1.2.1.3. Travel and tourism service business is a conditional business line.
The State performs the management function, including managing the business registration of enterprises. Travel and tourism services business, like many other industries, must register their business with the competent state agency. Business entities can carry out business activities that are not prohibited by law [13]. However, travel and tourism services business is a special industry, affecting many common interests of the community as well as many other tourism businesses. To ensure the right to freedom of business as well as harmonize other interests such as economy, security, social order, environment, scenic spots, etc., the registration of travel and tourism services business must ensure the necessary conditions prescribed by law. According to the provisions of Clause 1, Article 7 of the Investment Law 2014, enterprises conducting investment and business activities in that industry or profession must meet the conditions for reasons of national defense, national security, social order and safety, social ethics, and public health. Issuing conditions for tourism business is necessary, that is why the Tourism Law 2017 stipulates 02 Articles on conditions for tourism business with 3 tourism business models: domestic tourism business, international tourism business (Article 31) and travel agency business (Article 40). The law stipulates conditions for tourism business due to the specific nature of the business sector.
Firstly , it comes from maintaining the stability and development of the tourism economy and society. Tourism is seasonal, tourists are unstable, when the tourist season comes, the number of tourists to tourist areas increases dramatically. Tourists traveling alone with an impromptu mentality, lack of information as well as the lack of concentration of individual tourists have led to difficulties in the state's management of tourists, difficulties in providing tourism products as well as security.
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Identify Rating Levels and Rating Scales
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of the islanders. Therefore, this indicator will be divided into two sub-indicators:
a1. Natural tourism attractiveness a2. Cultural tourism attractiveness
b. Tourist capacity
The two island communes in Quan Lan have different capacities to receive tourists. Minh Chau Commune is home to many standard hotels and resorts, attracting high-income domestic and international tourists. Meanwhile, Quan Lan Commune has many motels mainly built and operated by local people, so the scale and quality are not high, and will be suitable for ordinary tourists such as students.
c. Time of exploitation of Quan Lan Island Commune:
Quan Lan tourism is seasonal due to weather and climate conditions and festivals only take place on certain days of the year, specifically in spring. In Quan Lan commune, the period from April to June and from September to November is considered the best time to visit Quan Lan because the cultural tourism activities are mainly associated with festivals taking place during this time.
Minh Chau island commune:
Tourism exploitation time is all year round, because this is a place with a number of tourist attractions with diverse ecosystems such as Bai Tu Long National Park Research Center, Tram forest, Turtle Laying Beach, so besides coming to the beach for tourism and vacation in the summer, Minh Chau will attract research groups to come for tourism combined with research at other times of the year.
d. Sustainability
The sustainability of ecotourism sites in Quan Lan and Minh Chau communes depends on the sensitivity of the ecosystems to climate changes.
landscape. In general, these tourist destinations have a fairly high level of sustainability, because they are natural ecosystems, planned and protected. However, if a large number of tourists gather at certain times, it can exceed the carrying capacity and affect the sustainability of the environment (polluted beaches, damaged trees, animals moving away from their habitats, etc.), then the sustainability of the above ecosystems (natural ecosystems, human ecosystems) will also be affected and become less sustainable.
e. Location and accessibility
Both island communes have ports to take tourists to visit from Van Don wharf:
- Quan Lan – Van Don traffic route:
Phuc Thinh – Viet Anh high-speed boat and Quang Minh high-speed boat, depart at 8am and 2pm from Van Don to Quan Lan, and at 7am and 1pm from Quan Lan to Van Don. There are also wooden boats departing at 7am and 1pm.
- Van Don - Minh Chau traffic route:
Chung Huong high-speed train, Minh Chau train, morning 7:30 and afternoon 13:30 from Van Don to Minh Chau, morning 6:30 and afternoon 13:00 from Minh Chau to Van Don.
f. Infrastructure
Despite receiving investment attention, the issue of infrastructure and technical facilities for tourism on Quan Lan Island is still an issue that needs to be resolved because it has a direct impact on the implementation of ecotourism activities. The minimum conditions for serving tourists such as accommodation, electricity, water, communication, especially medical services, and security work need to be given top priority. Ecotourism spots in Minh Chau commune are assessed to have better infrastructure and technical facilities for tourism because there are quite complete and synchronous conditions for serving tourists, meeting many needs of domestic and foreign tourists.
3.2.1.4. Determine assessment levels and assessment scales
Corresponding to the levels of each criterion, the index is the score of those levels in the order of 4, 3, 2, 1 decreasing according to the standard of each level: very attractive (4), attractive (3), average (2), less attractive (1).
3.2.1.5. Determining the coefficients of the criteria
For the assessment of DLST in the two communes of Quan Lan and Minh Chau islands, the students added evaluation coefficients to show the importance of the criteria and indicators as follows:
Coefficient 3 with criteria: Attractiveness, Exploitation time. These are the 2 most important criteria for attracting tourists to tourism in general and eco-tourism in particular, so they have the highest coefficient.
Coefficient 2 with criteria: Capacity, Infrastructure, Location and accessibility . Because the assessment area is an island commune of Van Don district, the above criteria are selected by the author with appropriate coefficients at the average level.
Coefficient 1 with criteria: Sustainability. Quan Lan has natural and human-made ecotourism sites, with high biodiversity and little impact from local human factors. Most of the ecotourism sites are still wild, so they are highly sustainable.
3.2.1.6. Results of DLST assessment on Quan Lan island
a. Assessment of the potential for natural tourism development
For Minh Chau commune:
+ Natural tourism attractiveness is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined as average (2 points) and the coefficient is quite important (coefficient 2), then the score of Capacity criterion is 2 x 2 = 4.
+ Exploitation time is long (4 points), the most important coefficient (coefficient 3) so the score of the Exploitation time criterion is 4 x 3 = 12.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is assessed as good (3 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 3 x 2 = 6 points.
The total score for evaluating DLST in Minh Chau commune according to 6 evaluation criteria is determined as: 12 + 4 + 12 + 4 + 4 + 6 = 42 points
Similar assessment for Quan Lan commune, we have the following table:
Table 3.3: Assessment of the potential for natural ecotourism development in Quan Lan and Minh Chau communes
Attractiveness of self-tourismof course
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
CommuneMinh Chau
12
12
4
8
12
12
4
4
4
8
6
8
42/52
Quan CommuneLan
6
12
6
8
9
12
4
4
4
8
4
8
33/52
b. Assessment of the potential for humanistic tourism development
For Quan Lan commune:
+ The attractiveness of human tourism is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined to be large (3 points) and the coefficient is quite important (coefficient 2), then the score of the Capacity criterion is 3 x 2 = 6.
+ Mining time is average (3 points), the most important coefficient (coefficient 3) so the score of the Mining time criterion is 3 x 3 = 9.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points.
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is rated as average (2 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 2 x 2 = 4 points.
The total score for evaluating DLST in Quan Lan commune according to 6 evaluation criteria is determined as: 12 + 6 + 6 + 4 + 4 + 4 = 36 points.
Similar assessment with Minh Chau commune we have the following table:
Table 3.4: Assessment of the potential for developing humanistic eco-tourism in Quan Lan and Minh Chau communes
Attractiveness of human tourismliterature
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Quan CommuneLan
12
12
6
8
9
12
4
4
4
8
4
8
39/52
Minh CommuneChau
6
12
4
8
12
12
4
4
4
8
6
8
36/52
Basically, both Minh Chau and Quan Lan localities have quite favorable conditions for developing ecotourism. However, Quan Lan commune has more advantages to develop ecotourism in a humanistic direction, because this is an area with many famous historical relics such as Quan Lan Communal House, Quan Lan Pagoda, Temple worshiping the hero Tran Khanh Du, ... along with local festivals held annually such as the wind praying ceremony (March 15), Quan Lan festival (June 10-19); due to its location near the port and long exploitation time, the beaches in Quan Lan commune (especially Quan Lan beach) are no longer hygienic and clean to ensure the needs of tourists coming to relax and swim; this is also an area with many beautiful landscapes such as Got Beo wind pass, Ong Phong head, Voi Voi cave, but the ability to access these places is still very limited (dirt hill road, lots of gravel and rocks), especially during rainy and windy times; In addition, other natural resources such as mangrove forests and sea worms have not been really exploited for tourism purposes and ecotourism development. On the contrary, Minh Chau commune has more advantages in developing ecotourism in the direction of natural tourism, this is an area with diverse ecosystems such as at Rua De Beach, Bai Tu Long National Park Conservation Center...; Minh Chau beach is highly appreciated for its natural beauty and cleanliness, ranked in the top ten most beautiful beaches in Vietnam; Minh Chau commune is also home to Tram forest with a large area and a purity of up to 90%, suitable for building bridges through the forest (a very effective type of natural ecotourism currently applied by many countries) for tourists to sightsee, as well as for the purpose of studying and researching.
Figure 3.1: Thenmala Forest Bridge (India) Source: https://www.thenmalaecotourism.com/(August 21, 2019)
3.2.2. Using SWOT matrix to evaluate Quan Lan island tourism
General assessment of current tourism activities of Quan Lan island is shown through the following SWOT matrix:
Table 3.5: SWOT matrix evaluating tourism activities on Quan Lan island
Internal agent
Strengths- There is a lot of potential for tourism development, especially natural ecotourism and humanistic ecotourism.- The unskilled labor force is relatively abundant.- resource environmentunpolluted, still
Weaknesses- Poorly developed infrastructure, especially traffic routes to tourist destinations on the island.- The team of professional staff is still weak.- Tourism products in general
quite wild, originalintact
general and DLST in particularalone is monotonous.
External agents
Opportunity- Tourism is a key industry in the socio-economic development strategy of the province and Van Don economic zone.- Quan Lan was selected as a pilot area for eco-tourism development within the framework of the green growth project between Quang Ninh province and the Japanese organization JICA.- The flow of tourists and especially ecotourism in the world tends toincreasing
Challenge- Weather and climate change abnormally.- Competition in tourism products is increasingly fierce, especially with other localities in the province such as Ha Long, Mong Cai...- Awareness of tourists, especially domestic tourists, about ecotourism and nature conservation is not high.
Through summary analysis using SWOT matrix we see that:
To exploit strengths and take advantage of opportunities, it is necessary to:
- Diversify products and service types (build more tourism routes aimed at specific needs of tourists: experiential tourism immersed in nature, spiritual cultural tourism...)
- Effective exploitation of resources and differentiated products (natural resources and human resources)
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area. Travel agencies with the function of selling package tours will be responsible for guiding information, gathering tourists, making plans for necessary tourism products to prepare for use, thereby creating stability in the tourism economy as well as tourism security. With such importance, the person in charge of the travel business must be a qualified person in the tourism field [14].
Second , it comes from the product characteristics of the travel business. Travel service business mainly sells package tours or acts as an intermediary for travel services. The product of a travel program is created from the scientific connection of other travel products, a travel program affects many other businesses such as: accommodation, food, transportation..., affects historical sites, scenic spots... as well as affects tourists, Vietnam in the eyes of tourists. In such a travel product, many relationships arise between travel companies, tourists, other travel companies... which can easily lead to many complicated disputes. From there, the law sets out the condition that travel companies must have a travel business plan, have a travel program for domestic and international tourists.

1.2.1.4. Seasonal tourism service business
As mentioned above, the tourism industry is a service industry, the business activities here are mainly service rather than production, in addition, tourism is an intermediary service, from which tourism is affected by many different factors leading to seasonal tourism business. Tourism services are mainly during the tourist season. The seasonality of tourism business leads to a mentality of opportunistic business, ready to compete unfairly, using illegal acts for profit. The seasonality of tourism depends on space,
Time, specifically, it will depend on that country, festivals, holidays, tourism resources, weather, terrain, socio-economic factors...
The seasonality of the travel business as well as other tourism businesses greatly affects the local population, local authorities, tourists, and travel companies. When there is too much concentration of tourists, it will lead to imbalance in the locality. Typically, there are difficulties in transportation, social services, state management, and local security and order. When the demand for tourism is too high, it will cause imbalance in protecting social security and order. At each level, seasonality makes it difficult for state management of tourism activities in general and travel in particular. On the contrary, when the tourist season ends, tourism demand decreases, leading to increased unemployment, which also affects the local socio-economy. For tourists, when tourists are concentrated in a certain area, it will be difficult to find accommodation, and the cost of living will increase. Travel agencies are ready to deal with these imbalances, using tricks to attract tourists, providing poor quality services with false advertising. Seasonality affects the interests of tourists as well as the competitiveness of travel agencies.
1.2.2. Conditions for doing business in tourism and travel services
Compared to the 2005 Law on Tourism, the 2017 Law on Tourism adds a number of prohibited acts to prevent, deter and have a basis for handling violations against organizations and individuals participating in tourism and travel service business activities, specifically:
- Harming national sovereignty, national interests, defense, security, social order and safety, cultural traditions, ethics, and fine customs of the nation.
- Taking advantage of tourism activities to illegally bring people from Vietnam abroad or from abroad into Vietnam.
- Damage to tourism resources and tourism environment.
- Discriminating against tourists, illegally profiting from tourists; competing for tourists, forcing tourists to buy goods and services.
- Conducting tourism business without meeting business conditions, without a business license or without maintaining business conditions during operation according to the provisions of this Law and other relevant legal provisions.
- Using the travel service business license of another travel service business enterprise or allowing other organizations or individuals to use the travel service business license of the enterprise for business activities.
- Practicing as a tour guide without meeting the professional requirements.
- Regulations on domestic travel business licenses, bringing regulations on domestic and international travel business to a common level, ensuring the quality of services provided to tourists. Travel business conditions are regulated more simply, reduced from 05 conditions to 03 conditions. However, in the new conditions, there are other strict conditions on the person in charge of travel service business must have graduated from a major in travel or have a certificate of tourism operation.
- Regulations on the obligation of travel businesses to purchase insurance for all tourists instead of only purchasing insurance for Vietnamese tourists going abroad.
- In order to ensure compliance with the provisions of the Investment Law 2014 and the Enterprise Law 2014, the Tourism Law 2017 stipulates that foreign-invested enterprises are allowed to conduct tourism business in accordance with the provisions of Vietnamese law and international treaties to which Vietnam is a member, creating a level playing field.
equality for businesses, contributing to promoting competition, improving service quality and professionalism in tourism activities.
1.3. The role of tourism business in the economy, politics, culture, society and ecological environment
1.3.1. The role of travel business
The formation and development of travel business is an objective necessity of tourism development. It comes from the contradiction in the relationship between tourism supply and demand and the characteristics of tourism production and consumption. Travel business plays an intermediary role, distributing tourism products and products of other economic sectors to tourists. The World Tourism Organization (UNWTO) has assessed East Asia - Pacific as a dynamically developing region and attracting many international tourists [8, p.1]. With such a potential source of tourists, travel business also plays an important role in Vietnam's economy.
In Vietnam, the tourism industry was formed, developed and legally recognized in 5 main business lines:
(1) Travel business
(2) Tourist transportation business
(3) Tourist accommodation business
(4) Business development of tourist areas and tourist attractions
(5) Other tourism service business
Based on the function and nature of operations, industries (2), (3), (4), (5) are classified into the group of tourism producers, while (1) Travel business is classified into the group of tourism product distributors.
The main product of the travel business is package tours, which play an intermediary role, connecting tourism supply and demand, promoting the development of domestic and foreign tourism. Travel business
impact on supply and demand, resolving conflicts between supply and demand. Thus, the role of the travel business is to distribute tourism products and other products. Travel businesses provide information to tourists, tourism businesses, tourist destinations, and necessary tourism information will be provided to both tourism consumers and tourism product suppliers. The information provided is very broad and detailed, such as information on resources, weather, political institutions, religion, law, customs, currency, prices of tourist destinations as well as information on services provided. Information content for suppliers and tourist destinations includes the main purpose of the trip, free time, time of tourism consumption, payment ability, income level for tourism consumption, quality requirements, tourist habits as well as special requirements of customers. Travel agents provide information to tourism suppliers. When there is a lot of primary information, tourism suppliers can orient tourists' desires, and on that basis create appropriate tourism products and services.
Based on travel businesses, other tourism businesses such as transportation, accommodation, food and beverage... will consume a larger quantity of products than usual, in addition, the supply of these products will be planned, regular and stable. With a plan for the quantity of products and a stable number of customers, businesses can focus resources on improving and developing, improving the quality of their tourism services. Advertising and marketing costs will also be reduced, as well as other industries, activities focusing on the intermediary market will have lower costs but achieve higher business results. Based on the contract signed between the two parties, the manufacturer has shared business risks with tourism businesses.
The nature of the travel business is tourism, so attracting customers is the top priority of the travel business. Travel businesses create their own marketing networks, tourist destinations only need to invest in infrastructure, renovation, upgrading, advertising, market research, and tourist tastes are mainly undertaken by travel companies.
For tourists, when using the services of travel agencies, tourists will save time, money, and effort, which means that the cost of making the trip will be lower but they will receive better products. With a team of professional, well-trained tour guides, tourists will receive more valuable information, tourists will inherit the knowledge of experts, be guaranteed safety, and use their time reasonably.
From connecting tourism products to providing to customers, acting as information agents, and brokering tourism products, travel companies contribute greatly to the development of tourism and the economy.
1.3.2. The role of tourism business in the economy, politics, culture, society and ecological environment
In the world, tourism business is considered one of the leading economic sectors, developing at a high speed, attracting the attention of many countries because of the great economic and social benefits it brings. This is even more evident in the current trend of globalization, regionalization and international integration. With continuous growth over the past decades, tourism business in general and tourism business in particular have affirmed themselves as one of the fastest growing and largest service economic sectors, contributing to the development and prosperity of countries.
In Vietnam, in terms of economy, the development of tourism business has had a positive impact on increasing and contributing a great role in
Balancing the budget balance is the most direct impact of tourism on the economy. Many localities in the country have earned tens of billions of VND each year through the development of tourism services. Socially, tourism business contributes to creating many jobs, stimulating the restoration and development of festivals and traditional craft villages. Changing the face of many localities - where there are developed tourist areas.
Through tourism business, countries can expand foreign relations, enhance understanding of the country, people, history, and national traditions of the countries tourists visit; through tourism activities to educate patriotism, preserve and enhance traditional values of the nation.
It can be affirmed that tourism business is increasingly important for economic, political and social development, contributing to the economic restructuring, bringing revenue to Vietnam's budget, attracting investment capital and exporting goods on the spot. Tourism business has a positive impact on the development of related economic sectors, especially the handicraft industry; contributing to the implementation of the policy of hunger eradication and poverty reduction, creating many jobs and regular income for workers in many different regions across the country. Changing the face and improving living conditions in remote, isolated, border and island areas; promoting the preservation and development of advanced Vietnamese culture, imbued with national identity; being a bridge for cultural exchange between regions in the country; making an important contribution to the work of preserving and protecting environmental resources.
However, besides the great advantages of tourism business for the socio-economic development of Vietnam, tourism still has many challenges and negative aspects, forcing the state to set conditions for tourism business activities for the purpose of inspection and supervision;





