Solutions to Strengthen and Diversify Tourism Products by 2015

Ensure the reputation of the quality of tourism products and have appropriate pricing policies to encourage the use of familiar tourism products.

Lam Dong's international tourist market is mostly overseas Vietnamese, Taiwanese, French, British, American tourists... These are tourists with high demands on tourism products. They are familiar with tourism products of Vietnam in general, and of Da Lat - Lam Dong in particular. Therefore, for this strategy, it is necessary to have appropriate policies and adequate investment to improve the quality of tourism products, avoiding creating boredom for this group of tourists. This is an issue we need to implement immediately in the period 2007-2010.

Old product, new market strategy

Strongly promote this market towards potential markets. Potential markets of Da Lat are the Northern provinces, Denmark, Australia, Russia, Eastern European countries... For this market, in addition to strong brand promotion, it is necessary to create convenient means of transportation by air. On the other hand, expand joint ventures and create tours to these areas.

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This strategy needs to be implemented in the current phase, making the best use of every possible opportunity.

New product, old market strategy

Diversifying new tourism products can overcome the boredom and decline of the old tourist market, and at the same time have the ability to attract new tourist markets. The strategy of new products for old markets is to develop new tourism products for familiar tourist markets. This is the main strategy of Lam Dong tourism in the present and the near future. Diversification is not only creating new products but also improving the quality of old products to best satisfy the interests of tourists.

In the period 2007 - 2010, it is necessary to focus on diversifying the types of products and services that are urgent needs of tourists such as: high-class entertainment services.

modern, adventure tourism; build and put into use some types of eco-tourism, small and medium-sized resort tourism in the Lang Biang mountain area, Dambri Waterfall, Love Valley. In addition, in this period, it is necessary to strongly promote the process of domestic and foreign joint ventures. This process not only helps us expand the market, reduce competitive pressure but also creates some new tourism products to attract tourists.

In the period of 2010 - 2015, develop types of eco-tourism, resort tourism, large-scale conference tourism in the country and the region; in the areas of Tuyen Lam Lake, Dan Kia - Suoi Vang, Bidoup - Nui Ba. For this strategy to be highly feasible, the province needs to have more open policies to strongly attract domestic and foreign investment capital; promote human resource development in both quantity and quality; have good policies to attract talents to serve the tourism industry.

New product, new market strategy

The new product, new market strategy is to simultaneously develop new tourism products combined with exploiting the tourist market that has not yet come to Lam Dong. This strategy requires large investments in diversifying tourism products, in advertising and propaganda to find new markets. In the current specific conditions in Vietnam in general and in Lam Dong in particular, this strategy is unlikely to bring high economic efficiency. To ensure the effective concentration and exploitation of resources, this strategy does not prioritize large investments but only moderate investments in the period 2010 - 2015.

3.4. Solutions to strengthen and diversify tourism products by 2015

3.4.1. Improve the quality of tourism products

Product diversification cannot be separated from the process of improving product quality. The quality of tourism products must be evaluated by tourists.

Step by step diversifying quality tourism products. First, the province needs to continue investing in upgrading infrastructure for tourism, renovating existing scenic spots, historical and cultural relics, and entertainment areas such as Dam Bri waterfall, Prenn, Love Valley, Dream Hill, etc. Creating many ethnic culinary and Da Lat specialty cultural areas right in the city center, especially encouraging them to open late at night. It is necessary to restore the "Am Phu market", developing it into an area providing food and beverage services for tourists all night long, but it is necessary to strictly manage the quality and price of this type of service. The province needs to quickly implement the construction of quality ethnic cultural villages such as Lach in Lat commune (Lac Duong), Chau Ma in Bao Lam district, Chu Ru in Don Duong district. This is an urgent issue that needs to be carried out in the 2007-2010 period.

Furthermore, to have quality tourism products for tourists requires tourism staff to have the following requirements:

Firstly, tourism staff must understand the motivations and interests of tourists. Some tourists follow the 3F trend (Fauna, Flora, Folklore), which means that tourists go to places where tourism products are characterized by animals, plants and folklore. Meanwhile, others follow the 3S trend (Sight - seeing, Sport, Shopping), which means tourists enjoy sightseeing, sports and shopping.

Second, tourism staff must grasp the psychology of tourists by region, territory, continent, and country to serve tourists in the most delicate way. For example, Asian tourists often have some unique psychological characteristics such as: secretive personality, calculating and thrifty spending. European tourists often have a practical, open, liberal lifestyle, do not like to talk about personal life or politics.

To attract more foreign tourists, it is very necessary to understand the psychology of foreign tourists in each country. If the tourist is French, he likes to be polite, courteous, stylish, formal, skillful in communication and likes humor. For the French, eating is an art, the meal can last for a long time.

to 3-4 hours. The French like to eat grilled, fried, and stewed dishes, with desserts of pastries and fresh fruit.

In order to grasp the psychology and serve the needs of tourists, the selection of a team of receptionists and tour guides is extremely important. They are the bridge to help tourists discover the mystery of the tourist area. The first factor that must be obtained in a tourist staff is a love for the job despite the difficulties and complexities, the perseverance to endure traveling a lot, and contacting many different types of customers. They must have the ability to organize tourism service activities. Master the professional knowledge that they are in charge of such as: management skills, tour guide skills... Have full knowledge of history, geography, and culture of the region. Have communication skills, good foreign languages, and also need to know the psychology of customers. To do so, this force needs to be regularly supplemented with professional tourism knowledge by inviting experts to talk, taking field trips to other areas in and outside the country...

The solution to train professional tourism staff, especially tour guides, is an extremely important factor in the process of improving the quality of tourism products. Therefore, the work of training and coaching staff for the tourism industry in Da Lat - Lam Dong cannot be delayed.

3.4.2. Solutions for tours

In addition to investing in developing tourism products, it is necessary to strengthen marketing, expand the market, and connect tour routes to attract visitors to Da Lat - Lam Dong.

For tourism, in addition to traditional tours, it is necessary to develop new tours (New products) in the following directions: tours following Yersin's footsteps to conquer Lang Biang peak, discover Da Lat and return to the fishing village of Bong hamlet, Suoi Dau - Nha Trang. Connecting the historical and cultural tour of the Nguyen Dynasty of feudal Vietnam with Bach Dinh - Nha Trang and the ancient capital of Hue, hunting tour in the style of King Bao Dai. Honeymoon tour for couples, weekend tours connecting the plains, mountains and sea. Tours to visit the architecture, historical relics of Governor-General Decoux and important historical events taking place at the Palace.

Tour to visit ethnic minority villages of Lam Dong (Lat commune - Chicken village - Voi mountain - Ta Nung...). Tour to visit plum and peach gardens, Cau Dat tea hills - Di Linh - Bao Loc, clean vegetable and orchid farming areas and ornamental gardens of famous artisans.

3.4.3. Solutions for hotel and restaurant services

It is necessary to base on urban planning and functional zoning to plan and develop a system of hotels and tourist accommodation facilities that ensure standards and good service quality, ensuring a balance between supply and demand. Protect and renovate existing villas and mansions. Overcome the situation of developing many high-rise hotels and opening widespread accommodation facilities that negatively affect the architectural beauty of Da Lat and the environmental landscape of Da Lat.

Must ensure quiet for tourists, do not allow the development of vehicle repair services, welding and manufacturing facilities too close to hotels and tourist accommodation facilities.

The province needs to be strict in granting business licenses to hotels that meet the standards to welcome guests. Encourage investors to upgrade and build high-end accommodation facilities. Strictly handle the current widespread situation of touts soliciting guests in Da Lat.

3.4.4. Solutions for developing resort tourism

Exploiting this traditional type in Da Lat is not only in the accommodation and hotel sector but also needs to strongly shift to building quality resort, relaxation and recreation products. Continue to promote and mobilize to soon invest in building some resorts in Da Lat or small and medium-sized health care centers.

Planning resorts, health care with resort tourism products is attracting tourists' attention. A notable detail is that recently the number of Japanese female tourists coming to Vietnam has increased rapidly. Besides shopping for handicrafts and enjoying Vietnamese cuisine, they also love to use salon, massage, spa and beauty care services because the prices of these services in Da Lat are cheaper.

much more than in Japan. That is what makes us think of creating health care products and services for international customers such as herbal baths, physical therapy and acupuncture, which must be provided with modern technical means.

Besides, we also create health care services using yoga or meditation methods. If we can create those products in Da Lat, international tourists and overseas Vietnamese can combine their travel with medical treatment, health care and even beauty care.

Tuyen Lam tourist area needs to soon develop into a comprehensive resort, must truly bring domestic and foreign tourists back to wild nature, to the civilization of the East, Vietnamese culture through therapeutic methods, acupuncture, use of herbs to restore health, cure diseases; practice health preservation methods, yoga, practice of essence - energy - spirit and especially Vietnamese meditation. Keep the environment pure, fresh, quiet to ensure that tourists can relax their minds and restore their health after a period of rest.

3.4.5. Solutions for developing ecotourism

Thailand is a country that strongly develops eco-tourism, Dalat needs to learn from their experience to develop this type of tourism well.

In the coming years, the Province must soon build and effectively exploit tourist areas according to the planning and protect the ecological environment, especially Lang Biang tourist area, Love Valley, Tuyen Lam Lake, Dan Kia - Suoi Vang, Bidoup Nui Ba Nature Reserve... Organize various types of outdoor tourism, camping, exploration, mountain climbing, research on rare flora and fauna and specialty flowers and vegetables.

Da Lat is the kingdom of flowers, so the planning of Da Lat tourism development must be associated with the development of typical flowers such as: cherry blossoms, mimosa flowers, wallflowers, forget me not... On the streets of Da Lat, it is necessary to plant typical flowers for each road, especially the road from Lien Khuong airport to the city gate or at least from the beginning of Prenn pass to the city center to create

Impressive impression for tourists about the city of thousands of flowers. The roads to tourist attractions, on the bare hills, or must soon be covered with trees or planted with flower forests, flower gardens of various kinds such as Wild Sunflower, Cherry Blossom, Mimosa... creating ideal places for sightseeing and relaxation. This is one of the comparative advantages that Da Lat has not yet taken advantage of to exploit.

Combine resort tourism with organizing eco-tours, mountain climbing sports to visit ethnic villages, visit old war zones or cross-forest tours through Lak Lake to the Central Highlands... Avoid bringing negative factors that affect the natural environment and the social-humanistic environment, destroying the landscape, ecosystem and vegetation.

In the planning, some dams in Da Lat should be restored and built. In the Trai Ham area, some bird breeding spots can be created. It is necessary to combine flower fields and butterfly breeding, flower pressing and butterfly pressing to serve tourists. Upgrade the zoo at Prenn waterfall, which is currently too small in scale and number of animals as well as monotonous in animal species. It is necessary to expand the campus and add more wild animals to this zoo.

Da Lat city needs to have programs to attract young tourists to Da Lat through outdoor programs, living in harmony with nature. On that basis, educate the young generation about environmental protection.

Ecotourism, if not properly planned and managed, will lead to resource loss and environmental pollution. It is necessary to strengthen propaganda and education, mobilize all classes of people in Da Lat to do tourism, raise awareness of protecting the landscape environment, cultural and social environment... The issue of environmental protection must be included in school education right from kindergartens.

3.4.6. Solutions for conference tourism development

Dalat with its ideal natural climate and environment is a good condition to develop this type of tourism, moreover, tourists also think that conference tourism products are quite important in this market. To diversify the type of conference and seminar tourism, we need to create a unique feature of the conference tourism model in Dalat, in addition to modern equipment in the meeting room such as projectors, screens,

laptops, microphones... need to decorate with lots of green trees and flowers in harmony in the meeting room space, outside the meeting room, it is necessary to create a space in the garden for guests to enjoy coffee, fruit and relax during breaks. In addition, combine the conference well with picnic services, outdoor cuisine. After the conference ends, it is possible to combine with tours to learn about the culture and history of ethnic minorities, only then can relieve the stress of visitors after the conference days. Surely the benefits for customers will be very high.

Conference tourism is quite new in the Dalat market, so it needs guidance from foreign experts, needs to exchange and learn from each other's experiences, especially needs to replicate conference models that have been organized many times at Sofitel Dalat Palace Hotel, Novotel Dalat Hotel, Vietso Petro Hotel...

Encourage investors and businesses to invest in exploiting conference tourism products, improve technical facilities and improve service quality to national and international standards. The Provincial People's Committee needs to have open policies to encourage large hotels to have the conditions to build large-scale meeting rooms with a capacity of over 500 seats, equipped according to international standards.

3.4.7. Climate, landscape and environment are the main tourism product factors of Da Lat - Lam Dong

The tranquility of Da Lat is and will forever be an unrivaled tourism product. Therefore, in urban development planning, we need to be very careful not to lose this unique value of Da Lat city. We should build Da Lat city in the direction of a "green city", a "city in the forest" by covering the city with trees. All streets and vacant land must be planted with suitable green trees to cover the concrete areas.

The climate and landscape of Da Lat city are unique products, the main attraction in the process of tourism development. However, we should not think that the nature and landscape of Da Lat are completely "available resources", "gifts from heaven". Da Lat's natural landscape needs to be reorganized and preserved; measures need to be taken

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