VNPT brand building strategy in the process of international economic integration

more and more, so that we have more and more strong brands carrying the pride of Vietnam in the process of international economic integration.

LIST OF REFERENCES

1. Dao Cong Binh (2007), Brand asset management , Tre Publishing House.

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2. Minh Duc (2006), Brand strategy , Encyclopedia Publishing House.

3. Kim Hoa (2006), 12 steps to selling , Publishing House. Encyclopedia

4. Nguyen Minh Hoang (2005), Kaizen fast and easy - unlock the flow of ideas , Tre Publishing House.

5. Vuong Hong (2006), Secrets to finding potential customers , Publishing House. Labor - Society

6. Dr. Ha Nam Khanh Giao, Service Marketing - Model of 5 service quality gaps , Statistical Publishing House.

7. Gia Linh - Minh Duc (2006), Brand strategy , Encyclopedia Publishing House.

8. Le Ngoc (2001), Economic trends in the 21st century , Science and Technology Publishing House.

9. Vu Quynh (2006), Advertising and the most effective forms of advertising , Social Labor Publishing House.

10. Prof. Dr. Vo Thanh Thu (2006), Economics and analysis of commercial business activities , Labor - Social Publishing House.

11. Ths. Nguyen Minh Vu (2004), East Asia Integration , Culture and Information Publishing House, Hanoi.

12. The Van (2006), Winning big customers , Encyclopedia Publishing House

13. Ministry of Trade (2004), Basic knowledge of international economic integration , Training materials, Hanoi.

14. Tony Busan (2007), Mind maps at work , Labor - Social Publishing House.

15. Al Ries (2006), Origin of brands , Tri Thuc Publishing House.

16. Phillip Kotler (2006), Understanding Marketing from A to Z , Tre Publishing House.

17. James R. Gregory (2004), Building a strong and successful brand , Statistics Publishing House.

18. Jack Trout (2004), The Wisdom of a God , Statistics Publishing House.

19. Vietnam BC-VT Group (2006), VNPT brand handbook , Training materials, Hanoi.

20. Vietnam BC-VT Group (2005), VNPT brand identity survey report , Training materials, Hanoi.

21. www.lantabrand.com , Comprehensive solutions for brands.

22. www.thuonghieuviet.com.vn .

23. www.vnpt.com.vn.

APPENDIX

VNPT'S GROWTH CHARTS THROUGH STATISTICS

Internet market share in Vietnam - end of 2006

Internet Subscriber Growth Chart

According to converted subscribers

By number of users

Phone subscriber growth chart by year

Monthly growth chart of telephone subscribers in 2007

Chart of telephone density per 100 inhabitants by month in 2007

Monthly development chart of Biru Point electric and gas prices in 2006

The development of the Biru Point electric and pneumatic cylinders by year

Development chart of Biru Point electric and hydraulic power units over the year 2007

OFFICIAL ENTERPRISE PROVIDING INTERNET CONNECTION SERVICES

(IXP)- 5 businesses.

Vietnam Posts and Telecommunications Corporation (VNPT) Military Electronics and Telecommunications Corporation (VIETTEL) FPT Technology Investment and Development Joint Stock Company Electricity and Telecommunications Corporation (EVN Telecom)

Saigon Post and Telecommunication Services Joint Stock Company (Saigon Postel)

OFFICIAL ENTERPRISE PROVIDING INTERNET ACCESS SERVICES

(ISP) - 9 enterprises Vietnam Posts and Telecommunications Corporation (VNPT) Military Electronics and Telecommunications Company - (VIETTEL) Internet Services Joint Stock Company (OCI)

FPT Technology Investment Development Joint Stock Company

Saigon Post and Telecommunication Services Joint Stock Company (SPT) Hanoi Telecom Joint Stock Company (Hanoi Telecom)

District 10 Electricity and Electronics Production and Trading Company, Ho Chi Minh City (TIENET) Electricity Telecommunications Information Company (EVN Telecom)

Netnam Company (NETNAM)

OFFICIAL ENTERPRISE PROVIDING INTERNET APPLICATION SERVICES

(OSP) - 10 enterprises Vietnam Posts and Telecommunications Corporation (VNPT) Military Electronics and Telecommunications Company - (VIETTEL) Internet Services Joint Stock Company (OCI)

FPT Technology Investment Development Joint Stock Company

Saigon Post and Telecommunication Services Joint Stock Company (SPT) District 10 Electricity and Electronics Production and Trading Company, Ho Chi Minh City (TIENET) Electricity Telecommunications Information Company (EVN Telecom) Netnam Company (NETNAM)