Table 2.16. Results of survey of managers on organizing training of CNL skills for teachers
STT
Content | Opinion | Average score | Rank | ||||||
Agree | Confused | Are not Agree | |||||||
SL | % | SL | % | SL | % | ||||
1 | Review, evaluate, classify GVCNL team. | 31 | 53.5 | 6 | 10.3 | 21 | 36.2 | 2.17 | 5 |
2 | CNL work assignment correct request | 37 | 63.8 | 4 | 6.9 | 17 | 29.3 | 2.34 | 4 |
3 | Assign CNL work appropriate to teachers' abilities pill | 41 | 70.7 | 5 | 8.62 | 12 | 20.7 | 2.5 | 2 |
4 | Assign school leaders to be in charge of homeroom teachers and training work. nourish | 48 | 82.8 | 2 | 3.45 | 8 | 13.8 | 2.69 | 1 |
5 | Mobilize resources to ensure effective implementation. training results | 42 | 72.4 | 3 | 5.17 | 13 | 22.4 | 2.5 | 2 |
6 | Choosing a compensation expert good professional qualifications | 32 | 55.2 | 4 | 6.9 | 22 | 37.9 | 2.17 | 5 |
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Statistics of Survey Results of Management Board's Opinions on Necessity and Feasibility of 06 Proposed Measures -
Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Organizing Capacity Training to Develop School Education Programs According to the New General Education Program for Management and Teaching Staff -
Survey Results on Feasibility of Management Measures for Capacity Building Activities for Teachers of Secondary Schools in Dinh Hoa District -
Results of the Company's Management Activities in the Last 5 Years.

2.3.3.3. Current status of directing activities to foster CNL skills for GVCN
To assess the current status of directing CNL skill development activities for class teachers, we conducted a survey of school managers and obtained the following results:
Table 2.17. Survey results of managers on directing activities to foster CNL skills for class teachers
STT
Content | Opinion | Average score | Rank | ||||||
Agree | Confused | Are not Agree | |||||||
SL | % | SL | % | SL | % | ||||
1 | Directing the development of training plans (concentrated, individual) true situation. | 37 | 63.8 | 5 | 8.62 | 16 | 27.6 | 2.36 | 3 |
2 | Directing the development of content on skills that need to be fostered for GVCNL to meet meet the needs of modern society | 23 | 39.7 | 4 | 6.9 | 31 | 53.5 | 1.86 | 7 |
3 | Directing the selection of qualified teachers and experts to serve as training instructors professional, good skills | 39 | 67.2 | 5 | 8.62 | 14 | 24.1 | 2.43 | 2 |
4 | Directing the evaluation of post-training results accurately, effectively promoting the work of class leaders. homeroom teacher | 35 | 60.3 | 6 | 10.3 | 17 | 29.3 | 2.31 | 5 |
5 | Directing GVCN to self-improve nutrition by other means effectively | 37 | 63.8 | 4 | 6.9 | 17 | 29.3 | 2.34 | 4 |
6 | Directing the preparation of adequate facilities to serve activities fostering | 41 | 70.7 | 2 | 3.45 | 15 | 25.9 | 2.45 | 1 |
7 | Directing the work of drawing lessons from training to increase the effectiveness of training activities. next | 36 | 62.1 | 2 | 3.45 | 20 | 34.5 | 2.28 | 6 |
In directing the activities of fostering professional skills for teachers, managers pay much attention to 3 contents: Directing the preparation of adequate facilities to serve the fostering activities, directing the selection of teachers and experts to do the training.
The training lecturers have good professional qualifications and skills and direct the development of training plans (focused, individual) in accordance with the current situation. The two contents with the lowest rank are: Directing the work of drawing experience after training to increase the effectiveness of subsequent training activities and directing the development of skills content that need to be trained for teachers and managers to meet the requirements of modern society. It can be seen that the work of directing training activities of managers basically meets the requirements. However, when developing training content, it is necessary to pay attention to the development trend of society and strengthen the direction of drawing experience after training. In fact, the work of drawing experience after training is of little concern to schools, leading to the situation that the training work of the previous year is ineffective, not up to date, monotonous, and the following year remains the same. This reduces the enthusiasm of teachers when participating in training, and at the same time causes a waste of time, money, and facilities.
2.3.3.4. Current status of testing and evaluating the effectiveness of training CNL skills for class teachers.
To find out the current status of the work of inspecting and evaluating the effectiveness of training CNL skills for GVCN, we conducted a survey of managers and obtained the following results;
100
90
80
70
60
Rate % 50
40
30
20
10
0
1
2
3
4
5
6
7
8
9
10 11 12
Content
Agree Undecided Disagree
Figure 2.8. Survey results of managers checking and evaluating the effectiveness of training CNL skills for teachers
Through the survey results, it can be seen that the managers evaluate the effectiveness of training CNL skills for homeroom teachers through 3 main contents: Through the results of CNL work, through checking the records of homeroom teachers and checking the activities of students. The managers have focused on evaluating the products of CNL skills training, such evaluation is in the right direction, however, the quality of the evaluation work here has not been confirmed. The two contents with the lowest rank are Through the information form of the homeroom teacher and Through the opinions of students' parents. During the evaluation process, it is necessary to survey and interview homeroom teachers to clarify the issues arising during the inspection process, and at the same time, it is necessary to consult some parents to evaluate CNL skills and the attention of homeroom teachers to each student.
2.3.3.5. Factors affecting the management of CNL skills training activities in the modern educational environment for class teachers:
To clarify the causes affecting the management of training CNL skills in the modern educational environment for homeroom teachers, the author conducted a survey and obtained the following results:
Table 2.18. Survey results of managers and teachers on the causes affecting the results of the principal's activities to foster professional skills for teachers
TT
Influencing factors | CBQL | GVCN | |||||||||
Agree | Confused | Disagree | Average score | Rank | Agree | Confused | Disagree | Average score | Rank | ||
SL % | SL % | SL % | SL % | SL % | SL % | ||||||
1 | The system of directive text | 37 63.8 | 11 19 | 10 17.2 | 2.47 | 4 | 60.3 | 20.7 | 19 | 2.41 | 4 |
2 | Management Team | 41 70.7 | 7 12.1 | 10 17.2 | 2.53 | 2 | 67.2 | 15.5 | 17.2 | 2.5 | 2 |
3 | GVCN Team | 40 69 | 9 15.5 | 9 15.5 | 2.53 | 2 | 65.5 | 17.2 | 17.2 | 2.48 | 3 |
4 | Pupil | 42 72.4 | 6 10.3 | 10 17.3 | 2.55 | 1 | 70.7 | 13.8 | 15.5 | 2.55 | 1 |
5 | House facilities school | 23 39.7 | 9 15.5 | 26 44.8 | 1.95 | 5 | 25 43.1 | 10 17.2 | 23 39.7 | 2.03 | 5 |
6 | Local situation direction | 22 37.9 | 7 12.1 | 29 50 | 1.88 | 6 | 24 41.4 | 7 12.1 | 27 46.6 | 1.95 | 6 |
According to the assessment of managers, there are 3 factors that have the greatest impact on the results of training CNL skills for teachers: the team of managers, the team of homeroom teachers and students. Through this, it can be seen that the success or failure in training CNL skills for homeroom teachers is mainly due to human factors: Educational managers must pay attention and direct, closely follow training activities, thereby promoting the activities of homeroom teachers in this work. Besides, managers also need to understand that new things are always difficult, if they cannot create motivation, it will be difficult to succeed. In addition, it is also necessary to pay attention to the student factor because this is the product of CNL work. The factors with the lowest ranking are: School facilities and Local situation. From this, it can be seen that to have good results in training CNL skills for teachers, the most important thing is the human factor, then the selection of training content must closely follow the actual requirements, must be practical, and ensure scientific. Then, it is necessary to choose the appropriate training form and method. Because receiving new things at first is always difficult, therefore, education managers need to be persistent, and regularly pay attention to and urge the training work, besides, it is necessary to strengthen the inspection, consulting and promotion work to bring the training work to the chosen goal, overcoming the conservative thinking and fear of innovation of teachers.
When answering the question: According to you, to improve the skills of homeroom teachers in the current educational environment, what effective management measures are needed?
- Mr. Ha Hong Doan, principal of Tan Huong Secondary School, said: Managers must regularly communicate with students to grasp their thinking and activity trends, and on that basis, have measures to direct and manage, and foster necessary skills for homeroom teachers.
- Mr. Ha Dinh Suy, principal of Tan Phong Secondary School, said: To improve homeroom teacher skills in the current educational environment, it is necessary to find out which skills homeroom teachers are weak in, and on that basis direct training activities for homeroom teachers.
Chapter 2 Summary
From the survey results of managers, homeroom teachers, students, and parents on the current state of awareness, the level of task performance of homeroom teachers, and the current state of 5 CNL skills. Most homeroom teachers have formed some skills but only perform well in some simple contents, contents that demonstrate sophistication, flexibility, and limited application of information technology by homeroom teachers, for example: Updating information related to students' psychology and spirit, building a healthy public opinion in the class and attracting students' participation in building classroom rules, establishing relationships with students and parents through information technology applications, detecting outstanding problems of students to carry out prevention work in the class, in the school...
Regarding the current status of training of CNL skills of homeroom teachers in Ninh Giang district secondary schools, it shows that homeroom teachers are aware of training CNL skills but the frequency is still low, and managers have developed training plans. However, some skills have not been properly trained, such as: Counseling and advising skills for students and Education skills for students with unexpected behaviors, and training forms have not been diversified. The reason is that the system of CNL skills that need to be trained has not been established, the training plan has not been really focused on, and is not close to reality...
Through a survey of managers and homeroom teachers on the current status of managing CNL skills training activities of managers of secondary schools in Ninh Giang district, it was found that: Schools have organized skills training for homeroom teachers and have mobilized resources for training. However, there are still some limitations as follows: schools have not proactively developed training plans, have not paid attention to classifying teachers before training, have not paid attention to directing the work of drawing experience after training, have not paid attention to building and surveying skills that need to be trained,
There is no attention paid to diversifying training forms; the application of information technology, building an educational environment, and coordinating forces in education are still limited.
To improve the professional skills of class teachers, first of all, school managers must have practical and feasible measures to manage training activities to overcome immediate and long-term difficulties, promote effective professional skills training, and meet the requirements of society for education.
Chapter 3
MEASURES TO MANAGE TRAINING ACTIVITIES IN CLASS MANAGEMENT SKILLS IN A MODERN EDUCATIONAL ENVIRONMENT FOR TEACHERS OF SECONDARY SCHOOLS IN NINH GIANG DISTRICT, HAI DUONG PROVINCE
3.1. Principles when developing measures
3.1.1. Ensuring consistency
In the process of principal management to improve CNL skills for homeroom teachers in secondary schools, the synchronization of solutions has a very special meaning; because only when we implement the solutions synchronously can we fully promote the strengths of each solution. The synchronization of solutions to manage CNL skills training activities is affected by many factors such as: Management staff, teachers, students, facilities, educational environment, etc.
We know that in improving the CNL skills of teachers in secondary schools, we cannot just organize CNL skills training for teachers, but we need to create conditions and environments for class teachers to apply the skills into the practice of educating students, and must increase inspection, consultation and support for class teachers. Therefore, ensuring consistency is very necessary.
3.1.2. Ensuring feasibility
When proposing a solution, it is necessary to have the ability to apply it to the practice of the principal's management activities in secondary schools in a convenient way, without encountering any obstacles and bringing high efficiency in the process of implementing management work. To do that, it is required that when building a solution, it must be tested, verified objectively, have a scientific basis and have steps to follow a specific and precise process.
3.1.3. Ensuring inheritance
Succession is the continuity between the past, present and future. Building measures to ensure continuity means there must be continuity between the measures.


![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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