendant was given a suspended sentence, and no defendant was exempted from criminal liability or punishment for these crimes.
Sixth , the total number of cases and the total number of defendants brought to trial by the Court for other crimes related to positions during the 5-year period (2008 - 2012) in Ho Chi Minh City, through examining some characteristics of the offenders' personal background, shows that: the number of male offenders for bribery is 49, the number of female offenders is 11; the crime of acting as a bribery broker has this ratio of 24 and 03; the crime of taking advantage of influence over people in positions and powers for personal gain has this ratio of 06 and 0.
In addition, the average age of defendants who committed bribery was 43.5 years old; of those who acted as bribery brokers was 45.7 years old; and of those who abused their influence over people in positions of power for personal gain was 53.2 years old. In addition, the personal history of first-time offenders for the three crimes brought to trial by the Court shows that all defendants committed their crimes for the first time.
Thus, through the above trial picture, it can be seen that, in general, the situation of other crimes related to positions in Ho Chi Minh City is not complicated, only the crime of bribery and the crime of acting as a bribery broker in the city under study has an increasing trend, for example: In 2010, the Court tried 01 case and 02 defendants for the crime of bribery, in 2011 this ratio was 02 and 09 and in 2012 this ratio was 04 and 11. In addition, trial practice also shows that most cases related to bribery crimes are related to three crimes - the crime of receiving bribes, the crime of giving bribes and the crime of acting as a bribery broker.
For example: The first instance criminal judgment dated September 7, 2012 of the People's Court of Ho Chi Minh City tried the first instance criminal case against the defendant Huynh Minh Duc (1976, residing in Ho Chi Minh City) and his accomplices for the crimes of receiving bribes, giving bribes and acting as a bribe broker.
Seventh , in addition, we have randomly researched a total of 120 judgments in the first nine months of 2013 of the People's Court of Ho Chi Minh City with the following results:
Table 3.6. Types of crimes and number of cases committed in Ho Chi Minh City through random research of a total of 120 sentences in the first nine months of 2013
TT
Crimes in the Criminal Code | Number of cases | |
1 | Crime of theft of property | 22 |
2. | Crime of robbery | 06 |
3. | Crime of extortion | 02 |
4. | Crime of fraud and appropriation of property | 07 |
5. | Crime of abuse of trust and appropriation of property | 02 |
6. | Crime of robbery | 07 |
7. | Crime of illegal drug trafficking | 11 |
8. | Crime of intentionally causing injury or harm to health of others | 14 |
9. | Rape | 02 |
10. | Crime of prostitution brokerage | 06 |
11. | Crime of consuming property obtained by another person through crime | 02 |
12. | Crime of illegal possession of drugs | 11 |
13. | Crime of failure to report crime | 01 |
14. | Crime of disturbing public order | 04 |
15. | Crime of resisting public officials | 02 |
16. | Gambling crime | 14 |
17. | Crime of violating regulations on vehicle control road | 05 |
18. | Crime of bribery | 01 |
19. | Crime of bribery | 01 |
Total: 19 charges | 120 cases | |
Also through the study of the practice of trying other crimes related to positions in Ho Chi Minh City in the period of 05 years (2008 - 2012), it shows that there are no major problems or limitations. However, we still point out some practical issues and limitations in the provisions of the current Penal Code on other crimes related to positions to make recommendations for improvement.
* Some problems and issues in trial practice:
Trial practice in general, trial practice in Ho Chi Minh City on other crimes related to positions in recent times shows that there are some problems and shortcomings as follows:
Firstly , the distinction between the crime of negligence causing serious consequences (Article 285) and the crime of negligence causing damage to State property (Article 144 of the Penal Code) is still confusing in practice.
For example: Judgment No. 121/HSST dated December 20, 2007: In 2007, Le Hong S. and Nguyen Hung T. were two employees of the Airport Cargo Services Joint Stock Company.
N. was assigned to be the employee who accepted the goods. According to the company's regulations, the person who accepts rare goods must be responsible for managing the goods in the warehouse, putting the goods in the safe and managing the safe key. At 11:15 a.m. on June 11, 2007, Le Hong S. and Nguyen Hung T. completed the procedures to import four packages of rare goods sent by V. Bank to Thailand, taking off at N. Airport at 2:45 p.m. the same day. Among these four packages, one weighed 16.6 kg, containing 190,000 USD; one weighed 12.4 kg, containing 4,000 USD and
16,558,000 JPY; one package weighs 10.5 kg, containing souvenirs and one package weighs 18.7 kg, presenting a precious wooden statue. All four packages were properly packaged and sealed according to regulations and went through full customs procedures. After re-checking and seeing that all the necessary information was present, Le Hong S. and Nguyen Hung T. reported and requested the forklift driver to lift the four packages into the rare goods storage area so that Le Hong S. and Nguyen Hung T. could open the safe and lock it, then go to the meeting.
team. At around 12:10 the team went to lunch, at 13:10 while doing the export procedures, the export staff opened the safe to transfer the goods and discovered that the 16.6 kg package was missing.
At the initial investigation agency, Le Hong S. and Nguyen Hung T. stated that they both actively stole the above mentioned package. On June 14, 2007, after being prosecuted for theft of property, Le Hong S. and Nguyen Hung T. changed their statements, not admitting that they hid the package to appropriate it, but claiming that someone else hid the package to harm the two people. At the same time, both only admitted that they were responsible for not following the procedures for managing rare consignments, leading to the loss of the goods. There are two different opinions on this case.
There is a view that Le Hong S. and Nguyen Hung T. committed the crime of irresponsibility causing serious damage to State property (Article 144 of the Penal Code). Because when receiving goods from bank V., Airport Cargo Services Joint Stock Company N. was the entity responsible for the above goods, so these four packages belonged to Airport Cargo Services Joint Stock Company.
N. Because of their failure to fulfill their responsibilities, Le Hong S. and Nguyen Hung T. lost a package worth 996,000 USD, which was State property. Therefore, the defendant's actions constituted the crime of negligence causing damage to State property under Clause 3, Article 144 of the Penal Code.
Another view is that Le Hong S. and Nguyen Hung T. committed the crime of irresponsibility causing serious consequences (Article 285 of the Penal Code). Because the amount of 190,000 USD has not been lost, the damage here is due to the irresponsible, negligent and negligent behavior of the defendants leading to having to search for the package, delaying the flight time, reducing the trust and reputation of customers towards the N Airport Cargo Services Joint Stock Company. The Investigation Agency, the Procuracy and the Court could not clarify the damage caused by the delay.
How much is the flight? Therefore, the defendant cannot be charged with the crime of negligence causing damage to state property. Therefore, the defendant must be prosecuted for the crime of negligence causing serious consequences. Furthermore, the defendants' act of secretly appropriating property has not been clearly determined.
Second, similarly, the determination of the crime of bribery (Article 289), the crime of bribery brokerage (Article 290) and the crime of fraud to appropriate property (Article 139 of the Penal Code) also has confusion in practice.
For example: Judgment No. 196/HSST dated January 17, 2008: In 2007, Nguyen Thi
H. proactively contacted and proposed to Nguyen Van D. (in the same city) about "running" for candidates to take the entrance exam to military officer schools. Although he is a military officer, Nguyen Van D. has no position or authority in military affairs. When H. suggested "running" for candidates to take the entrance exam to these schools, Nguyen Van D. said that he could do it. The two agreed to collect 40 million VND from each candidate taking the entrance exam to Officer School X. or Logistics School Y. and D. would give H. a percentage of the amount collected from the candidates. Because he believed that Nguyen Van D. would be able to help candidates get in, H. informed some acquaintances about his network of recruiting candidates to military and officer schools on the condition that those in need had to pay money before enrolling. Five people directly gave money to H. and three people indirectly gave money (through an intermediary) to H. with a total amount of up to 267 million VND to take care of eight cases of taking exams to military and officer schools. Of which, 197 million was given before the exam and 70 million would be given after the enrollment. After each time receiving money, H. called and agreed on the location and time to give money to Nguyen Van DH, who gave D. 180 million VND and kept 17 million VND. As for the 70 million VND, H. did not give it to D. because there was no way to meet D. After receiving 180 million VND, Nguyen Van D. did not take care of the candidates but used the money for shopping and entertainment.
When the candidates failed the exam, the case was discovered and arrested. Regarding this case, during the trial, there were many different opinions on the criminal behavior of Nguyen Thi H. (and Nguyen Van D. was tried for fraud and appropriation of property without any problem). Some opinions said that H. committed the crime of bribery; others said that H. committed the crime of acting as a bribery intermediary; and others said that H. committed the crime of fraud and appropriation of property.
We believe that, at the same time as giving money to Nguyen Thi H., the partners all made applications for their children to take the entrance exams to the Military and Officer Schools and these schools all received the application forms and registration numbers. Therefore, when giving money to H., they only provided the candidates' full names, dates of birth, hometowns, registration numbers... H. provided all of this information to D. The amount of 267 million that H. received was money given by individuals or families of eight candidates. In addition, when giving money to H., the people who gave money understood that, through H., the above amount would be given to the competent person that H. knew to help their children pass the entrance exams to the Military and Officer Schools as desired. Therefore, H. was only one of the links and the first link (from the recruiter's side) in the chain of "running" to the Military and Officer Schools. It must also be added that, although the Military Officer Schools were not corrupt, but with the way D. and H. informed, both H. and everyone who gave money understood that there was a “bribery” line in these Schools, and when giving money and the necessary information, H. and everyone believed that D. would use that money to bribe those on the list to “pass”. Therefore, H. was only an intermediary link, so prosecuting defendant H. for the crime of being a bribery broker was accurate and true to the nature of H.’s crime.
Third , regarding the issue of bribery and proactive reporting, how should it be handled, and whether criminal liability should be exempted or not?
For example: Mr. Nguyen Thanh G. represents his family in a lawsuit.


![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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