tourism, immigration... from which the US-style unified security communities and the Western European-style pluralistic security communities are gradually formed. This approach has viewed integration as a process of association and has provided specific content of association.
The third approach belongs to the neo-functionalists. This school believes that integration is both a process and an end product. To evaluate the integration process, neo-functionalists focus on analyzing the cooperation process in policy making [ 11, pp. 53-54].
In general, integration theories are often associated with the institutional school and tend to define integration as a process towards and the end product of political or economic unification between countries.
In Vietnam, the term integration (understood as international economic integration) has only been widely used since the 1990s when our country implemented a policy of multilateralization, diversification of foreign economic relations, proactively and actively integrating into the regional and world economy. However, there are currently different definitions of integration.
Maybe you are interested!
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The role of the state in Vietnam's international economic integration - 21 -
Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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The role of the state in industrialization and modernization in Taiwan during the international economic integration period 1961-2003 - Lessons learned and the possibility of application to Vietnam - 18 -
The role of the state in industrialization and modernization in Taiwan during the international economic integration period 1961-2003 - Lessons learned and the possibility of application to Vietnam - 20 -
The role of the state in industrialization and modernization in Taiwan during the process of international economic integration in the period 1961-2003 - Lessons learned and the possibility of application to Vietnam - 8
The Vietnamese encyclopedia explains: “Integration - the linking of economies together... Different economies carry out integration through trade activities and cooperation in economic policies and measures [51, p. 384].
According to Nguyen Xuan Thang, "International economic integration is an economic association process with specific goals and orientations associated with the scope, level and specific conditions of each country" [112, p. 23].

The above definitions reflect the important content of international economic integration, which is the connection of economies with a goal , but they have not clearly stated what the goal and final product are.
Economic globalization is an objective trend determined by the high development of productive forces and the international division of labor. Economic integration reflects the adaptation of national economies to the trend of economic globalization. International economic integration is the process of linking the economy and market of each country with the regional and world economy through efforts to liberalize the economy of each country at the unilateral, bilateral and multilateral levels. International economic integration is carried out through
through the conscious activities of socio-economic entities and the people, first of all the state. The state proactively implements the economic liberalization policy.
Thus, the connotation of the concept of international economic integration includes the following main points:
International economic integration is the process of linking each country's economy and market with the regional and world economy.
Each country voluntarily participates in regional and global economic institutions/organizations, and fulfills commitments to the organizations it participates in.
Each country must carry out economic liberalization, trade, investment and finance liberalization at unilateral, bilateral and multilateral levels.
Therefore, international economic integration can be understood as the process in which countries link their economies with regional and world economies through efforts to implement economic liberalization and economic opening at unilateral, bilateral and multilateral levels and minimize differences to become an integral part of the global economic entity.
The nature of international economic integration includes the following main aspects:
.International economic integration is the process of connection and interdependence between national economies. Without economic connection and cooperation between countries, there can be no economic integration.
.International economic integration is the process of reducing and gradually eliminating trade and investment barriers between countries in the direction of liberalization. Minimizing differences to become an organic part of the global economy. Without the liberalization of trade, investment, finance, ..., in general, economic liberalization between countries, there can be no international economic integration.
International economic integration creates pressure for countries to innovate and improve economic institutions, especially adjusting the legal system and economic policies to conform to international standards and international practices. If these necessary adjustments are not made, it will be difficult for a country to integrate into the trend of international economic integration.
.International economic integration creates new factors and new conditions for the development of each country and the international community on the basis of optimal exploitation and distribution of resources on a global scale. For each country, economic integration creates
conditions for exploiting the country's potential and advantages, expanding the market, attracting capital, modern technology and advanced management knowledge for development.
.International economic integration, on the one hand, creates favorable conditions for businesses to freely conduct business and participate in the global value chain, on the other hand, creates pressure forcing businesses to constantly innovate to operate more effectively and improve competitiveness.
Economic globalization and international economic integration are a pair of closely related categories in the development process of the world economy. One cannot exist without the other. Without economic globalization, there would be no international integration as a common trend. Practice shows that a series of regional and international economic institutions were only formed in the early 1990s. On the contrary, without international economic integration, economic globalization would only be a general development trend, not implemented in reality. Economic globalization and international economic integration are two processes of the movement trend of the world economy today. However, economic globalization should not be identified with international economic integration. Globalization is a trend of global economic integration, when this trend is implemented in reality by economic entities (states, enterprises), it is international economic integration.
With the above understanding, the main content of international economic integration includes:
- Proactively sign and participate in international economic organizations and institutions, together with other members, build common rules of the game and implement regulations and commitments with those organizations and institutions.
- Carry out domestic adjustments to implement regulations and commitments on integration and ensure the achievement of integration goals. Those adjustments include: first, adjusting the legal system and policies in the direction of making each country's legal system and policies on trade, investment, production and business, taxes, trade dispute resolution, etc. increasingly complete and consistent with the regulations of organizations and institutions that the country participates in. Second, reforming the economy in a market-oriented manner to create the most basic conditions for international economic integration. Third, adjusting the economic structure, creating an economic structure that allows the best exploitation of the country's advantages, improving
competitiveness of the economy as well as of enterprises to achieve high efficiency in the integration process; training human resources to meet the requirements of international economic integration.
b) Form and level of international economic integration
International economic integration is the process in which countries strive to open up their economies and liberalize their economies at unilateral, bilateral and multilateral levels.
At the unilateral level, each country can proactively implement opening and liberalization measures in certain areas that they deem necessary for their own economic development, not due to regulations of international institutions and organizations.
At the bilateral level, the two countries negotiate to sign bilateral agreements based on the principles of a free trade area. Currently, the trend of signing free trade agreements, especially bilateral ones, is developing very strongly.
At the multilateral level , many countries together establish or participate in regional and global economic institutions and organizations [11, pp. 57-58]. Multilateral organizations, according to Ruggie (1992), have three characteristics: i/ indivisibility; ii/ generalization of principles of conduct; iii/ expansion of the principle of reciprocity [120, p. 40]. Regional economic organizations include member countries in a certain geographical area such as the European Union (EU), the North American Free Trade Area (NAFTA), the Southeast Asian Free Trade Area (AFTA); Asia-Pacific Economic Cooperation Forum. Global economic institutions and organizations include members from many different regions of the world such as the World Trade Organization (WTO).
In recent years, a new form of economic integration called regional economic integration (transnational linkage) has emerged and developed, forming development triangles and quadrilaterals in which the participating members are territories of several neighboring countries.
The level of integration depends on the development and depth of binding relations between countries towards the goal of trade liberalization within the framework of regional and global institutions. International economic links and integration, according to economists, have the following forms :
- Preferential tariff area (PTA) is a preferential trade agreement, the participating members give each other limited favorable market access. The participating members implement tariff reductions and non-tariff measures to a certain extent to facilitate trade between them. The preferential tariff area is a manifestation of low-level integration, because the member countries, in addition to granting each other some tariff concessions, still maintain mutual restrictive measures; on the other hand, the members of the preferential tariff area do not coordinate their foreign trade policies.
Or partial free trade agreements , where participating members only reduce and eliminate tariffs and non-tariff measures in specific areas. For example, the US-Canada free trade agreement on automobiles in the 1970s.
- A free trade area (FTA) is a type of association in which participating members reduce and eliminate tariff barriers, quantitative restrictions and non-tariff measures in intra-bloc trade. However, members still maintain their own independent tariff systems with countries outside the bloc. For example, the North American Free Trade Area (NAFTA), the ASEAN Free Trade Area (AFTA).
- Customs union . Similar to the form of free trade area. Members participating in the customs union must eliminate tariffs, quantitative restrictions and non-tariff measures in intra-bloc trade, and must implement a common tariff policy towards countries outside the bloc. For example, the customs union between the European Economic Community, Finland, Austria, Sweden.
- The common market is a model of association like a customs union, but in which production factors are free to move between member countries of the bloc. Thus, in a common market, not only goods and services but also capital, techniques, technology, labor, etc. are free to move between member countries. For example, the current European common market has developed to a higher level.
- Monetary union is a form of association in which member countries coordinate and unify monetary policies and international monetary transactions.
The European Monetary Union is a common economic union, issuing a collective currency; at the same time, countries unify their exchange rate policies, maintain the exchange rate regime within certain limits, and take intervention measures in certain cases to stabilize monetary relations within the union. The European Monetary Union is a typical example of this type of union.
- Economic union is a model of integration at a higher level, it is based on a common market plus economic policy coordination among members. For example, the European Union (EU).
- Comprehensive union is the high stage of integration. The members of the union are unified in politics, economic fields (including financial, monetary, tax) and social policies. Therefore, at this stage, national power in the above fields is transferred to a community structure. In essence, this is the construction of a type of federal state [11, pp. 58-60].
Each form and level of integration requires certain conditions that participating members must meet. The following form not only includes the content of the previous model but also has new content and new conditions. Currently, the most popular level of integration is still free trade zones.
Thus, international economic integration is both a process and a state. When emphasizing the process, international economic integration includes stages or steps. When emphasizing the state, they are considered as types of integration. Each state reflects the level of economic integration and each step towards comprehensive economic integration.
1.1.1.2 International economic integration is an inevitable trend, new characteristics and manifestations of international economic integration
a) International economic integration is an inevitable trend.
Is economic globalization an objective necessity? There are conflicting views on this issue. One view is that globalization is a US policy to expand US dominance, and that the essence of globalization is Americanization. Another view is that economic globalization and economic integration are inevitable trends. Vietnamese researchers, following this view, all acknowledge the inevitability of economic globalization and economic integration, but their explanations are somewhat different. Economic globalization and economic integration
International economic integration is an inevitable trend determined by the high development of productive forces and the strong progress of science and technology.
The first industrial revolution, with its basic content of transforming manual labor into mechanized labor, led to the formation of large-scale industry, promoted the international division of labor, and formed a world market. Regarding this issue, C. Marx and F. Engels wrote, "Large-scale industry has created a world market" [64, p.77]. "By squeezing the world market, the bourgeoisie has made production and consumption of all countries world-class...Instead of the previous isolation of localities and nations that were still self-sufficient, we see the development of universal relationships and universal dependence between nations" [64, p.80].
The mechanization of production greatly increased labor productivity, creating a series of products at cheaper prices. And as C. Marx said, "the cheap price of the products of that class is the heavy artillery that pierces all the Great Wall and forces the most stubbornly xenophobic barbarians to surrender" [64, p. 81]. At the same time, the invention of the steam engine led to the birth of trains and ships, making the trade of goods faster, more numerous, and cheaper. The invention of electricity, telephones, cars, airplanes, etc. in the second half of the 19th century strongly promoted international production and trade. Thus, in the 19th century, economic internationalization was promoted by the decrease in transportation costs due to the birth of steam engines and railways.
After World War II, the modern scientific and technological revolution made the productive forces develop beyond national borders, the international division of labor and production specialization took place more and more deeply on a global scale, thus making the economies of countries interdependent, forming the world economy as a system. The development of each country in the interdependent relationship both cooperates and competes with each other for development.
Among new technologies, information technology plays a leading role. The current information revolution has increasingly impacted the globalization process since the last decades of the 20th century. The interaction between the information revolution and globalization is a distinctive feature between current globalization and the past.
Today with the previous globalization waves. Thanks to global information networks (internet), regional networks, local networks, national markets are integrated with each other. Invisible markets (online transactions) can be formed at any time around the world, helping economic entities to grasp the necessary information instantly from any distance and make timely decisions. Modern information and telecommunications systems greatly facilitate the organization of international investment, production cooperation, trade, etc. Modern information technology is an indispensable transmission part in production and business activities anywhere. This can be seen through the circulation of global financial and trade flows on high-speed information superhighways with multimedia communication technology. Currently, within a day and night, a huge amount of money of about 2,000 billion USD runs around the world on electronic financial networks.
According to Thomas L. Friedman, globalization in the second half of the 20th century was driven by the decline in communication costs due to the development of the telegraph, PC telephone, satellite, fiber optic cable and the first version of the World Wide Web (WWW). This period witnessed the birth and maturity of the global economy [83, pp. 25-26].
Thus, the high development of productive forces and the rapid progress of science and technology, especially information technology, have created interdependence between national economies, creating global linkages and forming a global economy. International economic integration is an inevitable trend due to economic globalization and the new scientific and technological revolution. Economic globalization and international economic integration are inevitable trends. However, all processes in society and history are created by humans, and their implementation must be through human activities. Therefore, the progress of globalization and economic integration is also promoted by global and regional economic institutions, by economic liberalization policies of national governments.
First, the open-door policy, liberalization of international trade and investment of national governments.
The progress of international economic integration depends largely on the liberalization policies of countries. We have witnessed the regression of


![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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