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APPENDIX
APPENDIX 1 – INTERVIEW CONTENT
INTRODUCTION
Introduce:
- I am Nguyen Thi Thu Mai, currently working at the Faculty of Tourism, Hanoi Open University. I am conducting a research project on the quality of partnerships in the tourism industry. This project can help travel businesses improve the quality of partnerships and enhance business results.
- You are selected as a representative of the managers in charge of the partnership of the travel business. Our conversation is for research purposes only, contributing to the development of the business.
- Therefore, I would love to hear your opinion on the above issues.
Interviewee personal information:
- Full name:
- Year old:
- Gender:
- Title:
- Education level
- Working time at current position:
Information about the business/work unit
- Company name/work unit:
- Years of operation:
Number of employees:
- Business/operation field:
- Target market(s):
CONTENT SECTION
1. General comments on the role of partnerships in the travel business
Identify travel business partners
- State management agencies on tourism
- Suppliers (transportation, accommodation, food, services at tourist sites, other)
- Travel agents
- Local community (where businesses organize tourism activities)
- Other
Benefits of Building Quality Partnerships
- Economic efficiency
- Image and reputation of the business
- Competitiveness
- Other
Assessing the potential impact of partnership quality on business performance
- Affect sales of tourism programs/services
- Impact on profits
- Impact on market share
- Other effects
2. Assess the current status of partnership quality of travel businesses
Partnership Building Plan:
- No plan to build relationships with partners (spontaneous relationships)
- No plan and intention to build/ Have plan to build relationship with partners:
+ Basis for determining the plan?
+ What is the goal of the plan?
+ Subject of planning
+ Expected results
Executing the partnership plan:
- Carry out relationship activities with partners according to plan
- Changes/arising issues (if any)
- Performance evaluation
+ Confidence (Increase/Decrease, No change)
+ Sharing between both parties (Increase/Decrease/No change)
+ Satisfaction (Increase/Decrease/No change)
+ Change in sales
+ Change in profit
+ Change in market share
Evaluate the advantages and difficulties when implementing partnerships with domestic related units compared with foreign partners 18
- Favorable
- Hard
- Reason
- Solution
3. Views/comments on factors affecting the quality of partnership
Factors that can affect the quality of partnerships
+ Cooperation participation
+ Coordination in cooperation
+ Interdependence
+ The role of partners
+ Information sharing
+ Cultural similarities
+ Personal relationships
+ Other factors (leadership support, partnership time, shared resources, communication quality, partner characteristics, partner reputation, etc.)
Views/comments on the role of “personal relationships” on the quality of partnerships:
- Evaluate the role of personal relationships in Vietnamese society in general
- Do personal relationships affect the resolution of social issues? To what extent?
- Assessment of the role of personal relationships on the quality of travel business partnerships
- How does the influence of personal relationships with domestic partners differ from this influence with foreign partners?
- Does personal relationship affect the settlement of common work between the two parties?
- What are the possible locations affected?
- Experience in building personal relationships with partners?
18 Although this information section does not aim to solve the main tasks of the topic, it will be used to make recommendations for travel businesses when they want to establish, maintain and develop QHĐT, manage the quality of QHĐT with domestic and foreign partners (on the basis of comparing the differences).
4. Evaluate the advantages and disadvantages of travel businesses in controlling the quality of partnership relationships
- What is the company's experience in managing the quality of partnership relationships?
- What difficulties have businesses encountered in establishing, maintaining and developing partnerships? Causes? Solutions? Results?
- What advantages do businesses have in establishing, maintaining and developing partnerships? How do businesses take advantage of these advantages to improve the quality of partnerships? What are the specific results?
- Recommendations/desires of the business for related units:
+ State management agency of tourism
+ Suppliers
+ Travel geography
+ Local community
+ Other
APPENDIX 2 – SUMMARY OF INTERVIEW RESULTS
(Part: Factors affecting the quality of partnerships)
3. Views/comments on factors affecting the quality of partnership
DTTPV 1 | DTTPV 2 | DTTPV 3 | DTVP 4 | DTVP 5 | DTVP 6 | |
Reference | With photo | With photo | Affect | Affect | Very important | Important, |
family | enjoy; help | enjoy | big; right | big, need to have | importance, attitude | must have |
each other when needed | care about | participate and | and how to act | participate actively | ||
design is the problem | really come | help each other | expression | pole of two | ||
important | partner | each other in | spirit | beside | ||
weight | business | join | ||||
Mix | With photo | Little impact | Shown in | Have influence | - | Important |
fit | enjoy | much, need | level of participation | certain | when there is a way | |
enthusiastic support | join in | knowledge and mechanism | ||||
Partner Support | cooperation | cooperative regime | ||||
when loved | clear | |||||
bridge | ||||||
Extra | With photo | With photo | - | Have influence | With photo | Important |
belong | enjoy but | enjoy | but it depends | great benefit | ||
level of dependence | into partner is | |||||
depends on the role | Who | |||||
partner game | ||||||
Shoulder | With photo | Definitely yes | Affect | Affect | With photo | Very important |
game | great benefit | affect | many, special | large, level | enjoy | important |
especially photos | different depending | the more you work | ||||
affect | into each category | important role | ||||
practice | partner | important | ||||
present commitment | business | |||||
of each party; | photo level | |||||
other partners | enjoy more | |||||
each other have pictures | big | |||||
other benefits | ||||||
each other |
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