Building Tourist Routes Combined With The Landscape Of National Monuments Including Tuong Long Tower

Strengthen and enhance the infrastructure of tourism training institutions.

- Facilities and other support conditions for training and development have a great impact on equipping workers with knowledge, skills and professional qualities to work in the tourism industry.

- Close coordination between state management agencies and business enterprises is essential in researching and evaluating the current status of tourism human resources so that the industry can build a comprehensive strategy for training and fostering human resources in the future. Based on this orientation, the tourism industry establishes training and fostering forms and contents suitable for workers. Each locality and each enterprise has different characteristics, so the forms of training and fostering must be diverse with many forms such as: short-term training, long-term training, retraining, training according to business practices of the enterprise, training must focus on quality over quantity. Workers need to focus on quality over quantity and workers must be able to undertake professional work after training. This is a requirement for state management agencies and enterprises to implement in the current period.

- Promoting training and fostering human resources for the tourism industry in Hai Phong has a particularly important position, playing a role in promoting and creating a strong change in the capacity and working level of the workforce. Especially in the current period, when Hai Phong is on the way to develop both natural tourism and human tourism.

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- In the near future, when Tuong Long Tower is restored and put into service for tourism development, a team of professional workers is needed: management agency, on-site tour guides, tour guides, service workers...

By completing the training of human resources, Hai Phong city will have a professional and stable tourism human resource to enter international integration and development.

3.4.4. Building tourist routes combined with the landscape of the DTLSVH including Tuong Long tower

3.4.4.1. Overview of some historical and cultural relics of Hai Phong

Up to now, according to incomplete statistics, the whole city of Hai Phong has about 300 relics, with an average density of 19.9 relics/km2. Thus, Hai Phong is one of the 7 provinces and cities in the country with a high density of relics.

Hai Phong is also home to many ranked relics. As of 2003, the entire city had 89 relics recognized as national relics. These relics are valuable resources of Hai Phong, most of which are distributed in scenic areas, so they all have the potential to serve tourism. In addition to the relics that are not ranked as national relics, from a tourism perspective, they are very attractive to visitors. Most of Hai Phong's relics are concentrated on the mainland, the island area only has a few archaeological relics, the most important of which is the Cai Beo relic on Cat Ba island (a new cultural relic dating back about 6-7 thousand years).

The Southwest of the city has many relics, especially on the ancient land of Vinh Bao - the hometown of Trang Trinh Nguyen Binh Khiem - where there are ancient houses roofed with typical fish-tail tiles, communal houses that are very typical of Vietnamese style such as An Quy, Nhan Muc, Quan Khoi... They are not only valuable in terms of history but also unique works of architectural art. Regarding the famous places in this area, we must mention Voi mountain in An Lao district, next to Lach Tray river and this is also a place associated with many legends about the Mac dynasty, about Phan Ba Vanh, about Cu Binh's army, about the famous Voi mountain guerrilla team.

From the South, moving to the North, across Cau Binh is the land of Thuy Nguyen, rich in both nature and humanity, the land associated with the glorious historical event of the whole country, the Bach Dang victory. Some relics are not only of high value but also architectural and artistic works such as Tran Quoc Bao temple, Dong Ly communal house, Kien Bai communal house..., there are relics that have both scenic and historical value such as Vua cave, where the son of King Hung is said to be worshiped...

Notably, these relics are located right in the famous scenic area known as the dry Ha Long of Hai Phong, creating an attractive cultural and ecological tourist area of Thuy Nguyen in particular and Hai Phong in general.

The inner city of Hai Phong also has many notable relics, which are attractive tourist attractions such as Hang Kenh Communal House, Du Hang Pagoda, Nghe Temple, City Theater, Hai Phong Museum... Many relics are associated with the history of Hai Phong's steadfast revolutionary struggle, associated with the revolutionary activities of many revolutionary leaders of our country such as: Nguyen Luong Bang, Pham Hong Thai, Nguyen Duc Canh, Hoang Quoc Viet,... In addition, in the inner city area, there are also some old quarters with tourist value such as Ly Thuong Kiet Street (old Ba Ti Street), Phan Boi Chau (old Dong Kinh Street), Quang Trung (old Chavassicux Street), 12 wharves along Tam Bac River, where the commercial center was bustling during the French colonial period.

In the mainland of Hai Phong, we must also mention Do Son peninsula, a land of legends both in the past and present. In the past, there was the legend of the 6 fairies who founded Do Son, the legend of Ba Chua De, and the legendary victory at Dai Bang sea in 1788. During the war against America, Do Son sea was the starting point of the legendary road - the Ho Chi Minh trail at sea. Ben Nghieng - where the last French soldier withdrew from Northern Vietnam; Bat cave fuel depot; Luc Vi Tien Cong Bat Bo Than Hoang temple, Ngoc Temple, Dragon Stream...; these relics also have high historical value, attracting the attention of many tourists. Do Son also has Hon Dau light island - an attractive scenic tourist attraction.

Some relics of Do Son have great attraction for tourists such as Ba De temple hidden at the foot of the mountain, Tuong Long tower located on the top of the mountain. The tower is being restored, expected to be completed by 2015 and put into service for tourism of Do Son - Hai Phong.

It can be said that Hai Phong historical relics have high value for tourism development. If they are properly managed and exploited to promote the value of these precious resources, Hai Phong tourism will certainly have

great attraction and will make effective contributions to the city's tourism development.

3.4.4.2.Tourist routes

Hai Phong City currently has 6 tourist routes: Hai Phong - Cat Ba, Hai Phong - Do Son, Inner City - Thuy Nguyen, Countryside Tour, Do Son - Kien Thuy - Tien Lang and inner city tour. The tourist routes mainly exploit 3 types of tourism: marine ecology; culture and rural research; city tour.

Some tourist routes connect the historical and cultural relic of Tuong Long - Do Son tower with other tourist attractions of Hai Phong:

- The Hai Phong - Do Son - Cat Ba route can be traveled by road (via two ferries Dinh Vu - Cat Hai and Ben Got - Cai Vieng), by sea by high-speed boat from Ben Binh, Hai Phong - Cat Ba or by car and boat. Hai Phong route

- Do Son by road. Includes attractions: Tuong Long tower, Do Son area I, Do Son area II, Bao Dai villa, Cat Ba National Park, Lan Ha Bay...

- Do Son - Thuy Nguyen - Tien Lang route includes attractions: Tuong Long Tower, Hang Pagoda, Ba De Temple, Astronomy Hill, Kien An - Voi Mountain, An Lao - Bao Ha Temple, Nhan Muc Communal House, Nguyen Binh Khiem Relic Site, Vinh Bao - Gam Temple, Hot Mineral Spring Area, Tien Lang.

- Do Son - Kien Thuy - Tien Lang route includes attractions: Ngoc Temple, Dragon Stream, Tuong Long Tower, Unnumbered Ship Wharf, Van Hoa Hill, Do Son - Tra Phuong Pagoda, Mo Temple, Kien Thuy - Gam Temple, Hot Mineral Spring Area, Tien Lang.

The inner city tourist route - Do Son includes the following attractions: Museum - City Theater - Flower shop - Statue of female general Le Chan - Nghe Temple - Hang Pagoda - Kenh Communal House, Ngoc Communal House, Tuong Long tower, Ba De temple.

3.4. Expand tourism promotion and promote the image of Tuong Long tower.

3.4.4.1. On market expansion

To improve the efficiency of tourism exploitation for historical and cultural relics, the most important measure is to expand the tourism market.

There are many forms of market expansion, the most basic of which is to expand tours and tourist routes, exploiting the historical and cultural relics in both the inner city and suburbs of Hai Phong to the maximum. At the same time, take advantage of the tourism development of neighboring areas in terms of international and domestic visitors to cooperate in connecting tours with tourist attractions in neighboring areas.

In addition, it is possible to expand the tourism market by diversifying tourism types such as combining cultural tourism with eco-tourism, sea tourism, and countryside tours... Hai Phong is a city with rich and diverse natural tourism resources and human tourism resources, which can be combined in tourism exploitation. In particular, Hai Phong has the advantage that historical and cultural relics are often located in areas with beautiful landscapes.

For example, Ba De Temple is located right in Do Son tourist area, or Cai Beo Archaeology is located in the famous Cat Ba eco-tourism area, etc.

Not only that, in addition to exploiting domestic tourists, Hai Phong tourism needs to focus on exploiting the following markets in order of priority: Japan, China (including Hong Kong, Macau), Western Europe, especially France, America, ASEAN...

At the same time, improve quality and diversify tourism products to maintain traditional tourist markets and expand and seek new markets.

3.4.4.2. Promote tourism and promote the image of Tuong Long tower

Tuong Long Tower has just been restored and after completion will be put into service for Hai Phong tourism. Thus, the image of this cultural tourist destination is quite new to local and national tourists. Therefore, the work of promoting and introducing the values of humanistic tourism resources and tourism service conditions is very necessary.

Tourism promotion and advertising is a scientific and artistic activity closely related to the market. Therefore, this activity requires in-depth market research to determine specific goals and activities in order to use the most effective marketing tools for that market.

In tourism promotion activities, businesses selling their products and the city promoting the image of Tuong Long tower need to have a long-term vision.

It is possible to promote tourism and promote the image of the Tuong Long Tower relic complex along with Hai Phong tourism as follows:

- Organize and carry out investment, trade and tourism promotion activities according to the city's plan to attract domestic and foreign investment, attract tourists and boost consumption of tourism products of Do Son in particular and Hai Phong in general, contributing to the implementation of the city's strategy.

- Organize investment promotion activities for the Tuong Long tower restoration project to domestic and foreign investors to attract domestic and foreign investment capital for the city.

- Organize and coordinate with departments and branches to organize events and cooperate to exploit the potential advantages of Hai Phong such as: Natural resources, culture, environment, etc. to create a unique tourism brand to attract visitors, especially international visitors.

- Organize seminars and conferences on investment, markets, products, etc.

- Assist the City People's Committee in implementing policies related to investment attraction, trade and tourism promotion; collect and respond to opinions of the business community; domestic and foreign investors to relevant departments, branches and the City People's Committee.

- Research to expand domestic and foreign markets; provide consulting and support for businesses in production and business activities, and build brands for products.

Product of Hai Phong.

- Collect information on policies and investment calling projects of the city in each period to conduct investment promotion activities.

- Provide or introduce services to businesses and business partners coming to Hai Phong such as conference rooms, offices, secretarial services, interpretation, and meetings with businesses in accordance with the provisions of law.

- Collect information to promote the image of Hai Phong tourism in general and the Tuong Long - Do Son tower relic complex in particular to domestic and foreign markets.

- Organize information and propaganda activities online and through publications.

- First of all, to serve the expansion of tourism promotion and promote the image of Tuong Long tower, we need to encourage and attract investment funds from all levels of government and from the social community. Because tourism promotion requires large sums of money to print billboards, brochures, photos, information in the press, organize seminars, etc.

- In addition, an opportunity to effectively promote the image of Tuong Long tower is to promote it right from the festivals. The larger the festival, the more attention it attracts from the community and vice versa.

- Promotion and advertising, in addition to requiring a huge amount of funding, must go hand in hand with attractive programs, especially connecting tourism businesses. Businesses should work with the city to build programs to promote and advertise the image of the Tuong Long Tower relic complex.

- On the other hand, it is necessary to see that tourism promotion and advertising must be done regularly and continuously to achieve great and long-term effectiveness.

Day 1 :

Do Son - Cat Ba tour program (2 days 1 night)

Morning : Car picks you up at the meeting point to go to Do Son. The first place to visit will be Dinh Ngoc relic and Suoi Rong .

Dragon Stream is a relic and scenic spot of Do Son, the stream is separated from the mother mountain range, shaped like a dragon, all year round full of fresh water "flowing from the source" to serve human life, watering the green of trees and fruits in this salty sea land. Dragon Stream is a small stream, flowing from the mountain "upstream" is a lush, endless pine forest, rustling leaves every day and downstream is the ancient Ngoc temple in the middle of a peaceful village.

Ngoc communal house has a moderate scale, a T-shaped layout, including 5 front rooms, a hall and a back room. The current architecture is the result of a restoration in the early 20th century (1924). Visiting the relic, visitors will certainly be delighted to see again on the ends of the pliers, the ends of the levers, on the rafters, and the rolled beams the familiar images of the four sacred animals (dragon, unicorn, turtle, phoenix), clouds, grass, trees, flowers and leaves of nature... The interior of the communal house is brilliant with the golden light of the dragon palanquin, the dragon altar, the throne, the memorial tablet, the incense table, the halberd, the eight treasures, the horizontal lacquered boards... which are carved and decorated with splendid gilding and red lacquer. The communal house worships the god Diem Tuoc.

Then, the car will take you to visit Tuong Long Tower . This is a cultural work with unique architecture, a historical relic associated with the Ly Dynasty in the 11th century, built in 1058 during the reign of Ly Thanh Tong. The bricks found in the tower all have the inscription "Ly Gia De Tam De, Long Thuy Thai Binh Tu Nien Tao" meaning the tower was built in the year of Mau Tuat, the 5th year of Long Thuy Thai Binh, the 3rd king of the Ly Dynasty.

The next attraction after Tuong Long tower is Hang pagoda relic in Van Son ward. It can be said that this is the large natural pagoda of Do Son, according to legend.

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