Solutions For Online Communication Tools

How much will this service cost, how many new customers will be attracted to receive direct consultation at the center, etc. Thus, after each communication campaign is implemented, it is easy to evaluate the effectiveness and learn from experience for better performance next time.

Along with traditional marketing activities, online media has been playing an important role in the marketing policy of Hong Duc Training and Consulting Center. Therefore, it is necessary to invest more budget in this channel, run more advertisements on online channels to increase reach.

3.2.3 Solutions for online communication tools

3.2.3.1 For Website tools

Website is the center's long-term strategic online communication tool. Therefore, the Center needs to design a website interface with beautiful images, attractive and user-friendly, especially on current mobile devices, and arrange and present reasonable information to help customers easily find information.

Maybe you are interested!

In addition, the center needs to promote communication activities to attract more customers to visit its website. At the same time, it is necessary to update information about products and services regularly and create newness in the articles on the website by updating attractive and vivid images and videos to attract more visitors.

In order to improve user index, the average time of each visit is low and the bounce rate is high on the center's website, it is necessary to innovate and create content on the website to create highlights, attracting the curiosity of customers when accessing the website is the top priority.

3.2.3.2 For Facebook tools

Online communication on Facebook is a popular and simple form of communication when creating an environment for exchanging information and collecting information from potential students. In today's technology era, Facebook is a familiar social networking site that is used the most by almost everyone. That is why thousands of businesses are taking advantage of this "hot" market to exploit potential customers for themselves. Accounting centers are no exception when most students access Facebook regularly every day. With social networks like Facebook, you can take advantage of the event creation function, potential students will choose Interested or Participate. Moreover, thanks to advertising tools, course advertising information automatically appears on students' news feeds.

Therefore, from the very first days of operation, the center has promoted online communication and it is necessary to grasp this feature to create brand strength. And Hong Duc always places the website link and Facebook of the center in the information.

message, this again the target customer will click on that link to access the website, facebook with more information and utilities.

Figure 3.1 Information of Hong Duc Training and Consulting Center is shown below the article.

Posted on Facebook

(Source: Fanpage of Hong Duc Training and Consulting Center)

You should choose the right time and Facebook pages to post, the time between posts should be far apart. The content of the post should be changed regularly to avoid boredom and create highlights for courses with great deals. Increase participation in groups related to accounting, finance, taxes, ... and share articles in those groups to attract and increase the number of potential customers.

Images and videos with content that does not attract customers are a drawback in the operation of the center's Fanpage. Therefore, the Center should invest in Facebook with attractive videos, beautiful images and need to censor videos before posting to improve attractiveness, attract more attention and customer interaction.

There should be a specific cost for running Facebook ads, the effectiveness of the brand and economy will be much higher and to improve KPIs when customer interaction is low, the content of posts on Facebook is not highly appreciated by customers. In addition, the Center should create an Instagram account to promote and communicate, because this is a social network with a rapidly growing consumer base after Facebook.

3.2.3.3 For Email marketing tools

Research results show that email marketing criteria have not yet been truly satisfied by customers. In the coming time, the Center needs to make efforts in creating

Create email templates with as clear content as possible, no need to write too long, just focus on the benefits that consumers need today for the center's products. This will help the recipient understand the message more easily without being boring.

In addition, the Center determines the most suitable time to send emails. This requires the sender to try again and again with many different subjects to grasp the time when their emails will definitely be read. In addition, the Center should send emails at a long time interval, if sent continuously, it will make customers feel uncomfortable, make them feel comfortable when receiving emails. In addition to emails sending information about products, the Center needs to create other email templates such as promotional emails, customer survey emails, etc.

Be creative in drafting content and email titles: The format and title of subsequent emails must be different from previous ones to avoid boredom. Emails sent need to have attractive titles to attract the recipient's curiosity and increase the likelihood of customers opening the email.

3.3 Chapter 3 Summary

Chapter 3 has outlined the development orientations of the center for online communication activities in the coming time. Analyze and clarify solutions to improve the effectiveness of the center's online communication activities. Including solutions on marketing costs, implementing online communication strategically and specific solutions for the center's online communication tools.

1. Conclusion

PART III: CONCLUSION

Once again, it is affirmed that this study has shown the role and importance of online communication activities for the production and business activities of enterprises, especially in the current era of technology 4.0. The topic focuses on analyzing communication tools and online communication, the impact of these tools on the business activities of enterprises. Online communication tools possess outstanding advantages compared to other communication methods, have brought great success to enterprises, helping to bring about progress in business, promote brands and images to consumers.

Through the analysis of the current online communication situation of Hong Duc Training and Consulting Center, it can be seen that the center's online communication activities have generally been focused on. The author has conducted research, analyzed, and evaluated the effectiveness of the center's use of online communication tools, focusing mainly on 3 main channels: website, Facebook, and email to point out suitable points and things that need to be improved in these activities. Thereby, we can see some positive aspects of the center in implementing online communication activities such as: for the website, information about the courses is clearly classified, the website has an easy-to-remember domain name; for the fanpage, course information is updated regularly, the fanpage is easy to find, and for email, the information is highly confidential. However, it is inevitable that there are still shortcomings in the process of implementing its strategy such as insufficient resources, the design interface of the website is not really beautiful, the user index is still low, the reach of Facebook is still low, the content of the article is not attractive and the implementation of Email is not really effective such as the time to receive the email is not suitable. However, it is undeniable that the center's continuous efforts in applying, innovating and developing this new form of communication. The author has conducted research, analysis and evaluation of the effectiveness of the center's use of online communication tools, focusing mainly on the 3 main channels: website, Facebook, email to point out the appropriate points and things that need to be improved in these activities.

Finally, the solutions proposed in this study mainly aim to improve online communication activities at Hong Duc Training and Consulting Center including: in terms of marketing costs, in addition to the Facebook channel, the center needs to use other channels to advertise products to help save costs and

To achieve high efficiency; in terms of strategic communication, it is necessary to use online communication tools evenly to reach many different customer groups; with websites, the center needs to design a website interface to attract users; with Facebook, it is necessary to write attractive content to attract viewers; with email marketing, it is necessary to determine the most appropriate time to send emails.

The author hopes that the issues analyzed in this study will provide a fresher perspective on online communication with more necessary information. On that basis, the center can choose and apply appropriate solutions, promoting the application of online communication in business activities. Thereby, the center can attract more customers, while helping to affirm the position and brand of the center to develop and expand further in the future.

2. Limitations of the study and recommendations for future research

Firstly, the study used non-probability sampling method with convenience sampling technique, so the collected data may not be highly reliable. The research results will be more reliable if subsequent studies overcome this limitation by using probability sampling method.

Second, the study was conducted on a small sample size, and students may not have paid attention to the survey questionnaire, so it does not reflect the market size.

Third, the research time is limited and my understanding of online communication is still limited and not deep enough, so the research process still has many shortcomings.

Fourth, the solutions proposed are general, short-term, and based on the author's subjective opinions, so there will be many limitations. In addition, the author's experience is limited, so the topic has many errors.

LIST OF REFERENCES

[1] Dr. Nguyen Thi Minh Hoa (Editor-in-Chief), MSc. Le Quang Truc, MSc. Phan Thi Thanh Thuy, Marketing Management Textbook 2015 - Hue University Publishing House

[2] Associate Professor, Dr. Nguyen Van Phat, Dr. Nguyen Thi Minh Hoa (Co-Editors), MSc. Phan Thi Thanh Thuy, MSc. Le Quang Truc, MSc. Ngo Minh Tam, MSc. Nguyen Thi Thuy Dat, MSc. Tong Viet Bao Hoang, Basic Marketing Textbook 2015 –

Hue University Publishing House

[3] Hoang Trong and Chu Nguyen Mong Ngoc (2008), Research data analysis with SPSS , Hong Duc Publishing House.

[4] Philp Kotler (2002), Basic Marketing . Hanoi: Social Labor Publishing House.

[5] Rob Stokes, 2009, eMarketing – The essential guide for Online Marketing ,

Quirk eMarketing Publishing House

[6] Zeke Camusio, Online Marketing Handbook , Hanoi University of Science and Technology Publishing House, published in 2015.

[7] Ho Sy Minh (2013), Lecture on Research Methods in Business , Faculty of Business Administration, University of Economics - Hue University.

[8] Nguyen Thanh Huyen, 2018: Analysis of online communication activities of Ames English Center - Hue Branch . Graduation thesis. University of Economics, Hue University.

[9] Tran Hoang Anh, 2015: Building an online communication plan for Thang Loi Packaging Printing Company Limited. Graduation thesis. Thang Long University, Hanoi.

[10] Nguyen Thi Anh Phuong, 2019: Evaluation and improvement of online marketing activities for Ereka product of Viettel Cyberspace Center (VTCC). Banking University of Ho Chi Minh City.

Documents accessible on the Internet

[1] Hue University of Economics Digital Library https://thuvien.hce.edu.vn:8080/dspace/

[2] Website of Hong Duc Training and Consulting Center: https://hongduc.com.vn/

[3] Fanpage of Hong Duc Training and Consulting Center https://www.facebook.com/daotaohongduc

[4] Google scholar: https://scholar.google.com

[5] https://www.phamlocblog.com/

[6] andrews.edu.vn - Digital in Vietnam Report - https://andrews.edu.vn/bao- cao-digital-in-vietnam-2021/

[7] vinno.vn – 7 steps to develop an effective communication strategy - https://vinno.vn/tin-tuc/7-buoc-phat-trien-chien-luoc-truyen-thong-hieu-qua

APPENDIX

Appendix 1: Survey form

SURVEY FORM

Number of votes: …

Hello everyone!

I am a final year student at Hue University of Economics. Currently, I am doing the topic "Evaluation of online communication activities of Hong Duc Training and Consulting Center". I would like to ask you to spend some time to complete the questions below. Your answers are an important contribution to my ability to carry out my topic. I hereby guarantee that all information you provide will be used for research purposes only.

Thank you very much!

PART 1: PERSONAL INFORMATION

(Please mark X in your answer)

Question 1: Gender:

Male Female

Question 2: Age

18 – 25 years old 26 – 35 years old Over 35 years old

Question 3: Occupation

Business students

Office staff Other occupations

Question 4: Average income

Under 2 million From 5 - under 10 million

From 2 - under 5 million From 10 million and up

Question 5: What courses have you taken at Hong Duc Training and Consulting Center?

Introduction to accounting Chief accountant Computer accounting - Accounting software Basic computer science Practical general accounting

PART 2: SURVEY CONTENT

Question 1: Before deciding to register to study at the Center, have you ever searched for information about Hong Duc Training and Consulting Center via the Internet?

Ever Never

Question 2 : From what source did you learn about Hong Duc Training and Consulting Center?

Comment