Mr. Don also joined in making candy and learning the trade. Mr. Don also became a master craftsman and a delivery man.
During the national resistance war (December 1946), the family had to evacuate to their hometown. When someone from Ke village came to stay and met Mr. Mo named Vui who brought along tools to press castor oil, Mr. Nha pooled capital with him and organized a business for the family. Mrs. Nha went to buy oil seeds and sell oil, along with Mr. Vui's family, for a while. In early 1947, he participated in local work: as chairman of the Van Coc - Doc Ngu inter-commune resistance committee. At the end of 1947, the enemy occupied Dan Phuong district, established Phung outpost to prepare for combat and consolidate the grassroots organization, dissolved the Van Coc - Doc Ngu inter-commune committee, the Van Coc commune government named it the Van Coc Commune Administrative Resistance Committee. Mr. Nha stopped holding the position of Chairman of the old inter-commune resistance committee. It is known that in Lam Thao, Phu Tho province, there is a liaison agency for officials and civil servants in the capital who evacuated to fight in the resistance war. He went there to receive a job, and after more than a month, he returned to arrange his family.
At this time, the war situation had urgent developments: the enemy expanded their territory, built more outposts at La Thach and Tho Lao, strongly threatening the villages of Vinh Loc and Vinh Tho of Van Coc commune and preparing to attack Son Tay. The people of the capital evacuated, many people returned and did not dare to go further (at this time the French had parachuted into Viet Bac).
With family and life circumstances, two young children, and a pregnant wife, Mr. Nha and his wife and children returned to Hanoi to do business. The old house in Kim Ma was vandalized, so he and his wife rented a house at 43 Cua Bac Street and worked hard, doing any job such as laundry, opening a repair shop and renting bicycles. Gradually, they saved up enough money to buy land to build a house at 130 Quan Thanh, and opened a photo shop called My Ky (Bon souvenir) photocopying.
Following the government's policy of industrial and commercial reform after the liberation of the capital in 1954, he joined a photography cooperative and was elected as the cooperative's chairman. In 1955-1956, he also participated in the establishment of a rice milling group, creating more jobs for his family members, such as Mr. Man, Mrs. Chu, and Mrs. Lai. Mrs. Nha also worked as a sock weaver.
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Mobile Phone Usage in Hanoi Inner City Area
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zt2a3gsconsumer,consumption,consumer behavior,marketing,mobile marketing
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Balancing Supply and Demand of a Country's Currency in the Foreign Exchange Market -
Natural Environment: Each country has a different geographical location, which leads to natural differences such as climate, terrain, resources; needs -
The Role of the State in Building a Legal System for a Socialist-Oriented Market Economy in Our Country -
Solutions for tourism development in Tien Lang - 10
zt2i3t4l5ee
zt2a3gstourism, tourism development
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- District People's Committees and authorities of communes with tourist attractions should support, promote, and provide necessary information to people, helping them improve their knowledge about tourism. Raise tourism awareness for local people.
*
* *
Due to limited knowledge and research time, the thesis inevitably has shortcomings. Therefore, I look forward to receiving guidance from teachers, experts as well as your comments to make the thesis more complete.
Chapter III Conclusion
Through the issues presented in Chapter II, we can come to some conclusions:
Based on the strengths of available tourism resources, the types of tourism in Tien Lang that need to be promoted in the coming time are sightseeing and resort tourism, discovery tourism, weekend tourism. To improve the quality and diversify tourism products, Tien Lang district needs to combine with local cultural tourism resources, at the same time combine with surrounding areas, build rich tourism products. The strengths of Tien Lang tourism are eco-tourism and cultural tourism, so developing Tien Lang tourism must always go hand in hand with restoring and preserving types of cultural tourism resources. Some necessary measures to support and improve the efficiency of exploiting tourism resources in Tien Lang are: strengthening the construction of technical facilities and labor force serving tourism, actively promoting and advertising tourism, and expanding forms of capital mobilization for tourism development.
CONCLUDE
I Conclusion
1. Based on the results achieved within the framework of the thesis's needs, some basic conclusions can be drawn as follows:
Tien Lang is a locality with great potential for tourism development. The relatively abundant cultural tourism resources and ecological tourism resources have great appeal to tourists. Based on this potential, Tien Lang can build a unique tourism industry that is competitive enough with other localities within Hai Phong city and neighboring areas.
In recent years, the exploitation of the advantages of resources to develop tourism and build tourist routes in Tien Lang has not been commensurate with the available potential. In terms of quantity, many resource objects have not been brought into the purpose of tourism development. In terms of time, the regular service time has not been extended to attract more visitors. Infrastructure and technical facilities are still weak. The labor force is still thin and weak in terms of expertise. Tourism programs and routes have not been organized properly, the exploitation content is still monotonous, so it has not attracted many visitors. Although resources have not been mobilized much for tourism development, they are facing the risk of destruction and degradation.
2. Based on the results of investigation, analysis, synthesis, evaluation and selective absorption of research results of related topics, the thesis has proposed a number of necessary solutions to improve the efficiency of exploiting tourism resources in Tien Lang such as: promoting the restoration and conservation of tourism resources, focusing on investment and key exploitation of ecotourism resources, strengthening the construction of infrastructure and tourism workforce. Expanding forms of capital mobilization. In addition, the thesis has built a number of tourist routes of Hai Phong in which Tien Lang tourism resources play an important role.
Exploiting Tien Lang tourism resources for tourism development is currently facing many difficulties. The above measures, if applied synchronously, will likely bring new prospects for the local tourism industry, contributing to making Tien Lang tourism an important economic sector in the district's economic structure.
REFERENCES
1. Nhuan Ha, Trinh Minh Hien, Tran Phuong, Hai Phong - Historical and cultural relics, Hai Phong Publishing House, 1993
2. Hai Phong City History Council, Hai Phong Gazetteer, Hai Phong Publishing House, 1990.
3. Hai Phong City History Council, History of Tien Lang District Party Committee, Hai Phong Publishing House, 1990.
4. Hai Phong City History Council, University of Social Sciences and Humanities, VNU, Hai Phong Place Names Encyclopedia, Hai Phong Publishing House. 2001.
5. Law on Cultural Heritage and documents guiding its implementation, National Political Publishing House, Hanoi, 2003.
6. Tran Duc Thanh, Lecture on Tourism Geography, Faculty of Tourism, University of Social Sciences and Humanities, VNU, 2006
7. Hai Phong Center for Social Sciences and Humanities, Some typical cultural heritages of Hai Phong, Hai Phong Publishing House, 2001
8. Nguyen Ngoc Thao (editor-in-chief, Tourism Geography, Hai Phong Publishing House, two volumes (2001-2002)
9. Nguyen Minh Tue and group of authors, Hai Phong Tourism Geography, Ho Chi Minh City Publishing House, 1997.
10. Nguyen Thanh Son, Hai Phong Tourism Territory Organization, Associate Doctoral Thesis in Geological Geography, Hanoi, 1996.
11. Decision No. 2033/QD – UB on detailed planning of Tien Lang town, Hai Phong city until 2020.
12. Department of Culture, Information, Hai Phong Museum, Hai Phong relics
- National ranked scenic spot, Hai Phong Publishing House, 2005. 13. Tien Lang District People's Committee, Economic Development Planning -
Culture - Society of Tien Lang district to 2010.
14.Website www.HaiPhong.gov.vn
APPENDIX 1
List of national ranked monuments
STT
Name of the monument
Number, year of decisiondetermine
Location
1
Gam Temple
938 VH/QĐ04/08/1992
Cam Khe Village- Toan Thang commune
2
Doc Hau Temple
9381 VH/QĐ04/08/1992
Doc Hau Village –Toan Thang commune
3
Cuu Doi Communal House
3207 VH/QĐDecember 30, 1991
Zone II of townTien Lang
4
Ha Dai Temple
938 VH/QĐ04/08/1992
Ha Dai Village –Tien Thanh commune
APPENDIX II
STT
Name of the monument
Number, year of decision
Location
1
Phu Ke Pagoda Temple
178/QD-UBJanuary 28, 2005
Zone 1 - townTien Lang
2
Trung Lang Temple
178/QD-UBJanuary 28, 2005
Zone 4 – townTien Lang
3
Bao Khanh Pagoda
1900/QD-UBAugust 24, 2006
Nam Tu Village -Kien Thiet commune
4
Bach Da Pagoda
1792/QD-UB11/11/2002
Hung Thang Commune
5
Ngoc Dong Temple
177/QD-UBNovember 27, 2005
Tien Thanh Commune
6
Tomb of Minister TSNhu Van Lan
2848/QD-UBSeptember 19, 2003
Nam Tu Village -Kien Thiet commune
7
Canh Son Stone Temple
2160/QD-UBSeptember 19, 2003
Van Doi Commune –Doan Lap
8
Meiji Temple
2259/QD-UBSeptember 19, 2002
Toan Thang Commune
9
Tien Doi Noi Temple
477/QD-UBSeptember 19, 2005
Doan Lap Commune
10
Tu Doi Temple
177/QD-UBJanuary 28, 2005
Doan Lap Commune
11
Duyen Lao Temple
177/QD-UBJanuary 28, 2005
Tien Minh Commune
12
Dinh Xuan Uc Pagoda
177/QD-UBJanuary 28, 2005
Bac Hung Commune
13
Chu Khe Pagoda
177/QD-UBJanuary 28, 2005
Hung Thang Commune
14
Dong Dinh
2848/QD-UBNovember 21, 2002
Vinh Quang Commune
15
President's Memorial HouseTon Duc Thang
177/QD-UBJanuary 28, 2005
NT Quy Cao
Ha Dai Temple
Ben Vua Temple
Tien Lang hot spring
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Having a large family, he was very active and creative; in addition to photography, he also worked as an accountant for several other production and business organizations for decades (until 1980). Despite his old age and having to make use of his time, staying up late at night and waking up early, he did not hesitate to ensure his life and build a happy family.
His children all went to university and became successful, capable officials (1 PhD, 4 engineers, 1 bachelor) and good morals.

In Mr. Thu's extended family, Mr. Nha is a person who is very interested in building love, solidarity and mutual support.
For his parents in the countryside, he still takes great care of their health and life, promptly resolving difficulties. (When Mrs. Thu's arm was paralyzed due to the after-effects of high blood pressure, he took her to Hanoi to directly care for her and provide her with medicine).
For his family members, he tried to help and create conditions for them to find jobs, such as helping Mr. Duong find a job in Hanoi, sponsoring the education of Mr. Dien's children when Mrs. Chuc remarried, finding a job for Ms. Lan as a worker at the Hanoi Road Department in 1948, opening a bicycle repair shop and a photo studio to create jobs for Mr. Lam to become a good bicycle repairman and photographer, then marrying Mr. Lam, and only letting him and his wife live separately when Mr. Lam and his wife had their first child in 1954. Before 1945, Mr. Dai was supported by Mr. Duong to study, but the two of them still lived with Mr. Nha's family, which was very convenient.
Following Mr. Dien, Mr. Nha is a person with high determination to carry out the "path" of Mr. Thu. With two empty hands, with a very high spirit of self-reliance, he has strived to overcome all difficulties not only for himself and his own family, but also to help many other people in the extended family. Only a person with passion and extraordinary effort can build a career as he always wanted. Living and working until the last day of his life, he is a shining example in the family for his siblings and children.
After catching a cold after washing his hair one late afternoon, he became ill and had to go to the hospital for treatment but did not survive. He passed away at 5:00 a.m. on February 11, 1982, at his home at 130 Quan Thanh, Hanoi, at the age of 71. At first,
The remains were buried at Van Dien cemetery, after reburial the remains were transferred to Vinh Khang hometown cemetery (mound 10).
Wife (Mrs. Nha): Nguyen Thi Xuan, born in 1920
Mrs. Nha (called by her husband's name) is Nguyen Thi Xuan, born in 1920, originally from Hung Giao village, Tam Hung commune, Thanh Oai district, old Ha Dong province. Her family is a farmer. Her parents have passed away, her eldest brother (usually called Ca At) who farmed in the countryside has passed away, and now has children in Hanoi. Her younger sister is Nguyen Thi Lai, married in the countryside. Currently, the family's children and grandchildren are still in the countryside.
Coming from a farming family, she did not go to school as a child, so her education level was limited. But she was exposed to life in Hanoi. She soon had knowledge of urban society and was an effective housewife in the family, raising children scientifically, taking care of all family activities. From the time she married him until after giving birth to her first child, she stayed home to cook monthly meals for a few of his friends who worked in the same agency such as Mr. That in Thai Binh, Mr. Ty in Nam Dinh, etc.).
From 1942, the family's population increased: she gave birth to a second child, and sponsored Mr. Dien's grandchildren. In addition to his salary for expenses, she tried very hard to do additional business: opening a rice shop, fish sauce - making candy, laundry, repairing bicycles and later also taking care of a photo shop.
When she evacuated to her hometown as well as when she was in Hanoi, she had to directly raise her children, ensure support for her family and do extra business. She is a hard-working woman, always striving with her husband to build a happy family. Since 1980, she suffered from high blood pressure and heart disease and when she reached the age of retirement, she lived with her two daughters after he passed away (1982), resting, taking care of the house and receiving treatment. Currently, her health has declined a lot, making it difficult to move around. Every day, her two daughters, Dao Thi Tuyet and Dao Thi Dung, live with her, taking care of her health and daily activities. Her current residence is a 3-storey apartment at No. 19, Lane 64, Pho Duc Chinh Street (house 130 Quan Thanh has been sold and divided among her children). Phone: 8291856.
5. Dao Van Nhac (1914 - 2000)
Mr. Dao Van Nhac is the fifth child of Mr. Thu and Mr. Dieu.
He was born in 1914 (year of the Tiger), and died on May 26, year of the Dragon (2000), at 6:00 a.m. at house number 4, Yen Ninh street, Hanoi, at the age of 87). Buried at Van Dien cemetery.
Wife: Mrs. Nguyen Thi Vy, born in 1913 (Quy Suu) and died on December 17, Quy Ty year (1954) at house number 4, Yen Ninh street, Hanoi, at the age of 42, current grave at mound 10, Vinh Khang village cemetery, Van Nam commune.
They had 5 children:
1. Dao Thi Minh Duc was born in 1937.
2. Dao Dinh Tu was born in 1940.
3. Dao Ngoc Hai was born in 1943.
4. Dao Trong Hau was born in 1946.
5. Dao Trong Hieu was born in 1948.
When he was young, Mr. Nhac studied at a village school. He was a quick, strong, and mischievous student. He called himself "wild buffalo" to boast about his strength to his friends.
He loved playing soccer and was a reliable player on the student soccer team later on. After passing the elementary school entrance exam, he went to Phung to study, continued with the upper grades, then went with Mr. Nha to Bac Giang to live with Mr. Dien to study first grade and take the elementary school graduation exam.
In 1933, thanks to Mr. Dien's request to teach at the village school, he was assigned to work as a teacher at Van Coc school, Viet Yen district, Bac Giang province. In 1939, he stopped teaching and went to Hanoi to find a job. At this time, Mr. Nha also went to Hanoi and worked at the tax office of So Doc Ly market in Hanoi, renting a house on Jambert street (now Nguyen Truong To street). Mr. Duong also came from the countryside to work as a tutor for the owner of Vinh Thanh factory on Hang Bac street. Mr. Nhac was encouraged by his brothers and helped by his friends (including Mr. Tam, who was a police officer). He was recruited to work as a police officer in Hanoi.
private house in Jambert alley near Mr. Nha's house. At first he worked on Hang Trong street, then worked at the police stations on Hang Dau street and Cho Gao street.
In 1945, he joined the national police organization of the Viet Minh Front, so after the August 1945 general uprising, he remained in the police force of the revolutionary government of Hanoi. When the national resistance war broke out (December 1946), his family evacuated to his hometown of Vinh Khang, Van Coc. When the French invaded Son Tay, the family evacuated to Hong Chau commune to stay at the house of Mr. Thuoi, his uncle and aunt (Mr. Y was Ms. Dieu's sister), then evacuated to the Cho Lo area. In 1949, the enemy swept through both banks of the Red River. Mrs. Nhac and her children returned to the village, and Mr. Nhac went to find his old agency to work. He was transferred to work as a police officer in Bac Giang, stationed in Nha Nam. With a sense of responsibility and professional ability, after a while he was promoted to station chief. In 1954, when he heard that Mrs. Vy had passed away in Hanoi, he organized to take his children to Bac Giang (thanks to Mrs. Ly Di, Mrs. Vy's sister, who went to Hanoi, and her younger sister Tan, who was in Hanoi, to take the children out) to stay with Mrs. Thong's family (on his mother's side) in Tien Luc.
Faced with new difficulties and many young children, he reported to the provincial leaders to request a transfer back to the education sector. His wish was accepted, he returned to teach and became the Principal of My Ha Primary School, Lang Giang District, then the Principal of Tho Xuong School, Tien Luc School, and for a while worked as an assistant to the Department of Education, then a teacher at Yen Son Secondary School (Lang Giang). He retired in 1974 after 20 years of teaching, at the age of 60, returning to his old house at 4 Yen Ninh Street, Hanoi.
Mr. Nhac was a very determined person to overcome difficulties. During the resistance war against the French, his family was separated, he trusted Mrs. Vy to take care of the children living in the temporarily occupied area, he tried his best to complete the work. When peace was restored in the North, he was in a situation where he had to work alone and "raise the children alone", he raised his children to adulthood. When he retired, he was still self-reliant in all aspects of life, demanding little of his children. Until 2000, old and weak, he passed away at 6:00 a.m. on June 27, 2000, which was May 26, Canh Thin, at the age of 87.
- During the resistance war and work, Mr. Nhac was awarded by the State.
reward
1. First Class Anti-French Resistance Medal
2. Anti-American Resistance Medal, 1st class
Wife: Mrs. Nguyen Thi Vi often calls her husband by his name, Mrs. Nhac.
-Mrs. Vy is from Bac Giang - her main occupation is small business (from Cung Nhuong village, Viet Yen district). Without capital to do large business, she does not hesitate to trade anything from vegetables, rice, fabric, clothes to earn a living every day. Coming from a small province to live in the capital, she soon adapted to the poor working class doing small business, working hard and saving to ensure a stable family life.
With a working nature and a cheerful and gentle disposition, she had many good friends who did business together very unitedly, organized into guilds to help each other borrow capital for business (she held the family name for many years), gradually accumulating savings, the couple bought their own house at number 4 Yen Ninh street in 1945.
When they evacuated to their hometown during the resistance war, their family consisted of 3 children and a maid (called U Hau), a total of 6 people. (U Hau was hired when she gave birth to Hau, Mrs. Nhac had no milk and had to be breastfed. In 1945, the Vui Song newspaper organized a healthy and well-behaved baby contest, Hau won 3rd prize). She still carried a load on her shoulder, evacuated to wherever she went, and went to the market there. When she returned to Hanoi, she continued her small business, raising her children at house number 4 Yen Ninh street. In 1954, she suffered from a serious illness. She passed away on December 17 (Quy Ty) at the age of 42. Her grave is currently at the 10th mound of Vinh Khang village, Van Nam.
6. Dao Thi Den
Mrs. Dao Thi Den was the 6th child of Mr. Thu and Mr. Dieu. Born around 1917, died in 1956 at the age of 40, grave: 10th mound, Vinh Khang village, Van Nam commune.
Husband: Doan Chi Chung , from the same village, once worked as deputy village chief of Vinh village.
Khang.
Poor family, living on farming, many children. In 1938 - 1939, Mrs. Den had to work as a nanny in Son Tay town.
They had 8 children:
1. Doan Chi Hoi - farmer, Long Xuyen commune.
2. Doan Van Canh - retired worker of Song Lo Farm (Tuyen Quang).
3. Doan Chi Ngo - Retired worker, family lives on Hang street, Phu Thinh ward, Son Tay.
4. Doan Chi Chinh - farmer, Huong Can commune, Thanh Son (Phu Tho).
5. Doan Thi Mau got married in Chi Cao.
6. Doan Thi Dan got married in Vinh Khang.
7. Doan Thi Ty, married a man in Chi Cao, Huong Can commune, Thanh Son, Phu Tho.
8. Doan Thi Mai, married in Chi Cao, Huong Can commune, Thanh Son, Phu Tho.
7. Dao Thi Seo
Dao Thi Seo was the youngest child of Mr. Thu and Mr. Dieu (birth year unknown). According to the family, Dao Thi Seo was a very obedient child, but at the age of 5 she had a high fever and died. The family mourned her deeply, buried her and reburied her like an adult. The tombstone is now placed together with the tomb of Mrs. Phung Thi My (grandmother and granddaughter) after being moved from mound 11 to mound 10 today.
8. Dao Van Duong (1915 - 1952)
Mr. Dao Van Duong was born in the year of At Mao (1915), the eldest son of Mr. Thu and Mrs. Loc (the second wife), died on May 15, Nham Thin (1952), aged 38, his wife was: Bui Thi Thu, born in the year of Quy Suu (1913), nickname Dieu Thai, died on June 22, Nham Than (1992), aged 80.
His present grave is at the 10th mound of Vinh Khang village, Van Nam commune. He and his wife had 2 children:
1. Daughter: Dao Thi Hoi born in 1947
2. Son: Dao Van Thin born in 1952.
When he was young, Mr. Duong studied at the village school. After taking the elementary school exam, he went to Phung to continue studying with Mr. Nhac. When he reached the first grade, Mr. Dien took him to Bac Giang to live with him for the graduation exam. When Mr. Dien passed away, Mr. Duong returned to his hometown to live with his family. In 1935, Mr. Thu translated the medical books of Hai Thuong Lan Ong into Vietnamese for Mr. Duong to copy and taught Mr. Duong how to make medicine. He soon learned how to practice medicine, dispensing medicine at home when Mr. Thu was away, and sitting at the Bai market selling medicine on market days (market days were on the 3rd, 5th, and 8th). In 1938, he went to Hanoi to find a job. With Mr. Nha's help and introduction, he became a tutor and secretary for the owner of Vinh Thanh on Hang Bac street, opening a mechanical workshop to produce, repair, and sell iron products.
Later, he was also recruited as a market tax officer of the Hanoi Governor's Office, in the same agency as Mr. Nha. He quit his job at Vinh Thanh and returned to live with Mr. Nha's family.
From 1941, Mr. Dai went to Hanoi to study high school, Mr. Duong made sure to help pay for Mrs. Nha's monthly food expenses. In March 1945, Japan overthrew the French, Mr. Duong lost his job and changed to trading sugar. He went to Vinh to buy sugar and waited for the train to Hanoi to sell. At the end of 1946, the last shipment arrived in Hanoi and had not yet been sold when the nationwide resistance war broke out (December 1946), he had to hire a boat to take it up the Red River to his hometown Vinh Khang to line up at Mr. Nhac's house (now Duc Hoi garden) to sell gradually.
During this period, his health was difficult due to stomach pain. He worked for his family and participated in teaching Popular Education in the village (teaching at noon or in the evening).
In 1950, the French and puppet soldiers from Kim Lu Nong outpost swept Van Coc commune. Mr. Duong was captured by the enemy along with many villagers, taken to Kim Lu outpost and then herded to Phung outpost. The number of people captured was also large, the purpose of the raid was to intimidate, they used informants (locals) to identify and find Viet Cong and to extort money.

![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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