The implementation of content and program innovation is carried out in accordance with regulations and with sufficient content. The above results are due to the sufficient quantity and strong quality of the teaching staff. The level of high school teachers meeting the standards is 100%, and 48% above the standards. The educational management staff of Trung Van High School has been strengthened in both quantity and quality, with 100% of the management staff meeting and above the standards. The capacity and level of state management and professional management have been improved.
The conditions for teaching and learning have been improved; the teaching staff is sufficient in quantity and quality is guaranteed. The facilities and equipment for teaching and learning have been improved, and educational management has made much progress. The work of building the Party and mass organizations in the school has had positive changes.
2.2. Current status of professional groups and professional group activities at Trung Van High School, Nam Tu Liem District, Hanoi City
a) About professional capacity
Version 2.9: Summary of virtual results of professional capacity of the professional team leader of Trung Van High School:
TT
Professional competency system | Evaluation Team | Level % | ||||
Good | Rather | Obtain yes | Not yet meet requirements | |||
1 | Have knowledge and solid expertise | Board of Directors | 25 | 35 | 25 | 15 |
Team Leader (PT.Tr) | 40 | 50 | 10 | 0 | ||
Teachers, staff | 12.5 | 35.5 | 49.5 | 1.5 | ||
2 | Have the ability to self-study and self-improve | Board of Directors | 45 | 40 | 15 | 0 |
Team Leader (PTTr) | 55 | 35 | 10 | 0 | ||
Teachers, staff | 25.2 | 45.4 | 29.4 | 0 | ||
3 | Have the ability to advise and improve teachers' skills | Board of Directors | 10 | 50 | 25 | 15 |
Team Leader (PTTr) | 20 | 60 | 20 | 0 | ||
Teachers, staff | 7.5 | 25.5 | 56.5 | 10.5 | ||
4 | Understand the local socio-economic and educational situation | Board of Directors | 50 | 40 | 10 | 0 |
Team Leader (PTTr) | 60 | 35 | 5 | 0 | ||
Teachers, staff | 75 | 25 | 0 | 0 | ||
5 | Sensitive and proactive in innovating teaching methods | Board of Directors | 30 | 30 | 40 | 0 |
Team Leader (PTTr) | 15 | 47 | 38 | 0 | ||
Teachers, staff | 37.5 | 37.5 | 12.5 | 12.5 | ||
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Managing the activities of the professional team of Trung Van high school, Nam Tu Liem district - Hanoi in the context of educational innovation - 1 -
Mobile Phone Usage in Hanoi Inner City Area
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zt2a3gsconsumer,consumption,consumer behavior,marketing,mobile marketing
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zc2o3n4t5e6n7ts
- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Identify Rating Levels and Rating Scales
zt2i3t4l5ee
zt2a3gstourism,quan lan,quang ninh,ecology,ecotourism,minh chau,van don,geography,geographical basis,tourism development,science
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zc2o3n4t5e6n7ts
of the islanders. Therefore, this indicator will be divided into two sub-indicators:
a1. Natural tourism attractiveness a2. Cultural tourism attractiveness
b. Tourist capacity
The two island communes in Quan Lan have different capacities to receive tourists. Minh Chau Commune is home to many standard hotels and resorts, attracting high-income domestic and international tourists. Meanwhile, Quan Lan Commune has many motels mainly built and operated by local people, so the scale and quality are not high, and will be suitable for ordinary tourists such as students.
c. Time of exploitation of Quan Lan Island Commune:
Quan Lan tourism is seasonal due to weather and climate conditions and festivals only take place on certain days of the year, specifically in spring. In Quan Lan commune, the period from April to June and from September to November is considered the best time to visit Quan Lan because the cultural tourism activities are mainly associated with festivals taking place during this time.
Minh Chau island commune:
Tourism exploitation time is all year round, because this is a place with a number of tourist attractions with diverse ecosystems such as Bai Tu Long National Park Research Center, Tram forest, Turtle Laying Beach, so besides coming to the beach for tourism and vacation in the summer, Minh Chau will attract research groups to come for tourism combined with research at other times of the year.
d. Sustainability
The sustainability of ecotourism sites in Quan Lan and Minh Chau communes depends on the sensitivity of the ecosystems to climate changes.
landscape. In general, these tourist destinations have a fairly high level of sustainability, because they are natural ecosystems, planned and protected. However, if a large number of tourists gather at certain times, it can exceed the carrying capacity and affect the sustainability of the environment (polluted beaches, damaged trees, animals moving away from their habitats, etc.), then the sustainability of the above ecosystems (natural ecosystems, human ecosystems) will also be affected and become less sustainable.
e. Location and accessibility
Both island communes have ports to take tourists to visit from Van Don wharf:
- Quan Lan – Van Don traffic route:
Phuc Thinh – Viet Anh high-speed boat and Quang Minh high-speed boat, depart at 8am and 2pm from Van Don to Quan Lan, and at 7am and 1pm from Quan Lan to Van Don. There are also wooden boats departing at 7am and 1pm.
- Van Don - Minh Chau traffic route:
Chung Huong high-speed train, Minh Chau train, morning 7:30 and afternoon 13:30 from Van Don to Minh Chau, morning 6:30 and afternoon 13:00 from Minh Chau to Van Don.
f. Infrastructure
Despite receiving investment attention, the issue of infrastructure and technical facilities for tourism on Quan Lan Island is still an issue that needs to be resolved because it has a direct impact on the implementation of ecotourism activities. The minimum conditions for serving tourists such as accommodation, electricity, water, communication, especially medical services, and security work need to be given top priority. Ecotourism spots in Minh Chau commune are assessed to have better infrastructure and technical facilities for tourism because there are quite complete and synchronous conditions for serving tourists, meeting many needs of domestic and foreign tourists.
3.2.1.4. Determine assessment levels and assessment scales
Corresponding to the levels of each criterion, the index is the score of those levels in the order of 4, 3, 2, 1 decreasing according to the standard of each level: very attractive (4), attractive (3), average (2), less attractive (1).
3.2.1.5. Determining the coefficients of the criteria
For the assessment of DLST in the two communes of Quan Lan and Minh Chau islands, the students added evaluation coefficients to show the importance of the criteria and indicators as follows:
Coefficient 3 with criteria: Attractiveness, Exploitation time. These are the 2 most important criteria for attracting tourists to tourism in general and eco-tourism in particular, so they have the highest coefficient.
Coefficient 2 with criteria: Capacity, Infrastructure, Location and accessibility . Because the assessment area is an island commune of Van Don district, the above criteria are selected by the author with appropriate coefficients at the average level.
Coefficient 1 with criteria: Sustainability. Quan Lan has natural and human-made ecotourism sites, with high biodiversity and little impact from local human factors. Most of the ecotourism sites are still wild, so they are highly sustainable.
3.2.1.6. Results of DLST assessment on Quan Lan island
a. Assessment of the potential for natural tourism development
For Minh Chau commune:
+ Natural tourism attractiveness is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined as average (2 points) and the coefficient is quite important (coefficient 2), then the score of Capacity criterion is 2 x 2 = 4.
+ Exploitation time is long (4 points), the most important coefficient (coefficient 3) so the score of the Exploitation time criterion is 4 x 3 = 12.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is assessed as good (3 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 3 x 2 = 6 points.
The total score for evaluating DLST in Minh Chau commune according to 6 evaluation criteria is determined as: 12 + 4 + 12 + 4 + 4 + 6 = 42 points
Similar assessment for Quan Lan commune, we have the following table:
Table 3.3: Assessment of the potential for natural ecotourism development in Quan Lan and Minh Chau communes
Attractiveness of self-tourismof course
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
CommuneMinh Chau
12
12
4
8
12
12
4
4
4
8
6
8
42/52
Quan CommuneLan
6
12
6
8
9
12
4
4
4
8
4
8
33/52
b. Assessment of the potential for humanistic tourism development
For Quan Lan commune:
+ The attractiveness of human tourism is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined to be large (3 points) and the coefficient is quite important (coefficient 2), then the score of the Capacity criterion is 3 x 2 = 6.
+ Mining time is average (3 points), the most important coefficient (coefficient 3) so the score of the Mining time criterion is 3 x 3 = 9.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points.
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is rated as average (2 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 2 x 2 = 4 points.
The total score for evaluating DLST in Quan Lan commune according to 6 evaluation criteria is determined as: 12 + 6 + 6 + 4 + 4 + 4 = 36 points.
Similar assessment with Minh Chau commune we have the following table:
Table 3.4: Assessment of the potential for developing humanistic eco-tourism in Quan Lan and Minh Chau communes
Attractiveness of human tourismliterature
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Quan CommuneLan
12
12
6
8
9
12
4
4
4
8
4
8
39/52
Minh CommuneChau
6
12
4
8
12
12
4
4
4
8
6
8
36/52
Basically, both Minh Chau and Quan Lan localities have quite favorable conditions for developing ecotourism. However, Quan Lan commune has more advantages to develop ecotourism in a humanistic direction, because this is an area with many famous historical relics such as Quan Lan Communal House, Quan Lan Pagoda, Temple worshiping the hero Tran Khanh Du, ... along with local festivals held annually such as the wind praying ceremony (March 15), Quan Lan festival (June 10-19); due to its location near the port and long exploitation time, the beaches in Quan Lan commune (especially Quan Lan beach) are no longer hygienic and clean to ensure the needs of tourists coming to relax and swim; this is also an area with many beautiful landscapes such as Got Beo wind pass, Ong Phong head, Voi Voi cave, but the ability to access these places is still very limited (dirt hill road, lots of gravel and rocks), especially during rainy and windy times; In addition, other natural resources such as mangrove forests and sea worms have not been really exploited for tourism purposes and ecotourism development. On the contrary, Minh Chau commune has more advantages in developing ecotourism in the direction of natural tourism, this is an area with diverse ecosystems such as at Rua De Beach, Bai Tu Long National Park Conservation Center...; Minh Chau beach is highly appreciated for its natural beauty and cleanliness, ranked in the top ten most beautiful beaches in Vietnam; Minh Chau commune is also home to Tram forest with a large area and a purity of up to 90%, suitable for building bridges through the forest (a very effective type of natural ecotourism currently applied by many countries) for tourists to sightsee, as well as for the purpose of studying and researching.
Figure 3.1: Thenmala Forest Bridge (India) Source: https://www.thenmalaecotourism.com/(August 21, 2019)
3.2.2. Using SWOT matrix to evaluate Quan Lan island tourism
General assessment of current tourism activities of Quan Lan island is shown through the following SWOT matrix:
Table 3.5: SWOT matrix evaluating tourism activities on Quan Lan island
Internal agent
Strengths- There is a lot of potential for tourism development, especially natural ecotourism and humanistic ecotourism.- The unskilled labor force is relatively abundant.- resource environmentunpolluted, still
Weaknesses- Poorly developed infrastructure, especially traffic routes to tourist destinations on the island.- The team of professional staff is still weak.- Tourism products in general
quite wild, originalintact
general and DLST in particularalone is monotonous.
External agents
Opportunity- Tourism is a key industry in the socio-economic development strategy of the province and Van Don economic zone.- Quan Lan was selected as a pilot area for eco-tourism development within the framework of the green growth project between Quang Ninh province and the Japanese organization JICA.- The flow of tourists and especially ecotourism in the world tends toincreasing
Challenge- Weather and climate change abnormally.- Competition in tourism products is increasingly fierce, especially with other localities in the province such as Ha Long, Mong Cai...- Awareness of tourists, especially domestic tourists, about ecotourism and nature conservation is not high.
Through summary analysis using SWOT matrix we see that:
To exploit strengths and take advantage of opportunities, it is necessary to:
- Diversify products and service types (build more tourism routes aimed at specific needs of tourists: experiential tourism immersed in nature, spiritual cultural tourism...)
- Effective exploitation of resources and differentiated products (natural resources and human resources)
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Organizing Professional Training for Managers and Teachers to Organize Experiential Activities and Career Guidance for High School Students -
On Professional Standards for High School Teachers

Through the data in that version: The team of group leaders of Trung Van High School, Nam Tu Liem District has a university degree or higher, has a good grasp of professional work; has a sense of learning and learning to improve professional qualifications. The majority of group leaders understand the socio-economic situation and the educational situation in the locality, so they have many advantages in organizing educational activities of the school.
Regarding the ability to advise, improve the skills of teachers and be proactive in innovating teaching methods, it has not been highly appreciated by the groups, including the group leader himself.
Causes of limitations: A few group leaders have not really focused on managing professional teaching and learning tasks, but have delegated them to professional group leaders, focusing only on administrative management and school plans. This way of assigning tasks makes group leaders increasingly distant, lacking in closeness, sensitivity and positivity in innovating teaching methods. In addition, some group leaders have limited leadership, inspection and evaluation capacity; they are reluctant to attend their colleagues' classes to give in-depth comments and assessments on their expertise in order to improve teachers' skills.
b) About management capacity
Version 2.10: The virtual results are a waste of management resources for the professional team leader of Trung Van High School.
TT
Management capacity system | Evaluation Team | Level | ||||
Good | Rather | Obtain yes | Not yet meet requirements | |||
1 | Ability to forecast, design, organize and implement plans plan | Board of Directors | 10.0 | 20.0 | 60.0 | 10.0 |
Team Leader (PTTr) | 8.0 | 20.0 | 72.0 | 0.0 | ||
Teachers, staff | 29.5 | 25.6 | 44.9 | 0.0 | ||
2 | Have administrative management capacity. | Board of Directors | 50.0 | 25.0 | 25.0 | 0.0 |
Team Leader (PTTr) | 30.0 | 40.0 | 20.0 | 10.0 | ||
Teachers, staff | 8.5 | 25.4 | 40.4 | 25.7 | ||
3 | Have the ability to manage, build teams, and build collective solidarity | Board of Directors | 50.0 | 30.0 | 20.0 | 0.0 |
Team Leader (PTTr) | 60.0 | 25.0 | 15.0 | 0.0 | ||
Teachers, staff | 35.3 | 25.4 | 33.3 | 6.0 | ||
4 | Ability to check all aspects of work in the team Expertise | Board of Directors | 30.0 | 50.0 | 20.0 | 0.0 |
Team Leader (PTTr) | 20.0 | 50.0 | 30.0 | 0.0 | ||
Teachers, staff | 35.7 | 46.6 | 17.7 | 0.0 | ||
5 | Have the ability to work scientifically | Board of Directors | 25.0 | 25.0 | 25.0 | 25.0 |
Team Leader (PTTr) | 20.0 | 20.0 | 60.0 | 0.0 | ||
Teachers, staff | 10.5 | 44.5 | 45.0 | 0.0 | ||
6 | Ability to summarize experience and scientific research learn | Board of Directors | 0.0 | 30.0 | 60.0 | 10.0 |
Team Leader (PTTr) | 0.0 | 30.0 | 50.0 | 20.0 | ||
Teachers, staff | 19.5 | 35.3 | 35.5 | 9.5 | ||
7 | Have the ability to respond and coordinate with forces inside and outside the school to participate in educational work. sex | Board of Directors | 50.0 | 30.0 | 20.0 | 0.0 |
Team Leader (PTTr) | 50.0 | 30.0 | 20.0 | 0.0 | ||
Teachers, staff | 35.3 | 44.4 | 20.3 | 0.0 | ||
The results of that synthesis: Basically, the evaluation groups all agreed that the professional team leaders of Trung Van High School understand the functions and promote the role of the team leader. The highly appreciated capacities are the capacity to manage the team, build a united collective, the capacity to respond, and coordinate with forces inside and outside the professional team to participate in educational work, specifically expressed as follows:
The relationship between professional groups and the government, the Party, the Trade Union, the Ho Chi Minh Communist Youth Union... operates synchronously and effectively. The combination between professional groups and social organizations, and educational authorities at home and abroad is increasingly close and responsible.
In particular , the relationship between the professional team and the school with the parents of students is increasingly close , together with the community 's responsibility in educating the young generation .
2.2.1. Statistics on professional groups at Trung Van High School
Table 2.11 below shows that: Trung Van High School, Nam Tu Liem District - Hanoi City has 8 professional groups. The structure of professional groups at the school is mostly separate professional groups, only some subjects have a small number of teachers, so the professional groups are established by combining subjects with the same field. Most of the heads of professional groups are long-time teachers with a lot of experience in teaching, enthusiastic in their work, and are the core professional part of the school.
Version 2. . Statistics of professional groups of Trung Van High School, Nam Tu Liem District, school year 206 - 2017
School year
Professional team | |
2015-2016 | Maths |
Physics | |
Chemistry | |
Natural group (biology-technology-information) | |
English | |
Literature | |
Social Studies Group (history - geography - civics - physical education - national defense) | |
Administrative team | |
2016-2017 | Maths |
Physics | |
Chemistry | |
Natural group (biology-technology-information) | |
Gymnastics and defense team | |
English | |
Social Studies (History - Geography - Civic Education) | |
Literature |
(Source: Summary of losses from Trung Van High School's consolidated financial statements).
2.2.2. Current status of professional group activities in high schools
Through surveys and interviews with team leaders, professional team leaders, and teachers at Trung Van High School, Nam Tu Liem District, Hanoi City, about the organization of professional activities in schools, we found that professional teams in schools have the following main types of basic activities:
- Implement a synchronous teaching plan according to the program distribution and extracurricular activities to educate students in ethics.
- Organize pedagogical activities, observe lessons, visit classes, demonstrate lectures, lecture conferences, discuss and unify the objectives and requirements of each lesson and chapter; innovate teaching methods, test and evaluate, use teaching aids, guide students in doing experiments...
- Organize for teachers to study and discuss on topics: New points, unreasonable points in the content of new textbooks, use and maximize the effectiveness of using teaching equipment, innovate the way of testing and evaluating students, innovate teaching methods towards promoting students' active learning.
- Teacher training through professional group activities.
- Manage the work of team members, evaluate the performance of tasks and teaching results of teachers.
- Manage student assessment and evaluation.
* Comments on the performance of professional organizations
- The activities of professional groups at the school were inspected and evaluated by the Department of Education and the school's Board of Directors and were assessed at a fairly good level compared to other schools in the cluster.
- The professional group leader plans the group's general activities every month, organizes thematic activities, teaches, observes classes, and checks implementation.
Implement teaching plans, prepare lessons for teachers and focus on improving teachers' skills through observing and gaining experience.
- The professional group operates based on the professional activity plan, the school's annual task implementation plan and the criteria under the direction of the school's Board of Directors and the plan of the superior.
- Although the facilities and teaching equipment of Trung Van High School in Nam Tu Liem District, Hanoi City have been solidly invested, they are not yet modern, especially the system of subject classrooms and experimental practice equipment is not guaranteed; the laboratory equipment staff is not qualified and is lacking in quantity.
- Most of the practice laboratories are quite adequate in quantity but not up to standard in quality.
- A different subject but with a small number of teachers, so they have to work in combined professional groups (History - Geography - Civic Education Group, Information Technology - Technology - Biology Group, Physical Education - National Defense and Security Group...) so there are many difficulties in organizing separate professional activities.
- In organizing and implementing activities, most young teachers have little experience in researching new points in content, new textbook programs, innovating teaching methods, and using teaching equipment, and are still confused... Therefore, the professional groups implementing their plans and the plans of the school board have not achieved high results.
* Comments
* Advantages: The heads of professional groups make great efforts in managing the general activities of the professional group in a stable state, have plans to deploy professional tasks to teachers, are enthusiastic and have many contributions to teachers in the professional field to well implement the school's plan.
*Limitations: The activities of professional groups are not synchronized in terms of professional activity content, the time for professional activities is limited, the form of organizing professional activities is still "poor" in terms of content, and the collective intelligence has not been fully mobilized in planning and implementing the group's plan.
2.3. Current status of professional group management at Trung Van High School.
Through the actual survey and consultation with the Board of Directors of Trung Van High School on the management of professional groups. It can be seen that the group leaders have focused on 06 main and main management activities:
- Manage professional team activity plan.
- Manage the implementation of the teaching program of the professional group
- Manage the implementation of teaching discipline of teachers in professional groups
- Manage the implementation of innovative teaching methods of professional groups.
- Manage teacher training of professional team.
- Manage the inspection and evaluation of professional team activities.
In order to propose appropriate solutions to strengthen the management of professional group activities of the group leaders of Trung Van High School, Nam Tu Liem District, Hanoi City, we conducted a survey on the management measures of professional group activities of 08 group leaders in the school by interviewing with questionnaires, observing, analyzing, and synthesizing inspection records on the management of professional group activities of educational management levels.
Total survey subjects: 72 people. Including: group leaders, deputy group leaders: 03 people; teachers of Trung Van High School: 69 teachers (including 8 professional group leaders). The interview form asked for opinions on the necessity, implementation level, and implementation results of the group leaders' management measures.
2.3.1. Current status of professional group activity plan management
* Measures to build a professional organization's action plan
This activity is carried out at the beginning of the school year, and can be developed directly by the group leader or authorized to be developed by the group leaders for their groups, then the group leader summarizes it.
. The development of the group's activity plans must be based on the school's activity plan and must be discussed and agreed upon by the teachers in the group in the meetings at the beginning of the school year. To study this work, we used a survey form for the subjects at Trung Van High School, Nam Tu Liem District and obtained the results as shown in Table 2.13.
Version 2.2. Results of the virtual survey on the construction of the action plan of the professional group at Trung Van High School - Nam Tu Liem District - Hanoi City
Evaluate
Survey subjects | ||||||
Board of Directors | Management staff CM group | Teacher | ||||
SL | % | SL | % | SL | % | |
Very complete, good for the job | 2 | 66.7 | 6 | 75 | 47 | 77.0 |
Normally, just for show | 1 | 33.3 | 2 | 25 | 14 | 23.0 |
Don't build because you don't know. | 0 | 0 | 0 | 0 | 0 | 0 |
The virtual result of that stcot: At the beginning of the school year, all TTCMs develop their group's activity plan. Through the survey in Table 2.12, it can be seen that the development of the activity plan of the professional groups is complete, meets the work well, and is well evaluated by the Board of Directors, TT+TP.CM and teachers (BGD: 66.7%, TT+TP.CM: 75%, GV: 77.0%). Although the rate is not high, some opinions evaluate the development of the plan as normal, just for show, showing that some professional group leaders do not attach importance to the development of the group's professional activity plan. This shows us that some group leaders do not pay attention to the planning of their group's activities at the beginning of the year. In fact, according to the assessment of a deputy group leader, there are also TTCMs that do not do this job well.


![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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