In this case, it is very important to direct the Team Leader and the class teacher to diversify the forms of organizing activities to develop traffic skills for students through the activities of the Ho Chi Minh Young Pioneers Team.
In addition, the activity of developing traffic skills for students through the activities of the Ho Chi Minh Young Pioneers Team is only successful when there is a combination of many factors, including the factors of facilities, equipment, and operating budget. Once the awareness and thinking of the management staff, teachers, and staff have changed and they have innovated methods, developed plans, and organized the implementation of traffic skills development activities for students through the Ho Chi Minh Young Pioneers Team activities, making students interested in participating, it is impossible to organize dialogue and training activities in a small room; it is impossible to organize cultural and sports activities without loudspeakers and radios; it is impossible to organize propaganda activities without banners and slogans; it is impossible to organize field trips without budget... Therefore, the measure of strengthening facilities, equipment, and budget for traffic skills development activities for students through the Ho Chi Minh Young Pioneers Team activities is a necessary measure.
Correct awareness and reasonable planning cannot ensure the effective development of traffic skills for students through the Ho Chi Minh Young Pioneers Team if educational forces do not coordinate and participate. Therefore, it is necessary to manage the coordination and mobilization of these forces right from the planning stage at the beginning of the year until the entire implementation process.
At the end of an activity, there must always be a stage of checking, evaluating the results, drawing experience to supplement and adjust in time. The checking and evaluation must be based on the proposed plan, the requirements of the educational objectives of the activity and the evaluation must be based on the evaluation process so that the evaluation results will be objective and accurate.
Thus, the above measures are closely combined and interact with each other. Each measure has its own strengths and a necessary position in the process of managing the development of KNGT activities for students through the activities of the Ho Chi Minh Young Pioneers Team. To achieve the highest efficiency, no measure can be overlooked, and the above measures cannot be implemented separately, but must be implemented synchronously in the management of activities.
Developing traffic skills for students through Ho Chi Minh Young Pioneers Team activities at secondary schools, Hiep Hoa district, Bac Giang province.
3.4. Testing the necessity and feasibility of proposed measures
After studying the general theory of management issues, development management; management of technical skills development, as a basis and foundation for research on the topic, we surveyed the current status of technical skills development management for students through the activities of the Ho Chi Minh Young Pioneer Team of secondary schools in Hiep Hoa district, Bac Giang province.
Through assessing the current situation, we propose 6 measures to manage and develop traffic skills for students through the Ho Chi Minh Young Pioneers Team activities for secondary schools to further improve the effectiveness of this activity in secondary schools in Hiep Hoa district, Bac Giang province in the coming time.
Measure 1: Raise awareness for managers, teachers and forces involved in education to develop communication skills for students through Ho Chi Minh Young Pioneers' Team activities in secondary schools.
Measure 2: Make a plan to develop communication skills for students through Ho Chi Minh Young Pioneers' activities.
Measure 3: Direct the diversification of Team activities to develop communication skills for students.
Measure 4: Improve material facilities and create favorable conditions to develop communication skills for students through Ho Chi Minh Young Pioneers' Team activities.
Measure 5: Mobilize educational forces to participate in developing communication skills for students through the activities of the Ho Chi Minh Young Pioneer Team.
Measure 6: Directing innovation in testing and evaluating the development of students' communication skills through organizing activities of the Ho Chi Minh Young Pioneers Team.
3.4.1. Purpose of testing
Get opinions from test subjects of 10 secondary schools in Hiep Hoa district, Bac Giang province on the necessity and feasibility of the measures.
3.4.2. Test subjects
To test the necessity and feasibility of the above measures, we conducted a survey of:
- Management staff (Principal, Vice Principal): 20 comrades.
- Team leader, Youth Union secretary: 16 comrades.
- GVCN: 24 comrades.
3.4.3. Test content
Awareness of the necessity of the 06 proposed measures, there are 03 levels:
- Very necessary: RCT
- Required: CT
- Not required: KCT
Perception of the feasibility of the 06 proposed measures has 03 levels:
- Very feasible: RKT
- Feasibility: KT
- Not feasible: Economic Zone
3.4.4. Testing method
- Questionnaire survey.
* Statistical results of the management board on educational activities to develop traffic skills for students through the activities of the Ho Chi Minh Young Pioneer Team in secondary schools in Hiep Hoa district, Bac Giang province.
Table 3.1: Statistics of survey results of managers' opinions on the necessity and feasibility of the 6 proposed measures
TT
Measures | Necessity | Feasibility | |||||||||||
RCT | CT | KCT | RKT | KT | Economic Zone | ||||||||
SL | TL % | SL | TL % | SL | TL % | SL | TL % | SL | TL % | SL | TL % | ||
1 | Measure 1 | 20 | 100 | 0 | 0 | 0 | 0 | 18 | 90 | 2 | 10 | 0 | 0 |
2 | Measure 2 | 18 | 90 | 2 | 10 | 0 | 0 | 19 | 95 | 1 | 5 | 0 | 0 |
3 | Measure 3 | 19 | 95 | 0 | 0 | 0 | 0 | 19 | 95 | 1 | 5 | 0 | 0 |
4 | Measure 4 | 17 | 85 | 3 | 15 | 0 | 0 | 16 | 80 | 4 | 20 | 0 | 0 |
5 | Measure 5 | 19 | 95 | 1 | 5 | 0 | 0 | 15 | 75 | 5 | 25 | 0 | 0 |
6 | Measure 6 | 20 | 100 | 0 | 0 | 0 | 0 | 15 | 75 | 5 | 25 | 0 | 0 |
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![Mobile Phone Usage in Hanoi Inner City Area
zt2i3t4l5ee
zt2a3gsconsumer,consumption,consumer behavior,marketing,mobile marketing
zt2a3ge
zc2o3n4t5e6n7ts
- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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![Mobile Phone Usage in Hanoi Inner City Area
zt2i3t4l5ee
zt2a3gsconsumer,consumption,consumer behavior,marketing,mobile marketing
zt2a3ge
zc2o3n4t5e6n7ts
- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Survey Results of Management Staff on Organizing Skills Training for Teachers -
Survey Results on Feasibility of Management Measures for Capacity Building Activities for Teachers of Secondary Schools in Dinh Hoa District -
Results of the Company's Management Activities in the Last 5 Years. -
Survey Results of Management Levels on Business Performance Management Information Needs
RCT
CT KCT
100
100
90
95
95
100
85
80
60
40
20
10
15
0
0 0
BP1
0
5
BP2
0 0
BP3
0
0
BP4
BP5
0 0
BP6
Chart 3.1. Managers' opinions on the necessity of the 6 measures
RKT
Economic Zone
100
90
95
95
80
80
75
75
60
40
20
20
25
25
10
0
0
BP1
5 0
5 0
BP2
BP3
0
BP4
0
BP5
0
BP6
Chart 3.2. Opinions of managers on the feasibility of 6 measures Table 3.2: Statistics of survey results of opinions of Youth Union and Team leaders, and class teachers
on the necessity and feasibility of the proposed measures
TT
Measures | Necessity | Feasibility | |||||||||||
RCT | CT | KCT | RKT | KT | Economic Zone | ||||||||
SL | TL% | SL | TL% | SL | TL % | SL | TL % | SL | TL% | SL | TL% | ||
1 | Measure 1 | 40 | 100 | 0 | 0 | 0 | 0 | 36 | 90 | 4 | 10 | 0 | 0 |
2 | Measure 2 | 37 | 92.5 | 3 | 7.5 | 0 | 0 | 36 | 90 | 4 | 10 | 0 | 0 |
3 | Measure 3 | 36 | 90 | 4 | 10 | 0 | 0 | 34 | 85 | 6 | 15 | 0 | 0 |
4 | Measure 4 | 36 | 90 | 4 | 10 | 0 | 0 | 28 | 70 | 12 | 30 | 0 | 0 |
5 | Measure 5 | 40 | 100 | 0 | 0 | 0 | 0 | 36 | 90 | 4 | 10 | 0 | 0 |
6 | Measure 6 | 40 | 100 | 0 | 0 | 0 | 0 | 27 | 67.5 | 13 | 32.5 | 0 | 0 |
RCT
CT KCT
100
100
100
100
92.5
90
90
80
60
40
20
7.5
10
10
0
0 0
BP1
0
BP2
0
BP3
0
BP4
0 0
BP5
0 0
BP6
Chart 3.3. Opinions of homeroom teachers, team leaders, and union secretaries on the necessity of the 6 measures
RKT KT
Economic Zone
90
80
70
60
50
40
30
20
10
0
90
90
85
90
70
67.5
30
32.5
10
10
15
10
0
0
0
0
0
0
BP1 BP2 BP3 BP4 BP5 BP6
Chart 3.4. Opinions of homeroom teachers, team leaders, and union secretaries on the feasibility of the 6 measures
- Statistical results through table 3.1 and table 3.2 and charts 3.1, 3.2, 3.3, 3.4 show:
For measures 1; 2; 3: According to statistics, 100% of managers and teachers (class teachers, team leaders, and youth union secretaries) all assessed that this measure is necessary and feasible. They believe that when managers, teachers, and forces involved in education have a correct understanding of the importance of educational activities to develop communication skills for students through the activities of the Ho Chi Minh Young Pioneers Team, the implementation will be highly effective. Completing the plan to manage the development of communication skills for students through the activities of the Ho Chi Minh Young Pioneers Team will help educational forces have a basis.
to perform tasks better. And the diversification of the Team's activities in form will attract enthusiastic teachers and students to participate, thereby contributing to improving the quality of education in schools.
Regarding measures 4; 5; 6: Managers, homeroom teachers, team leaders, and youth union secretaries also highly appreciated these three measures. They said that for a long time in secondary schools in Hiep Hoa district, investment in facilities to carry out educational tasks, especially educational activities to develop traffic skills for students through the activities of the Ho Chi Minh Young Pioneers Team, has been very limited. If there is more investment and attention, improving educational effectiveness is very possible. From the actual conditions of local schools; they also said that when educational forces are involved, when the organization of testing and evaluation is effective, educational activities to develop traffic skills for students through the activities of the Ho Chi Minh Young Pioneers Team will be promoted well. Therefore, 100% of managers, homeroom teachers, team leaders, and youth union secretaries assessed these measures as necessary and feasible.
Chapter 3 Summary
Based on theoretical research and practical survey of the management of developing traffic skills for students through the activities of the Ho Chi Minh Young Pioneers Team in secondary schools in Hiep Hoa district, Bac Giang province, the author proposed 6 measures to manage the development of traffic skills for students through the activities of the Ho Chi Minh Young Pioneers Team in secondary schools in Hiep Hoa district, Bac Giang province and tested these 6 measures. Through verification, it can be affirmed that the measures proposed to manage the development of traffic skills for students through the activities of the Ho Chi Minh Young Pioneers Team in secondary schools in Hiep Hoa district, Bac Giang province are necessary and feasible. However, the proposed measures above are not new, there are measures that have been proposed by many authors when researching this content in other units, but more importantly, these measures have been tested and creatively applied to real conditions in secondary schools in Hiep Hoa district, Bac Giang province. Through the experiment, it can be affirmed that the measures proposed to manage the development of traffic skills for students through the activities of the Ho Chi Minh Young Pioneer Team in Hiep Hoa secondary school, Bac Giang province are urgent and feasible, and need time to be deployed and developed into practical management at schools in the following school years.
CONCLUSION AND RECOMMENDATIONS
1. Conclusion
Social skills education for students in secondary schools plays a very important role. Therefore, social skills education not only promotes personal development, but also contributes to the development of society; Social skills education will promote positive social behaviors, help improve the quality of social life and reduce social problems. Social skills education is an urgent requirement for the young generation; Social skills education aims to meet the requirements of general education reform. Therefore, Social skills education is to form a positive way of life in modern society, to build healthy behaviors and change negative behaviors and habits on the basis of helping learners have knowledge, values, attitudes and appropriate skills.
The topic has clarified some theoretical issues and concepts on managing the development of traffic skills for students through the activities of the Ho Chi Minh Young Pioneers Team; clarified the goals, requirements and some related issues on developing traffic skills for students through the activities of the Ho Chi Minh Young Pioneers Team in secondary schools.
The topic conducts a survey on the current status of implementation and management of developing traffic skills for students through the activities of the Ho Chi Minh Young Pioneers Team in secondary schools in Hiep Hoa district, Bac Giang province; assesses the advantages, shortcomings, limitations, and states the causes of those shortcomings and limitations. All schools have plans to develop traffic skills for students through the activities of the Ho Chi Minh Young Pioneers Team, however, the plans are not detailed and do not have high consensus and unity. Educational activities to develop traffic skills for students through the activities of the Ho Chi Minh Young Pioneers Team have been organized, but they are still formal, repetitive, and do not arouse interest in students. The propaganda work and coordination with parents are not good.
On that basis, to overcome the above situation, the topic proposes 6 measures to manage the development of traffic skills for students through the activities of the Ho Chi Minh Young Pioneer Team for secondary schools in Hiep Hoa district, Bac Giang province to further improve the effectiveness of this activity.
Measure 1: Raise awareness for managers, teachers and forces involved in education to develop communication skills for students through Ho Chi Minh Young Pioneers' Team activities in secondary schools.
Measure 2: Make a plan to develop communication skills for students through Ho Chi Minh Young Pioneers' activities.
Measure 3: Direct the diversification of Team activities to develop communication skills for students.
Measure 4: Improve material facilities and create favorable conditions to develop communication skills for students through Ho Chi Minh Young Pioneers' Team activities.
Measure 5: Mobilize educational forces to participate in developing communication skills for students through the activities of the Ho Chi Minh Young Pioneer Team.
Measure 6: Directing innovation in testing and evaluating the development of students' communication skills through organizing activities of the Ho Chi Minh Young Pioneers Team.
The results of the survey show the necessity and feasibility of the measures. Synchronously implementing 6 measures will contribute positively to improving the quality of educational activities to develop traffic skills for students through the activities of the Ho Chi Minh Young Pioneer Team at secondary schools in Hiep Hoa district, Bac Giang province.
2. Recommendations
2.1. For the Department of Education and Training of Bac Giang
There should be comprehensive guidelines for schools on the work of educating and developing traffic skills for students through the activities of the Ho Chi Minh Young Pioneers Team. There are specific requirements and contents for schools in the province. Every year, organize training sessions on activities of educating and developing traffic skills for students through the Ho Chi Minh Young Pioneers Team for managers and teachers; organize seminars on education and development of traffic skills for students. Organize for managers to visit and learn from experiences in managing and developing traffic skills for students through the Ho Chi Minh Young Pioneers Team activities in schools in and outside the province. Inspection and examination work for schools should focus on activities of educating and developing traffic skills for students, discovering schools that do well, and replicating typical examples of education and development of traffic skills for students throughout the province. Do a good job of emulation and reward.
2.2. For the Department of Education and Training of Hiep Hoa district
Open training classes to improve professional skills and skills in organizing life skills education, especially developing life skills for students through Ho Chi Minh Young Pioneers Team activities for homeroom teachers (currently, the Department of Education and Training often organizes for team leaders).