and they will buy more Vietnamese goods and assets and thus they will have to convert more foreign currency into Vietnamese Dong to serve this purpose.
7.2.2. Demand for foreign currency
There is a demand for country A's currency in the foreign exchange market when people from other countries buy goods and services produced in country A. The firms and workers who produce the goods must be paid in country A's currency, which requires foreign buyers to buy the currency in the foreign exchange market. The more a country exports, the greater the demand for its currency in the foreign exchange market.
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Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Car body electrical practice - 8
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If the voltage is out of specification, replace the wire or connector.
If the voltage is within specification, install the front fog light relay and follow step 5.
Step 5 Check the front fog light switch
- Remove the D4 connector of the fog light switch
- Use a multimeter to measure the resistance of the front fog light switch.
Measurement location
Condition
Standard
D4-3 (BFG) -D4-4 (LFG)
Light switchFront Fog OFF
>10kΩ
D4-3 (BFG) -D4-4 (LFG)
Front fog light switchON
<1 Ω
- Standard resistor
D4 connector is located on the combination switch assembly.
If the resistance is out of specification, replace the combination switch (the fog light switch is located in the combination switch).
If the resistance is within specification, follow step 6.
Step 6 Check wiring and connectors (front fog light relay-light selector switch)
- Disconnect connector D4 of the combination switch assembly
- Use a voltmeter to measure the voltage value of jack D4 on the wire side.
Measurement location
Control modecontrol
Standard
D4-3 (BFG) - (-) AQ
TAIL
11 to 14 V
D4 connector for the wiring of the combination switch assembly
If the voltage does not meet the standard, replace the wire or connector.
If the voltage is within standard, there may have been an error in the previous measurements.
Step 7 Check the front fog lights
- Remove the front fog light electrical connector.
- Supply battery voltage to the fog lamp terminals
Jack 8, B9 of front fog lamp on the electrical side
blind first.
Power supply location
Terms and Conditions
Battery positive terminal - Terminal 2Battery negative terminal - Terminal 1
Fog lightsbefore morning
- If the light does not come on, replace the bulb.
If the light is on, re-plug the jack and continue to step 8.
Step 8 Check wiring and connectors (relay and front fog lights)
- Disconnect the B8 and B9 connectors of the front fog lights.
- Use a voltmeter to measure voltage at the following locations:
Measurement location
Switch location
Terms and Conditions
B8-2 - (-) AQ
Electric lock ON TAIL size switchFog switch ON
11 to 14 V
B9-2 - (-) AQ
Electric lock ONTAIL size switch Fog switch ON
11 to 14 V
B8 and B9 connectors on the front fog lamp wiring side
Voltage is not up to standard, repair or replace the jack. If up to standard, there may have been an error in the measurement process.
2.2.4. Procedure for removing, installing and adjusting fog lights 1. Procedure for removing
- Remove the front inner ear pads
Use a screwdriver to remove the 3 screws and remove the front part of the front inner ear liner
-Remove the fog light assembly
+ Disconnect the connector.
+ Use a screwdriver to remove 3 screws to remove the fog light cover
2. Installation sequence
-Rotate the fog lamp bulb in the direction indicated by the arrow as shown in the figure and remove the fog lamp from the fog lamp assembly.
-Rotate the fog light bulb in the direction indicated by the arrow as shown in the figure and install the light into the fog light assembly.
- Use a screwdriver to install the fog light cover
-Install the electrical connector
Attention: Be careful not to damage the plastic thread on the lamp assembly.
- Install the front inner ear pads
Use a screwdriver to install the front inner bumper with 3 screws.
3. Prepare the vehicle to adjust the fog light convergence. Prepare the vehicle:
- Make sure there is no damage or deformation to the vehicle body around the fog lights.
- Add fuel to the fuel tank
- Add oil to standard level.
- Add engine coolant to standard level.
- Inflate the tire to standard pressure.
- Place spare tire, tools and jack in original design position
- Do not leave any load in the luggage compartment.
- Let a person weighing about 75 kg sit in the driver's seat.
4. Prepare to check the fog light convergence
a/ Prepare the vehicle status as follows:
- Place the car in a dark enough place to see the lines. The lines are the dividing line, below which the light from the fog lights can be seen but above which it cannot.
- Place the car perpendicular to the wall.
- Keep a distance of 7.62 m between the center of the fog lamp and the wall.
- Park the car on level ground.
- Press the car down a few times to stabilize the suspension.
Note: A distance of approximately 7.62 m is required between the vehicle (fog lamp center) and the wall to adjust the convergence correctly. If the distance of 7.62 m cannot be achieved, set the correct distance of 3 m to check and adjust the fog lamp convergence. (Since the target area varies with the distance, please follow the instructions as shown in the figure.)
b/ Prepare a piece of thick white paper about 2 m high and 4 m wide to use as a screen.
c/ Draw a vertical line through the center of the screen (line V).
d/ Set the screen as shown in the picture. Note:
- Keep the screen perpendicular to the ground.
- Align the V line on the screen with the center of the vehicle.
e/Draw the reference lines (H, V LH and V RH lines) on the screen as shown in the figure.HINT:
Mark the center of the fog lamp on the screen. If the center mark cannot be seen on the fog lamp, use the center of the fog lamp or the manufacturer's name mark on the fog lamp as the center mark.
H line (fog light height):
Draw a line across the screen so that it passes through the center mark. Line H should be at the same height as the center mark of the fog light bulb.
Line V LH, V RH (center mark position of left fog lamp LH and right fog lamp RH):
Draw two lines so that they intersect line H at the center marks.
5. Check the fog light convergence
a/ Cover the fog lamp or remove the connector of the other side fog lamp to prevent light from the unchecked fog lamp from affecting the fog lamp convergence test.
b/ Start the engine.
c/ Turn on the fog lights and make sure that the dividing line is outside the standard area as shown in the drawing.
6. Adjust the fog light convergence
Use a screwdriver to adjust the fog light to the standard area by turning the toe adjustment screw.
Note: If the screw is adjusted too far, loosen it and then tighten it again, so that the last rotation of the light adjustment screw is clockwise.
3. Self-study questions
1. Describe the operating principle of the lighting system with automatic headlight function
2. Describe the operating principle of the lighting system with the function of rotating headlights when turning
3. Draw diagram and connect lighting system on Hyundai Porter car
4. Draw diagram and connect lighting system on Honda Accord 1992
5. Draw the lighting circuit on a 1993 Toyota Lexus
LESSON 3 MAINTENANCE AND REPAIR OF SIGNAL SYSTEM
I. IMPLEMENTATION GOAL
After completing this lesson, students will be able to:
- Distinguish between types of signals on cars
- Correctly describe common symptoms and suspected areas causing damage.
- Connecting signal circuits ensures technical requirements
- Disassemble, install, check, maintain and repair the signal system to ensure technical requirements.
- Ensure safety in work and industrial hygiene
II. LESSON CONTENT
1. General description
The signal system equipped on cars aims to create signals to notify other vehicles participating in traffic about the vehicle's operating status such as: stopping, parking, braking, reversing, turning...
Signals are used either by light such as headlamps, brake lights, turn signals….. or by sound such as horns, reverse music….
Just like the lighting system. A signal system circuit usually consists of: battery, fuse, wire, relay, electrical load and control switch. Only some switches of the signal system are on the combination switch. The switches of other signals are usually located in different locations such as in the gearbox or brake pedal……
2. Maintenance and repair
2.1. Turn signals and hazard lights
The installation location of the turn signal is shown in Figure 3.1. The turn signal control switch is located in the combination switch under the steering wheel. Turning this switch to the right or left will make the turn signal turn right or left.
The hazard light switch is used when the vehicle has a problem while participating in traffic. When the hazard light switch is turned on, all the turn signals on the vehicle will light up at a certain frequency. The hazard light switch is usually placed separately from the turn signal switch (some old cars integrate the hazard and turn signal switches on the same combination switch cluster).
Figure 3.1 Turn signal switch Figure 3.2 Hazard switch
The part that generates the flashing frequency for the lights is called a turn signal relay. The turn signal relay usually has 3 terminals: B (positive power supply); E (negative power supply); L (providing the turn signal switch to distribute to the
lamp)
2.1.1. Circuit diagram
To generate the frequency for the turn signal, a turn signal relay is used in the turn signal circuit. The current from the turn signal relay will be sent to the turn signal switch assembly to distribute the current to the turn signal lights for the driver's purpose.
Figure 3.3. Schematic diagram of a turn signal circuit without a hazard switch
1. Battery; 2. Electric lock; 3. Turn signal relay; 4. Turn signal switch; 5. Turn signal lamp; 6. Turn signal lamp; 7. Hazard switch
Figure 3.4 Schematic diagram of turn signal circuit with hazard switch
1. Battery; 2. Combination switch cluster; 3. Turn signal;
4. Turn signal light; 5. Turn signal relay
Today's cars no longer use three-pin turn signal relays (B, L, E) but use eight-pin turn signal relays (figure 3.5) (pin number 8 is used for hazard lights).
For this type, the current supplying the turn signal lights is supplied directly from the turn signal relay to the lights.
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Building a Research Model of Factors Affecting Agribank's Brand Value -
Evaluating the effectiveness of agricultural and forestry farming models on limestone terrain in Yen Minh district, Ha Giang province as a basis for planning the district's agricultural and forestry development - 10 -
The Relationship Between Investment and Growth Through Supply and Demand Analysis
The demand curve for a currency as a function of its exchange rate (the quantity of other currencies for which it can be exchanged, or the “price” of the currency in the foreign exchange market) slopes downward to the right; the higher the exchange rate, the more expensive the country's goods become to foreigners and fewer goods are exported.
International means of payment for reserve money: especially for some countries with “strong” currencies, it is necessary to use for transactions as reserve money at banks in other countries. Specifically: US dollar, German mark, Japanese yen, Swiss franc and British pound.

These demands push the demand for these currencies above and beyond what would arise from the countries' own trade activities, in their foreign exchange markets.
For example: The demand for US dollars in the exchange market between Vietnamese Dong and US dollars simply comes from international transactions in the opposite direction compared to the supply of US dollars. So who has the demand for US dollars? Vietnamese citizens and companies that need to buy foreign goods or assets will have to supply Vietnamese Dong to convert to US dollars.
The demand curve for US dollars is downward sloping because when the US dollar appreciates against the Vietnamese dong, foreign goods and assets become more expensive and less attractive to Vietnamese people. We will buy fewer foreign goods and assets and therefore will need less US dollars.
7.2.3. Balancing the supply and demand of a country's foreign currency in the foreign exchange market
Exchange rates are determined primarily by the supply and demand for currencies in the foreign exchange market. Anything that increases the demand for a currency in the foreign exchange markets or reduces its supply tends to cause the exchange rate to rise, and vice versa.
E USD/VND
E 2 E 0 E 1
S USD
D USD
Q USD
Figure 7.1: Foreign exchange market of VND against USD
7.2.4. Causes of shifts in the supply and demand curves for money in the foreign exchange market.
There are many reasons for the shift in the supply and demand curve of currencies in the foreign exchange market. The main reasons are:
+ Trade balance: In other conditions remaining constant, if a country's imports increase, the country's money supply curve will shift to the right.
+ Relative inflation rate: If a country's inflation rate is higher than another country's inflation rate, that country will need more money to buy a certain amount of the other country's money. This causes the money supply curve to shift to the right and the exchange rate to fall.
+ Foreign currency reserves and investments: Speculation can cause large changes in money, especially in conditions of modern communication and modern computer technology that can exchange currency values every day.
+ Capital movement: When foreigners buy financial assets, interest rates have a strong influence. When a country's interest rate increases relative to another country, its assets generate a higher rate of return and more foreigners want to buy those assets. This shifts the demand curve for that country's money to the right and increases its exchange rate. This is one of the most important influences on exchange rates in highly developed countries.
Above are the four basic causes of shifts in supply and demand curves in the foreign exchange market. These shifts in turn cause fluctuations in exchange rates. And as a chain reaction, fluctuations in exchange rates impact the domestic economy.
7.2.5. Exchange rate
The exchange rate is the price of one country's currency in terms of another country's currency.
For example: A Vietnamese citizen buys 1 kg of coffee in Vietnam, of course he wants to pay in Vietnamese Dong. Coffee producers also want to be paid in Vietnamese Dong because their daily expenses are also paid in VND. However, if they want to buy an American photocopier, somehow they still have to pay in USD to the Americans. Conversely, if an American wants to buy coffee from Vietnam, somehow they still have to pay in VND. Trading between two countries using two different currencies requires converting one currency to another. From there, the exchange rate is formed.
Normally, the term “exchange rate” is understood as the number of domestic currency units needed to buy one foreign currency unit. In the US and UK, however, the term is used in the opposite sense: the number of foreign currency units needed to buy one US dollar or British pound.
For example, the exchange rate for the French franc is published in France as 2FF/DM, while the same rate in Germany is 0.33 DM/FF. The exchange rate for the British pound is usually published as, for example, 1.25 USD/Pound, or for the US dollar: 250 Yen/USD.
In Vietnam, the Vietnamese Dong exchange rate announced by the Foreign Trade Bank is according to international practice: the number of Vietnamese Dong units needed to buy one foreign currency unit, for example 21,135 VND/USD.
We denote the exchange rate as E. In the above situation we would write as follows: E VND/USD = 21,135.
7.2.5.1. Nominal exchange rate and real exchange rate
- Nominal exchange rate: is the relative price of the currencies of two countries. Normally, the exchange rate is understood as the amount of domestic currency needed to exchange for one unit of foreign currency (denoted as E), and sometimes it is understood as the amount of foreign currency needed to exchange for one unit of domestic currency (denoted as e).
For example, when you go to the bank, you see that they list 95 yen per USD. If you give the bank one USD, they will give you back 95 Japanese yen; and if you give the bank 95 yen, they will give you back 1 USD. In reality, the bank lists different prices for selling and buying yen. This difference is one of the sources of the bank's profit for providing this service. To simplify the problem, we will ignore this difference.
Exchange rates can be expressed in two forms. If the exchange rate is 95
If one yen is worth one dollar, it is also 1/95 (=0.0105) of a dollar.
If the exchange rate changes so that one dollar can buy more foreign currency, we say that the dollar has appreciated. If the exchange rate changes so that one dollar can buy less foreign currency, we say that the dollar has depreciated.
You may have seen the media talk about the US dollar being strong or weak. These terms are often used to refer to changes in nominal exchange rates. When a currency appreciates, it is said to be stronger because it can buy more foreign currency. Conversely, when a currency depreciates, it is said to be weaker.
For any country, we find many nominal exchange rates. US dollars can be used to buy Vietnamese dong, Japanese yen, British pounds, Mexican pesos, and so on. When studying changes in exchange rates, economists often use indexes that are calculated as averages of many exchange rates. Just as a retail price index converts many prices in the economy into a single quantity to reflect the price level, an exchange rate index converts different exchange rates into a single quantity to reflect the international value of money. So when economists say the US dollar is appreciating or depreciating, they usually mean an exchange rate index that takes into account many individual exchange rates.
- Real exchange rate: is the rate at which a person exchanges the goods and services of one country for the goods and services of another country. In other words, the real exchange rate is the relative price of goods in two countries.
For example, when you shop, you find that a case of German beer costs twice as much as a case of American beer. We can say that the real exchange rate is 1/2 case of German beer costs 1 case of American beer. Note that, like the nominal exchange rate, we express the real exchange rate as the number of units of foreign goods per unit of domestic goods.
Why is the real exchange rate important? As you might have guessed, the real exchange rate is a key factor in determining how much a country will import and export. For example, when Truong An Company decides to buy rice from the US or Japan for its stockpile, it is concerned with which country's rice is cheaper. The real exchange rate answers this concern. Another example is when you have to decide whether to go on vacation to Phuket, Thailand, or to Bali, Indonesia. You ask the price of a hotel in Phuket (in baht) and the price of a hotel in Bali (in rupees) and the exchange rate between baht and rupees. If you want to decide where to go on vacation by comparing costs, then you are making a decision based on the real exchange rate.
When studying the economy as a whole, macroeconomics is concerned with the general price level, not the unit prices of individual goods. That is, to calculate the real exchange rate, one uses a price index, such as the consumer price index, a
index that shows the price of a basket of goods and services.
This real exchange rate represents the price of a basket of domestically produced goods and services relative to a basket of foreign goods and services. A country's real exchange rate is a key determinant of its net exports of goods and services.
7.2.5.2. Relationship between nominal exchange rate and real exchange rate
Nominal and real exchange rates are closely related. To understand why, consider the following example. Suppose a bushel of American rice sells for $100, and a bushel of Japanese rice sells for 19,000 yen. What is the real exchange rate between American rice and Japanese rice? To answer this question, we first use the nominal exchange rate to convert prices into the same currency. If the nominal exchange rate is 95 yen per dollar and the price of American rice is $100 per bushel, then the price of American rice would be 9,500 yen per bushel. American rice is half as cheap as Japanese rice. The real exchange rate is 1/2 bushel of Japanese rice per bushel of American rice.
Real exchange rate = Nominal exchange rate x (Foreign price/Domestic price)
From the above formula we see: the real exchange rate depends on the nominal exchange rate and the price of goods of the two countries in their domestic currencies.
In there:
ε = E x (P * /P) (7.2)
ε is the real exchange rate
E is the nominal exchange rate P is the domestic price of goods P * is the foreign price
Thus: If a country's real exchange rate falls, it means that its goods become cheaper relative to those of other countries. This change encourages both domestic and foreign consumers to buy more of that country's goods. As a result, the country's exports increase and its imports decrease. Both factors cause net exports to increase. Conversely, an appreciation of a country's currency in its real exchange rate means that its goods become more expensive relative to those of other countries and net exports will decrease.
Below, let's look at how exchange rates are determined in the forex market.
7.2.5.3. Determining exchange rates in a floating exchange rate system
In this section we consider a system in which the exchange rate is determined entirely by supply and demand in a competitive free market and without any central bank intervention.
Like any competitive price, the exchange rate will fluctuate according to the conditions of demand and supply. Suppose the current price of USD is too low (for example, E 1 in Figure 7.1). Then the quantity demanded of USD exceeds the quantity supplied. Because USD is scarce, some companies that need USD to pay for import contracts cannot buy USD and will be willing to pay a higher price to buy the necessary amount of USD. Such actions will push the price of USD up to E 0 . Conversely, if the current price of USD is too high, say E 2 , then the quantity of USD demanded is lower than the quantity of USD supplied. Many people who need to sell USD will not be able to sell and will be willing to lower the price to sell the necessary amount of USD. Only at the exchange rate E 0 will the adjustment process stop. At that point, the quantity demanded of USD is exactly equal to the quantity of USD supplied. E 0 is called the equilibrium exchange rate.
* Exchange rate changes
What causes exchange rates to fluctuate? The simplest answer is due to changes in supply and demand in the foreign exchange market. Anything that shifts the demand curve for US dollars to the right or the supply curve for US dollars to the left will cause the US dollar to appreciate against the Vietnamese dong. Conversely, anything that shifts the demand curve for US dollars to the left or the supply curve for US dollars to the right will cause the US dollar to depreciate against the Vietnamese dong. This is simply the application of the law of supply and demand to the foreign exchange market.
So, what shifts the demand curve for US dollars and the supply curve for US dollars in the foreign exchange market and causes the exchange rate to fluctuate? There are actually many different reasons. Below we will discuss some of the most important reasons:
- Increase in domestic prices of exported goods
Suppose the price of Vietnamese seafood increases in VND. What happens to the supply of US dollars depends on the price elasticity of American demand for Vietnamese seafood.
If demand is very elastic, perhaps because many other countries sell similar products in the US market, then Americans will spend less money on Vietnamese seafood and therefore there will be less US dollars available to convert into Vietnamese dong. On the graph, the supply curve for US dollars shifts to the left and the US dollar will appreciate against the dong. This is shown in panel b of Figure 7.2.
If demand is inelastic, then Americans will actually have to spend more dollars to buy Vietnamese seafood. In panel b of Figure 7.2, the supply curve for US dollars will shift to the right from S 0 to S 1 and the US dollar will depreciate against the Vietnamese dong from E 0 to E 1 .
E VND/USD
E 2 E 0
E VND/USD
B
S 0
A
D 1 E 0
E 1
D 0
S 0
B S 1
A
D 0
Q 0 Q 1
Q USD
Q 0 Q 1
Q USD
a. Shift in demand curve b. Shift in supply curve Figure 7.2: Change in exchange rate
- The increase in international prices of imported goods
Suppose that the dollar price of US-made electronics increases significantly. Suppose also that Vietnamese consumers have a highly price-elastic demand for US electronics. Therefore, we will need fewer US dollars than before to buy US electronics. The demand curve for US dollars shifts to the left and the US dollar depreciates against the Vietnamese dong. This is illustrated in panel a of Figure 7.2. The opposite occurs if the demand for US electronics is inelastic.
- Changes in general price levels
Instead of the price of one export changing, we now assume that the price of all goods changes due to inflation in the economy. Then the general price of Vietnamese goods will change relative to the general price of its trading partners. In the simple model with only two countries, the US acts as the rest of the world.
If the price level in both countries increases by the same percentage, say 10%. Then the price in US dollars and the price in Vietnamese dong of Vietnamese goods both increase by 10%. At the current exchange rate, the price in Vietnamese dong of US goods and the price in USD of Vietnamese goods both increase by 10%. Therefore, the relative price of imported goods and domestically produced goods will not change in both countries. Therefore, the same inflation in both countries will not affect the equilibrium exchange rate.
However, what happens if Vietnam experiences inflation while prices remain stable in the United States? The dong prices of Vietnamese goods will rise and they will become more expensive in the United States. This will reduce the quantity of Vietnamese goods exported to the United States and reduce the amount of dong that U.S. importers demand. At the same time, U.S. exports to Vietnam will have unchanged dong prices while the prices of Vietnamese goods sold domestically will increase due to inflation. Thus, U.S. goods will become more attractive relative to Vietnamese goods because they become relatively cheaper, and Vietnamese people will be willing to buy more U.S. goods. At each exchange rate, the demand for U.S. dollars increases.
Thus, on the graph, the supply curve for US dollars shifts to the left while the demand curve for US dollars shifts to the right. As a result, the price of the US dollar in equilibrium will increase: the Vietnamese dong will lose value compared to the US dollar.
- Speculation
An important factor determining exchange rates is speculation. The demand for an asset depends on the expected price at which it can be sold in the future. Money in any country is an asset. If Vietnamese people believe that the US dollar will appreciate relative to the Vietnamese dong in the future, they may want to hold more US dollars now. This shifts the demand curve for US dollars to the right. As a result, the US dollar appreciates relative to the Vietnamese dong. The reverse is true.
7.2.6. Exchange rate system
There are many systems that have been used to establish exchange rates such as: Fixed exchange rate systems, floating exchange rate systems and managed floating rates.
7.2.6.1. Fixed exchange rate system: Bretton Woods (1944-1971)
Near the end of World War II a multinational conference was held in Bretton Woods New Hampshire (USA) to plan “an orderly system of exchange rates favorable to the free flow of trade”.
The system has the following elements:
- The price of gold is fixed at 35 USD per Ounce. This means that the value of the US dollar is fixed to gold.
- The currencies of the countries participating in the system are fixed to the US dollar, the central banks of these countries are responsible for maintaining their exchange rates by buying and selling USD in the foreign exchange market.
- The International Monetary Fund (IMF) was formed to manage this system and perform some of the functions of an international central bank.
The functions of the IMF in this system are: to ensure that countries maintain

![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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