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Building a human resource development strategy at Ha Long Trade Union Tourism Company Limited until 2015 - 1


MINISTRY OF EDUCATION AND TRAINING HANOI UNIVERSITY OF SCIENCE AND TECHNOLOGY


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LE THI NET


Building a human resource development strategy at Ha Long Trade Union Tourism Company Limited until 2015 - 1

BUILDING A HUMAN RESOURCE DEVELOPMENT STRATEGY AT HALONG UNION TOURISM ONE MEMBER LIMITED LIABILITY COMPANY TO 2015


Major: BUSINESS ADMINISTRATION

Code: QTKD 2012-HL28


MASTER'S THESIS IN ENGINEERING

MASTER OF BUSINESS ADMINISTRATION


SCIENTIFIC INSTRUCTOR:

Dr. PHAM THI KIM NGOC


HANOI - 2013


COMMITMENT


I hereby declare that this is my own research work. The data and results presented in this thesis are true and have never been published in any other work.

I certify that any help received in preparing this Thesis and all sources used have been fully acknowledged in this Thesis.

Students doing thesis


Le Thi Net


ACKNOWLEDGEMENTS

I would like to sincerely thank the teachers of the Graduate Training Institute, the Institute of Economics and Management, Hanoi University of Science and Technology for their dedicated teaching and help over the past two years.

I would like to sincerely thank the teachers of Hanoi University of Science and Technology, especially the teachers of the Institute of Economics and Management for helping me complete my thesis.

I would also like to thank the students of class 2012A HL - QTKD for always

support and assist me in my studies and in the process of doing my thesis.

I would like to sincerely thank the Board of Directors, experts, and staff of Ha Long Tourism Company Limited for enthusiastically helping me during the research and completion of my thesis.

In particular, I would like to sincerely thank Dr. Pham Thi Kim Ngoc for her guidance and enthusiastic help in completing this thesis.


INDEX

ACKNOWLEDGEMENTS TABLE OF CONTENTS

LIST OF ABBREVIATIONS LIST OF TABLES LIST OF FIGURES

INTRODUCTION 1

CHAPTER I: THEORETICAL BASIS OF DEVELOPMENT STRATEGY BUILDING

HUMAN RESOURCES DEVELOPMENT IN ENTERPRISES 5

1.1. General issues about strategy 5

1.1.1. Concept of strategy 5

1.1.2. Strategy Classification 7

1.1.2.1. Overall strategy of the organization 8

1.1.2.2. Business unit strategy 8

1.1.2.3. Functional department strategy 9

1.2. General theoretical issues on human resource development strategy 9

1.2.1. Human resources and the role of human resources in organizational development

position 9

1.2.1.1. Concept of human resources 9

1.2.1.2. The role of human resources in organizational development 10

1.2.1.3. Human resource development strategy 10

1.2.2. Process of building human resource development strategy 13

1.2.2.1. Determine overall goals for human resource development 13

1.2.2.2. Analysis of the impact of the external environment 14

1.2.2.3. Analysis of the influence of the internal environment 17

1.2.2.4. Analysis of current human resources status 19

1.2.2.5. Forecasting human resource needs 19

1.2.2.6. Analysis of human resource supply and demand relationship 20

1.2.2.7. Planning human resource development options and designing

human resource development solutions 21

1.3. Tools for building human resource development strategy 22

1.3.1. SWOT analysis model 22

1.3.2 M. Porter's 5 competitive forces model 24

1.4. Human resource characteristics and human resource development strategies in

tourism sector 26

1.4.1. Characteristics of human resources in tourism business 26

1.4.1.1. Management team 26

1.4.1.2. Staff 27

1.4.2. Issues on strategic planning for human resource development

tourism industry 32

1.4.2.1. The role and significance of human resource development strategy in business

travel service business 32

1.4.2.2. Basic characteristics of human resource development strategy planning

force at hotels 35

1.5 Experience in building human resource development strategy of NIKKO hotel

Hanoi 36

Chapter I Conclusion 38

CHAPTER II: ANALYSIS OF THE BASIS FOR FORMING THE HUMAN RESOURCE STRATEGY OF HA LONG UNION TOURISM COMPANY LIMITED 39

2.1. Overview of Ha Long 39 Tourism Company Limited

2.1.1. The formation and development process of Company 39

2.1.2. Task 41

2.1.3. Organizational structure of the Company 41

2.1.4. Business performance results 45

2.2. Analysis of the bases for forming a human resource development strategy for Ha Long 47 Tourism One Member Co., Ltd.

2.2.1. Overall development strategy of Ha Long Tourism One Member Co., Ltd. to 2015 47

2.2.2. Analysis of external human resource environment 48

2.2.2.1 Macro-environmental factors 49

2.2.2.2. Micro-environmental factors 54

2.2.3. Analysis of internal human resource environment 60

2.2.4. Analysis of the current human resource situation of Ha Dong Tourism One Member Co., Ltd.

Long 65

2.2.4.1. Analysis of the current situation of human resources 65

2.2.4.2. Current status of human resource policies of Ha Long 73 Tourism One Member Co., Ltd.

2.2.5. Evaluation of the company's human resources 81

2.2.6. Achievements in human resource management and development

force in the company in the past 82

2.2.7. Problems in human resource management and development at work

company in the past 83

2.3. Collection of strategic bases and SWOT analysis 85

2.3.1 Comments on the company's development strategy 85

2.3.2. Comments on the current human resources situation of the company 86

2.3.3 Strengths, weaknesses, opportunities and challenges in the work

Human resource development of Ha Long 87 Tourism One Member Co., Ltd.

CHAPTER 3: PROPOSED STRATEGIC SOLUTIONS TO DEVELOP HUMAN RESOURCES FOR HA LONG TRAVEL COMPANY LIMITED BY 2015 92

3.1. Determine strategic goals for human resource development for Ha Long 92 Tourism One Member Co., Ltd.

3.2. Forecasting human resource planning to achieve overall goals 95

3.3. Proposing human resource development strategies for the company 100

3.3.1. Strategy 1: Planning policies to attract high-quality human resources from

outside company 104

3.3.2. Strategy 2: Develop internal human resources through improving

quality of training, human resource development 109

3.3.3. Strategy 3: Innovate and improve the effectiveness of policies on using and treating human resources 116

3.3.4. Strategy 4: Plan training policies and have incentives for

young human resources 120

Chapter III Conclusion 123

CONCLUSION 124

REFERENCES 126

APPENDIX 128

LIST OF ABBREVIATIONS


- LLC: Limited liability – one member

- GS: Professor

- TS: PhD

- Master: Master

- DL CĐ HL: Ha Long Trade Union Tourism

- CBQL: Management staff

- QTKD: Business Administration

- NSDLĐ: Employer

- NLĐ: Workers

- DTBD: Training and development

- TH - NN: Information Technology - Foreign Languages

- Industrialization - modernization: Industrialization - modernization

- Publisher: Publishing House

- HSSV: Students

- TCHC – LĐTL: Administrative organization – Labor and wages

- CNVC, LD: Workers, civil servants and laborers.

- LĐLĐ: Labor Federation.

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