Secondary Information Collection Methods

The newly issued Law on Tourism includes an important detail: Tour guides do not need a university degree, only a college degree. This is a basic step to create conditions for consolidating and developing the team. This helps to quickly provide a team of tour guides for the market. In addition, the leader of the Department of Tourism also mentioned that tour guides through training courses need to have refresher courses to better understand traditions and history to introduce and work with state management agencies in state management. He also emphasized that foreign tour guides performing work that is not currently permitted by law, to control it, it will be necessary to go through propaganda and legal measures and sanctions.

According to Mr. Binh, promoting and developing Da Nang as an event destination following the success of the APEC Summit Week is an important point in the city's tourism picture in 2018.

However, this orientation continues to raise the issue of human resources, " because if you want to do something but do not have people, you cannot do it. Currently, human resources are not yet developed in proportion to the infrastructure. Many companies are born, the state encourages and creates conditions for companies to develop. Many hotels are built but there is a lack of people, leading to an impact on quality ." Therefore, " both orienting the development of event destinations combined with tourism entails the second thing, and strengthening human resource training, " said Mr. Nguyen Xuan Binh.

2018 is also a pivotal year to carry out these two tasks. Accordingly, Da Nang is a tourism center and must also be a training center. In addition to improving the training quality of existing facilities, it is necessary to create conditions for training facilities with foreign elements and international-class training.

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With a budget of 14.4 billion VND, Da Nang plans to focus on developing tourism services such as eco-tourism, countryside tourism, river tourism... and strengthen management of accommodation and travel establishments in 2018.

The People's Committee of Da Nang City has just issued a decision on implementing the Tourism Development Project in 2018 with a total implementation cost of 14.4 billion VND.

Accordingly, the Project focuses on strongly developing the service sector, upgrading quality and forming tourism products such as eco-tourism, countryside tourism, river tourism, etc.

At the same time, Da Nang also strengthens the management of accommodation facilities, standard facilities, travel management and tourist destinations; promotes tourism promotion on mass media.

In addition to participating in domestic and international tourism promotion fairs, welcoming Famtrip delegations and press to promote tourism, Da Nang also cooperates with domestic and foreign localities in tourism, and establishes tourism representatives in China and Korea.

In addition, the city also organizes training to improve the quality of human resources, train state management officials as well as provide professional training for businesses.

The City People's Committee assigned the Department of Tourism to implement the allocation and assignment of state budget revenue and expenditure estimates to affiliated units to ensure full implementation of tasks, programs, plans of the project, and policies issued during the year according to assigned functions and tasks.

It is known that the total number of visitors and tourists to Da Nang City in 2017 is estimated at 6.6 million, up 19% compared to 2016. Total social income from tourism activities is estimated at 19,403 billion VND, up 20.6%. Revenue from accommodation, tourism and travel is estimated at 6,695 billion VND, up 8.6%...

During the 2018 Lunar New Year, Da Nang welcomed nearly 300,000 tourists, an increase of 14% over the same period in 2017, of which international visitors reached over 132,000, an increase of 27.6%, and domestic visitors reached nearly 165,000, an increase of 5% over the same period in 2017.

Da Nang strives to welcome 8 million visitors by 2020, including 2 million international visitors and 6 million domestic visitors, with an average annual visitor growth rate of 12.6% in the 2016-2020 period. ... [30]

1.2.1.2. Experience of Khanh Hoa

Khanh Hoa province’s tourism industry continues to grow. Revenue and visitor numbers have increased compared to last year, especially international visitors. Tourism products are increasingly diverse and abundant. Traditional products are of increasingly high quality. In addition, the sectors have managed well the issues of prices, security and order, environmental sanitation, etc., creating a safe and friendly tourism environment.

It can be affirmed that, last year, Khanh Hoa province's tourism industry continued to grow strongly. Tourism revenue reached over 17 trillion VND, an increase of more than 33% compared to the previous year. The total number of guests staying reached over 5 million, an increase of 20.24%; of which international visitors were estimated at 2.03 million, an increase of 68.9% over the same period, reaching 119.4% compared to the plan; domestic visitors to Khanh Hoa reached 3.42 million, an increase of 2.7%.

The international tourist market continues to grow strongly, especially for Chinese and Russian visitors (accounting for 74.6% of the total number of international visitors to Khanh Hoa). Markets such as Korea, Taiwan, Malaysia, India... initially had slight growth in the last months of 2017.

The number of tourists arriving in Khanh Hoa by cruise ship continues to grow strongly. In 2017, Khanh Hoa welcomed 72 international cruise ships at Nha Trang Port and Cam Ranh Port, serving over 120,000 passengers ashore, an increase of 24,000 passengers over the same period.

Up to now, in Khanh Hoa province, there are 664 tourist accommodation establishments with 29,400 rooms, an increase of 21 establishments with 4,346 rooms, mainly increasing the number of accommodation establishments from 3 to 5 stars.

In particular, in 2018, many major projects on infrastructure development investment in Khanh Hoa province such as the International Passenger Terminal of Cam Ranh International Airport; important traffic and infrastructure projects in Nha Trang, Cam Lam, Cam Ranh, Ninh Hoa... will be completed and put into operation. In addition, many high-end accommodation, shopping, entertainment projects... of enterprises will also be put into service for people and tourists. This will contribute to promoting the growth in the number of visitors and tourism revenue, especially international visitors.

With the achievements in the past year in terms of revenue targets, the number of visitors has increased, especially international visitors. Tourism products are increasingly diverse and abundant. Traditional products are of increasingly high quality. In addition, the sectors have managed well the issues of prices, security and order, environmental sanitation, etc., creating a safe and friendly tourism environment.

Promote tourism development

The revised Law on Tourism has been effective since January 1, 2018. Along with that are major policies on developing Vietnam's tourism by the Government, especially Resolution 08 of the Politburo on developing tourism into a spearhead economic sector. This is a favorable opportunity for developing Khanh Hoa tourism, especially its role as a spearhead in the country's sea and island tourism.

With favorable conditions, Khanh Hoa province has issued a plan to implement the Provincial Party Committee's Action Program No. 14 - the 2018 Tourism Industry Action Program on tourism development.

The target of Khanh Hoa tourism industry in 2018 is to welcome about 6.5 million visitors, an increase of about 13% compared to last year. The expected number of the industry will not be difficult to achieve when in 2017, Khanh Hoa welcomed nearly 5.5 million visitors. The tourism industry also aims to welcome about 2.8 million international visitors while last year welcomed more than 2 million visitors. Tourism revenue is oriented towards

to exceed VND30,000 billion, an increase of about 25%. With the success achieved in 2017, these goals are completely within reach. Tourism businesses expect 2018 to continue to be a year of many improvements.

To successfully implement the action program, in 2018, Khanh Hoa province's tourism sector will further coordinate with relevant units in strengthening the management of accommodation and travel services; research tourism promotion in key markets; propose groups of solutions to improve the quality of tourism products and develop new products; research and propose the development of satellite tourism areas to reduce the load on Nha Trang; coordinate with the Department of Labor - Invalids and Social Affairs to develop a training plan to solve the problem of tourism human resources...

Tourism is a comprehensive economic sector, the performance of the tourism sector will impact many other economic sectors. Therefore, Khanh Hoa always determines that building the environment and improving the efficiency of tourism services is a common task of all sectors. Focus on building a civilized and friendly tourism environment; functional sectors strengthen state management of tourism such as: foreign labor management, strengthening tax and price management, online business...

Continuing to promote and advertise to exploit diverse tourist markets; supporting businesses in recruiting workers in the tourism sector; strengthening inspection and State management related to tourism... are key tasks in the last 6 months of 2018.

For the international market, focusing on the key market of Japan, because this is the traditional market of Khanh Hoa province, the JATA international tourism fair took place in Japan and met with travel agencies bringing Japanese tourists to Vietnam. The delegation also had a meeting, exchanged and discussed the direction of coordination with HIS Travel Company and APEX Company of Japan to bring Japanese tourists to Nha Trang - Khanh Hoa. Khanh Hoa tourism businesses such as: Ana Marina Nha Trang Company,

Champa Group & Champa Island, Visit Nha Trang Group, Ever Blue Travel introduced Khanh Hoa tourism publications at JATA International Tourism Fair.

In addition, the Nha Trang - Khanh Hoa Tourism Association will promote its mission in strengthening the role of professional social organizations in tourism and tourism enterprises in implementing programs to sign cooperation agreements on tourism development with provinces and cities in the country and internationally; participate in fairs, exhibitions, festivals, focusing on regional development linkages, especially for tourism-developed cities such as Ho Chi Minh City, Da Nang, Da Lat, etc. [32]

1.2.2. Lessons for Quang Ninh province

Firstly, it is necessary to develop a long-term, reasonable master plan for tourism development ; have strategies, plans and policies to exploit the potential to promote tourism development.

Second , diversify tourism products, and at the same time create local specific tourism products to attract tourists. The more civilized the society, the more diverse and rich the needs of tourists. Therefore, diversifying tourism products and creating local specific tourism products to attract tourists is a must that needs to be done well. Focus on improving the quality of tourism in a professional direction, ensuring a safe, secure, clean, friendly and sustainable tourism environment. In addition, the industry also focuses on developing tourism in depth, forming new highly competitive tourism products. Prioritize development by product groups such as high-end sea tourism and resort products; shopping tourism products, conference/seminars (MICE) tourism products; cultural, historical, ecological, and craft village tourism products; diversifying complementary tourism products such as spiritual tourism, sea sports and entertainment tourism, etc.

Third , do a good job of promoting and disseminating tourism. The purpose of promoting and disseminating tourism business is to introduce, form and orient tourists' needs for local tourism products.

locality. To do this well, it is necessary to arrange a reasonable budget. According to UNWTO, the more the budget for tourism promotion and propaganda increases, the greater its effectiveness will be. It can be said that doing a good job of tourism promotion and propaganda is one of the important experiences in developing tourism, such as promoting information and tourism images of Quang Ninh province on the Electronic Information Portal and social networking sites; continuing to publish tourism maps and tourism publications of the province in English, Japanese, Korean, and Chinese; organizing photo contests, continuing to promote and disseminate the code of conduct for tourists in the city at accommodation establishments, tourist attractions, etc.

Fourth, there needs to be linkage and cooperation between localities, regions and businesses to develop tourism. In the context of Vietnam becoming an official member of the WTO, the tourism industry is facing increasingly fierce competition. Therefore, linkage and cooperation in tourism between localities, regions and tourism businesses for mutual development is more necessary than ever. Linkage and cooperation are of particular importance in forming tours and tourist routes and in implementing investment promotion, tourism promotion, etc. to attract tourists, especially international tourists.

Fifth, continue to promote and advertise to exploit diverse tourist markets ; support businesses in recruiting workers in the tourism sector; strengthen inspection and State management related to tourism... will further coordinate with relevant units in strengthening the management of accommodation and travel services; research and promote tourism in key markets.

Chapter 2

RESEARCH METHODOLOGY

2.1. Research questions

(1) What is the current state management of tourism promotion in Quang Ninh province in recent times?

(2) What factors affect state management of tourism promotion in Quang Ninh province?

(3) Solutions to strengthen state management of tourism promotion in Quang Ninh province in the coming time?

2.2. Research method

2.2.1. Information collection method

2.2.2.1. Secondary information collection method

In this method information is collected from:

Published statistical documents of state management on tourism promotion, tourism programs of Quang Ninh province over the years 2015-2017;

Sources of information on tourism development in Quang Ninh province at the Department of Statistics, Department of Culture, Sports and Tourism of Quang Ninh province; Statistical Yearbook of Quang Ninh province over the years 2015-2017. Books, newspapers, magazines, published research works of domestic and foreign experts and scientists on state management in tourism promotion;

Report on the socio-economic development of Quang Ninh province; Report on the population, labor and employment development of Quang Ninh province over the years 2015-2017. Viewpoints, orientations and goals of state management on tourism promotion of Quang Ninh province in the next few years. In addition, a number of resolutions, documents and decisions of the People's Committee of Quang Ninh province on tourism promotion policies of the province, state management policies on tourism promotion are used.

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