into a unified block, strengthening the strength of the entire system, making the efficiency of electronic banking services in Vietnam reach the highest level.
The State Bank needs to regularly organize seminars, workshops or training courses for banks in implementing e-banking services. This is also an opportunity for domestic banks to exchange experiences with each other and draw lessons for themselves to avoid the mistakes that other banks have encountered.
The State Bank must create conditions for domestic banks to cooperate with foreign banks to learn from their experiences. In addition, it must create conditions for bank officials to go abroad to learn from the experiences of countries that have had success in implementing this service.
Finally, the State Bank must be the agency that directly supervises and inspects violations by banks in the process of implementing e-banking. Only then can the State Bank promptly correct the mistakes made by domestic commercial banks, preventing other banks from making the same mistakes. In addition, it must always encourage and motivate banks to overcome all difficulties and successfully implement this relatively new type of service.
3. Solutions for the Government
Maybe you are interested!
-
Solutions for Developing Electronic Banking Services -
Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Solutions for Developing International Banking Services to Improve the Operational Efficiency of Vietnamese Banks -
Solutions for developing application information systems in the current Vietnamese banking system - 17 -
Factors affecting customers' intention to use e-banking services in Ho Chi Minh City - 17
In all fields, the guidance from the State leaders is always the compass for all actions to develop businesses in the right direction, especially in the period when Vietnam is implementing innovation for development and international integration. As we have analyzed above, although Vietnam's legal environment has had significant improvements in recent times, it has generally not met the requirements for the development of e-banking in the coming time. Therefore, in order to create conditions for e-commerce in general and e-banking in particular to develop, the Government and the National Assembly need to issue documents, decrees, policies, directions, and specific measures for this service.

As we know, the legal environment of information technology activities, online activities and commercial activities raises many issues that need to be resolved: recognizing the legality of e-commerce; recognizing the legality of electronic signatures; legal protection of e-commerce contracts; legal protection of electronic payments; legal regulations for data originating from state agencies, local authorities, state-owned enterprises; legal protection of intellectual property; protection of privacy; Legal protection for information networks, preventing criminals from intruding with illegal purposes such as collecting confidential information, changing information on websites, infiltrating data, copying software, transmitting destructive viruses... In reality, we have had a number of legal documents related to e-commerce such as the decision to allow the banking sector to use electronic documents in accounting and payment, electronic signatures... However, these documents are still sketchy, not creating a complete legal framework for e-commerce.
With the above mentioned huge legal challenges, how will Vietnam build a legal framework for e-commerce and e-banking? Perhaps referring to international experiences and applying them to Vietnamese conditions is a reasonable approach to solve this problem.
Currently, there are two main approaches to the legal framework for e-commerce in the world. The first is to develop and promulgate one or several laws on issues related to e-commerce. The second is to amend and supplement all legal documents regulating commercial relations to suit e-commerce. The choice of which approach will depend on the specific circumstances and conditions of each country.
Vietnam's practice related to choosing construction solutions
The legal framework on e-commerce has the following characteristics:
Firstly , our commercial legal system is still incomplete, not strict and has low enforcement effectiveness, and needs to be continuously supplemented and amended, even when there are no completely new issues such as e-commerce.
Second , Vietnam's legislative activities are characterized by the fact that for new and underdeveloped social relations, we do not immediately regulate them by law but only issue ordinances or decrees. The important reason for this fact is that the procedure for drafting and issuing ordinances or decrees is often much simpler than the procedure for issuing laws. That procedure allows us to save drafting time and promptly meet the urgent demands of life. On the other hand, if laws are issued, they can only be implemented in practice after there are sub-law documents guiding their implementation.
With the above characteristics of the legal system and legislative activities in Vietnam, should we apply both approaches to building a legal framework for e-commerce in the world? On the one hand, the immediate promulgation of legal documents, for example, a Government decree, is very necessary to meet the immediate needs of developing e-commerce in general and e-banking in particular. The content of this document must address a number of urgent and general issues such as the concepts of e-commerce, e-banking, the Government's e-commerce and e-banking policies and the responsibilities of relevant state agencies in contributing to the construction and development of e-commerce and e-banking in Vietnam. On the other hand, we also need a more long-term and comprehensive approach towards amending and supplementing all legal documents regulating other related fields such as contract law, intellectual property law, tax law, and criminal law.
Along with the issuance of legal documents, the Prime Minister must always pay attention to and closely direct the banking sector in the process of implementing e-banking services, while creating conditions for some banks that do not have sufficient financial capacity to borrow capital to modernize the banking system based on the
development of information technology. Only then will Vietnamese commercial banks have the conditions to expand and develop electronic banking services in line with the country's economic development.
CONCLUDE
Promoting e-banking is a common trend of the world on the path of developing a knowledge-based economy and moving towards an information society. Accepting e-banking is a voluntary commitment, based on understanding and a high determination to integrate and develop with the world and the region in the context of globalization and trade liberalization that are taking place extremely vigorously.
In the process of industrialization and modernization of the country, integration brings both opportunities and challenges, but the biggest challenge will be not participating at all. Electronic banking is essentially a new economic activity, extremely dynamic, using the most modern tools to collect, process and transmit large amounts of information to make quick and accurate decisions. If you do not participate in these activities, the risk of falling behind and dependence on foreign countries will increase.
In Vietnam, specifically at the Bank for Foreign Trade of Vietnam, e-banking is still in its early stages of development. There are still many difficulties and challenges to overcome, but the development of this new type of service is the right direction, an inevitable trend for Vietnamese commercial banks in general and Vietcombank in particular. Not only does it contribute to promoting the industrialization and modernization of the Vietnamese banking industry, but it also helps Vietnam integrate firmly into the regional and world economy. Therefore, from now on, Vietnamese banks, including the Bank for Foreign Trade of Vietnam, must consider and propose appropriate strategies and roadmaps to successfully deploy e-banking services in Vietnam. Only then can Vietnamese banks increase their competitiveness with foreign banks in the context of Vietnam's international and regional integration.
Although I have tried my best, because the topic is quite new and difficult, it is inevitable that there will be shortcomings. I look forward to receiving your comments.
contributions from teachers and readers so that I can complete this topic
more. I sincerely thank you.
REFERENCES
1. Books
1999
- E-commerce, Ministry of Commerce, Statistical Publishing House, year
- Success thanks to the Internet, author group Elicom, Hanoi publishing house,
year 2000
2. Legal documents
a. Legal documents regulating the internet
- Decree of the Government No. 21/CP dated March 5, 1997 on promulgating "Temporary regulations on management, establishment and use of INTERNET in Vietnam"
- Decision No. 1110/BC dated May 21, 1997 on granting license to provide
information on the Internet
- Joint Circular of the General Department of Posts - Ministry of Home Affairs - Ministry of Culture and Information No. 08/TTLT dated May 24, 1997 guiding the licensing of connection, provision and use of the Internet in Vietnam.
- Decision of the Minister of Home Affairs No. 848/QD-BNV(A11) dated October 2, 1997 promulgating regulations on measures and equipment for inspection and control to ensure national security in Internet activities in Vietnam.
- Decision of the General Director of the General Department of Posts No. 679/1997/QD-TCBD dated November 14, 1997 on promulgating Internet service regulations.
b . Regulatory documents on electronic payments
- Decree 91-CP dated November 25, 1993 of the Government on the organization of inspection
cashless payment
- Circular No. 08/TT-NH2 dated June 2, 1994 of the State Bank guiding the implementation of non-cash payment regulations.
- Decision No. 308-QD/NH2 dated September 16, 1997 of the Governor of the State Bank promulgating regulations on the establishment, use, control, processing, preservation and storage of electronic documents of banks and credit institutions.
- Decision No. 353-1997/QD/NHNN2 dated October 22, 1997 of the Governor of the State Bank promulgating regulations on electronic money transfer.
- Decision No. 469/1998/QD-NHNN2 dated December 31, 1998 on promulgating the technical process of electronic money transfer in the State Bank system.
- Decision No. 56/1999/QD-NHNN2 dated February 12, 1999 promulgating regulations on the establishment, issuance, use and management of security codes in electronic money transfer payments of the State Bank.
- Decision No. 371/1999/QD-NHNN1 dated October 19, 1999 promulgating regulations on issuance, use and payment of bank cards.
- Decision No. 371/1999/QD-NHNN1 dated October 19, 1999 promulgating regulations on issuance, use and payment of bank cards.
- Decision 44/QD/TTg dated March 21, 2002 on the use of electronic documents as accounting documents for accounting and payment of capital of banks and other organizations performing payment services.
- Decision No. 52/QD/NHNT/QLT dated April 1, 2002 of the General Director of the Bank for Foreign Trade of Vietnam on promulgating "Guidelines for the process of issuing, using and paying ATM cards"
3. Newspapers and magazines
- Banking Magazine, special issue 2003 on Foreign Trade Bank
Vietnam
- Banking Magazine No. 5, 2002, No. 4, 11, 2003
- Journal of Banking Science and Training No. 1, 4, 2003
- Banking Informatics Magazine No. 4, 2003
- Vietnam Foreign Trade Bank Magazine No. 6, 7, 2002
- Financial and Monetary Market Magazine No. 8, 10, 14, 16, 2003
- Information Technology and Life Magazine No. 4, 5, 6, 2003
- Banking Times No. 3, 61, 66, 2003
4. Internal documents
- History of Bank for Foreign Trade of Vietnam
- Financial results report for the first 6 months of 2002
- Business performance report 2002
- Financial results report for the first 6 months of 2003
5. Information from websites
- http://www/vietcombank.com.vn
- Http://www.tintucvietnam.com
- http://www.worldbank.org.vn


![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
zt2a3ge
zc2o3n4t5e6n7ts
At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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