Business development of mobile information service enterprises in Vietnam

+ Have a reasonable plan to allocate advertising investment and focus more on online advertising channels to target customers aged 15-30+.

+ Research and learn from the experiences of foreign mobile information service businesses to diversify advertising and promotion forms, increasing the effectiveness of advertising and promotions to customers.

- Communication activities (PR): PR activities are all activities aimed at making the public and customers understand correctly and well about the image of the enterprise and its products and services. In the current market context, goods and services are increasingly diverse and abundant, consumers face many difficulties in distinguishing, evaluating and choosing products. Each enterprise tries to create a style, an image, an impression, and a unique reputation for its products in order to bring a unique image that is easily perceived by customers. There are many activities aimed at building and developing a brand, but PR and communication activities are currently considered an effective tool for developing a business's brand.

+ Build and develop internal and external relationships of the enterprise to gain support and cooperation from stakeholders to develop the brand and build community trust in the enterprise's brand.

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+ Strengthen the implementation of sponsorship, charity and community development activities

Coins to create opportunities to promote, expand the brand, and build customer trust in the business brand.

+ Actively participate in telecommunications fairs and exhibitions to exchange and learn business development experiences from successful businesses in the international market.

+ Build a community using the enterprise's mobile information services, actively take advantage of opportunities to work with media units to report news.

That is, conveying business messages and products and services of the enterprise to customers.

In short, brand development is the operations, tasks and necessary measures that businesses need to do. PR activities are just one of those operations and are highly comprehensive activities, closely related to other activities. To achieve high efficiency in brand development and marketing, businesses need to conduct PR activities regularly, linked to the business development strategy of the business, have short-term and long-term plans, especially closely following the business strategy of the business. In the current market economy, PR activities

PR is one of the effective solutions for businesses because it creates a good, tangible influence, at low cost, and creates resonance when conveying the image.

image of the business to the public. Moreover, doing good PR work will help the business overcome crises that can cause business stagnation. Doing good PR work, when facing a crisis, the business will find

Get support, advocacy, and assistance from the community in maintaining the reputation of the business.

- Direct marketing activities : Direct marketing plays a very important role in the business development of mobile information service businesses in Vietnam. The reason why traditional commerce still accounts for 75% of the Vietnamese market is that customers still prefer direct buying and selling over indirect ones. Therefore, to develop business, businesses need to focus on developing direct marketing channels to reach their current and potential customers.

+ Organize Road Shows in big cities: Big cities are always the center of high population concentration, high purchasing power and higher consumption than other localities. Big cities are also where major cultural, economic, political and social events of the country take place. Take advantage of these events to find

To create links with their business processes, mobile information service businesses need to plan to organize extensive Road Shows in major cities nationwide to attract public attention, increase brand awareness and introduce services to consumers.

+ Organizing special events to promote the brand and image of the business: Special events always leave an unforgettable impression of the business in the minds of customers and create a link between the brand and the service, which can affect the consumption of the service of customers. Therefore, businesses need to have an event organization strategy and distribute events evenly throughout the year, focusing on each time, each season, each stage to support the promotion of the business's sales.

+Direct marketing via email and phone.

+ Direct marketing and enhanced self-service via transaction portal

Electronic portal with customers: As analyzed, nearly 55% of customers aged 15-25, the age of information and technology, are and will use mobile information services. Businesses need to have a strategy to develop electronic transaction portals as an effective direct marketing tool to do sales and marketing to customers.

+ Organize direct customer care programs, group customer care to introduce new services, collect feedback and interact with customers.

In addition, marketing, brand building and development also need to pay attention to tangible factors. In the mobile information service business,

Tangible elements are all the environments, activities, objects... in which the service is provided to customers. Tangible elements play an important role in influencing customers' decisions to purchase and use mobile information services. These elements can help strengthen customers' trust.

on service quality, can help strengthen the loyalty and dedication of employees in the business to the company... Tangible material factors also help businesses build a positive image, class and customer affection for the brand. To maximize the benefits from tangible material factors in the process of developing mobile information service business, businesses need to:

- Build and standardize and implement a consistent, synchronous brand identity system in all activities nationwide. Strictly control the use of related elements in the brand identity system.

To ensure that the brand is always consistently displayed in terms of color, size, position...

- Standardize and implement synchronously according to common model for office systems, store systems, showrooms, agents...

- Have a strategy for decorating offices, stores, agents and brand development activities at locations that can have contact with customers in a synchronous and consistent manner nationwide. This decoration and brand development strategy must be built on a yearly basis and closely follow the business development plan of the enterprise.

- Synchronize office supplies and equipment in such a way that each item is a tool to develop the business's brand.

- System and standardize all activities of contact with the outside, with partners, with customers... such as: company profile, brochures, leaflets, gift items, presentation templates, response letters to partners, customers...

All the activities in the above tangible solution aim to enhance the image, trust and reputation of the enterprise, support the sales and business development of the enterprise in the market economy. Without investment in this solution, enterprises can hardly compete with rivals in the battle for customers and increase revenue.

3.3.5. Group of solutions to increase revenue

A business's revenue is the sum of all its activities, of which the most important is sales. To increase revenue, businesses first need to pay attention to a group of solutions to promote sales, and first of all, that is to develop distribution channels and provide products as well as reasonable prices.

3.3.5.1.Distribution channel

Distribution channels play a very important role in the business development of any type of business, product or service. Producing a product, or providing a service, no matter how high the quality is,

No matter how beautiful the product is, if it is not available on the market and not easily accessible to consumers, it cannot be said that the business is developing strongly and competing with competitors. In today's market economy, customers are overloaded with information and choices. The factor of convenient access to goods and services will affect customers' decisions to buy or use services.

To develop distribution channels, mobile information service businesses need to diversify and develop distribution channels in both direct and indirect forms, and focus on the following solutions :

- Develop regulations and policies for developing nationwide service distribution agents in a synchronous and consistent manner while still ensuring flexibility to adapt to rapid changes in the market and competitors.

- Apply an open discount policy, creating conditions to encourage general agents, dealers and retail outlets to be active in sales and service provision.

- Take advantage of traditional distribution channels, post offices, and cultural points nationwide to distribute services.

- Socialize the sale of scratch cards, packages, and service provision. Bring top-up scratch cards and packages to every alley, every district nationwide.

- Have a strategy to develop priority distribution channels by region and market, especially closely following the government's economic and social development plan.

to develop distribution channels.

- Develop attractive reward regulations that are applied consistently to units in the distribution channel to stimulate sales and introduce services to customers.

- Expand distribution channels, especially retail outlets in tier 2 and 3 provinces and cities to welcome new waves of customers.

- Building close relationships between businesses and agents,

retail points. Design agent care programs, retail point care

to update information, products and services, and enhance the corporate image at agents and retail outlets nationwide.

- Deploy new, modern forms of service distribution, apply new technology in developing industrial distribution channels such as : card vending machines, package vending machines...

- Expand direct sales to customers' homes and hands.

The direct sales team is also a consulting, customer care and sales team.

affect customers' decisions to buy and use services

- Building a new model to provide services : establishing a joint stock company to retail services nationwide. The form can be implemented in many ways such as wholesale and retail according to service packages or contracted according to market segments. Establishing a joint stock company specializing in retail services can help businesses quickly diversify sales channels, customer care, operate more professionally, specialize more and contribute to promoting sales and business development for businesses.

- An indispensable and equally important factor in developing a distribution channel is the SIM import plan and the readiness of the prefix and

terminals on the market. Without inventory, of course, no matter how large and convenient the distribution channel is, customers cannot access the service.

Therefore, businesses need to develop a long-term plan for SIM cards or terminals and number warehouses, based on market research on the mobile information industry, growth rate, peak and off-peak times, service seasonality, and other influencing factors to develop a strategy for importing SIM cards or terminals and preparing numbers to provide to the distribution channel, ensuring that the distribution channel is always ready to provide and

fully meet customer needs.

Thus, when implementing synchronous solutions to develop distribution channels, businesses will optimize distribution channels, locations, expand market coverage, optimize locations of agents, stores, and retail outlets to serve sales and business development of the business.

3.3.5.2.Build appropriate fares

According to the customer survey results as mentioned above, the price is the second factor that determines the choice of using the service of customers. To develop business, expand market share, increase sales revenue, there is no other way but for businesses to have a strategy to attract more customers. Building a flexible, flexible, diverse price and focusing on customer benefits is one of the important solutions for businesses in the mobile information service business to dominate the market in Vietnam.

Rates and billing methods are constantly changing in a direction that is increasingly beneficial to users. Rates for mobile information services were once a hot issue and consumed a lot of ink by media agencies. Mobile phone rates continue to decrease by an average of 10-15%/year, in which monthly subscription rates continue to decrease sharply to increase competitiveness.

At the same time, it issued prepaid mobile cards with lower denominations to expand market share and improve business efficiency.

On the other hand, in the fierce competition, the monthly subscription fee tends to decrease and will become an important competitive tool through promotional programs, fee reductions, or even no fees, to attract customers and encourage customers to use the service. This is also one of the extremely big challenges for mobile information service businesses in Vietnam.

Regarding service fees, there are two factors that users are interested in, which are the billing method and the price. Regarding the billing method, as analyzed above, mobile information service businesses since June 2006 have agreed on a common billing method which is to calculate by block 6s+1. This is also the popular billing method of mobile information service businesses in the world. Therefore, businesses only need to focus on building appropriate and competitive pricing, without needing to come up with a solution for the billing method.

To build a competitive price, mobile information service businesses need to pay attention to:

Principles of price construction:

- Build an information system and supporting data to evaluate the cost and efficiency of each service as a basis for issuing decisions on fares in accordance with the cost and supply-demand relationship in the market.

- Develop a differentiated pricing policy for customers including agencies, businesses and private customers, including:

For large customers, special customers: flexible pricing policy, discounts according to usage level, according to customer service quantity

For private customers: issue many rates and payment methods for customers to choose from, meeting different customer needs.