BASO
% | 0.2 | 0.0-1.0 | ||
RBC | 10 6 /mL | 4.72 | 4.04-6.13 | |
HGB | g/dL | 14.5 | 12.0-18.1 | |
HCT | % | 39.9 | 37.0-57.7 | |
MCV | fL | 84.5 | 80.0-97.0 | |
MCH | pg | 30.7 | 27.0-32.0 | |
MCHC | g/dL | 36.3 | 31.0-36.0 | |
PLT | 10 3 /mL | 174 | 132-424 | |
MPV | fL | 8.3 | 6.0-15.0 | |
PCT | % | 0.19 | 0.17-0.35 | |
PDW | fL | 9.7 | 9.0-17.0 | |
PLC-R | % | 13.8 | 13.0-43.0 |
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Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Types of Literary Materials That Can Be Used in Teaching Vietnamese History Grade 10 in High Schools

Table 3.16 shows that: The WBC (white blood cell), RBC (red blood cell), HGB (hemoglobin) and PLT (platelet) indices of high-level Vietnamese female badminton athletes are all within the reference range of normal people.
Table 3.17: Basic hematological indices of Vietnamese senior female badminton athletes and senior female athletes of some Vietnamese sports
STT
Full name | WBC White blood cells (10 3/ mL) | RBC Red blood cells (10 6 /mL) | HGB Hemoglobin (g/dL) | HCT % | PLT Platelets (10 3/ mL) | |
1 | Nguyen Thi Anh Vien | 5.56 | 5.70 | 15.6 | 41.0 | 184 |
2 | Le Tu Chinh | 5.12 | 4.33 | 13.5 | 39.6 | 186 |
3 | Phan Thi Ha Thanh | 4.92 | 4.29 | 12.1 | 37.0 | 199 |
4 | Vu Thi Trang | 5.23 | 4.72 | 14.5 | 39.9 | 174 |
The above results show that the swimmer has hematological test results
best in all indicators, this shows very good endurance, especially aerobic endurance. Badminton players are quite good in all indicators and better than athletes of two sports: athletics and gymnastics.
3.2.3.4. Biochemical indicators: a) Testosterone (ng/dl):
Testosterone is a hormone secreted by the Leydig cells of the testicular androgen glands under the influence and control of the gonadotropin hormone in the anterior pituitary gland. Because the endocrine functions of the hypothalamus, pituitary gland, and gonads are closely interrelated, they are called the hypothalamus-pituitary-gonad axis; Hypothalamus-Hypophysis-Gonad (HPG).
Testosterone is fat-soluble and diffuses easily out of Leydig cells into the blood to reach target cells.
Testosterone is one of the main anabolic hormones of the body. In addition to the function of maintaining sexual ability and secondary male characteristics (beard, hair, voice, etc.), testosterone promotes the enhancement of protein biosynthesis of protein metabolism (on the basis of nitrogen balance), creatine phosphorus (CP) and glycogen, enhances hemoglobin biosynthesis and increases red blood cell production, etc. Therefore, high levels of serum testosterone during the HL period will accelerate the recovery process after exercise, improving the functional state of the body.
During puberty, testosterone stimulates the osteoblasts in the head and shaft of bones, increases muscle mass, stimulates the bone marrow to produce precursors of erythrocytes, helps the kidneys and liver to increase the secretion of erythropoietic factors; (EPO = erythropoietin), increases muscle glycogen content and reduces fat reserves. For the kidneys, testosterone enhances the reabsorption of N + , K + , C ++ , Cl - , PO 4 -- and water (O'shea 1971, Ward 1973, Shephard 1982).
111
Testosterone testing is used to diagnose a number of conditions in men, women, and boys. These conditions include: delayed or early puberty in boys; decreased sexual desire in men and women; erectile dysfunction in men; infertility in men and women; testicular tumors in men; disorders of the hypothalamus or pituitary gland; hirsutism and virilization in girls and women.
In males, Testosterone testing is often ordered along with FSH and LH testing if puberty has been delayed or delayed. Although the age of onset of puberty varies from individual to individual, typically 10–11 years (in females) and 12–13 years (in males), the hormonal and physiological development of puberty begins in males.
Testosterone in sports training
Up to now, there have been many research projects and scientific documents reporting the effects of sports training on the function of the hypothalamus-pituitary-gonadal (HPG) axis. When the function of the HPG axis is suppressed, it often leads to low blood testosterone levels (Galbo 1983, Zuliani 1987). Therefore, people often choose the method of directly quantifying testosterone in the blood as a simple method that is widely applied to evaluate the function of the HPG axis.
Depending on the type and intensity of exercise, the testosterone levels obtained are often opposite. When exercise is prolonged or of moderate and light intensity, the testosterone level in the blood decreases after exercise. Testosterone tends to increase (although very briefly) before competition or high-intensity exercise (G.Carli and G. Martelli).
Toan Tri Phi (1990) considered blood testosterone as one of the indicators to evaluate the functional status of athletes, especially before entering competition.
112
The official level needs to be adjusted to a relatively high level, with the lowest being 20.8 nMol.1 -1 for men and 2.08 nMol.1 -1 for women.
Table 3.18: Serum Testosterone Concentrations of Chinese People
Test object
Testosterone (mmol/l) | Author | ||
Male | Female | ||
Ordinary people | 19.6 | 2.0 | Shanghai Academy |
Athlete | 17.5 | 1.1 | Yang Zequan |
Athlete | 28.7 | 2.4 | Autumn Winter Three (1988) |
Gold medalist | 23.4 | ||
Cyclist | 31.8 | ||
Rower | 30.7 | ||
Rower | 21.0 | ||
Gold medalist | 6.4 | ||
runner | 21.9 | ||
Weightlifter | 31.8 | Au Duong Hieu (1990) | |
Athlete 11 – 16 | 18.8 | 2.0 | Law Hung Hoa (1990) |
High school students | 10.7 | 0.8 | |
The reference range of normal plasma testosterone values for Vietnamese men is from 8 to 28; for women it is from 1.67 to 2.29 nmol/dl.
The test result of testosterone concentration in plasma of Vietnamese high-level female badminton athlete was 2.20 nMol.1 -1 , equivalent to the level of Chinese athlete, but lower than athlete Nguyen Thi Anh Vien (3.6 nmol/dl) [31].
b) Cortisol (mmol/dL):
Cortisol stimulates glycogen synthesis, is a sugar-metabolizing steroid that affects glucid metabolism, stimulates increased glucose production from amino acids, and has the effect of increasing immunity.
Cortisol and ACTH are both secreted at 8am to ensure that the body has normal blood glucose levels before starting daily activities.
Glucid metabolism: increased glucose absorption in the intestine, increased glycogen breakdown. Increased lipid breakdown, especially triglycerides, phospholipids and cholesterol.
Increased protein synthesis by direct action on RNA polymerase activation or indirectly through stimulation of GH secretion.
Increases the body's oxygen utilization, increases basal metabolism, has a thermogenic effect.
Cortisol also plays an important role in controlling the activity of the immune system.
This is a glycolytic hormone secreted from the adrenal glands, about 200mg per day, related to physiological rhythm, the amount secreted varies during the day.
Elite male athletes in the C range may range from 149.0 – 625.1 nmol/l (over 16 years). Elite female athletes may range from 276.0 – 691.7 nmol/l (over 16 years).
One time of high intensity exercise (long-term high intensity exercise), then evaluate the change in Cortisol (C). The athlete can endure the same exercise, the athlete whose Cortisol increases or decreases very little, the better the function of the adrenal gland, the more able to endure high intensity exercise, and can also achieve high performance. Samples should be taken early in the morning every week during the important training period.
Cortisol has the effect of increasing catabolism, accelerating the breakdown of energy-carrying compounds, meeting the body's energy needs during intense physical activity.
Test results (8:00 a.m.) showed that the plasma Cortisol concentration of the Vietnamese senior female badminton athlete was 468 nmol/l, equivalent to the level of female athletes.
World elite athlete.
c) Growth hormone (GH):
Growth hormone is a peptide hormone that stimulates growth, cell production and regeneration in humans. Growth hormone is produced by the pituitary gland. Growth hormone plays an important role in sexual development, body shape, physiology as well as human aging. Growth hormone is present in a series of tissue formation processes in the body such as muscles, tendons, bones, stimulating cartilage tissue at the ends of bones to grow longer, stronger, healthier...
The test result of GH (Growth Hormone) concentration in plasma of high-level Vietnamese female badminton athletes was 4.17 nmol/dl, equivalent to the level of excellent female athletes in some Vietnamese sports [29].
3.2.4. Building a psychological model of Vietnamese high-level female badminton athletes
Male
3.2.4.1.Reflex:
Reaction time is one of the important factors leading to success.
performance in sports, if practiced regularly (Bompa, 1994). Reaction time is very important to improve in order to develop the athlete's ability to react quickly to different stimuli in a sport. According to Mouelhi et al (2006) [60], professional athletes who regularly do exercises with higher levels of stimulation make them quite sensitive to external stimuli, leading to them having a very short reaction time effect.
The research results show that the Vietnamese senior female badminton athlete has a single reflex time effect of 119ms, according to the 5 reflex levels presented in section 2.3. (research method) showing that the reflex time is at a good level (the average level is 200 ± 20ms). As for the complex reflex, which is a test to evaluate the athlete's discrimination inhibition, through the test, the test results of the Vietnamese senior female badminton athlete are 203ms in the complex reflex effect.
Table 3.19: Test results of reflex indicators of Vietnamese high-level female badminton athletes
TT
Test content | Achievements | |
1 | Single reflex (ms) | 119 |
2 | Complex reflex (ms) | 203 |
3.2.4.2. Information processing capability (Landolt open loop):
The statistical results show that the information processing ability of Vietnamese high-level female badminton athletes is 1.56bit/s. The test results show that the speed of information processing through visual-neuromuscular reflexes of Vietnamese high-level badminton athletes is classified as good.
Table 3.20: Results of the Information Processing Ability (Landolt Open Loop) test of Vietnamese senior female badminton athletes
TT
Test content | Achievements | |
1 | Landolt open loop | 1.56 |
3.2.4.3. Neurological type (Table 808):
Table 3.20 shows the results of the 808 neurological typology of the Vietnamese senior female badminton player with stable neurological type with the following results: the average score of the 3 methods is 36,176 points, the omission of the 3 methods is 5.5 points, the error of the 3 methods is 0.5 points.
Table 3.21: Results of neurological examination of Vietnamese high-level female badminton athletes according to form 808
TT
Content | Symbol | Result | |
1 | Total number of approved signs of method 1 | A1 | 800 |
2 | Total number of approved signs of method 2 | A2 | 760 |
3 | Total number of approved signs of method 3 | A3 | 720 |
4 | Total number of missed signs of method 1 | O1 | 3 |
5 | Total number of missed signs of method 2 | O2 | 4 |
6 | Total number of missed signs of method 3 | O3 | 4 |
7 | Point of method 1 | K1 | 38.5 |
8 | Point of method 2 | K2 | 36.5 |
9 | Point of method 3 | K3 | 33.5 |
10 | Total number of false condition inhibition signals | E | 0.5 |
11 | Average of 3 methods | K | 36,176 |
12 | Percentage of missed signs of 3 methods | G | 5.5 |
13 | Total number of crossed out marks of method 1 | X1 | 0 |
14 | Total number of crossed out marks of method 2 | X2 | 0 |
15 | Total number of crossed out marks of method 3 | X3 | 0 |
16 | Percentage of wrong cross marks of 3 methods | H | 0 |
Neurological classification | Flexible | ||




![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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