Status
Measure | SL Point | Feasibility | Average score | Hierarchy | ||||
Very feasible | Possible | Little feasible | Not feasible | |||||
3 | Effectively exploiting social resources to serve the vocational training for Hung Lo secondary school students according to the general education program. new information | SL | 44 | 29 | 0 | 0 | 3.60 | 4 |
Point | 176 | 87 | 0 | 0 | ||||
4 | Strengthening the inspection and assessment activities for students of Hung Lo Secondary School according to the curriculum. new general education | SL | 55 | 18 | 0 | 0 | 3.75 | 3 |
Point | 220 | 54 | 0 | 0 | ||||
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Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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The test results show that the proposed measures are very feasible with relatively high results. The rate of opinions at the average score level from 3.6 to 3.89 is very feasible, no opinion is evaluated at the level of not feasible. This result shows that the proposed measures are consistent with the determination of the leaders, teachers and staff management and are consistent with the characteristics of students at Hung Lo Secondary School.
Among the measures proposed by the author, the measure of Raising awareness for managers, teachers, parents and students about the necessity of educating students on active learning for secondary school students according to the new general education program is considered the most feasible with an average score of 3.89 points/4, 100 opinions rated it as very feasible and feasible, no opinion rated it as "less feasible" and "not feasible".
That requires the school to do measure 1 well, because correct awareness leads to correct action; and when family forces,
If society actively cooperates with schools, the Youth Union will achieve high efficiency. On the other hand, schools also need to build a system of criteria, assessment tools and appropriate scales to evaluate the results of Youth Union. When implementing measures, they must be serious, synchronous and thorough, only then can the feasibility of the measures be improved.
3.4.1.3. Assess the correlation between the urgency and feasibility of proposed measures
From the results obtained in tables 3.1 and 3.2, it can be seen that:
Table 3.3. Correlation between urgency and feasibility of measures
Status
Measure | Urgency | Feasibility | |||
Average | Four levels | Average | Four levels | ||
1 | Raising awareness for managers, teachers, parents and students about the need to educate students about natural sciences according to the new general education program. | 3.95 | 1 | 3.89 | 1 |
2 | Organizing extracurricular activities for Hung Lo secondary school students in accordance with the school situation and local characteristics according to the new general education program. | 3.83 | 2 | 3.80 | 2 |
3 | Effectively exploiting social resources to serve the educational activities for Hung Lo secondary school students according to the new general education program | 3.25 | 4 | 3.60 | 4 |
4 | Strengthening the testing and assessment activities for students of Hung Lo Secondary School according to the new general education program | 3.30 | 3 | 3.75 | 3 |
The comparison results show that the measures proposed by the thesis are all urgent and highly feasible. At the same time, the average score at the urgency level of most measures is higher than the average score at the feasibility level of the corresponding measures.
Chapter 3 Summary
With the requirement of fundamental and comprehensive innovation, improving the quality of comprehensive education today, organizing extracurricular activities for students in schools is extremely necessary. Therefore, the author has proposed specific measures to manage extracurricular activities at Hung Lo Secondary School as follows:
1) Raising awareness among managers, teachers, parents and students about the need to educate students about outdoor activities according to the new general education program.
2) Organize extracurricular activities for Hung Lo secondary school students in accordance with the school situation and local characteristics according to the new general education program.
3) Effectively exploit social resources to serve the vocational training activities for Hung Lo secondary school students according to the new general education program.
4) Strengthening the inspection and evaluation activities of students of Hung Lo Secondary School according to the new general education program.
The above measures, if implemented synchronously and effectively, will certainly improve the quality of the Youth Union activities at Hung Lo Secondary School.
CONCLUSION AND RECOMMENDATIONS
1. Conclusion
Practical activities are an important part of the comprehensive education process in secondary schools, an important way to form qualities and practical abilities for students, contributing to improving the quality of comprehensive education, responding to the construction of new people suitable for the general development of the times.
Experiential activities play a particularly important role in educational innovation, training people who meet the requirements of the knowledge economy, supplementing classroom teaching activities, helping students expand their knowledge, creating conditions to promote students' initiative and positivity, creating opportunities to develop students' practical skills and abilities, helping educators to discover students' talents early, and is a way to link theory with practice, linking school education with social reality.
Through research on the thesis topic, the author comes to some conclusive conclusions as follows:
1. The topic has attempted to research and clarify some theoretical issues on the management of voluntary activities, related concepts as well as clarify the educational purposes and requirements of voluntary activities for secondary school students.
2. The topic has surveyed the current situation of organizing activities and the current situation of managing activities at Hung Lo Secondary School, drawing conclusions about the advantages and limitations, as a basis for proposing management measures for the school principal.
3. The topic proposed four measures to manage the activities of the Principal of Hung Lo Secondary School as follows:
1) Raising awareness among managers, teachers, parents and students about the need to educate students about outdoor activities according to the new general education program.
2) Organize extracurricular activities for Hung Lo secondary school students in accordance with the school situation and local characteristics according to the new general education program.
3) Effectively exploit social resources to serve the vocational training activities for Hung Lo secondary school students according to the new general education program.
4) Strengthening the inspection and evaluation activities of students of Hung Lo Secondary School according to the new general education program.
The measures for managing the work force presented in the topic have been tested and confirmed to be urgent and highly feasible.
2. Recommendations
To implement the research results of the topic into the management of the Youth Union activities of Hung Lo Secondary School as well as secondary schools in general, the topic has some recommendations as follows:
2.1. For the Ministry of Education and Training
- It is necessary to supplement and promulgate a system of legal documents and specific regulations on the framework of the HĐTN program.
- It is necessary to provide schools with a system of standards to make it easier to evaluate the results of HĐTN.
2.2. For software engineering schools and software engineering research institutes
- Focus on innovation in content and methods of teacher training to meet the requirements and organize practical activities according to the innovation orientation of education at secondary school level in the current period.
- Focus on innovation in content and assessment of students' pedagogical practice results, including skills in organizing internship activities as one of the student assessment contents.
2.3. For the Department of Education and Training, Department of Education
Open training courses on activities for managers, subject teachers, homeroom teachers, Youth Union officers, and teachers participating in activities in schools to improve knowledge and skills in organizing activities, strengthen inspection, evaluation, and classification of teaching staff, and meet professional requirements.
- Develop content and program of the training program. Develop monitoring plan.
Monitor, inspect and evaluate the organization of the Youth Union and include it in the regular competition criteria with schools in the Youth Union.
2.4. For Hung Lo Secondary School
* For managers
- Managers need to proactively develop plans, program content, methods and prepare necessary means, coordinate with organizations inside and outside the school to effectively organize extracurricular activities for students.
- Managers need to send teachers to attend higher-level training courses, implement school-level training activities, and exchange experiences between teachers in the school and schools in the district.
* For teachers
- Teachers need to properly perceive the role and meaning of experiential learning through teaching students, and at the same time pay attention to experiential learning for students through cultural subjects.
- Regularly attend training classes and self-train, practice skills in organizing activities.
- Coordinate with parents and other social forces to organize activities for students.
REFERENCES
Central Secretariat of the Communist Party of Vietnam (2004), Directive 40 - CT/TW on building and improving the quality of teachers and educational managers, Hanoi. | |
2. | Central Executive Committee of the Party (2013), Resolution No. 29 - NQ/TW on fundamental and comprehensive innovation of education and training, meeting the requirements of industrialization and modernization in the context of a market-oriented economy Socialism and International Integration, Hanoi. |
3. | Central Executive Committee of the Communist Party of Vietnam (2009), Announcement of the Conclusion Discussion on continuing to implement Resolution 2 of the 8th Central Committee, orientations for education and training development to 2020, Hanoi. |
4. | Dang Quoc Bao, Nguyen Thi My Loc, Nguyen Quoc Chi (1999), Science Organization and Management Studies, Hanoi Statistical Publishing House. |
5. | Nguyen Thanh Binh (2008) - Life skills education curriculum, Publishing House Hanoi National University of Education. |
6. | Ministry of Education and Training (2008), Directive 40/CT-BGD&DT, July 22, 2008 on launching the emulation movement "Building friendly schools, active students" in the entire education sector for the period 2008-2013. |
7. | Ministry of Education and Training (2014), "Organizing creative experiential activities for high school students and the model of high schools associated with production" "Local production and business", Conference proceedings. |
8. | Ministry of Education and Training (2015), Training materials on skills building and Organizing TNST activities in schools , Hanoi. |
9. | Ministry of Education and Training (2018), General Education Program, Board issued with Circular No. 32/2018/TT-BGD&DT dated December 26, 2018. |
10. | Ministry of Education and Training (2018), Program of experiential activities , career guidance experience, Issued with Circular No. 32/2018/TT- Ministry of Education and Training on December 26, 2018. |
Ministry of Education and Training (2019), Directive No. 2268/CT-BGDDT, dated August 8, 2019 on the tasks and solutions for the 2029-2020 school year of the education sector. | |
12. | Ministry of Education and Training of the Socialist Republic of Vietnam (2014), Circular 04/2014/TT-BGDDT, dated February 28, 2014 on regulations on management of life skills education activities and extracurricular educational activities in High schools, Hanoi. |
13. | C. Marx and F. ng-gel (2013), Complete Works, Volume 23 , National Political Publishing House Truth House, Hanoi. |
14. | Nguyen Quoc Chi, Nguyen Thi My Loc (2010), General Science Management , Hanoi National University Publishing House. |
15. | Nguyen Duc Chinh (2008), Quality assessment in education, Science Pedagogy, Vietnam National University, Hanoi. |
16. | Diane Tillman, Diana Hsu (2010), Values for Children from 8 to 13 years old , Tre Publishing House, Ho Chi Minh City. |
17. | Bui Ngoc Diep, Forms of organizing creative experiential activities in public school |
18. | Tran Khanh Duc (2011), Research methodology textbook Educational Science, Hanoi National University Publishing House. |
19. | Pham Minh Hac (editor) (2001), Comprehensive human development in industrialization and modernization period , National Political Publishing House, Hanoi. |
20. | Harold Koontz, Cyril O'donnel, Heinz Weihrich (1998), Essentials of Management (chapters 4, 5, 6, 7, 8), Science and Technology Publishing House. Art, Hanoi. |
21. | Nguyen Thi Thu Hoai, Creative experiential education activities organizer create solutions to promote learners' capacity. |
22. | Le Huy Hoang, Some issues on creative experiential activities new general education program |





![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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