foreign individuals are not taxed. As a result, citizens of developing countries will transfer money to US banks. Under the tax treaties, the US must, when requested, provide the parties to the treaties with information relating to bank deposits in the US of citizens of the signatory countries. However, the US can refuse to do so. The US has recently shown that it is ready to provide information to European countries. However, the US is willing to refuse to provide information to many developing countries with which it has signed tax treaties [84].
1.2.3.2. Promoting tax competition
Over the years, countries have used taxes as a tool to compete to attract investment and boost their domestic economies. One way of competing that has received considerable attention is through tax incentives. Temporary tax exemptions, reduced tax rates, investment permits and import duty exemptions for capital goods are the most common forms of tax incentives. The practice of using tax incentives in countries shows that:
- Poorly formulated tax incentives such as temporary tax exemptions and reduced tax rates are ineffective in encouraging investment and may result in loss of tax revenue to the country.
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Solutions to Improve Vietnam's Tax System in the Process of International Economic Integration -
Perfecting Vietnam's tax policy system in the process of international economic integration - 12 -
The role of the state in Vietnam's international economic integration - 3 -
Improving the competitiveness of Vietnam's tourism industry in the period of international economic integration - 12
- Temporary tax exemptions are not beneficial to encourage both domestic and foreign investment.
- Incentives focused on new capital investment in machinery and equipment can be an expensive way to attract capital and new forms of investment.

- Businesses must be assured that tax policies and tax administration are reliable and that policies do not change after tax incentives are introduced.
- Other economic development features such as infrastructure, sound legal systems and well-functioning administrative agencies are more important than tax incentives.
Tax incentives must certainly be used very carefully and sparingly to ensure their effectiveness and limit their abuse. The potential for abuse exists both on the corporate and government sides. For example, areas designated for export production
Export processing zones such as export processing zones are sometimes designed to provide significant tax advantages. The existence of such zones often creates an opportunity for tax evasion when firms fraudulently sell goods to the domestic market. Selling a small proportion of goods to the domestic market may be acceptable, but it is difficult to control when this limit is exceeded. Similarly, allowing goods to enter the zone duty-free may be exploited to divert goods into the domestic market. On the government side, granting tax concessions can be abused when government officials accept bribes. Government officials in a position to grant tax concessions may favor unqualified firms or give excessive incentives. The tax system must be designed to limit such tax evasion practices [84].
To compete, countries also tend to set low corporate tax rates. In many cases, countries have turned themselves into tax havens, allowing firms to pay lower taxes on economic activities that take place primarily in other countries. These tax havens often offer very low tax rates and seek other ways to collect income from multinationals, such as a fee. Developing countries are both the recipients and victims of tax competition. In some cases, developing countries have tried to attract foreign investment by offering large tax incentives to foreign companies or by offering unusually low corporate tax rates. Some of the early successes with these tax incentives have prompted developing countries to offer their own tax incentives, which are often larger than those offered by the developing countries with which they compete for investment. Multinational corporations often provoke or pressure developing countries into competing for investment capital. Some developing countries actively engage in what the OECD calls harmful tax competition. They adopt bank secrecy laws and regulations that encourage international tax evasion and avoidance. Many citizens of both developed and developing countries use natural resources.
tax havens to hide their income resulting in huge loss of tax revenue for governments.
One solution to counteract harmful tax competition between governments is tax cooperation. Agreements between countries to harmonize tax rates and then allow tax incentives to a certain extent will lead to less competition in economic activities. Commitments to higher tax rates will limit the possibility of some countries becoming tax havens. The European Community has also discussed harmonizing corporate income tax rates but has not yet reached an agreement even with some member states. Therefore, governments cannot achieve a higher level of cooperation without the auspices of some existing international organization such as the United Nations or some new organization created to deal with international tax issues.
Another form of tax competition that countries are increasingly interested in is reducing the costs of tax administrative procedures. This seems to be the most positive way of tax competition. Modernizing the tax system, making it transparent, simplifying administrative procedures, and reducing the time it takes for businesses to complete tax procedures and obligations to the budget is a very healthy form of competition. From there, the country's tax competition ranking will be improved, the government's reputation will be enhanced, and both domestic and foreign businesses will benefit from this form of competition. Therefore, this is a form of competition that should be encouraged. To rank tax competition among countries in the world, the International Finance Corporation (IFC) has developed an index to classify the level of convenience in paying taxes. This index is synthesized from 3 different indexes. The first is the index on the number of times of paying taxes and other obligations to the state during the year. The second is the index on the time it takes businesses to complete tax procedures and other obligations to the state. The third is the index of total tax rate. It is the percentage between total tax and other obligations that enterprises must fulfill with the state on total business income [79].
1.2.3.3. Changes in tax policy and tax administration
Free trade is the mainstream of international economic integration. Therefore, removing tariff barriers is an inevitable part of the work that countries pursuing trade liberalization must do. Of course, there will be impacts from reducing import tariffs. In addition to the direct loss of tax revenue from tariff reduction, a developing country may also lose revenue indirectly, at least in the short term. On the other hand, previously protected producers may lose market share to imports, thereby reducing profits and income tax payments to the budget.
Tariffs account for about a quarter of tax revenue in low-income countries but less than a tenth in high-income countries [84]. Economists hypothesize that taxing consumption on foreign goods is more beneficial than taxing imports, such as VAT. VAT will generate equal or even greater government revenue than import taxes. With VAT, domestic producers will be able to produce goods with higher value at world prices. Whereas, with import tariffs, domestic producers' production decisions will be greatly influenced by the variety and frequent changes in import tariff rates. In addition, the deadweight loss to consumers may be larger or smaller with a consumption tax, but the larger the country, the greater the benefits of shifting to a consumption tax on foreign goods.
Not only removing tariff barriers, when integrating into large playgrounds such as the WTO, countries must also implement the principles and basic regulations of these organizations. Therefore, tax policies and tax management policies must be supplemented and revised. From there, it has certain impacts on tax management.
1.2.3.4. Tighter control over international tax evasion and avoidance
a) Transfer price issue
Transfer price is a general international term reflecting the way of calculating prices in internal economic transactions between parties in a multinational corporation. Due to the nature of internal transactions, the price calculation of the seller and the buyer, although expressed by legal invoices, the basis for calculating prices often does not reflect the true economic value as in transactions between independent parties according to the principle of transaction.
Independent transaction or competitive market price (the price between buyers and sellers voluntarily on the basis that buyers want to buy cheap, sellers want to sell expensive). Originating from the economic dependence between members of a group, the price charged for related transactions is often to be most economically beneficial, that is, to minimize the cost to maximize profits, in which tax is an important cost factor. Therefore, multinational corporations often tend to concentrate income in places with low taxes (or no taxes) and push costs to places with high taxes, and an effective tool to legalize is to use transfer prices. In the conditions of economic openness, trade and investment liberalization, if there are no legal regulations on how to calculate prices in transactions between related parties, parties with common economic interests, transfer prices will be an effective tool for multinational corporations to evade taxes and avoid taxes legally [67].
Due to the characteristics of transfer prices that are not negotiated in competitive market conditions but are associated with an affiliated relationship (i.e. an enterprise directly or indirectly participates in the operation, control or capital contribution to another enterprise or both enterprises are under the control, operation or capital contribution of another entity) between the transferor and the transferee , there is often an exploitation of prices to calculate unreasonable income and expenses with the aim of reducing taxable income to minimize the tax obligations of the transferor (or transferee).
Because the transferor and the transferee are both in the same group, the group's total income does not change (it can be compared to income being transferred from left hand to right hand), while the transferor and the transferee are often taxable entities in different countries or have different tax obligations (for example, one party enjoys tax exemptions; the other party must pay normal taxes), so transfer pricing is considered an area that can cause great tax risks for countries with corporate income tax regimes or strict foreign exchange management regimes.
The impact of exploiting transfer pricing to evade taxes is huge, not only economically but also in terms of disregard for legal regulations and creating
unfair competition between domestic enterprises and foreign-invested enterprises. Therefore, transfer pricing is always a concern of tax authorities and multinational companies because it plays an important role in the division of income and profits when determining income tax obligations in each country. Currently, many countries in the world including Canada, Mexico, the UK, France, Spain, Germany, Australia, the US and Japan have passed new transfer pricing laws, or amended and strengthened existing transfer pricing laws. Most emerging economies such as China, Indonesia, Malaysia, Thailand, Slovenia, Brazil... since 2000 have started to issue policies and strengthen management of transfer prices to prevent the situation where up to 70-75% of foreign invested enterprises declare losses, the main cause of which is corporate income tax fraud through transfer prices (although revenue and market share are still expanding) [55].
The most common principle applied by international organizations, the business community and tax authorities to prevent the abuse of "transfer prices" and protect the tax base (revenue) is the "market price" principle or the "arm's length principle". The two leading trends in transfer prices are the OECD and the US.
b) Tax haven problem
Tax havens are places with the following characteristics: very low or no taxes; lack of transparency in the application of tax laws; lack of information exchange with other agencies and organizations; and confidentiality of personal financial information. Tax havens are usually countries with very small areas and small populations but where a large number of companies around the world are registered to operate. These companies mostly have no or very few employees and operate only as a postal address. The strong trend of globalization and international economic integration has promoted the free movement of capital and people. Tax havens have become ideal places for multinational companies to transfer prices to their subsidiaries located here and enjoy extremely low tax rates. In addition,
With the characteristic of lacking information transparency, tax havens are also places for individuals to hide illegal income for money laundering or tax evasion. Therefore, tax authorities of countries encounter many difficulties when investigating the income of their citizens depositing money in tax havens or multinational companies with subsidiaries in tax havens. Some quite famous tax havens in the world are the US State of Delaware, the Principality of Luxembourg, Switzerland, the Cayman Islands, Bermuda, Hong Kong...
1.3. OECD tax administration and lessons learned for Vietnam
1.3.1. OECD Tax Administration
OECD is the abbreviation of the Organization for Economic Cooperation and Development, established in 1961 on the basis of the Organization for European Economic Cooperation (OEEC) with 20 founding members including countries with developed economies in the world such as the US, Canada and Western European countries. Currently, the number of OECD members is 30 countries. The initial goal of OECD is to build strong economies in member countries, promote and improve the efficiency of market economies, expand free trade and contribute to economic development in industrialized countries. In recent years, OECD has expanded its scope of activities, sharing research results and development experiences with developing countries and economies in transition to market economies. Through studying OECD's tax management experience, we can draw many valuable lessons for Vietnam.
1.3.1.1. On the organization, functions and tasks of the tax authority
First, about the organizational structure of the tax authority :
OECD countries often choose one of four models of tax administration organization as follows:
- Solely under the Ministry of Finance: The tax management function is the responsibility of a single agency within the structure of the Ministry of Finance.
- Under many branches within the Ministry of Finance: Tax management function is the responsibility of many agencies within the Ministry of Finance.
- Unified semi-autonomous mechanism: Tax management functions are performed by a unified semi-autonomous agency, whose leaders can report to the Prime Minister.
- Unified semi-autonomous mechanism with supervisory board: Tax administration functions are performed by a unified semi-autonomous body, the head of which reports to the head of the Government and the supervisory board consists of external staff.
Among the 30 OECD countries, 13 countries apply a unified semi-autonomous mechanism, 4 countries apply a unified semi-autonomous mechanism with a supervisory board, 7 countries have a single subordinate organizational model within the Ministry of Finance, and 6 countries have a multi-branch subordinate organizational model within the Ministry of Finance [82]. The organizational model of tax authorities in OECD countries is illustrated in Appendix 1.
The semi-autonomous unified mechanism with a supervisory board is a modern model with a high degree of autonomy and self-responsibility. The formation of a specialized agency for tax administration covering all types of taxes (sometimes also customs revenues), separate from the internal structure of the Ministry of Finance, combined with a supervisory board reflects a larger development of public administration and is a reasonable trend. As an autonomous organization, it can manage its affairs in the same way as a business organization, free from political interference in its daily operations, and can recruit, maintain or fire staff to ensure the efficiency of the operating apparatus. Some typical countries applying this mechanism can be mentioned as:
- Canada: The Canada Revenue Agency Oversight Board, established in 1998, is a fairly independent government agency that administers tax and customs revenues. The board consists of 15 members appointed by the Governor General and 11 members nominated by the provinces and territories. The board is responsible for the organization and management of the Canada Revenue Agency. The head of the tax agency is a member of the board. The board is not involved in all activities of the Canada Revenue Agency. In particular, the board does not have the power to manage and issue laws. The board does not have access to confidential customer information.
- United States: The US Internal Revenue Service (IRS) has a nine-member oversight board established by Congress under the IRS Reform and Restructuring Act of 1998.

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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