The rate of people knowing about this policy is not high, mainly fluctuating at 60-70% of people knowing the content of this policy. The highest rate of people knowing is only 76.8% in Decree No. 79/2012/ND-CP on regulations on performing arts, fashion shows; beauty and model contests; circulation and trading of audio and video recordings of music, dance and theater. The lowest rate of people knowing is 42.4% for the Strategy, Planning, and Development Plan of the Culture, Sports and Tourism Sector.
For the people, the percentage of people who know the content of policy documents is even lower, the percentage is very low. About 20-30% of people watch/listen/talk/exchange information about policy documents, but only about 30-40% of the total 20-30% of people who listen/talk and exchange information about policies know the content of those documents. Therefore, the percentage of people who know about the content of policies only fluctuates at 10%, the highest is 10.4% - Decree No. 89/2014/ND-CP regulating the awarding of the titles "People's Artist", "Meritorious Artist", the lowest is Decree No. 113/2013/ND-CP on Fine Arts activities, only 2.8% of people know about this document.
Regarding the source of information, there is a difference between the people and the management. For the people, the main source of information on policy content comes from the mass media (TV, newspapers, radio) at 72.45% of the total number of respondents, followed by the Ministry's media. Other sources such as unit leaders; colleagues/friends; social networks; village/hamlet/residential group meetings and local mass organizations; local propaganda activities or documents distributed on laws and implementing guidelines are not effective sources of information on policies. However, for the management group, the main source of information on policy documents comes from the unit leaders. Next is the Ministry's media, then the mass media (TV, newspapers, radio) and colleagues/friends.
Maybe you are interested!
-
Marketing activities of James Hardiman Library, National University of Ireland, Galway and the possibility of application at the Information Center - Library of Vietnam National University, Hanoi - 1 -
Developing mobile information service activities at Vietnam Posts and Telecommunications Group by 2020 - 1 -
Content of Law Enforcement on Ensuring Confidentiality of Customer Information in Banking Activities -
Experience of some countries in applying information technology to develop retail banking activities and lessons for Vietnam Joint Stock Commercial Bank for Industry and Trade - 12 -
Strengthening the Economic - Financial Information System, Legalizing the Provision of Information on Banking Activities and Financial Markets
Social media and documents distributed on laws and implementing guidelines are more valuable to the management team, as these are sources of information for a management department. This data is consistent with reality, as each newly issued policy has a document guiding its implementation from the central to local levels. In addition, “Hamlet/village/residential group meetings and local mass organizations” and “Local propaganda activities” are not effective communication sources, as the proportion of people who know about the policy content through these sources is very limited.
2.3.2. Receiving information about events and activities carried out by the Ministry of Culture, Sports and Tourism
With a list of 16 cultural activities/events organized by the Ministry of Culture, Sports and Tourism/localities selected as relatively representative in many different fields, through the survey data with 2 samples: sample 1 for managers - those working in the Culture, Sports and Tourism sector from the central to district and commune levels and sample 2 for the people, it can be clearly seen that those working in management (those working in the Culture, Sports and Tourism sector) know more about activities and events than the people. This is not a surprising number because due to the nature of their work, those working in the sector have more conditions and the ability to quickly access information about the activities of the Ministry than the people.
If comparing the rate of knowledge about activities of the people compared to the management, the majority fluctuates at 2 times (with the number of survey samples between the people and the management being equal: 250-250), meaning that the management has a rate of knowledge about recently organized cultural events that is 2 times higher than the people (this figure is true for 16/30 events and activities). There is no event that the number of people knows more than the number of managers. According to the statistical survey data for the management questionnaire, the top of the list is the major activities in the culture, sports and tourism sector.
The most well-known events are: Vietnam Film Festival (90.8%). In the overall table of activities/events asked, the most typical activities/events organized by the locality are Da Lat Flower Festival (88%), followed by Hue Festival (86.8%), Nha Trang Sea Festival (77.2%). These are also events that have built and developed their brands, not only stopping at local cultural activities and festivals but also attracting many domestic and international tourists. That also indirectly affirms the role of TTCSVH in actively contributing to the socio-economic development of localities.
According to the survey results, the percentage of people who know about the events surveyed is, on average, 34%, which is relatively low compared to the expectations of cultural activities whose beneficiaries are the whole society. Comparing the correlation and level of "knowing" about the events, there is a big difference between management and people. And in reality, as shared by people in Phu Yen : "I only hear about cultural events but I don't understand them, I don't know who organizes them or who manages them. We people don't have many conditions to care about management issues, we just need to know what activities are for people!..."
% people % management
Frequency table of number of people aware of culturally related events
YOUTH ARTS FESTIVAL ETHNIC CULTURE FESTIVAL… CULTURAL AND SPORTS FESTIVAL…
PROJECT OF PERFORMANCE… CULTURAL DAYS, TOURISM… WEEK OF “GREAT UNITY OF PEOPLE… STAGE ART PERFORMANCE ASSOCIATION…
VIETNAM FILM FESTIVAL
0
24.8
30
22.4
26.8
25.6
27.2
35.2
34
49.6
52
55.2
55.2
68.4
69.2
49.6
20
40
60
90.8
80 100
Chart 3: Percentage of people who know about cultural events
[According to the investigation results of the Ministry-level project, Office of the Ministry of Culture, Sports and Tourism, 2018-2019]
2.4. Cultural communication resources
2.4.1. Financial resources
Through research at the Ministry of Culture, Sports and Tourism, currently, there is no separate source of funding for cultural communication activities, but only a regular source of funding allocated to specialized departments under the Ministry's Office to carry out regular tasks such as press conferences, press meetings, etc. As for policy communication issues associated with the task of drafting, promulgating and implementing policies in the cultural fields, the allocation of policy communication funding is not yet a specific task, but only stops at the arrangement in each item of the work package. For each event, there may be expenses for communication work, but mainly just the cost of inviting press reporters to attend and report on the event according to the prescribed spending level and the total amount is insignificant.
Newspapers and magazines under the Ministry are public service units that are self-sufficient in part for their regular expenses, and their main source of operating finance is still the budget. However, the current budget only ensures minimal operations, and does not ensure the development goals and construction of a modern, multimedia newsroom to meet the current trend of press development.
Specifically, according to data collected from the report of the Culture Newspaper - the mouthpiece of the Ministry of Culture, Sports and Tourism, is a public service unit that partially self-finances regular expenses. The main source of operating finance is still guaranteed by the budget. However, the current budget only ensures minimal operations, not ensuring the development goals, building a modern multimedia newsroom, meeting the current trend of press development.
The annual financial structure is as follows:
- Budget allocated by the Ministry of Culture, Sports and Tourism: 8 billion VND/year.
- Career revenue from the Prime Minister's task orders for the Ethnic Minorities and Mountainous Areas Topic: 3 billion/year (Currently, the project has been completed)
At the end of the 2019-2021 implementation period, Culture Newspaper is coordinating with the Ethnic Committee to develop and protect the Project to continue implementing the Special Topic.
- Revenue from printing, propaganda and advertising: 3 billion/year.
- Current status of revenue and expenditure balance: Currently, with the allocated State budget and annual revenue sources, the Culture Newspaper only ensures salary payment within the payroll, serving regular expenditures from the budget. The remaining sources of revenue are for payment of salary funds for labor contracts. Due to limited financial resources, there is no basis to increase the royalty fund, raise the royalty level for reporters and editors, and limit the placement of articles by reputable experts and collaborators. The professional and technical support departments use common salary, and the additional income is insignificant. From the data of the Ministry's mouthpiece, it can be seen that the numbers are very modest and along with that are the mounting difficulties of a press agency.
Press - considered the source of information of the Ministry of Information and Communications
Assessment of financial resource allocation for communication work
100%
0
28.1
0
28.1
2.7
55.4
50%
71.9
71.9
41.9
0%
At the agency, unit
Locally
At the Ministry of Culture, Sports and Tourism
Lack of Enough and Excess
Chart 4: Percentage of financial resources for communication work
[According to the investigation results of the Ministry-level project, Office of the Ministry of Culture, Sports and Tourism, 2018-2019]
Similar to the assessment of human resources, financial resources for communications were assessed by many people as “Lack” at the agency, unit and local level (both at 71.9%). More than half of the respondents said that the financial resources at the Ministry were sufficient (55.4%), more than 40% said that the allocation of financial resources was inadequate.
The main shortage is at the Ministry, while this figure at agencies, units and localities accounts for 72%.
At first glance, it can be seen that the general situation is that the financial resources for communication work are still lacking in agencies, units and localities. This is also an exploratory indicator. To have more accurate assessments, it is necessary to have reports and statistics on specific figures on the level of expenditure for communication work of the Culture, Sports and Tourism Sector, which has not been implemented within the framework of this topic.
2.4.2. Material resources
In the context of strong development of technology and engineering, the trend of communication and journalism is developing in the direction of multi-platform, multi-media, multi-service, playing a pivotal role in information orientation and social opinion orientation. Developing digital journalism products, changing the way of producing digital content, digital communication, improving the quality of reader experience. People, organizations, and businesses have access to information in the digital environment according to individualized needs, anytime, anywhere, without being limited by space, time, or geographical location, honestly reflecting the mainstream of society, creating trust and social consensus, spreading positive energy, arousing aspirations, creating spiritual strength to develop a strong and prosperous country. These are also the goals set out in the Draft Strategy for Digital Transformation of Journalism to 2025, with a vision to 2030. This further demonstrates the urgency of material resources (including facilities, technical infrastructure, equipment, etc.) for communication and journalism work. For cultural communication work, the main material resources are the information channels under the Ministry and the conditions to ensure the operation of the information channels. A survey of the main information channels of the Ministry of Culture, Sports and Tourism shows that :
Culture Newspaper (printed newspaper) is published 3 times a week (Monday, Tuesday, Friday), 157 times a year. Number of issues: 2016: 26,981 copies/issue, of which 26,481 are printed.
5 According to the consolidated report data of the units in 2021
distributed free of charge to mountainous villages and hamlets by order of the Government. From 2017 to present: 5,000 copies/issue (due to converting 26,481 copies ordered by the Government into the Specialized publication on Ethnic Minority and Mountainous Culture, published once a week). The distribution of printed newspapers in general is difficult, so the number of copies cannot be increased.
- Van Hoa e-newspaper publishes news and articles daily; 5 million visits/year.
- Forbes Vietnam magazine is published once a month, with a circulation of 20,000 copies per issue.
- Beautylife special issue is published once a month, starting from April 2021.
According to information collected from the report of the Culture Newspaper: “The content of the publications of the Culture Newspaper propagates the fields managed by the Ministry: propagating the policies of the Party and State on culture, sports, tourism and family; instructions of the leaders of the Ministry; activities of the Ministry; events of the Ministry, the Culture, Sports and Tourism Sector; fighting against violations in the field of culture, sports and tourism in localities: Printed newspapers: 1,700-2,000 articles/year; Electronic newspapers: 10,800-11,000 news, articles, photo reports; Forbes Vietnam Magazine: 15-30 articles/year; Special issue of Beautiful Life - Beautylife is expected to have 50-100 articles/year. The critical articles in the publications of the Culture Newspaper all receive feedback letters from localities and are directed by localities to handle them”.
Forbes Vietnam Magazine and Beautylife Special Edition are two affiliated publications, operating in accordance with the licensed principles and purposes, and are information channels promoting the brand of Culture Newspaper. In addition, through the discussion, the leaders of Culture Newspaper also shared that from 2017 to present, Culture Newspaper has coordinated with partners to organize 06 music programs; 03 Cultural Seminars in Business; 02 Workers' Singing Contests. These events are all associated with the propaganda of Learning from Ho Chi Minh's moral example; Building and developing new people in the new era; Building a "warm, happy, progressive" Vietnamese family; Building an ethical foundation in business; Building a cultural environment in enterprises; Paying attention to spiritual life in the areas
industry... Through programs, promote the Newspaper brand; connect press agencies and create revenue for the newspaper.
According to a survey of press agencies and units under the Ministry of Culture, Sports and Tourism, the existing infrastructure, facilities and equipment are basically old or outdated, not meeting the requirements for building an information channel according to the model of a converged, multimedia editorial office with modern techniques. Typically, the printed Culture Newspaper is currently operating according to the traditional model, not applying new technology to the production and publishing process of regular newspapers. The electronic Culture Newspaper was granted a press operation license by the Ministry of Information and Communications (in 2016) on the basis of the general electronic news site of the Culture Newspaper. In 2017, the Culture Newspaper was invested in by the Ministry of Culture, Sports and Tourism, upgrading its technical infrastructure to become an electronic Culture Newspaper. After more than 4 years of implementation, the electronic newspaper infrastructure system, server and interface have not met the requirements for building an electronic online newspaper. Currently, the Electronic Culture Newspaper is ranked above 6800 in Vietnam. With this ranking, the Electronic Culture Newspaper is not capable of commercial exploitation, cannot attract advertising to increase revenue (electronic newspapers with the ability to exploit commercially must be ranked below 1000).
To Quoc Electronic Newspaper has now developed into a media complex with many electronic publications published on the internet, including the following publications: To Quoc Electronic Newspaper in Vietnamese (toquoc.vn), English (nationaltimes.vn); Tri Thuc Tre specialized page ttvn.toquoc.vn (merging Tri Thuc Tre Newspaper to become Tri Thuc Tre specialized page of To Quoc Electronic Newspaper from February 1, 2020); TV specialized page promoting culture, sports and tourism ( toquoctv.vn) and many other specialized pages of the Newspaper such as Nhip Song Kinh Te (nhipsongkinhte.toquoc.vn); Nhip Song Viet (nhipsongviet.toquoc.vn)...
2016-2020 period, To Quoc Newspaper and specialized publishing pages
299,566 news/articles, clips (views increase steadily over the years: 2016: 2.46 million;