Snacks from 15,000 VND _ 35,000 VND
From 15,000 VND 1 mini bonsai pot
Estimated number of products/customer: On average, one person will buy one drink and one cake, in addition, snacks and miniature bonsai will be purchased according to each customer's individual preferences.
Future customer size:
_The new time to launch the activity targets customers such as high school students, young people, and residents in the area, by using vouchers, discounting drinks, and promoting the flavor and quality of drinks.
_Combine creating a website, page on Facebook, Instagram, ... regularly posting product advertisements, shop space, customer feedback after experiencing the product, updating best sellers, promotional programs, special activities of the shop every weekend, ... increasing the scale of customers to neighboring areas.
_Free delivery within a radius of 2 km, combined with paid delivery via
Delivery app. Guaranteed delivery around Hanoi area.
Special | Products/services | Competitors | Competitors | Competitors |
nature of | my case | picture A | picture B | picture C |
competitor | ||||
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6. IMPLEMENTING THE BUSINESS PLAN 1, Competitors
Plane coffee _Coffee, tea, soda, smoothies, fruit juice, … _Side dishes: sunflower seeds, dried chicken, cake _Ornamental plants: succulents, cactus, aloe vera, pothos, … | 1. O'tree Coffee – cafe with lots of trees 71A Nguyen Du, Hai Ba Trung, Hanoi | 7. The Ylang – garden cafe No. 2 Le Thach, Trang Tien, Hoan Kiem District, Hanoi City | 8. Trill Bistro – Green tree cafe 98 Hang Buom, Hoan Kiem District, Hanoi | |
Price | Beverage: 22,000 VND_69,000 VND Side dishes: 8,000 VND_ 66,000 VND Ornamental plants: 15,000 VND_155,000 VND | Beverage: 20,000 VND _ 55,000 VND Food: 40,000 VND | Beverage: 50,000 VND_70,000 VND Cake: 30,000_200,000 D | Beverage: 40,000 VND_100,000 VND |
quantity
Drinks to bring Distinctive flavors. Cakes from guaranteed sources, snacks bought from reputable places. Beautiful and diverse ornamental plants. | Food and drink drink quite diverse, with all kinds tea, coffee and cakes. flavor BT | serving food Drinks and many kinds of cakes and fruits quite delicious | The restaurant only serves drinks, nice decoration, quite high price | |
Availability Have | Food and drinks available, Bonsai trees displayed in every corner of the shop Opening hours: 8:00 – 23:00 | Food and drinks available Opening hours: 8:00 – 23:00 | Food and drinks available Opening hours: 8:00 – 23:00 Hours | Drinks always available Opening hours: 8:00 – 23:00 |
Matter
row
The cafe is suitable for all ages: high school, university students, VP staff, director, … | Cafe suitable for all ages | Cafe suitable for all ages | The restaurant is suitable for Target customers have relatively high income, love nature and beauty | |
Technique ability of staff | NV understands about Bonsai, skilled in mixing, flexible, polite, friendly with customers, ordered drinks out fast | Staff here very enthusiastic, polite, food order takes a while | Service attitude Normal | Friendly, polite staff |
Guest
Quality assurance quantity of products. Green and clean restaurant space. Promote marketing, build brand, reputation | Get more known to people in central Hanoi | Get more known to people in central Hanoi | Get more known to people in central Hanoi | |
Advertising fox | Advertise on social networks, flyers, friends,.. | Focus on service The restaurant has not yet promoted online advertising. XH | Focus on service The restaurant has not yet promoted advertising on social networks. | Focus on service The restaurant has not yet promoted advertising on social networks. |
Reputation
row
Link apps Delivery for food, drinks. Miniature bonsai received delivery free goods (BK 2km) | Serving at the restaurant | Serving at restaurant | Serving at the restaurant | |
Device | Front, roof transparent glass small potted plants displayed in every corner of the shop, wooden tables and chairs arranged rustic style, drip irrigation system, socket, air conditioning and fan, wifi | Flower pots, plants Cool green glass ceiling, with water flow system for cooling and air conditioning air conditioning, wifi | many pots green trees, quite large area (2 floors) decorate according to rustic style, mainly wooden tables and chairs, with air conditioning and fans, wifi | Area up to 200m2, the shop has lots of trees and 3 floors, each floor is designed in a different style. (with conditions) air conditioning), wifi |
Deliver
after sale
Serving the organization party, organize small birthday parties on demand. Have bookshelves and some toys for entertainment needs. Open a workshop selling small bonsai at the end of the month. | Weekend bar also serves live music | display beautiful small potted plants, koi ponds and super beautiful succulents. | have space Indoor and outdoor customers can comfortably choose seats according to their preferences. Check-in location | |
Scale | Retail | Retail | Retail | Medium |
Service
My Product/Service is special because:
A favorite place for customers who love coffee with exclusive flavors and brewing methods.
Vintage and modern design creates a simple, beautiful and attractive space.
Decorate the shop with pots, baskets of green plants and flowers from the entrance to the ceiling and throughout the space of the shop.
Many types of small, beautiful ornamental plants decorate the shop as well as serve the shopping needs of customers.
The unique design of the shop with a facade and a glass roof on the 2nd floor helps the shop always have light. TN is a place with a beautiful virtual living view full of nature for young people.
Serving a variety of drinks and cakes with CL, delicious flavors, beautiful appearance to meet the needs of many customers.
My product/service has the following advantages over competitors:
Competitor A:
+ Home delivery service available;
+ meet customers' needs for cakes, ornamental plants and a variety of drinks;
+ beautiful virtual view
+ Home delivery
+ Customers have many incentives when shopping
+ Location on main road, easy to find.
Competitor B: