Assessment of Tourism Service Business Environment for Huong Son Relic and Scenic Area

One of the leading tourist destinations to implement this important content to contribute to accelerating the development of the tourism industry. Specifically:

+ Compile and publish quality publications and official information about Huong Son tourism to introduce tourists to the people and landscapes, information about accommodations, tourist attractions, restaurants, entertainment venues, living costs, transportation... and addresses of travel consulting companies.

+ Promote the production and widespread distribution of documentary films on cultural history, architectural works, relics, scenic spots, craft villages, festivals... and also the opportunities and investment potential of Huong Son tourist area to introduce to domestic and foreign tourists. This information is very useful not only for tourists who want to visit and attend festivals but also necessary for investors and businesses.

Maybe you are interested!

Through this, we can see that the promotion and introduction of Huong Son tourist destination is not only the responsibility of the tourism industry but also the coordination of many industries and organizations to develop Huong Son tourism day by day.

Environmental resource management at Huong Son scenic relic site .

Natural environmental resources management.

+ Regarding resources : As mentioned above, Huong Son scenic relic site has a very rich and diverse natural resource system, but the decentralization of management as well as the coordination of management between sectors and levels are not yet synchronous and effective, leading to a situation where natural resources have not received special attention.

+ Regarding environmental sanitation : The outstanding features of Huong Son scenic relic site are air, water and waste.

+ Regarding the air environment : Due to the large number of visitors to Huong Son, especially at the same time during the festival season, this place has been greatly affected by engine noise, dust and exhaust fumes. At most food service locations, coal, firewood... are used for cooking, so the amount of CO and CO2 emitted is very large. In addition, due to spiritual needs, the amount of incense burned in temples, pagodas, caves

.... many, thus causing serious air pollution and also destroying existing natural landscapes. To overcome the above situation, in recent times, many sectors have coordinated to solve it, in which the main thing is to solve the traffic congestion at the key points to Huong Pagoda and from Thien Tru to Huong Tich Cave to reduce pollution, creating ventilation for travelers. Specifically, investments have been made to expand and upgrade roads, using volunteers to guide visitors. For temples, pagodas, caves ... there are measures to propagate and educate visitors to only burn incense in groups or only burn one incense stick to show sincerity, at the same time clean and ventilate the worship areas such as placing iron hats at the incense bowls to reduce pollution, create a comfortable feeling while still maintaining solemnity.

+ Water environment : It can be said that in recent times, not only Huong Son scenic relic site but also many other tourist clusters have had many shortcomings in water (clean water and wastewater). The situation of dumping waste into Yen stream, along the way is very common. In residential areas, many households use drilled wells but do not pay attention to wastewater treatment and let it seep in, service areas are near livestock barns, and sanitary facilities are not up to standard, causing pollution. In some areas such as Thien Tru yard, there are many restaurants and temporary rest stops, but the supply of clean water is limited, wastewater is mostly allowed to flow naturally along the mountain slopes, thereby polluting the surface water and groundwater of this area.

In recent years, the issue of ensuring hygiene and reducing water pollution for the Huong Son scenic relic site has been actively implemented. Every year, the Huong Son scenic relic site management board organizes garbage and moss collection, dredging Yen stream, collecting garbage on the road... However, the environmental sanitation problem of the area has not been completely resolved.

+ Waste environment : According to estimates, on average, each tourist visiting Huong Pagoda produces about 0.5 kg of waste per day, so each day at Huong Pagoda tourist area, 2-3 tons of waste must be treated. Recently, in parallel with investing in garbage collection and treatment in Huong Son, propaganda and education work has also been expanded.

Locals and visitors are aware of environmental protection and do not litter. Within the area and along the tourist routes, service points arrange trash bins and collect them regularly.

In general, in terms of environmental sanitation management in this area: during the festival season, the Management Board of Huong Son Monuments and Landscapes signed a contract with Yen Huong Company Limited to be responsible for managing sanitation work in Huong Son. In addition to the case of the Commune People's Committee mobilizing people to work together. In this area, there are also many investment projects for environmental sanitation work of sectors and levels (such as dredging Yen stream, stone embankments along both banks, placing trash bins on boats...). Therefore, it can be said that in the past time, environmental sanitation work in this area has made a lot of progress, but there are still many limitations that require more comprehensive and synchronous measures.

Human resource management.

Huong Son relic and landscape area is famous for its cultural tourism - spiritual festivals. For many years, the preservation and protection of this resource has been focused on such as investing in festival management, upgrading some landscape relics, educating tourists to be aware of protecting traditional beauty, customs and practices at relic sites and sacred places.

Management of social security order.

In the case of security and order management here, the Organizing Committee of Huong Pagoda Festival is responsible, with the participation of the city police, district police and commune police. In addition to this working group, the main task is the district police and commune police.

The social security situation in Huong Son in recent times still has some unhealthy phenomena, causing psychological insecurity and creating a sense of insecurity for tourists. The main cause of the above phenomenon is due to the lax management here.

The roads that often have traffic jams are the section from Chan Song mountain, the slope at the foot of Cua Vong temple. These are the most dangerous and difficult roads and are also the roads that many thieves take advantage of to pickpocket and steal property and personal belongings of tourists.

In addition, due to the large number of tourists coming during the festival season, combined with the negative impact caused by some elements; this is also one of the reasons that makes the security and order situation here more complicated, the landscape environment is unhealthy. These are the phenomena of selling gods and saints, superstition..., some tourists lack awareness of how to dress in the land of Buddha, the situation of jostling and pushing in Huong Tich cave not only causes chaos and loss of security but also reduces the sacred value of the Huong Son scenic relic site.

2.3. Assessment of tourism service business environment for Huong Son relic and scenic area - My Duc District, Hanoi City.

Through analyzing the potential and current status of Huong Son Relic and Scenic Area, My Duc District, Hanoi City, we can summarize the main strengths, weaknesses, opportunities and challenges of Huong Son Relic and Scenic Area as follows:

2.3.1. Strengths (S)

S1: Huong Son Relic and Scenic Area is a famous complex of relics and scenic spots, including a system of caves, temples, pagodas interspersed in the mountains and forests. Huong Son Relic and Scenic Area is located in a unique cultural area of the Northern region, with festivals, customs, and lifestyles typical of Vietnamese villages. It is a key area in the national tourism development strategy. Located in the key economic zone of My Duc district, Hanoi city, it is very convenient for attracting domestic tourists from the Northern provinces and domestic and foreign tourists when visiting the capital Hanoi.

S2: It can be said that Huong Son relic and scenic area is both a beautiful natural landscape and a complex of historical and cultural relics. The mountain ranges and primeval forests are suitable for eco-tourism, tourists can also go mountain climbing in Huong Son or go for health and medical tourism. The climate here is very pleasant, with few natural disasters and unusual weather, very convenient for sightseeing. The human resources of Huong Son relic and scenic area are also very rich, unique and traditional, from historical relics of religious architecture, folk cultural festivals, traditional crafts, cuisine to historical relics of resistance, very worthy of visitors.

research and discovery…. With such great advantages, to develop tourism here

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S3: Huong Son relic and scenic area has the strength to attract a lot of investment capital to develop tourism services. Since 2003, the state budget has invested more than 500 billion VND to upgrade infrastructure, develop tourism such as parking lots, dredging streams, upgrading two ends of the wharf, which have been put into effective use. Some projects are currently being invested in construction with a budget of about 200 billion VND.

S4: Infrastructure and accommodation facilities are well developed and capable of meeting

Serving a wide range of guests, many motels are fully equipped with amenities.

S5: The Huong Son Relic and Scenic Area Complex, My Duc District, Hanoi City was formed and organized festivals very early. This festival tourist destination is not only famous domestically but also internationally for its festival scale, the longest festival duration and the largest number of visitors. Visitors to the Huong Pagoda festival, in addition to worshiping Buddha, also combine sightseeing. Buddhists from all over the country have come to worship the Huong Son Buddha, regardless of age, status, ethnicity, religion or country. Therefore, the number of people coming to the Huong Pagoda festival increases every year and the festival time is not only limited to the three spring months, but people still come to worship in the remaining months of the year because this is a place with rich and attractive natural resources, unique human resources and very valuable traditions.

S6: Besides industry and agriculture, tourism is a sector that receives special attention from the Hanoi People's Committee in general and My Duc district in particular, so all levels of government are determined to turn this sector into a spearhead economic sector. The city and My Duc district have created favorable conditions for the development of this sector, such as encouraging economic sectors to participate, planning land funds for tourism development, providing incentives to investors, gradually improving state management, and investing heavily in facilities and infrastructure.

S7: The social environment at Huong Son Scenic Relic Site has been greatly improved, ensuring safety, increasing general reputation in the tourism sector, and preventing epidemics well.

S8: Huong Son Relic and Scenic Area has diverse cultural resources.

form, rich

S9: The master plan for tourism was established very early, in which the areas that need investment to develop tourism services are very clear.

2.3.2. Weaknesses of Huong Son Relic and Scenic Area (W)

W1: Tourism products are not yet diverse, attractive, and of low quality. Entertainment areas are lacking, leading to a lack of attraction for long-term tourists.

W2: The natural environment is being affected by rapid urbanization, many areas

The area began to be polluted.

W3: Human resources are not properly exploited.

W4: The spontaneous situation in business is still common, state management cannot keep up with development, leading to a chaotic situation in business "advertising a sheep's head but selling dog meat", losing customers' trust.

W5: The tourism industry of the city and locality has only developed in breadth, not depth. Exploitation of natural resources in many places has been expanded to serve tourism but the quality of existing tourism products and services has not been improved.

W6: The quality of human resources in the industry is still limited, service awareness

Local people's tourist services are still poor.

W7: Tourism image promotion is not good, not paying due attention to its importance. Tourism businesses and individuals have to promote tourism themselves because there is no clear support policy.

W8: Coordination between departments, branches and organizations is not close and continuous, leading to the loss of many investment opportunities in this area.

W9: Investment capital in this relic site is still spread out, leading to ineffective use.

capital is not high.

W10: Land policies are constantly changing, land lease and allocation procedures are still complicated, and there is no overall plan for the relic site suitable for current conditions.

2.3.3. Opportunities for tourism development (O)

O1: The open-door integration policy has helped our tourism industry develop strongly. Vietnam's participation in the World Tourism Organization, the Asia-Pacific Travel Association, and the signing of the ASEAN tourism agreement will help our tourism industry attract more international tourists to visit.

O2: Vietnam has many beautiful landscapes, including many world heritages such as Ha Long Bay, Phong Nha Cave... Besides, Vietnam is famous for its diverse and unique culture and a long history of the world. This place is blessed by nature, the people are friendly, the politics are stable and it is recognized by the world as one of the safest destinations.

O3: The world is paying attention to Vietnam as a fast-growing, stable economy. Rapid economic growth has led to a marked improvement in people's lives. Domestic demand for tourism has increased, and the ability to attract international tourists has also improved over the years.

O4: The government is paying more and more attention to the tourism industry, actively promoting many activities to promote the image of Vietnamese tourism abroad. The budget for the tourism industry has also increased rapidly in recent years. Visa exemption for citizens of some countries in the region makes entry procedures easier, making it easier for citizens of these countries to come to Vietnam.

O5: The world situation in recent years has had many unstable fluctuations, tourists have shifted to more stable regions and territories. The recent tsunami also caused heavy losses to some countries with tourism industries, Vietnam was not affected by the tsunami and has a stable political and social strength. This is an opportunity to shift international tourists to Vietnam.

O6: Developing the tourism business sector in Huong Son DT-TC area is part of the general development strategy of Vietnam on tourism and of Hanoi city as well as My Duc district. This allows the tourism sector in Huong Son DT-TC area to receive much support and priority from the state in the process of developing and implementing its plans.

O7: Huong Son Scenic Relic Area is located in Hanoi city, is the center of exchange with other provinces and localities in the country and internationally, located in the most dynamic economic region of Vietnam, very convenient to attract tourists, especially the ability to attract domestic tourists from these areas.

2.3.4. Challenges (T)

T1: Vietnam's tourism industry in general and the tourism sector in Huong Son DT-TC area in particular are in the investment and development stage. Experience and management capacity are still weak, the ability to compete with other countries with developed tourism industries is facing many difficulties, we have only focused on exploiting natural resources.

T2: The world situation has changed badly in recent years, such as terrorism, the bird flu pandemic (which has occurred in some Asian countries including Vietnam, and can break out at any time), and recently tsunamis, natural disasters, floods, etc., which have caused a sharp decrease in the number of tourists. The tourism industry of the world as well as Vietnam has been strongly affected, and it will take some time for this industry to recover.

T3: Vietnam's competitors in the region all have strategies to develop tourism into a spearhead economic sector. They promote their country's tourism image very strongly, invest in building large international tourism centers, diversify tourism products, link industries, tours, etc. Compared to us, they have many competitive advantages.

T4: The ability to coordinate and connect between sectors in Vietnam is still weak, not for the common goal of the country. This has reduced the competitiveness of our tourism industry.

T5: The ability to diversify Vietnam's tourism products as well as the tourist area

The relics and landscapes of Huong Son in the near future are very limited.

T6: The natural environment in Vietnam in general and Huong Son Eco-tourism Area in particular are at risk of being exhausted, over-concreted, and polluted due to the speed and rapid development of tourism business. Poor management and poor awareness of the people are the causes of the above difficulties. To develop sustainable tourism, there must be attention and direction from all levels of government, cooperation, and cooperation.

Assessment of Tourism Service Business Environment for Huong Son Relic and Scenic Area - My Duc District, Hanoi City.

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