What is your job position at the company?

Currently, the survey is conducted with a larger sample size on the survey subjects, expanding the survey subjects to help estimate and reach more accurate conclusions.

Second: Due to limited capacity, the author can only provide 6 factors affecting the decision to purchase gypsum board of Huy An private trading enterprise from institutional customers in Ho Chi Minh City. Future studies can add other factors.

CHAPTER 5 SUMMARY

In this chapter, the author first presents the research conclusions related to the factors and the level of impact of the factors determining the purchase of gypsum board of Huy An private trading enterprise from institutional customers in Ho Chi Minh City. Next, from the research results, the author proposes management implications related to each influencing factor to improve the decision to purchase gypsum board of Huy An private trading enterprise from institutional customers in Ho Chi Minh City. Finally, the thesis presents the limitations and further research directions of the topic.

REFERENCES

Vietnamese

Slywotzky, Adrian J. & David J. Morrison. (2008). The profit zone , Statistical Publishing House. Le Thanh Dung. (2008). Consumer behavior – A case study of the dietary supplement industry (Vitamins, dietary supplements and minerals) – in the over-the-counter (OTC) category , Master of Business Administration Thesis, Ho Chi Minh City Open University.

Nguyen Khanh Duy. (2006). Research on students' satisfaction with the quality of Master's training at Ho Chi Minh City University of Economics , Master's thesis in Business Administration, Ho Chi Minh City Open University.

Ho Thanh Lan. (2009). Industrial Marketing , Transport Publishing House. Faculty of Industrial Management. (2001). Marketing between organizations , Lecture series, Ho Chi Minh City University of Technology.

Kotler, Philip. (2003). Marketing management , Statistical Publishing House.

Nguyen Kim Phuoc. (2007). Research on factors affecting the decision to purchase A4 photocopy paper products , Master's thesis in Business Administration, Ho Chi Minh City Open University.

Nguyen Dinh Tho & Nguyen Thi Mai Trang. (2007). Market research , Ho Chi Minh City National University Publishing House.

Nguyen Dinh Tho & Nguyen Thi Mai Trang. (2007). Marketing Scientific Research - Application of SEM , Ho Chi Minh City National University Publishing House.

Hoang Trong & Chu Nguyen Mong Ngoc. (2008). Research data analysis with SPSS , Hong Duc Publishing House.

Hoang Trong & Chu Nguyen Mong Ngoc. (2008). Applied statistics in socio-economics , Statistical Publishing House.

Nguyen Duc Tri. (2007). Lecture on Marketing Management , MBA Program, Ho Chi Minh City Open University.

Nguyen Van Hung et al., 2013. Basic Marketing Textbook, Ho Chi Minh City Economic Publishing House.

English

Bharadwaj, N. (2004). Investigating the decision criteria used in electronic components procurement, Industrial Marketing Management, No. 33 , 317-323 Cyert, RM, Simon, HA and Trow, DB (1956). Observation of a Business Decision, Journal of Business, Vol. 29 (October), 237-248.

Hair, Joseph F., Jr., William C. Black, Barry J. Babin, Rolph E. Anderson. (2009).

Multivariate data analysis , 7th ed , Pearson Prentice Hall.

Jennie, Berggren, Lejon Elina, Wahlund Linda-Marie. (2005). What influences B2B buying behavior – An empirical study of Fläkt Woods and its customers , Jönköping University, Sweden.

McNeil, Ruth. (2005). Business to Business market research – Understanding and measuring business markets , Kogan Page Ltd., London and Sterling, VA.

Robinson, P.J., Faris, C.W. & Wind, Y. (1967). Industrial Buying and Creative Marketing , Boston: Allyn & Bacon, Inc.

Sheth, J.N. (1973). A Model of Industrial Buyer Behavior. Journal of Marketing, Vol. 37 No. 4 , 50-56.

Webster, Frederick E., Jr. (1991). Industrial marketing strategy , 3rd ed ., John Wiley & Sons, Inc.

Wind. Y & Thomas, R.J. (1980). Conceptual and Methodological Issue in Organizational Buying Behavior, European Journal of Marketing, Vol. 14 , 239-263.

Jean C. Darian (1998). Parent – Child decision making in chilren's clothing stores. International Journal of Retail & distribution management, 26 (11), 421-428. Mehmet Haluk Koksal (2007). Consumer behavior and preferences regarding children's clothing in Turkey. Journal of fashion marketing and management, 11(1),

69-81.

Zameema, A., & Hassan, Z. (2016). Factor affecting Purchase Decision of Canned Tuna Brands in Maldives. International Journal of Accounting Business and Management, 4, pp. 124-149.

Internet

Ministry of Construction, www.moc.gov.vn

Electronic Construction Newspaper, www.baoxaydung.com.vn Huy An Enterprise, www.cgs.com.vn

Saint-Gobain Group, www.saint-gobain.com USG Boral Group, www.usg.com

Vietnam Economic Times, www.vneconomy.vn General Statistics Office, www.pso.gov

APPENDIX

APPENDIX A: DISCUSSION OUTLINE

1. Have you ever used gypsum products for construction projects of the organization you are working for?

2. According to you, what factors influence customers' decision to buy lightweight gypsum products?

3. What do you think are the important characteristics of gypsum products that influence purchasing decisions?

4. According to you, what services are really necessary when deciding to buy gypsum material products?

5. In your opinion, which factors are the most important, second, third and which factors are not important at all (list)? Why? Are there any other factors that you consider important? Why?

6. Who usually buys gypsum board materials? Who is the decision maker and is primarily responsible for purchasing gypsum board?

7. What brand of gypsum board do you usually use? and for what type of project?

8. How do you usually search for product information?

9. Where do you usually buy products?

10. What do you think about advertising and promotion programs, business relationships between customers and the company, and the system of brands in the gypsum industry ?

LIST OF EXPERTS

STT

Full name	Position	E-mail
1	Truong Nguyen Hung	Director of Enterprise	huyancgs@gmail.com
2	Nguyen Chau Uyen Spend	Chief Financial Officer	uyenchicgs@gmail.com
3	Le Thi Thanh Tram	Marketing Director	tramlecgs@gmail.com
4	Le Thi Ngoc Trang Radio	Chief Accountant	trangdaicgs@gmail.com
5	Nguyen Bao Tri	KPI Manager	baotricgs@gmail.com
6	Le Van Vinh	Head of Marketing	vanvinhcgs@gmail.com
7	Hoang Thai Bao	Civil engineer	baohoang23@gmail.com
8	Dao Tam	Construction Architect	tamdao.eu@gmail.com
9	Nguyen Van Tan	Design engineer	nvtan@gmail.com
10	Ho Trong Phuc	Sales Manager	hophuccgs@gamil.com

Maybe you are interested!

APPENDIX B: SURVEY QUESTIONNAIRE

Dear Sir/Madam,

I am a graduate student of Business Administration at Hong Bang International University, currently I am doing my graduation thesis on the topic "Research on factors affecting the decision to buy gypsum board of Huy An Private Trading Enterprise from institutional customers in Ho Chi Minh City". I hope you will take a few minutes to answer the questionnaire related to interior decoration materials such as gypsum ceiling panels. This topic hopes to help you in some way in purchasing and using gypsum board products more effectively and satisfactorily.

Your comments are very important to the research results and the success of this project. Please note that there are no right or wrong answers, all your answers are valuable to the research project and all information will be kept strictly confidential.

Thank you very much for your enthusiastic support!

I. GENERAL INFORMATION:

Do you have a say in purchasing gypsum boards from Huy An Private Trading Enterprise for use in the Company's construction projects?

□ Yes □ No

If so, please provide the following information.

1. Gender : □ Male □ Female

2. Age: □ < 25 years old □ from 25 - 30 years old □ from 31 - 40 years old □ > 40 years old

3. Education and professional qualifications:

□ Postgraduate □ University □ College □ Secondary

4. Your position at the company is:

□ Company and business leaders

□ Company project management leader