On the other hand, commercial bank credit activities also contribute to the transformation of the regional structure of the economy. To ensure sustainable economic development, it is always necessary to maintain a reasonable economic correlation between regions, such as between urban and rural areas, between plains and mountains, between production and consumption regions. Normally, there are always quite large differences between economic regions in terms of industry structure, resource structure, technology use structure, production and consumption structure.
This structure will change when credit is involved through the process of changing the structure of financial resource allocation between regions and within each region. In fact, this is illustrated quite clearly through the role of credit in the formation of concentrated and decentralized industrial parks, in the preservation and development of traditional craft villages in rural areas, and in the formation of specialized areas in agriculture.
Fourth, commercial bank credit activities contribute to expanding and strengthening foreign economic relations and international exchanges, creating conditions to promote rapid economic restructuring towards industrialization and modernization.
The development of credit activities does not only stop at the domestic level but also strengthens cooperation to expand to the international level, thereby expanding and developing foreign economic relations, contributing to solving socio - economic problems in the development process of each country, creating conditions for countries to get closer together and cooperate for development.
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Perfecting credit activities of commercial banks to promote economic restructuring in the Southeast region towards industrialization and modernization - 15 -
Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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The Role of Risk Management in Credit Activities at Commercial Banks -
Some Experiences of Vietnamese Commercial Banks in Credit Card Business Activities -
General Theories on Bad Debt in Credit Activities of Commercial Banks
Furthermore, commercial bank credit activities also contribute to increasing import-export turnover and expanding the goods market to the international scope. Thanks to bank credit capital, export enterprises purchase, process export goods, and deliver goods on schedule; Enterprises can import modern machinery and equipment, invest in technological innovation to continuously improve product quality.

contributing to improving the competitiveness of goods and expanding the consumption market, promoting the increase of import and export sales. On the other hand, bank credit capital also creates conditions for import and export goods according to market requirements to be carried out regularly and continuously, increasing the dynamism of the economy, stabilizing the market, serving the target programs of socio-economic development and promoting the economic restructuring in the right direction.
Thus, bank credit activities have contributed to expanding and opening up foreign markets. This is an important issue, the basis for determining the direction of production associated with the economic restructuring towards industrialization and modernization, in accordance with the needs of the market with a strong focus on exports, while effectively replacing imports.
Fifth, bank credit capital contributes to building infrastructure, creating conditions for enterprises to improve their competitiveness, apply new science, technology and techniques to production and business activities to promptly meet the requirements of economic restructuring.
In the context of an economy increasingly integrating into the world economy, competition among enterprises is increasingly fierce. Meanwhile, the technical infrastructure of the economy still has many shortcomings, not meeting the needs of development in a timely manner. On the other hand, most of our enterprises are small in scale, with accumulated capital still too low, not capable of reinvesting to expand and improve competitiveness and production capacity. To improve that situation, it is necessary to continue to increase capital investment. For that reason, bank credit capital not only participates in the production and business process of enterprises in the form of supplementing working capital, but also invests medium and long-term capital to build advanced and modern technical infrastructure for the production process. Bank credit capital contributes to exploiting the potential resources of each region, creating a driving force to promote rapid economic restructuring towards industrialization and modernization.
1.3. BANK CREDIT ACTIVITIES WITH PROMOTING ECONOMIC STRUCTURAL TRANSFORMATION IN SOME COUNTRIES IN THE WORLD AND EXPERIENCE LESSONS FOR VIETNAM
Industrialization and modernization of the country in the context of international integration is to thoroughly and strongly promote the economic restructuring. The economic restructuring is both an indicator to assess the quality of economic growth and a reflection of the nature of the industrialization process. In order for the economic restructuring to shift in the right direction, countries intervene in credit activities to direct investment capital into key sectors and fields. Therefore, researching and clarifying theoretical and practical issues related to bank credit activities in promoting economic restructuring is of great significance, especially in the context that we are promoting the industrialization and modernization of the country and in the context of international economic integration.
1.3.1. China's experience
China is a country with many similarities with Vietnam in terms of natural conditions, economy, culture, and society. After nearly 30 years of reform and opening up, China has achieved great achievements, turning the country into a major economy in the world, from a backward manufacturing base to the "world's factory", from a mainly self-sufficient economy to an economy accounting for 10% of the world's foreign trade turnover [55].
To achieve results in the country's construction, the Chinese Government has proposed a correct socio-economic development strategy, in which the goal of shifting the economic structure towards industrialization and modernization is quite reasonable and appropriate. The economic structure is adjusted to focus on developing key industries, consumer goods industry, high-end goods industry, electrical and electronic industry with a focus on machinery and equipment production.
serve agriculture, promote agriculture and improve the rural socio-economic landscape. Build special economic zones, open coastal cities and coastal economic zones. Promote the advantages of localities, promote regional economic development and rationalize the national economic structure according to the unified planning direction of the State.
In order to promote the rapid transformation of the economic structure towards industrialization, modernization and rationality, China has used many positive and effective solutions, in which the credit activities of commercial banks play an important role in mobilizing and effectively using capital for development investment and economic restructuring. The development direction of commercial banks and other financial institutions in the agricultural and rural areas. Focusing on investment capital for comprehensive development of agriculture, forestry and fishery, in which special priority is given to food production, focusing on medium and long-term capital investment for industrial and service development in rural areas. Thereby promoting the restructuring of the industry while creating conditions for the restructuring of the labor force in rural areas.
On the other hand, credit capital of commercial banks has also been invested in key industries and economic zones to exploit comparative advantages such as: mechanics, electronics and telecommunications, special economic zones, and coastal cities.
To mobilize and effectively use capital for structural transformation towards industrialization and modernization, China has focused on the following solutions:
- Using deposit interest rates flexibly and flexibly: for China, deposit interest rates are not only an important tool for commercial banks to mobilize capital but also a tool to regulate the economy.
- Diversify financial and monetary institutions, reform and enhance the competitiveness of commercial banks: China has continuously expanded and improved its network of commercial banks and its banking and financial sector.
China is mainly operated by four banks: Bank of China, China Construction Bank, Industrial and Commercial Bank of China and Agricultural Bank of China with branches spread across China, receiving over 67% of people's savings and lending 61% of total credit. In particular, the Chinese government also focuses on and encourages domestic and foreign commercial banks to expand their operating networks to rural areas and particularly difficult areas to create conditions for all classes of people to access bank credit capital. Therefore, a large amount of idle money of the people is exploited by commercial banks and basically meets the capital for investment to promote economic restructuring.
In addition, to enhance the competitiveness of state-owned commercial banks, China has reformed the state-owned commercial banking system by injecting more money into the four banks above, and establishing asset management and settlement companies (AMCs) to buy back bad debts. In addition, China encourages foreign banks to contribute capital to domestic banks to take advantage of knowledge and technology transfer, allowing foreign banks to open branches, representative offices of foreign banks, 100% foreign-owned subsidiaries and joint venture banks, thereby improving service quality and meeting diverse capital sources for the country's industrialization and modernization.
- Diversifying forms of capital mobilization: along with perfecting traditional forms of mobilization, China has focused on investing and applying new, modern forms of mobilization to enhance the capital mobilization capacity of commercial banks. In addition, to meet capital needs for economic restructuring, commercial banks in China have also expanded the mobilization of medium and long-term capital, increased borrowing, mortgage loans and issued bank bills abroad.
1.3.2. Korean experience
Entering the early 60s of the 20th century, Korea began to industrialize. To solve the difficulty in capital sources for development investment, contributing to promoting the rapid shift of economic structure from traditional agriculture to modern industry, the Korean Government intervened in banking activities through specific policies and measures such as:
- Developing and diversifying the financial and banking system to promote the process of capital creation for industrialization. In addition to banks, the Korean government also allowed the establishment of non-bank financial institutions such as insurance companies, trust organizations, short-term finance companies and stock markets. Therefore, the deposit/GDP ratio increased from 18.5% in the period 1965-1970 to 30.2% in the period 1971-1973 [51]. In addition, to facilitate foreign capital flows into the country, banks acted as guarantees. Since 1966, commercial banks have joined the Korea Development Bank (KDB) and become active members in large-scale foreign loan guarantee activities. Since the 1960s, the Korean government has established specialized banks in areas that private commercial banks have not yet undertaken to participate in credit activities, such as: Industrial Bank (MIB) and Citizens National Bank established in 1961, People's Bank established in 1963, and in 1967, two more banks were established: Korea Foreign Exchange Bank (KEB) and Korea Housing Bank. Therefore, in the period from 1962 to 1971, capital accumulated from domestic sources in total investment increased from 25% to 60.9% and the investment ratio in total national income increased from 15% to 25% [ 21 ].
- The government directs credit allocation by directing commercial banks to invest credit in companies, corporations, industries and activities that prioritize exports. The Bank of Korea, as the central bank, is responsible for controlling capital allocation and support activities.
for industry and export. The Government and the Bank of Korea lend to specialized banks such as the Industrial Bank, the People's Bank, the Housing Construction Bank, etc., and this is the main source of capital for the operations of these banks. Loans and capital allocated to support industry and export are closely monitored and managed by the Monetary and Financial Management Council headed by the Minister of Finance.
Entering the period of 1982-1995, the Korean government determined the goal of industrialization and modernization to move towards high-end industries to further diversify products and export markets. During this period, the Korean government did not use the method of allocating accumulated capital and other resources to create a planned industrial structure as before, but let market demand decide the formation of a new industrial structure, abolishing loans under subsidy policies to avoid overinvestment in some inefficient industries and not to create imbalances in investment. In order to promote the liberalization of capital circulation, the government privatized 5 commercial banks, and at the same time reduced barriers to the use of credit by foreign banks. Therefore, it increased competition in the field of capital allocation and improved the efficiency of capital use.
After the 1997 financial crisis, in order to improve the financial concentration capacity and ensure credit efficiency, contributing to promoting the rapid economic transformation towards industrialization and modernization, Korea reformed the system of commercial banks and financial institutions. Commercial banks with weak financial status or insolvency were closed, merged or temporarily nationalized. During the period from June 1997 to June 1999, Korea closed 17 merchant banks, five commercial banks and more than 100 other non-bank financial institutions; the government had to intervene in 4 commercial banks; merged 9 commercial banks, 2 merchant banks to create 4 new commercial banks. By 2001, the two leading commercial banks in Korea were Housing & Commercial
Bank and Koomin Bank merged to form the largest bank in Korea and ranked 60th in the world [23, pp.71-72]. In addition, Korea also privatized banks that had difficulty in payment. In addition to domestic individuals and organizations being allowed to buy these organizations, Korea also allowed foreign investors to participate in the purchase. Allowing foreign investors to participate in the privatization of some commercial banks has created an open playing field and promoted strong competition in the financial and banking sector; many management practices, credit services and modern banking technologies have been applied...
1.3.3. Singapore's experience
Singapore is a country with a high growth rate in the process of industrialization and modernization. It can be said that this is the most successful country in the process of industrialization and modernization and currently Singapore is a country belonging to the newly industrialized countries (NIEs) of Asia. To achieve these successes, the Singaporean Government has attached great importance to developing the financial and banking system to mobilize and provide capital to accelerate the process of economic restructuring towards industrialization and modernization.
The Singapore banking system includes the Singapore Monetary Authority, commercial banks, commercial banks - services, savings banks, finance companies, and various funds. Of which, the Singapore Monetary Authority was established by the Ministry of Finance in 1971 to supervise financial institutions and implement monetary policies. The remaining financial institutions play a very important role in mobilizing and effectively using capital sources for industrialization and modernization. These institutions include:
- The Monetary Authority of Singapore (MAS) was established in 1971, with the role of stabilizing the currency, promoting and managing credit activities, managing and setting conditions for currency business. In addition, this agency also has the function of supervising the activities of other financial institutions, to ensure compliance with the prescribed operating conditions;


![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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