3.2.4. Disseminate and popularize laws related to gender equality, especially laws on domestic violence prevention.
Raising the people's intellectual level, educating the law on gender and gender equality in the family is extremely important and necessary. Changing awareness and behavior, attitudes towards women in the family is extremely difficult, because male superiority and female inferiority are habits passed down from generation to generation. Many people, even women, have almost accepted an unequal gender order from within the family to society. We have the International Convention "Against Discrimination Against Women" , a system of policies and laws for the advancement of Vietnamese women, which need to be widely disseminated so that both men and women understand their rights and responsibilities. Our task is to disseminate and change awareness in each family member, especially to transform that awareness into equal behavior, attitudes and treatment towards women. We must analyze for everyone to see that gender inequality exists with many diverse manifestations, leaving negative consequences for the development of women, families and society.
The affection and respect of family members also come from building a harmonious family on the basis of democracy and equality. It is a combination of the beauty of traditional families and the progress of modern society. It is necessary to propagate so that everyone understands that a happy family must be built on the basis of love between couples, free monogamous marriage recognized by law. It is necessary to promote the process of self-discovery to choose a life partner of young men and women, giving them the final decision; while family and friends only play the role of giving advice and suggestions. Young men and women come to the decision to stick together for life for many reasons, but the most important reason is that based on love, their future life can be happy. Love here is not a spontaneous, temporary feeling,
but it is a feeling based on similarities in personality and life views that have been tested over time.
A harmonious family must be built on the basis of democracy, equality, husband and wife know how to love, trust, respect, and help each other. Husband and wife make up for each other's psychological and emotional deficiencies, complement each other's shortcomings to help each other progress. They find in their spouse what they lack in themselves. Therefore, the saying "law of compensation" is applied to married life. Husband and wife must agree on issues in family life, not impose one's opinion on the other. Democracy also shows the wife's concern for her husband and vice versa, this is the responsibility of both sides to create a happy married life. Behaving with each other needs to be gentle, tactful, and choosing the right time to advise each other. Do not advise when angry because when angry, the personal ego is very high, so regardless of right or wrong, it is difficult to accept other people's opinions.
Maybe you are interested!
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Improving the law on gender equality in the civil, marriage and family fields - Theoretical and practical issues - 1 -
Limitations and Inadequacies of the Law on Gender Equality in the Field of Marriage and Family -
Legal Provisions on Gender Equality in the Field of Marriage and Family -
Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Grounds for divorce according to the Law on Marriage and Family of Vietnam 2014 - 11
It is necessary to propagate the Law on Gender Equality on: husband and wife are equal in civil relations and other relations related to marriage and family. Husband and wife have equal obligations in owning common property, equal in using income and deciding on family resources. When deciding on major family issues, husband and wife must discuss, avoiding the situation where the husband decides everything without telling his wife, because he thinks that his wife has no authority.
Nowadays, domestic violence can occur anywhere, with any social group, from well-off, wealthy families to poor, destitute families; from intellectual, highly educated families to ordinary, uneducated families, illiterate people. Domestic violence also occurs more and more brutally, even associated with brutal acts, murder or causing lifelong injuries to the victim. Domestic violence can also occur subtly, not always exposed to the outside world.

daily life that is quiet, silent in the endurance and patience of many generations of women. Domestic violence has existed and is still existing, destroying many good customs, many good feelings, love, respect between husband and wife. Therefore, it is necessary to propagate the Law on Prevention and Control of Domestic Violence to everyone. The Law has 6 chapters with 46 articles, which was promulgated by the 12th National Assembly, 2nd session, clearly defining acts considered as domestic violence, the duties of those who commit acts of domestic violence, the responsibilities of agencies, organizations, and competent persons towards victims of domestic violence, and forms of handling those who commit acts of domestic violence. If violence against women continues to occur, it will be condemned by society and punished by law. This propaganda helps everyone, especially husbands, understand and be aware of their actions towards their wives and children to prevent violence in order to build happy, prosperous and equal families.
Sexual activity is a cultural activity in humans, a need that needs to be met by both husband and wife. Domestic violence often comes from unsatisfied sexual activity. Therefore, it is necessary to propagate so that both husband and wife see their responsibilities as well as ways to solve this problem. Husband and wife need to start from love, sympathy for each other, not because of excessive desire to force the wife or husband to meet. Men often have higher physiological needs than women, so they need to control their emotions when the wife is not healthy or mentally ill... If you force your wife to meet when she is not ready, it will gradually make her lose interest in you, even leading to a state of avoidance.
The husband needs to share with his wife, encourage her, confide in her to understand her and at the same time find out the reason why she does not want to have sex to find a solution. If the wife is not healthy enough, she needs to be taken to the doctor for treatment. If the wife is too tired from housework, she should help to share the work and create more sexual desire for her. If the state is not happy
then should share so that the wife has the opportunity to express the problems in her heart and give advice to make the wife feel happy again. There are cases where the husband is not romantic enough to make the wife have no sexual desire, so the husband should satisfy the wife's desires so that both husband and wife will be more comfortable in this matter.
The dissemination and popularization of laws related to gender equality, especially the Law on Prevention of Domestic Violence, for everyone, especially men, has become very urgent. In addition, it is also necessary to encourage women to rise up to liberate themselves and achieve gender equality in the family. The cause of women's liberation is the cause of the Party, the State and the whole society, but first of all it must be the cause of women themselves. To liberate themselves, every woman needs to be proactive, positive and constantly strive to improve in work, study, improve qualifications, culture, understanding of the law, knowledge of being a wife, a mother, a good citizen, knowing how to work effectively, knowing how to manage family finances, raising children... These are essential requirements that affirm the role of women in the family, and are the conditions that create gender equality in the family of women.
To carry out the work of liberating themselves, women must first liberate themselves from the old, backward feudal rites and customs in marriage and family matters. They must fight against the view of "male superiority over female" , valuing sons, looking down on daughters, giving sons special priority in both education, enjoyment and inheritance of property... Women need to be bold, confident, decisive in work, and must have a dynamic, agile and resourceful style in daily life. Women need to overcome the slow, sluggish, and haphazard way of working... To do this, women need to have the spirit of learning, persevere in overcoming obstacles to improve their educational level, scientific and technical level and professional expertise.
To fulfill the role of a wife, a mother, a good citizen in the family and in society, women must constantly study, persistently overcome obstacles, and improve their knowledge in a diverse and rich way. They must pay attention to grasping social information through communication with friends, through books, newspapers, and mass media. They must be sensitive to the new and progressive; they must be sensitive and practical in the face of changes in the times. This is a very difficult problem for women, because they have very little time to read books, newspapers, and communicate with friends because they are busy with housework and children. Therefore, they really need the support of their families, the attention of the State, and the encouragement and support of the community. However, women themselves must strive to be the most important and decisive factor in their own liberation and gender equality in the family.
CONCLUSION OF CHAPTER 3
Full and complete equality between men and women is an ideal that mankind has pursued for centuries. Today, the world has undergone many remarkable changes, but the gender issue - the issue of gender equality in most countries in the world, including countries with high levels of socio-economic development - has not been completely resolved. Gender inequality - in theory - may lean towards men or women, but in reality, the main disadvantages still belong to women. Women often face discrimination and a series of economic, social, cultural, political barriers... in today's social life. Therefore, the fight for gender equality has become a widespread movement worldwide, both in theory and in practice.
The directions and solutions we propose come from the awareness of the position and role of women in the family; from the viewpoints, guidelines, and policies of the Party and State to care for and promote women; from the reality that requires solving gender issues in the family in Vietnam.
Men today. These are the most general, relative, and basic solutions. These solutions have complementary effects, are interrelated, and create conditions for each other to achieve gender equality in families in Vietnam. To achieve gender equality, it is not possible to implement only one method, but it is necessary to combine many methods to bring about the most positive results. The application of methods must be flexible based on each specific condition and circumstance, avoiding mechanical application that will not achieve the expected results.
CONCLUDE
Among the forms of social inequality, gender inequality, more specifically the inferior status of women compared to men, is one of the social inequalities that has appeared for a long time in human history. Therefore, for a long time, the struggle of women for equal rights with men, the movement to support women in that struggle has appeared and developed.
The Marxist-Leninist viewpoint on women's liberation and gender equality penetrated Vietnam from the beginning of the 20th century. The previous generation of Vietnamese revolutionary soldiers absorbed Marxism-Leninism in general, and at the same time absorbed the Marxist-Leninist viewpoint on women's liberation and gender equality in particular. Ho Chi Minh's thoughts on women and gender equality have paved the way for Vietnamese women to rise up. The process of building socialism to bring prosperity, freedom and happiness to the people will not reach its ultimate goal if it does not complete the
The cause of women's liberation and thus the construction of socialism is only "half" as Uncle Ho said. Moreover, without the participation of more than half of the population, women, as self-conscious subjects, there will not be enough motivation to bring the cause of building socialism to victory.
Thus, in our country, the goal of liberating women and achieving gender equality has a solid foundation in the ideology and revolutionary line of the ruling Party and is perceived as an organic part of the goal and driving force of national development. All of that ensures the process of liberating women and achieving gender equality in our country develops continuously with the participation of the entire political system and the support of the majority of the people.
Based on the analysis of biological and social differences between men and women, the gender approach not only explains the causes of inequality between men and women, but also builds a correct concept of justice and equality between men and women through special treatment for women. The combination of Marxist-Leninist views and the gender approach gives us a more comprehensive and objective view of the path, methods, ways and conditions for women's liberation.
Although gender equality in the family is only one level of gender equality, it is important for social development, because there is a close and intimate relationship between family and society. A good family will make a good society, and a good society will create conditions for the family to develop well. Therefore, to have gender equality in society, there must first be gender equality in the family. However, the family itself cannot create gender equality, but must be related to a series of policies that simultaneously impact society. Therefore, there must be an organic relationship and close coordination between family and society to have true gender equality.
Even in the family, gender equality is also expressed in many different aspects. They require a mechanism and policy from society, from managers and leaders, with a progressive perspective and a truly supportive attitude towards gender equality.
with women; there needs to be a correct awareness of family members, especially men, and women themselves need to clearly recognize their equal rights in the family to implement them well.
From the analysis of the current situation of gender equality in the family in Vietnam, the thesis boldly proposed some main directions and solutions to improve gender equality in the family in Vietnam. These may not be really complete solutions, still have many shortcomings, but they are necessary solutions to solve gender inequality in the family in Vietnam today in order to move towards a better new society, in which women truly have equal rights with men in their own family and home.




![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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