THESIS: Applying marketing policies in business at Hanoi tourism company Foreword: Tourism is a smokeless industry. Currently, there are hundreds of millions of people traveling in the world and the number of people traveling tends to increase. Every year, the tourism industry has brought a huge ...
Chapter 3 Proposes some marketing solutions to increase revenue of Level Hai Phong hotel. This is a thesis that is extremely important to me because it is not only the result of my efforts and hard work during four years of study. Besides, it is the dedicated teaching of the teachers in the school, ...
Synthesize content from secondary data sources Preliminary research Qualitative research: IN-DEPTH INTERVIEW - Build interview content - Identify interview subjects - Conduct interviews - Remove the tape and analyze the results RESEARCH DETERMINATION RESEARCH DETERMINATION QUALITY OF SURVEY SURVEY ...
1.3.1. Determine vision and development goals This is the first step in the marketing strategy planning process, which means we consider changes in the macro environment in a certain period, grasp the goals to be achieved in that period. Issues that affect exports that we need to consider are: ...
- Group 1: Includes tourism programs. This is the most important group in the tourism business, produced from raw materials such as cultural, historical, human values, and natural landscapes. The characteristic of this group is: the more individual, unique, and distinctive the product is, the ...
CONCLUDE Taking the customer as the center, customer service is the driving force of product consumption activities. Using the methods of analysis and synthesis, induction and elimination, in this topic I have focused on researching three major contents: Theory of applying Marketing Mix in product ...
MINISTRY OF EDUCATION AND TRAINING HO CHI MINH CITY UNIVERSITY OF TECHNOLOGY GRADUATION THESIS Topic Name COMPLETING MARKETING - MIX ACTIVITIES FOR TOBACCO MATERIAL PRODUCTS AT HOA VIET JOINT STOCK COMPANY Major: BUSINESS ADMINISTRATION Major: MARKETING MANAGEMENT Instructor: Associate Professor, ...
Due to the rather abstract nature of tourism products, businesses often emphasize services in their advertisements and see them as benefits for customers. Suppliers always want customers to see and distinguish their services from those of their competitors. Advertising products must create a match ...
In the B2C context, recent studies have viewed the concept of relationship marketing in a more practical sense. Although there are different terms used for relationship marketing, they are similar in meaning. Because, the above authors have adopted the perspective proposed in the earlier study of ...
3. The role of bank cards For Banks Banks can mobilize idle capital from the population to meet the capital needs of the economy : The bank card business brings revenue to banks because banks not only generate revenue from customer fees but also payment by card through banks creates favorable ...
Risk management Lectures, instructions, training, building preferential insurance policies for local people Discuss difficulties and establish various types of risk support funds. Preferential insurance retail system for people in difficult areas (should be combined) (in cooperation with the social ...
RESULTS OF SURVEY ON INTERNATIONAL TOURISTS TO NINH THUAN Part I: Personal Information Question 1: Gender of international tourists to Ninh Thuan Frequency Percent Valid Percent Cumulative Percent Female 56 50.9 50.9 50.9 Male 54 49.1 49.1 100.0 Total 110 100.0 100.0 Question 2: Age of domestic ...
