Marketing solutions for tourism development in Ninh Thuan province until 2020

RESULTS OF SURVEY ON INTERNATIONAL TOURISTS TO NINH THUAN

Part I: Personal Information

Question 1: Gender of international tourists to Ninh Thuan

Frequency	Percent	Valid Percent	Cumulative Percent
Female	56	50.9	50.9	50.9
Male	54	49.1	49.1	100.0
Total	110	100.0	100.0

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Question 2: Age of domestic tourists to Ninh Thuan

Frequency	Percent	Valid Percent	Cumulative Percent
24 years old and under	13	11.8	11.8	11.8
25- 34 years old	40	36.4	36.4	48.2
35- 44 years old	35	31.8	31.8	80.0
45 - 54 years old	17	15.5	15.5	95.5
55 years and older	5	4.5	4.5	100.0
Total	110	100.0	100.0

Question 3: Where do international tourists live in Ninh Thuan?

Frequency	Percent	Valid Percent	Cumulative Percent
Russia	11	10.0	10.0	10.0
America	18	16.4	16.4	26.4
France	16	14.5	14.5	40.9
Canada	6	5.5	5.5	46.4
Korea	8	7.3	7.3	53.6
Australia	7	6.4	6.4	60.0
Thailand	14	12.7	12.7	72.7
Other	30	27.3	27.3	100.0
Total	110	100.0	100.0

Frequency	Percent	Valid Percent	Cumulative Percent
Correct	18	16.4	16.4	16.4
Wrong	92	83.6	83.6	100.0
Total	110	100.0	100.0

Question 5: Who do international tourists come to Ninh Thuan with?

Frequency	Percent	Valid Percent	Cumulative Percent
Family	26	23.6	28.3	28.3
Friend	36	32.7	39.1	67.4
Colleague	2	1.8	2.2	69.6
Lover	20	18.2	21.7	91.3
Other	8	7.3	8.7	100.0
Total	92	83.6	100.0
Missing System	18	16.4
Total	155	110	100.0

Question 6: Education level of international tourists to Ninh Thuan

Frequency	Percent	Valid Percent	Cumulative Percent
Level 3	9	8.2	8.2	8.2
Secondary, college	29	26.4	26.4	34.5
University, postgraduate	53	48.2	48.2	82.7
Other	19	17.3	17.3	100.0
Total	9	8.2	8.2	8.2

Frequency	Percent	Valid Percent	Cumulative Percent
Unemployment	12	10.9	10.9	10.9
Self-employed	8	7.3	7.3	18.2
Housewife	8	7.3	7.3	25.5
Retirement	8	7.3	7.3	32.7
Staff	51	46.4	46.4	79.1
Manager (deputy manager or higher)	10	9.1	9.1	88.2
Student	8	7.3	7.3	95.5
Other	5	4.5	4.5	100.0
Total	110	100.0	100.0

Question 8: Monthly income of international tourists to Ninh Thuan

Frequency	Percent	Valid Percent	Cumulative Percent
Under 1000USD	10	9.1	10.6	10.6
1000- 3000 USD	18	16.4	19.1	29.8
3000- 5000USD	31	28.2	33.0	62.8
5000-7000USD	14	12.7	14.9	77.7
7000-10000USD	11	10.0	11.7	89.4
Over 10000USD	10	9.1	10.6	100.0
Total	94	85.5	100.0
Missing system	16	14.5
Total	110	100.0

Question 9: Where do international tourists come to Ninh Thuan from?

Frequency	Percent	Valid Percent	Cumulative Percent
From where you live	3	2.7	2.7	2.7
From another tourist destination domestic	7	6.4	6.4	9.1
Total	100	90.9	90.9	100.0
Total			100.0

Question 10: Means of transport for international tourists to Ninh Thuan

Frequency	Percent	Valid Percent	Cumulative Percent
Road	86	78.2	78.2	78.2
Railway	24	21.8	21.8	100.0
Total	110	100.0	100.0

Question 11: How do international tourists learn about Ninh Thuan?

Responses		Percent of Cases
N	Percent	Percent of Cases
Travel agent	72	26.0%	67.9%
Family, friends	48	17.3%	45.3%
Internet	84	30.3%	79.2%
Press	10	3.6%	9.4%
Television	24	8.7%	22.6%
Other	39	14.1%	36.8%
Total	277	100.0%	261.3%

Question 12: International tourists' imagination before coming to Ninh Thuan

Responses		Percent of Cases
N	Percent	Percent of Cases
A place with beautiful scenery	86	22.1%	78.9%
A hot place	68	17.5%	62.4%
A safe place	43	11.1%	39.4%
A poor countryside	78	20.1%	71.6%
A place with unique Champa culture	81	20.8%	74.3%
Other opinions	33	8.5%	30.3%
Total	389	100.0%	356.9%

Question 13: Number of nights international tourists stay in Ninh Thuan?

N	Minimum	Maximum	Mean	Std. Deviation
Length of stay	110	0	6	1.76	1,313
Valid N (listwise)	110

Question 14: How many times have international tourists visited Ninh Thuan?

N	Minimum	Maximum	Mean	Std. Deviation
Number of visits	110	0	6	.27	.753
Valid N (listwise)	110

Question 15: Reasons influencing international tourists' decision to visit Ninh Thuan

Responses		Percent of Cases
N	Percent	Percent of Cases
Because I heard Ninh Thuan is very beautiful.	63	27.6%	58.9%
Due to business trips, conferences, meetings	3	1.3%	2.8%
Due to visiting relatives and friends	4	1.8%	3.7%
Because it is convenient to travel to other regions.	85	37.3%	79.4%
Because of the unique Champa culture	54	23.7%	50.5%
Other reasons	19	8.3%	17.8%
Total	228	100.0%	213.1%

Question 16: Where do international tourists stay when coming to Ninh Thuan?

Frequency	Percent	Valid Percent	Cumulative Percent
3-4 star hotel	42	38.2	45.2	45.2
1-2 star hotel	29	26.4	31.2	76.3
Guest house	15	13.6	16.1	92.5
House of relatives and friends	3	2.7	3.2	95.7
Other	4	3.6	4.3	100.0
Total	93	84.5	100.0
Missing system	17	15.5
Total	110	100.0

Question 17: How do international tourists coming to Ninh Thuan know about accommodation?

Responses		Percent of Cases
N	Percent	Percent of Cases
Internet	45	32.8%	53.6%
Travel agency	49	35.8%	58.3%
Press	17	12.4%	20.2%
Friends and relatives recommend	14	10.2%	16.7%
Other sources	12	8.8%	14.3%
Total	137	100.0%	163.1%

Question 18: Reasons for choosing accommodation for international tourists to Ninh Thuan

Responses		Percent of Cases
N	Percent	Percent of Cases
Reasonable price	36	20.5%	42.9%
Good service	52	29.5%	61.9%
Convenient	56	31.8%	66.7%
Other reasons	32	18.2%	38.1%
Total	176	100.0%	209.5%

Question 19: Places international tourists have visited and activities they have participated in in Ninh Thuan

Responses		Percent of Cases
N	Percent	Percent of Cases
T Visit Cham towers	60	11.3%	54.5%
Visit Vinh Hy Bay	80	15.0%	72.7%
Swimming, watching the sunrise	91	17.1%	82.7%
Visit traditional craft villages	84	15.8%	76.4%
Go shopping, visit the market	27	5.1%	24.5%
Visit Phan Rang- Thap Cham city	68	12.8%	61.8%
Visit relatives and friends	4	.8%	3.6%
Business trip, meeting	3	.6%	2.7%
Visit relatives and friends	51	9.6%	46.4%
Other activities	65	12.2%	59.1%
Total	533	100.0%	484.5%

Question 20: Have international tourists traveled to other places?

Percent	Valid Percent	Cumulative Percent
Not yet	9.1	9.1	9.1
Have	90.9	90.9	100.0
Total	100.0	100.0

Question 21: Places international tourists have visited

Responses		Percent of Cases
N	Percent	Percent of Cases
Dalat	67	16.8%	67.7%
Nha Trang	71	17.8%	71.7%
Phan Thiet	56	14.0%	56.6%
Hanoi	59	14.8%	59.6%
Ho Chi Minh City	77	19.2%	77.8%
Other City	70	17.5%	70.7%
Total	400	100.0%	404.0%

Responses		Percent of Cases
N	Percent	Percent of Cases
Find out for yourself	76	33.5%	75.2%
Friends/relatives	29	12.8%	28.7%
Travel agency	67	29.5%	66.3%
Other	55	24.2%	54.5%
Total	227	100.0%	224.8%

Part III: Traveler Reviews

Question 23: International tourists' evaluation of Ninh Thuan tourism products

N	Minimum	Maximum	Mean	Std. Deviation
General feeling	110	1	5	2.94	.849
Natural scenery	98	1	5	3.88	.955
Cultural and historical relics	106	1	5	3.42	.984
Safety and environmental hygiene	102	1	5	2.45	.875
Roads and transportation	109	1	5	2.39	.942
Various types of tourism services	85	1	5	2.40	.775
Cuisine for tourists	93	1	5	3.83	.916
Nighttime entertainment	109	1	4	1.77	.878
Goods and shopping system	103	1	5	2.34	1,034
Accommodation system	100	1	5	2.93	.714
Security and social order	102	1	5	3.98	.808
Valid N (listwise)	43

Marketing solutions for tourism development in Ninh Thuan province until 2020 - 17

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