Author
Topic name | Method of use | Result | |
There are only three factors that have a real impact on the ability to | |||
Economic analysis of affordability | debt repayment capacity: (1) Household size has an impact | ||
Ojiaki & Ogbukwa (2012) | debt of small cooperative farmers in Yewa North Local Government Area of the state | Correlation, multiple regression, Logit model | negative impact on debt repayment ability; (2) Regulation Agricultural land use pattern has a positive impact on farmers' debt repayment ability. |
Ogun, Nigeria | population; and (3) The amount of loan has a positive impact | ||
improve household debt repayment capacity | |||
Cardholders have low income, social status | |||
Mathews and | Learn and explain the factors | lower tendency to use credit cards | |
Slocum | affect the ability to break | Logit Model | inefficient and less able to repay debt |
(1969). | debt of science and technology at commercial banks. | with cardholders of high income and social status | |
higher society | |||
The conclusion shows that risk factors such as cost | |||
expenditure, debt, income, assets, economic conditions, | |||
Agarwal et al. (2009) | Assessing the impact of individual capital information characteristics on household default probability and default outcomes | Panel data, semi-parametric | Legal environment and socio-demographic characteristics influence the likelihood of default |
Maybe you are interested!
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Personal Customer Credit Activity Situation at Dong A Joint Stock Commercial Bank, Hue Branch -
Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Evaluating customer satisfaction with savings deposit services at National Citizen Commercial Joint Stock Bank NCB Tan Huong Transaction Office - 3 -
Investment Situation in Non-Credit Services at Saigon Commercial Joint Stock Bank in the Period of 2015-2019 -
Credit risk management at Vietnam International Commercial Joint Stock Bank - Hanoi Branch - 12

Author
Topic name | Method of use | Result | |
Dunn & Kim (1999) | Assessing the likelihood of default on credit cards | Logit Model | The results show that socio-demographic variables such as age, marital status and number of children are strongly associated with the likelihood of default while income, education and homeownership no impact on default |
Sociological factors were found to play a role. | |||
relatively small in debt repayment capacity. Income | |||
is predicted to be most important in determining | |||
debt repayment intention. Attitudinal factors are considered to be | |||
Livingstone & Lunt (1992) | Customer repayment forecast: Psychological, social and economic determinants | Discriminant analysis and multiple regression analysis | important predictors of debt repayment and non-repayment of debt. Other psychological factors, focusing on economic allocations, control, strategy, |
Coping strategies and customer satisfaction | |||
is very important and a variety of business activities | |||
Specific realities also involve experience of | |||
ability to pay | |||
Ozdemir (2004) | An empirical investigation of consumer credit default risk | Logit Model | Other demographic variables have no effect on the probability of default of KHCN. Financial characteristics can explain the probability well. default, typically variable interest rates and loan terms |
Author
Topic name | Method of use | Result | |
Kocenda & Vojtek (2011) | Default prediction in retail credit scoring: Evidence from Czech bank data | CART analysis and Logit Model | The results of the two models indicate that the most important financial and behavioral characteristics for the likelihood of default were found to be the amount of resources the customer possesses, the level of education, marital status, the purpose of the loan, and the number of years. have a bank account |
Arminger & Associates (1997) | Credit Risk Data Analysis: Comparing Logistic Discriminant with Classification Trees and Linkage Networks | Logit Model | The results show that the ability to repay debt is better for the following groups: Adults, people with cars, people with seniority, people with families and women. |
Jacobson & Roszbach (2003) | Bank lending policies, credit scoring and risk valuation | Probit Model | Variables that have a significant impact on the likelihood of default include: Age, income, changes in annual income, and certain collateral-free credit conditions that have a significant impact on the likelihood of default. insolvency |
Peter & Peter (2006) | Risk Management Model: An Evidence-Based Assessment of Default Risk | Logit Model | The results show that the age of the household head plays an important role. Younger households tend to be adversely affected by the increasing burden of mortgage payments. |
Author
Topic name | Method of use | Result | |
Income and socio-demographic factors also have an influence: Low income, less education, young age, and divorce are factors that increased likelihood of default | |||
Dao Thi Thanh Binh (2019) | Building a credit scoring model for individual consumer loans in Vietnam | Discriminant analysis model | The classification results yield an accuracy of 89.4%. In which, the author shows that the model with the non-normalized function has a better ability than the normalized function. The two factors are the number of dependents and the account that contributes the most to the predicting customer default |
Pham Thi Thu Tra & Robert Lensink (2008) | Differences in default probability in formal, informal and semi-formal credit | Logit Model | The authors find that small households with collateral and/or guarantors rely mainly on formal and semi-formal borrowing while female contractors, large households, and borrowers without collateral or guarantors rely mainly on informal borrowing. In addition, informal lenders are at higher risk of default than formal and semi-formal lenders. Some of the terms in the loan agreement are relevant. regarding the determination of default risk in credit |
Author
Topic name | Method of use | Result | |
formal lending, such as loan terms, lending interest rates and especially the role of relatives in informal lending are emphasized, whereby borrowing from relatives reduces the rate of default rate | |||
Le Van Triet (2010) | Perfecting the credit rating system Asia Commercial Bank personal use | Logit Model | The descriptive results show that the average age of customers who default on their debt is 35 years old. |
Dinh Thi Huyen Thanh & Kleimeier (2007) | Credit Scoring Model for Vietnam's Retail Banking Market | Logit Model | The authors concluded that the variables that have a significant impact on the probability of default are: seniority with the bank, gender, number of loans and loan term. loan term |
Kvamme & Associates (2018) | Predicting mortgage default using classification models | ANN, Random Forest | The comparison results of the two ANN and Random Forest models show that the Random Forest model has a higher ROC probability level than ANN (ROC AUC is 0.918 for neural networks and 0.926 for Random Forest classifier networks). |
Author
Topic name | Method of use | Result | |
Booth et al. (2014) | Automated Trading with Random Forest Performance and Seasonality | Expert, Random Forest, Logit model | The results show that the Random Forest classifiers with degenerate weights produce superior results in both profit and prediction accuracy compared to the other techniques |
Khemakhem | Credit Risk Prediction: One | The results were compared with discriminant analyses. | |
& | comparative study between | Artificial Neural Networks | number. The authors pointed out that, network techniques |
Boujelbene | integral and neural networks | ANN, discriminant analysis | Artificial neural networks (ANNs) are more accurate about |
(2015) | artificial | Prediction | |
Bennell & Associates (2006) | Credit Rating Models: Artificial Neural Networks and Probit Models | Artificial Neural Network (ANN) | The results for credit ratings corroborate the results of other researchers that ANNs are more efficient classifiers than Probit models. |
The results indicate that the quadratic discriminant analysis | |||
Finch & Schneider (2007) | Classification Accuracy of Artificial Neural Networks, Network Analysis and Discriminant Analysis, Logistic Regression | ANN, Logit model, discriminant analysis model | consistently performed as well as other methods while neural networks performed very similarly to linear discriminant analysis and logistic regression |
Author
Topic name | Method of use | Result | |
The results show the difference between the two models. | |||
neural network model. In addition, research | |||
Pacelli & Azzolini (2011) | Using Artificial Neural Networks (ANN) for Credit Risk Management in Italy | Artificial neural network ANN, discriminant analysis, Logit model | The study also showed that artificial neural network models can better support traditional models. But the study also offers some advice. Recommendations on the combined use of models |
Regression analysis such as Logisitc or Probit to | |||
support each other in forecasting | |||
Zang (2011) | Default Risk Study of Commercial Bank Personal Loan Based on Artificial Neural Network | Artificial Neural Network ANN | The results show that the BP neural network prototypes have high prediction accuracy and good application for commercial banks in China. |
Source: Author's synthesis
1.2. Bank credit issues
1.2.1. Concept of bank credit
Bank credit is a property transfer relationship between banks and other economic entities. According to Article 20 of the Law on Credit Institutions, 2010, it is stipulated that: “Credit granting is the agreement of a credit institution for customers to use a sum of money with the principle of repayment through lending, discounting, financial leasing, bank guarantees and other transactions”. In addition, credit is a transaction of assets (money or goods) between the lender (banks and other financial institutions) and the borrower (individuals, businesses and other entities) in which the lender transfers assets to the borrower for use within a certain period of time according to the agreement, the borrower is responsible for unconditionally repaying the principal and interest to the borrower when the payment is due (Ho Dieu, 2011; Ho Hoang Trieu, 2019). Or bank credit is an asset transaction between a bank and a borrower (economic organizations and individuals in the economy) in which the bank transfers assets to the borrower for use within a certain period of time according to the agreement and the borrower is responsible for unconditionally repaying both principal and interest to the bank when the payment is due (Nguyen Minh Tien, 2012).
Thus, it can be understood that bank credit is the relationship of transferring the right to use capital or assets from a commercial bank to a customer within a certain period of time with a certain cost based on the principle of unconditional repayment of both principal and interest to the lender when the payment is due.
1.2.2. Characteristics of bank credit
Firstly, the subjects in the commercial bank credit relationship include the person granting the right to use capital, also known as the lender, and the person receiving the right to use capital, also known as the borrower (customer). In some cases, the commercial bank credit relationship also has a third party acting as a guarantor for the borrower, so the level of risk is lower because there is a payment guarantee (Ho Dieu, 2011; Ho Hoang Trieu, 2019; Phan Thi Thu Ha, 2013).
Second, the subjects of commercial bank credit transactions include lending money and leasing real estate or property.
Third, the transfer of capital is based on the basis of "trust" and the principle of unconditional repayment within a certain period of time. The process of borrowing and lending is based on a strict legal basis such as: Credit contracts, debt acknowledgment contracts, loan guarantee contracts, guarantees, etc. The loan term is determined by the bank.


![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
zt2a3ge
zc2o3n4t5e6n7ts
At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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