FOREIGN TRADE UNIVERSITY FACULTY OF INTERNATIONAL BUSINESS AND ECONOMICS
MASTER OF FOREIGN ECONOMICS
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GRADUATION THESIS
Topic:
COFFEE EXPORT ACTIVITIES AT GENERALEXIM COMPANY
Student: Dinh Thi Thu Hien
Grade: English 14
Lock: 44D
Instructor: Dr. Tran Thi Kim Anh
Hanoi, May 2009
INDEX
LIST OF ABBREVIATIONS
LIST OF DIAGRAMS, CHARTS, TABLES
FOREWORD 1
CHAPTER 1: WORLD COFFEE MARKET AND THE ROLE OF COFFEE EXPORT FOR VIETNAM 4
I. OVERVIEW OF THE WORLD COFFEE SITUATION 4
1. Overview of coffee trees 4
1.1. Overview of the formation and development of coffee trees 4
1.2. Impact of natural conditions on coffee plants 5
2. World coffee production situation in the period 2004 - 2008 6
2..1. Coffee growing area 6
2.2. Coffee productivity 7
2.3. Coffee production 7
3. Coffee export situation in the world market 2004 - 2008 9
3.1. General overview of world coffee exports 9
3.2. Some major coffee exporting countries 13
4. World coffee import situation 2004 - 2008 15
4.1. General overview of world coffee imports 15
4.2. Major coffee importing countries 18
5. Price development 20
II. THE ROLE OF COFFEE EXPORT IN THE SOCIO-ECONOMIC DEVELOPMENT OF VIETNAM 22
2. Role in society 24
3. Role for the environment 25
III. SOME FACTORS AFFECTING COFFEE EXPORT ACTIVITIES 25
1. Macro factors 26
1.1. Open door policy for world economic integration 26
1.2. Import demand and market 27
1.3. Competitive environment 27
1.4. Government export support policies 28
1.5. Factors of production and processing 28
1.6. Management factors 29
2. Micro factors 29
2.1. Distribution channels and services of export enterprises 29
2.2. Price and quality 30
2.3. Processing technology of export enterprises 30
2.4. Financial resources of the company 31
2.5. Company's human resources 31
2.6. Other factors 32
CHAPTER 2: CURRENT STATUS OF COFFEE EXPORT ACTIVITIES AT GENERALEXIM COMPANY 33
I. COFFEE PRODUCTION AND EXPORT SITUATION OF VIETNAM IN THE PERIOD 2004 - 2008 33
1. Vietnam's coffee production situation 33
2. Current status of Vietnam's coffee exports 35
2.1. Coffee export turnover and speed 35
2.2. Quality and price of exported coffee 36
2.2.1. Export coffee quality 36
2.2.2. Export coffee price 37
3. Vietnam's coffee export market 38
4. Structure and types 39
III. GENERAL INTRODUCTION OF GENERALEXIM COMPANY 40
1. History of formation and development 40
2. Contents of fields of operation and production and business sectors. 41 3. Organizational structure system 42
4. Company resources 44
III. CURRENT STATUS OF COFFEE EXPORT - GENERALEXIM COMPANY IN THE PERIOD 2005 - 2008 46
1. Coffee export purchasing activities 46
1.1. Coffee purchasing area 46
1.2. Purchasing method 47
2. Coffee export form of company 49
3. Volume and value of coffee exports 52
4. Structure of exported coffee types 55
5. Quality and price of exported coffee 57
6. Coffee export market 60
7. Evaluation of the company's coffee export activities (2004 - 2008) 63
7.1. Achievements 63
7.2. Existing limitations 67
CHAPTER 3: DIRECTIONS AND SOME SOLUTIONS AND RECOMMENDATIONS TO IMPROVE THE COFFEE EXPORT CAPACITY OF GENERALEXIM COMPANY 70
I. COFFEE MARKET FORECAST TO 2015 70
1. Supply and demand outlook 70
1.1. Prospects for supply 70
1.2. Prospects for demand 71
II. ORIENTATION FOR DEVELOPMENT OF COFFEE EXPORT OF VIETNAM AND OF GENERALEXIM COMPANY TO 2015 73
1. Vietnam's coffee export development goals 73
2. Export development goals of Generalexim 76 company
III. SOME SOLUTIONS AND RECOMMENDATIONS TO IMPROVE THE EFFICIENCY OF COFFEE EXPORT ACTIVITIES IN THE COMING TIME
................................................................ ................................................................ ................ 77
1. On the part of company 77
1.1. Strengthen market research and information collection 77
1.2. Strengthening trade promotion support activities 79
1.3. Implement well the purchasing work to create sources of goods 82
1.4. Perfecting the organizational system and improving the professional skills of the staff working in coffee export 85
1.5. Gradually cut costs, reduce product prices, and improve competitiveness. 87
2. On the State side 89
2.1. Organizing and strengthening the market forecasting information system 89
2.2. Improving the efficiency of the management apparatus for coffee export activities 90
2.3. Increasing investment capital for export 92
2.4. Focus on improving quality, diversifying processed products; building and affirming the Vietnamese coffee brand in the international market 93
2.5. Continue to innovate mechanisms and policies to support the development of the coffee industry and improve production and business efficiency 94
3. On the part of the Vietnam Coffee and Cocoa Association (VICOFA) and organizations providing coffee export support services 97
CONCLUSION 100
LIST OF REFERENCES APPENDIX
LIST OF ABBREVIATIONS AND SYMBOLS
SYMBOL | MEANING | |
1 | ACPC | World Coffee Producing Countries Association |
2 | AFTA | Asean Free Trade Area |
3 | CEFT | General Agreement on Preferential Tariffs |
4 | ICO | World Coffee Organization |
5 | ITC | International Trade Center |
6 | VICOFA | Vietnam Coffee - Cocoa Association |
7 | CQIC | Coffee quality control agency |
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LIST OF DIAGRAMS
Diagram 1: Organizational structure of Generalexim company 43
Diagram 2: Diagram of the coffee distribution system of company 47
LIST OF CHARTS
Chart 1: World coffee production by region over crop years 8
Chart 2: World coffee export volume and value 2004 - 2008 10 Chart 3: World coffee price 2000 - 2008 21
Chart 4: : Import proportion of Vietnamese coffee by top 10 countries in crop year 2004/1005 to 2007/2008 39
LIST OF TABLES
Table 2: World coffee import situation 16
Table 3: World coffee imports by type 2004 - 2008 17
Table 4: Japan's coffee imports in recent years 20
Table 5: ICO coffee prices and coffee prices in major markets 22
Table 6. Proportion of coffee exports in agricultural export turnover 23
Table 9: Structure of Vietnam's coffee export categories 39
Table 10: Coffee export situation by export method 50
Table 11: Coffee export results of Generalexim company 53
Table 12: Coffee export structure of Generalexim company 56
Table 13: Export coffee quality of company 58
Table 14: Coffee export price of Generalexim Joint Stock Company 59
Table 15: Main markets for company 61's coffee consumption
Table 16: Some major partners trading coffee products with company 63
Table 17: Coffee export situation of Vietnamese enterprises 64
Table 18: Export turnover structure of some agricultural products 66
Table 19: Forecast of coffee output supplied to some countries in the world 71
Table 20: World coffee consumption forecast 72
Table 21: Coffee processing plants planned to be built in the provinces... 75 Table 22: The company's expected coffee exports in the coming time 76
PREFACE
1. Urgency of the topic
Nowadays, export activities are of great significance to each country. Through export, countries can exploit their advantages to generate foreign currency revenue, create jobs... contributing significantly to the growth and development of the global economy. For Vietnam, a young economy on the rise, export activities are of great significance in the cause of industrialization and modernization of the country in order to successfully achieve economic and social development goals, and improve people's lives.
Coffee trading is an important economic activity worldwide. According to the International Coffee Organization (ICO) and the International Trade Center (ITC), the export value of coffee in the world has surpassed that of rice, pepper, cashew nuts, tea, rubber... or any other agricultural product. And in fact, in recent years, coffee has become Vietnam's main export industry with an annual export turnover of about more than 1 billion USD. With advantages in land, temperature, humidity and especially human resources, our country has a great advantage to promote the export of this product.
In the field of production - import-export business, as an enterprise with a long history of experience in exporting, especially agricultural products, in 2007 Generalexim promoted its traditional strengths and rose to the Top Ten (10) leading coffee exporting enterprises in the country. However, in recent years, Vietnam's coffee export activities in general and the company's in particular still have many limitations that are not commensurate with the development potential of the industry such as low quality, uncompetitive prices, and poor types of exported coffee. Therefore, in order to promote