Reading The Tale of Kieu, who can contain their emotions before every stage of the suffering of the victim Thuy Kieu…, who can not see before their eyes the “pale skin color”, with the vulgar words coming from the mouth of the prostitute Tu Ba! Who can not be horrified by the despicable calculations of the pimp Ma! No one can forget the “sneaking”, the “turning of the reins” and the “sneaky face” of the despicable swindler So Khanh… ” [173, p.47].
Reviewing the verses using colloquial words, we see that this layer of words has created a typical relief picture of the language of the characters in the Tale of Kieu . For example, the two words " this this " in the speech of Madame Tu have proven that those words are no longer the opening words for commands or threats, but they have become words of criticism and accusation coming from the collapse of all the plans that Madame Tu had arranged for Kieu Nhi:
"This is what happened,
"Stop robbing my husband of his life! "
(Questions 0963 - 0964)
Next came the insults, curses, vulgarity and the strong imprint of professional jargon: walking around picking up people , picking up customers to make a profit , capital gone to hell ... there were truly no words more suitable for those who specialized in the business of selling sex, stealing and robbing.
Regarding the empty words (a class of words that only have grammatical meaning but no lexical meaning) in the Tale of Kieu , Pham Dan Que in his work The Artistic World of the Tale of Kieu gave a statistical figure of 105 words [122, p.181]. Based on that specific statistic, we surveyed and recorded the number of appearances of 105 empty words in 3,254 verses of Kieu as 1,736 times. When surveying the colloquial language system, we also found that there was a large number of empty words used by the author. The problem raised here is that the author's rather flexible and reasonable use of the art has turned empty words and conjunctions in spoken language into words with real artistic functions in the colloquial cultural language of the Tale of Kieu . The empty words such as then, that, but, are ... even in colloquial speech, if not used properly, also create verbosity.
The system of words is unnecessarily wordy, not fluent, and cannot express the continuity, transition, and inheritance of ideas in the utterance. However, in the dialogues of the characters in The Tale of Kieu , this system of words has been conveyed quite naturally and reasonably, expressing the logical flow of thinking of the words and the content of the utterance.
Among the 105 function words that Pham Dan Que has surveyed and verified,
In our work, the function word “ đà ” appears 136 times, “ trung ” appears 69 times, “ mà ” appears 27 times, “ bánh chậy ” is repeated 12 times, “ nhung là ” is repeated 06 times… and at least the function words “ chi ngày ”, “ nuẻ đâu ”… only appear 01 time. With 1,736 such appearances, this system not only demonstrates flexibility in expressing the use of function words but also contributes to diversifying the word classes in the work’s artistic language, expressing the rustic, colloquial nature - a factor that makes this work very close to the majority of workers. For example, the function word “ hê cùng ” expresses a negative intention towards what is about to be stated by the interlocutor, in the form of almost acknowledging something and comparing it with the opposite to express disagreement. That was when Kieu was slandered by So Khanh and she exclaimed:
" She said: Well, then,
If no, then obey no .
(Sentence 1175 - 1176)
This empty word was used by Nguyen Du in Hoan Thu's plea:
" That I am a bit of a woman,
Jealousy is also human nature .
(Sentence 2365 - 2366)
And in Hoan Thu's confession, Thuy Kieu used this word twice in a pair of six-eight verses to express hesitation before making the final judgment:
" If you let me go , I'll be lucky."
Doing it makes you a petty person .
(Sentence 2375 - 2376)
Nguyen Du is not only a great artist of language but also a great culturalist with his artistic ways of dealing with the national language and its effectiveness. At the same time, in the process of creation, the writer's ingenuity is to flexibly transform that precious folk capital, bringing out the words
The voice of the people is among the most beautiful and effective words. Nguyen Du used all the words of the masses very artistically, all have a worthy position in the language of the Tale of Kieu and all promote their aesthetic effects. Through his system of words, Nguyen Du created realistic verses that vividly depict the reality of the mood and objective reality of society. These are probably the cultural traditions that the poet inherited from the Nom poetry of Nguyen Trai, Nguyen Binh Khiem and Vietnamese folk artists.
2.2. The system of scholarly and popular cultural materials in the artistic language of The Tale of Kieu
2.2.1. Survey and comments on the system of learned cultural materials
Up to now, according to our survey, the problem of classifying the system of linguistic materials in the Tale of Kieu and some other Nom stories has been paid attention to by many researchers of Classical Linguistics. From the perspective of Vietnamese history, we see that building a classification criterion from the phonetic form of the linguistic materials is one of the ways to generalize the process of shifting from Sino-Vietnamese linguistic materials, originating from classical Chinese literary language, to pure Vietnamese or semi-Sino-Vietnamese linguistic materials (referring to linguistic materials with one element being Sino-Vietnamese and one element being pure Vietnamese). With this criterion, we can learn about the transformation and movement of the national literary language from reception, influence to Vietnamization and creation.
The works used for statistics and comparison in this section belong to two groups: scholarly Nom stories and popular Nom stories. The system of words listed in the statistical table below objectively reflects the situation of using allusions, poetic materials, person names, place names and the system of socio-cultural words in the Artistic Language of an endogenous genre of national literature. The use of this system of words is one of the literary techniques to ensure the normative and elegant nature according to the characteristics of classical literary poetics. The increase or decrease in cultural significance and quantity of Sino-Vietnamese, semi-Sino-Vietnamese and pure Vietnamese linguistic materials not only depends on the system of topics, themes or content of the work but also has a close relationship with the process of resisting Sinicization, nationalization, reception and inheritance.
national culture. These are the author's innovations and creations of vocabulary originating from Chinese culture and its flexibility in classical Vietnamese literary language.
To have a comprehensive, scientific view of the issue of word usage in Nom stories, according to the survey results of Doan Anh Loan [87], Nguyen Thuy Hong [75], Nguyen Quang Tuan, Nguyen Khac Thuan [160] and our statistical results, we can preliminarily identify and classify the forms of the linguistic material in the language of some Nom stories from the perspective of the reading form of the material as follows:
Table 2.1. Scholarly cultural data in some Nom stories
Work
Number of sentences verse | Sino-Vietnamese phonetic corpus | Semi-Vietnamese phonetic data | Pure Vietnamese phonetic data | |
Fairy flower | 1766 | 37 (19.7%) | 83 (44.3%) | 67 (35.8%) |
Bi Cau's Strange Encounter | 608 | 23 (24.2%) | 38 (39.1%) | 33 (34%) |
Second degree | 2826 | 33 (36.6%) | 42 (46.6%) | 15 (16.6%) |
Refurbished glass | 1484 | 63 (45%) | 42 (30%) | 23 (16.4%) |
Phan Tran | 940 | 34 (49.2%) | 27 (39%) | 08 (11.5%) |
Quan Am Thi Kinh | 788 | 38 (36.8%) | 49 (47.5%) | 14 (14.2%) |
Stone Sanh | 347 | 11 (57.8%) | 07 (36.8%) | 01 (5.2%) |
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Artistic language of Tale of Kieu from a cultural perspective - 30 -
The Difference Between The Tale of Kieu and The Novel Talented Women - Seen From the Concept of Beauty. -
Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Exploiting the cultural value of Hang Kenh communal house - Hai Phong to serve tourism development - 1 -
The Nature and Role of the Internal Control System

Through initial survey, research and analysis, we found that semi-Sino-Vietnamese phonetic materials (also known as semi-Vietnamized phonetics, which are data composed of two components, one of which is Sino-Vietnamese and the other is Vietnamese, this is a proof of the transition from Sino-Vietnamese to pure Vietnamese) are used relatively commonly by authors, for example in Quan Am Thi Kinh , there are 49 data out of a total of 788 verses, Hoa Tien has 83 data out of a total of 1766 verses or So Kinh Tan Trang has 42 data out of a total of 1484 verses. This shows that the transition from Sino-Vietnamese to pure Vietnamese requires an intermediate step of semi-Sino-Vietnamese phonetics.
Besides, the uneven distribution between linguistic components in Nom stories has shown the process of nationalization of allusions, poetic materials, and literary terms.
Chinese culture, faithfully reflecting the ancient viewpoint but still ensuring aesthetics and art in the context of the special exchange of culture, literature and language of Vietnam and China.
Surveying the artistic language of Truyen Kieu , from the viewpoint and the unified connotation of the concept of cultural material, in the total of 972 Sino-Vietnamese words counted [65, p.230], we have counted 626 original cultural materials, accounting for about 67.3% of Sino-Vietnamese words appearing in Truyen Kieu and 169 translated and simulated materials, accounting for 39.5% compared to the number of 440 Vietnamese words quoted from popular and scholarly culture that author Nguyen Thuy Hong surveyed. This difference is due to the concept of Sino-Vietnamese words.
In our opinion, from the perspective of the pronunciation of the corpus, words originating from classical Chinese literary language, read according to Sino-Vietnamese pronunciation and without changing the semantics compared to the original word, are called Sino-Vietnamese corpus. The remaining cases, we temporarily call them corpus with Sino-Vietnamese elements.
Regarding the scholarly cultural corpus, inheriting the research viewpoint of some previous authors, we conducted the steps of assessment and classification into two basic components: Original corpus (or original Sino-Vietnamese, which are words originating from Chinese literary language and expressed in the form of Sino-Vietnamese words) and translated corpus (also known as semi-Sino-Vietnamese, pure Vietnamese translated corpus, which are words originating from classical Chinese literature, translated into Vietnamese and expressed in the form of words with Sino-Vietnamese and pure Vietnamese elements).
The division of cultural materials in the artistic language of the Tale of Kieu into two systems of scholarly and popular is the result of a process of examining the text based on the criteria of combining the origin, source and forms of expression, pronunciation of words. The classification criteria we used in the process of studying this cultural material system is one of the reference systems that many Kieu researchers are interested in. To see the development process and use of national language, the process of Vietnamization of cultural materials in Nom poetry, in addition to the Tale of Kieu,
Kieu , we choose Hoa Tien and Luc Van Tien . These are two works representing two
The period before and after the Tale of Kieu . The results are as follows:
Table 2.2. Cultural data in Hoa Tien, Truyen Kieu and Luc Van Tien
Work
Quantity | Cultural data | ||||
Original form | Translation | ||||
Quantity | Proportion | Quantity | Proportion | ||
Flower Fairy | 392 | 288 | 71.4% | 103 | 28.6% |
Tale of Kieu | 795 | 626 | 87.2% | 169 | 22.8% |
Luc Van Tien | 691 | 212 | 30.01% | 479 | 69.99% |
Based on the statistical results, we can see that in phase 1 (tentatively called the initial phase), the number of original cultural words used is quite popular (288 documents, accounting for 71.4%), then in Truyen Kieu (tentatively called the climax phase), the number of original and translated documents both account for a large proportion (626 original documents, accounting for 87.2%; 169 translated documents, accounting for 22.8%) and by Luc Van Tien , this system of documents tends to decrease. That is the most objective expression of the process of nationalization of literary language. Therefore, the learned cultural documents in the language of Truyen Kieu are not only recognized as the pinnacle of the national language but also a typical representative of the process of transformation from original documents to translated documents. It can be said that, through statistics, we can see a quite important feature in the journey of nationalizing the national literary language, the system of translated linguistic materials gradually replaces the system of original linguistic materials in the initial reception stage.
From Hoa Tien , through Truyen Kieu to Luc Van Tien , the cultural vocabulary in the treasure trove of Vietnamese literary language gradually became richer. Although it had not yet escaped the " shadow " of ancient Chinese culture, the language in later learned Nom stories became more and more national conscious in expressing the thoughts and feelings of the Vietnamese people.
Regarding the translated corpus, from 103 corpuses in Hoa Tien to 479 corpuses in
Luc Van Tien is a step forward in the national literary language. The growth in number
That quantity has demonstrated the process of Vietnamizing words of Chinese origin in the artistic language of Nom classical stories in general and the Tale of Kieu in particular.
During the survey process, through the criteria of classification, survey and annotation of the Nom language documents, realizing the need to build specific data to prove the objective existence of cultural documents, we have classified them, specifically as follows:
Table 2.3. Scholarly cultural data in the artistic language of The Tale of Kieu
Linguistic components
Quantity | Origin | ||||
Classics | Poetry, Document | On behalf of, place name | Literary words culture, society... | ||
Original form | 626 | 145 | 28 | 69 | 384 |
Translation | 169 | 61 | 40 | 8 | 60 |
From the above statistics, we can see that, regardless of the form, the cultural materials in the Artistic Language of the Tale of Kieu are rich and diverse. In this system, words belonging to the fields of culture, religion, politics, military... characteristic of feudal society account for a relatively large proportion (384 original Sino-Vietnamese materials; 60 translated materials, including semi-Sino-Vietnamese and pure Vietnamese). Meanwhile, materials originating from classics (145 original, 61 translated), allusions, poems, names of people, and places also account for a relatively large number (69 original, 08 translated).
The presence of this system of documents has contributed to affirming the profound cultural factors that have influenced the artistic language of the work. Although the division of the origin according to the above components is only a relative convention, it can also ensure the recognition of the cited documents more clearly, reflecting Nguyen Du's profound level of Chinese studies and inheritance and learning from the ancients in the creative process of the work. It contributes to diversifying the components that create the beauty of the artistic language of the Tale of Kieu .
2.2.2. Survey and comments on the system of popular cultural materials
As a highly aesthetic linguistic signal, in the popular language of Hoa Tien , Truyen Kieu and Luc Van Tien , the system of idioms, folk songs, empty words, colloquialisms, local words, ancient words... are relatively flexible and creative components. It can be said that, compared to the scholarly corpus, these units function as concrete words, are used in life and enter literature to create a class of words with high expressive nuances, contributing to the successful expression of the emotional levels or thoughts, hesitations of each character, describing different spaces and states of mind. In particular, with this system, the artistic language of Nom literary works has contributed to expressing the popular cultural imprint of the Vietnamese people.
According to the survey results, the quantity as well as the composition, origin and source of the linguistic system in Nom stories are relatively rich and diverse. However, according to our survey in the artistic language of the works Hoa Tien by Nguyen Huy Tu and Luc Van Tien by Nguyen Dinh Chieu , the results are as follows:
Table 2.4. Folk cultural materials in Hoa Tien , Truyen Kieu and
Luc Van Tien
Work
Quantity | Origin of the corpus | |||||
Song knife | Wall language | From local, ancient | Mouth language | Broken from | ||
Flower Fairy | 509 | 51 | 215 | 48 | 127 | 68 |
Tale of Kieu | 1102 | 83 | 445 | 139 | 331 | 105 |
Luc Van Tien | 614 | 48 | 244 | 75 | 126 | 121 |
Through the above table, we can see that the number of cultural corpora influenced by popular culture is not uniform in the three works surveyed. With 509 collected corpora, the number of words influenced by or bearing the style of folk songs (51 corpora), idioms (215 corpora), local words, ancient words (48 corpora) and colloquial style corpora (127) and 68 empty words have participated in building the unique features of the Artistic Language of the Hoa Tien story - a work that has a great influence on the Tale of Kieu of



![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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