The Impact of Website Quality on Tourist Satisfaction and Purchase Intention - The Case of a Travel and Tourism Business - 14
Small and medium sized travel agencies Vietnam Travel Unitour Travel Thuan Viet Tourism
Small and medium sized travel agencies Vietnam Travel Unitour Travel Thuan Viet Tourism
Therefore, to examine the impact of website quality on customer satisfaction and the impact of this relationship on purchase intention, an empirical study in the Vietnamese market with a research model testing the indirect impact of website quality on purchase intention through customer ...