15 branches
27 offices
SOUTHWEST Region Saigontourist Long An (STL) Saigontourist Tien Giang (STT) Saigontourist Can Tho (STC) Saigontourist An Giang (STA) Saigontourist Rach Gia (STR)
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Saigontourist Travel System
NORTHEAST REGION
Saigontourist Hanoi (STH) - 4 offices, transaction counters Saigontourist Quang Ninh (STQ)
Saigontourist Hai Phong (STP)
Central Region
Saigontourist Hue (STU)
Saigontourist Da Nang (STD) - 2 offices Saigontourist Nha Trang (STN) Saigontourist Buon Ma Thuot (STBM)
SOUTHEAST REGION Saigontourist Dong Nai (STO) Saigontourist Binh Duong (STB) Saigontourist Vung Tau (STV)
HO CHI MINH CITY area
Head office and 7 offices, transaction counters
Figure 3.1: Saigontourist Travel System
(Source: Saigontourist Travel Service Company Limited, 2016)
Figure 3.2: Organizational chart of Saigontourist Travel Service Company Limited
(Source: Saigontourist Travel Service Company Limited, 2016)
Saigontourist Service Trading Company Limited has affirmed its leading brand in quality and business efficiency:
In the Vietnamese tourism industry, Saigontourist Travel Service Company Limited is a travel agency that is always a pioneer with breakthrough innovations, sustainable growth, firmly affirming its leading position in terms of product quality, service, service manner and business efficiency. That is the basis for Saigontourist Travel to continuously be honored to receive a series of prestigious awards and titles recognizing and affirming its position as a National Brand, a leading Travel Brand in Vietnam and the region.
National Brand
With the strength of providing diverse and high-quality services associated with the values of "Quality - Innovation - Creativity - Leadership" and competitiveness in the domestic and international markets in the integration process, Saigontourist Travel Service Company Limited is honored to be the only travel company to be voted as a National Brand by the Government of Vietnam continuously from 2008 to present.
Figure 3.3: Saigontourist received the National Brand Award 2016
(Source: Saigontourist Travel Service Company Limited, 2016)
Implemented since 2008, the National Brand program (held every two years) is assigned by the Government to the Ministry of Industry and Trade in coordination with relevant ministries and branches to implement with the aim of building the image of Vietnam as a country with prestige for diverse and rich goods and services with high quality, associated with the values of "Quality - Innovation - Creativity - Leadership". This is a recognition and honor for the outstanding efforts, impressive business achievements and positive contributions to society - community of Saigontourist Travel Service Company Limited. With a long-term business strategy, focusing on quality, leading brand reputation, flexible implementation measures associated with the connecting strength of the Saigontourist Travel system nationwide and strong human resources have helped the Company always grow sustainably over the years.
In 2016, Saigontourist Travel continued to be the only travel company in Vietnam to achieve total estimated revenue from travel business of over 3,900 billion VND, with a growth rate of over 13% compared to 2015. At the same time, with a diversified business strategy, highly effective development, comprehensive leadership in all three areas of international tourism, domestic tourism and foreign tourism, Saigontourist Travel served more than 800,000 domestic and international tourists to Vietnam in 2016 by air, water and road (up 15%). In particular, in the field of cruise tourism, Saigontourist is taking the leading position, in 2016, Saigontourist Travel welcomed and ...
300,000 international cruise ship passengers and crew, an increase of more than 40% over the same period, including welcoming and serving Asia's newest and largest cruise ship, Ovation of the Seas, for the first time visiting Vietnam.
With outstanding results in business activities, always focusing on service quality and product diversification, Saigontourist Travel Service Company Limited also received many top titles and awards of the tourism industry in 2016. On July 9, 2016, in Hanoi, in the program to honor and present the Vietnam Tourism Awards 2015, Saigontourist Travel was honored and proud to be honored by Deputy Prime Minister Vu Duc Dam and Minister of Culture, Sports & Tourism.
Nguyen Ngoc Thien, Chairman of Vietnam Tourism Association Nguyen Huu Tho presented the Award, the title of Vietnam's Leading Travel Agency 2015, with the achievement of being in the No. 1 position of all 4 titles "Vietnam's Leading International Travel Agency", "Vietnam's Leading Domestic Travel Agency", "Vietnam's Leading Foreign Travel Agency" and the title "Vietnam's Leading Passenger Transport Business by Car". These are the most prestigious titles of Vietnam's Tourism industry, which Saigontourist Travel Agency has maintained continuously for many years.
In addition, at the official award ceremony and the ceremony to honor Vietnamese tourism brands within the framework of the Ho Chi Minh City Tourism Festival 2016 on March 26, Saigontourist Travel Company won 5 Ho Chi Minh City tourism awards in 2015 for the 7th consecutive time with the following titles: leading the TOP "10 Leading International Travel Agencies in Ho Chi Minh City" and TOP "10 Leading Domestic Travel Agencies in Ho Chi Minh City", TOP "10 Leading Foreign Travel Agencies in Ho Chi Minh City"; leading the TOP "5 Tourist Transport Companies by Road", TOP "10 Leading E-commerce Tourism Websites in Ho Chi Minh City"
In another development, within the framework of the ITE - HCMC 2016 Fair, Saigontourist Travel continued to be honored to receive the Mekong Tourism Awards (MTAA) with the title of "The Best Inbound Travel Operator of the Year" for the 8th consecutive time. The MTAA Awards is an annual event held within the framework of the ITE - HCMC Fair to recognize and honor the outstanding achievements and positive contributions of businesses with many outstanding contributions to the tourism industry from 5 countries in the Mekong sub-region, including Cambodia, Laos, Myanmar, Thailand and Vietnam.
Saigontourist Travel brand has also affirmed its value with impressive achievements at the final round of the Ho Chi Minh City Open Excellent Tour Guide Contest 2016. The contest is held to honor the tour guide profession, and at the same time is an opportunity for tour guides to improve their skills and update their knowledge.
knowledge, improve qualifications, and move towards standardizing the Vietnamese tour guide team.
Saigontourist Travel is also known as a friendly, humane brand through its community and social activities. The most typical is the Light Up Faith program - the largest annual social and community activity of Saigontourist Travel with sea tourism programs, giving travel audiobooks, learning equipment and practical living items for blind students as well as supporting teachers at schools for the blind. With the theme "Gratitude to the community - Joining hands to protect the homeland's marine environment", the 13th Light Up Faith program in 2016 continues to be a warm meeting place for 600 blind students from 9 schools and shelters in Ho Chi Minh City and the Southeast region.
Vietnam's Leading Travel Brand
Saigontourist Travel Service Company Limited has always been voted as the Top International Travel Agency in Vietnam and the Top Domestic Travel Agency in Vietnam. These are the two most prestigious and official titles of the Vietnamese tourism industry, reviewed and announced by the General Department of Tourism and the Tourism Association.
The titles are reviewed and ranked based on criteria of number of customers served, revenue, with special attention paid to criteria of business profit efficiency, budget contribution, average income of employees, quality of services provided, training and development of human resources in tourism - travel, responsibility to society - community...
Top Brand for Quality
Saigontourist Travel Service Company Limited is honored to be recognized and voted by customers: The Guide Awards "Best Travel Company" (since 2001) by Vietnam Economic Times; The title "Best Service Product" (since 2006) by Saigon Marketing Newspaper; "Most Favorite Vietnamese Brand" (since 2006) by Saigon Giai Phong Newspaper... Voted and recognized by the Department of Culture, Sports and Tourism of Ho Chi Minh City as the top 10 International Travel Enterprises, Travel
Leading Domestic and International Travel Agency in Ho Chi Minh City (since 2010); "Typical Saigon Enterprise" award (since 2008).
Leading Travel Brand in the Region
As the most effective travel business in the region, the Company
Saigontourist Travel Service LLC is honored to be voted for the prestigious TAA award.
- The most typical international tour operator (since 2009) with the aim of honoring the most effective units in the tourism industry of 4 countries: Vietnam, Cambodia, Laos and Myanmar.
Top 100 Leading Enterprises in Vietnam
With the ability to deeply integrate into the international economy, Saigontourist Travel Service Company Limited is honored to be awarded the "Vietnam Golden Star - Top 100 Leading Enterprises in Vietnam" continuously since 2007.
In the context of integration and development of the country, Saigontourist Travel Service Company Limited is committed to always strive to bring the best service values to customers and partners to continue to affirm the leading position of the Saigontourist Travel brand and determine the development strategy of the Company with a vision to 2020 : "In the period of 2015 - 2020, continue to focus on investment, improve competitiveness in all aspects of the travel business, develop a solid system, meet the diverse needs of customers for tourism products and service standards to proactively integrate effectively, participate deeply in the global value chain in the international tourism market, develop sustainably in international and domestic travel business, maintain the position of the leading travel brand in Vietnam and in the international region".
3.1.2. Overview of Domestic Tourism Sector
- Head office is located at 01 Nguyen Chi Thanh - District 5 - Ho Chi Minh City
3.1.2.1 Organizational structure
- Organizational structure: Total current staff includes: 150 staff + 120 instructors. Arranged and managed according to the following diagram:
Figure 3.4. Organizational chart of Domestic Tourism Block
(Source: Saigontourist Travel Service Company Limited, 2016)
Domestic Tourism is one of the main business segments of the entire Company. Compared with the scale and personnel structure of other small and medium-sized domestic travel businesses nationwide, it can be assessed and recognized that the Domestic Tourism Division of Saigontourist Travel Service Company Limited has the stature of a domestic travel agency with the full operating apparatus of a complete domestic travel business.
3.1.2.2 Business performance of the Domestic Tourism Sector