External factors of learning ability emphasize that the process of self-control of learning activities is very important for students to perfect their control ability and this ability is influenced by the teaching method of the teacher, so in educational institutions, teachers must proactively plan teaching to guide students' control activities. The purpose is to provide learners with opportunities to experience and empower them to learn knowledge independently. Internal factors are a psychological attribute of humans, the author mentions a lot about self-confidence, self-confidence helps learners patiently pursue learning opportunities [88]. In addition, Taylor and Candy focused on simulating and identifying the signs of learning ability that are revealed. These studies aim to find ways to influence learners to help them facilitate the learning process [88], [105].
N. . Rubakin in his work “ How to learn by yourself ” emphasized the role of positive attitude in acquiring knowledge of students. The author believes that in order for students to be active and proactive in the learning process, it is necessary to educate the right motivation for learning [63]. All methods of self-discovery of knowledge are generally called learning methods. Each individual must organize his or her own learning to suit practical conditions. People learn in their own way but often exchange knowledge with each other, also known as “general discussion” to disseminate their learning methods to others. The author has assessed the important role of specialized knowledge which is very necessary in life because each person needs a profession to live and create wealth for society to survive. Therefore, in order to distinguish the problems that often occur around, people need learning. Learning helps people know how to compare knowledge in books and reality in life. The author also deeply analyzed the relationship between TH and the individual characteristics. The acquisition of knowledge in life requires struggle and overcoming difficulties to have glory, at the same time, having talent but not practicing and studying, talent will not develop. He emphasized the role of TH's positive attitude in acquiring knowledge of students. The author pointed out the key points in TH, summarized his own learning experiences and proposed a scientific basis for TH activities. According to him, just ask yourself questions and find ways to answer them. That is TH and to achieve TH results, in addition to
To educate students on the right motivation in learning, it is necessary to form and develop learning skills and methods [63].
Learners cannot be provided with all the knowledge they need to use for their entire life. To do so, they must learn for life. Therefore, TH plays an important role in enhancing cognitive activity and intellectual performance.
N. Khvesenhia, M. Sacovich in the work " Methods of teaching economic subjects " affirmed: According to the nature of teaching theory, students' learning includes the entire learning environment organized by teachers with the goal of self-training for learners. Learning is a learning activity that takes place without the direct participation of teachers [41].
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Research Results on the Relationship Between Exchange Rate Level and FDI Capital in Vietnam and Discussion -
Mobile Phone Usage in Hanoi Inner City Area
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zt2a3gsconsumer,consumption,consumer behavior,marketing,mobile marketing
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zc2o3n4t5e6n7ts
- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Identify Rating Levels and Rating Scales
zt2i3t4l5ee
zt2a3gstourism,quan lan,quang ninh,ecology,ecotourism,minh chau,van don,geography,geographical basis,tourism development,science
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zc2o3n4t5e6n7ts
of the islanders. Therefore, this indicator will be divided into two sub-indicators:
a1. Natural tourism attractiveness a2. Cultural tourism attractiveness
b. Tourist capacity
The two island communes in Quan Lan have different capacities to receive tourists. Minh Chau Commune is home to many standard hotels and resorts, attracting high-income domestic and international tourists. Meanwhile, Quan Lan Commune has many motels mainly built and operated by local people, so the scale and quality are not high, and will be suitable for ordinary tourists such as students.
c. Time of exploitation of Quan Lan Island Commune:
Quan Lan tourism is seasonal due to weather and climate conditions and festivals only take place on certain days of the year, specifically in spring. In Quan Lan commune, the period from April to June and from September to November is considered the best time to visit Quan Lan because the cultural tourism activities are mainly associated with festivals taking place during this time.
Minh Chau island commune:
Tourism exploitation time is all year round, because this is a place with a number of tourist attractions with diverse ecosystems such as Bai Tu Long National Park Research Center, Tram forest, Turtle Laying Beach, so besides coming to the beach for tourism and vacation in the summer, Minh Chau will attract research groups to come for tourism combined with research at other times of the year.
d. Sustainability
The sustainability of ecotourism sites in Quan Lan and Minh Chau communes depends on the sensitivity of the ecosystems to climate changes.
landscape. In general, these tourist destinations have a fairly high level of sustainability, because they are natural ecosystems, planned and protected. However, if a large number of tourists gather at certain times, it can exceed the carrying capacity and affect the sustainability of the environment (polluted beaches, damaged trees, animals moving away from their habitats, etc.), then the sustainability of the above ecosystems (natural ecosystems, human ecosystems) will also be affected and become less sustainable.
e. Location and accessibility
Both island communes have ports to take tourists to visit from Van Don wharf:
- Quan Lan – Van Don traffic route:
Phuc Thinh – Viet Anh high-speed boat and Quang Minh high-speed boat, depart at 8am and 2pm from Van Don to Quan Lan, and at 7am and 1pm from Quan Lan to Van Don. There are also wooden boats departing at 7am and 1pm.
- Van Don - Minh Chau traffic route:
Chung Huong high-speed train, Minh Chau train, morning 7:30 and afternoon 13:30 from Van Don to Minh Chau, morning 6:30 and afternoon 13:00 from Minh Chau to Van Don.
f. Infrastructure
Despite receiving investment attention, the issue of infrastructure and technical facilities for tourism on Quan Lan Island is still an issue that needs to be resolved because it has a direct impact on the implementation of ecotourism activities. The minimum conditions for serving tourists such as accommodation, electricity, water, communication, especially medical services, and security work need to be given top priority. Ecotourism spots in Minh Chau commune are assessed to have better infrastructure and technical facilities for tourism because there are quite complete and synchronous conditions for serving tourists, meeting many needs of domestic and foreign tourists.
3.2.1.4. Determine assessment levels and assessment scales
Corresponding to the levels of each criterion, the index is the score of those levels in the order of 4, 3, 2, 1 decreasing according to the standard of each level: very attractive (4), attractive (3), average (2), less attractive (1).
3.2.1.5. Determining the coefficients of the criteria
For the assessment of DLST in the two communes of Quan Lan and Minh Chau islands, the students added evaluation coefficients to show the importance of the criteria and indicators as follows:
Coefficient 3 with criteria: Attractiveness, Exploitation time. These are the 2 most important criteria for attracting tourists to tourism in general and eco-tourism in particular, so they have the highest coefficient.
Coefficient 2 with criteria: Capacity, Infrastructure, Location and accessibility . Because the assessment area is an island commune of Van Don district, the above criteria are selected by the author with appropriate coefficients at the average level.
Coefficient 1 with criteria: Sustainability. Quan Lan has natural and human-made ecotourism sites, with high biodiversity and little impact from local human factors. Most of the ecotourism sites are still wild, so they are highly sustainable.
3.2.1.6. Results of DLST assessment on Quan Lan island
a. Assessment of the potential for natural tourism development
For Minh Chau commune:
+ Natural tourism attractiveness is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined as average (2 points) and the coefficient is quite important (coefficient 2), then the score of Capacity criterion is 2 x 2 = 4.
+ Exploitation time is long (4 points), the most important coefficient (coefficient 3) so the score of the Exploitation time criterion is 4 x 3 = 12.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is assessed as good (3 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 3 x 2 = 6 points.
The total score for evaluating DLST in Minh Chau commune according to 6 evaluation criteria is determined as: 12 + 4 + 12 + 4 + 4 + 6 = 42 points
Similar assessment for Quan Lan commune, we have the following table:
Table 3.3: Assessment of the potential for natural ecotourism development in Quan Lan and Minh Chau communes
Attractiveness of self-tourismof course
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
CommuneMinh Chau
12
12
4
8
12
12
4
4
4
8
6
8
42/52
Quan CommuneLan
6
12
6
8
9
12
4
4
4
8
4
8
33/52
b. Assessment of the potential for humanistic tourism development
For Quan Lan commune:
+ The attractiveness of human tourism is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined to be large (3 points) and the coefficient is quite important (coefficient 2), then the score of the Capacity criterion is 3 x 2 = 6.
+ Mining time is average (3 points), the most important coefficient (coefficient 3) so the score of the Mining time criterion is 3 x 3 = 9.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points.
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is rated as average (2 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 2 x 2 = 4 points.
The total score for evaluating DLST in Quan Lan commune according to 6 evaluation criteria is determined as: 12 + 6 + 6 + 4 + 4 + 4 = 36 points.
Similar assessment with Minh Chau commune we have the following table:
Table 3.4: Assessment of the potential for developing humanistic eco-tourism in Quan Lan and Minh Chau communes
Attractiveness of human tourismliterature
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Quan CommuneLan
12
12
6
8
9
12
4
4
4
8
4
8
39/52
Minh CommuneChau
6
12
4
8
12
12
4
4
4
8
6
8
36/52
Basically, both Minh Chau and Quan Lan localities have quite favorable conditions for developing ecotourism. However, Quan Lan commune has more advantages to develop ecotourism in a humanistic direction, because this is an area with many famous historical relics such as Quan Lan Communal House, Quan Lan Pagoda, Temple worshiping the hero Tran Khanh Du, ... along with local festivals held annually such as the wind praying ceremony (March 15), Quan Lan festival (June 10-19); due to its location near the port and long exploitation time, the beaches in Quan Lan commune (especially Quan Lan beach) are no longer hygienic and clean to ensure the needs of tourists coming to relax and swim; this is also an area with many beautiful landscapes such as Got Beo wind pass, Ong Phong head, Voi Voi cave, but the ability to access these places is still very limited (dirt hill road, lots of gravel and rocks), especially during rainy and windy times; In addition, other natural resources such as mangrove forests and sea worms have not been really exploited for tourism purposes and ecotourism development. On the contrary, Minh Chau commune has more advantages in developing ecotourism in the direction of natural tourism, this is an area with diverse ecosystems such as at Rua De Beach, Bai Tu Long National Park Conservation Center...; Minh Chau beach is highly appreciated for its natural beauty and cleanliness, ranked in the top ten most beautiful beaches in Vietnam; Minh Chau commune is also home to Tram forest with a large area and a purity of up to 90%, suitable for building bridges through the forest (a very effective type of natural ecotourism currently applied by many countries) for tourists to sightsee, as well as for the purpose of studying and researching.
Figure 3.1: Thenmala Forest Bridge (India) Source: https://www.thenmalaecotourism.com/(August 21, 2019)
3.2.2. Using SWOT matrix to evaluate Quan Lan island tourism
General assessment of current tourism activities of Quan Lan island is shown through the following SWOT matrix:
Table 3.5: SWOT matrix evaluating tourism activities on Quan Lan island
Internal agent
Strengths- There is a lot of potential for tourism development, especially natural ecotourism and humanistic ecotourism.- The unskilled labor force is relatively abundant.- resource environmentunpolluted, still
Weaknesses- Poorly developed infrastructure, especially traffic routes to tourist destinations on the island.- The team of professional staff is still weak.- Tourism products in general
quite wild, originalintact
general and DLST in particularalone is monotonous.
External agents
Opportunity- Tourism is a key industry in the socio-economic development strategy of the province and Van Don economic zone.- Quan Lan was selected as a pilot area for eco-tourism development within the framework of the green growth project between Quang Ninh province and the Japanese organization JICA.- The flow of tourists and especially ecotourism in the world tends toincreasing
Challenge- Weather and climate change abnormally.- Competition in tourism products is increasingly fierce, especially with other localities in the province such as Ha Long, Mong Cai...- Awareness of tourists, especially domestic tourists, about ecotourism and nature conservation is not high.
Through summary analysis using SWOT matrix we see that:
To exploit strengths and take advantage of opportunities, it is necessary to:
- Diversify products and service types (build more tourism routes aimed at specific needs of tourists: experiential tourism immersed in nature, spiritual cultural tourism...)
- Effective exploitation of resources and differentiated products (natural resources and human resources)
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Research Status of Non-Epithelial Gastrointestinal Cancers in Vietnam -
Some Research Results in the World and in the Country on Xanthomonas Axonopodis Pv. Citri Bacteria and Ulcer Disease Caused by Xanthomonas Axonopodis Pv. Citri Bacteria on
In the book “Organizing self-study work of university students ”, .. Goroxepxki summarized his personal work experience in universities and made a number of recommendations on university students' study methods on several basic issues: listening and taking notes of lectures; reading and writing documents; preparing seminars; doing research assignments and graduation theses; preparing for tests and exams; organizing mental labor and work plans [26].
. D. Levitov pointed out some basic psychological components of comprehension, these components are interrelated with each other, if there is a lack of active learning of students, they will not meet the training requirements. That is, in the learning process, learners must be self-aware, proactive, and actively acquire knowledge. In the psychological components of comprehension, the author also mentioned: attitudes and thinking processes, memorization to acquire knowledge play an important role [44].

PV Exipov studied the practice of students outside of class hours and said: Practice is the learning that students do without the direct guidance of teachers. In which, students must voluntarily reach the set goals. In his research, the author also proposed a method to stimulate practice activities for students: in the teaching process, teachers can raise a series of problems and ask students to complete them within a certain period of time [24].
Famous Japanese educator Tsunesaburo Makiguchi in his work
“Education for Creative Living” emphasizes the process of guiding TH of the person.
learning. The author has placed the responsibility of learning on the learner himself, no one can do it for the learner himself. The school, through pedagogical actions, trains learners in self-learning abilities and methods. The purpose of education is to guide the learning process and place the responsibility of learning on each learner. The motivation of education is to stimulate learners to create value to achieve happiness for themselves and the community [51].
From the above studies, it can be seen that foreign authors have been interested in studying the learning activities of students. The studies have contributed to affirming the great role of learning in improving learning efficiency, at the same time, the authors have also pointed out the learning skills and the role of teachers in enhancing the active learning in learners, but what is the active learning and the learning ability of learners and how to foster them, not many researchers have mentioned. Therefore, fostering the learning ability is very necessary and directly affects the learning of learners.
1.1.2. Research results in Vietnam
Inheriting the research of authors around the world, the issue of competence has received the attention of domestic authors such as: Tran Ba Hoanh [32], Nguyen Canh Toan [72], Phan Trong Luan [47], Thai Duy Tuyen [77], Trinh Quoc Lap [43], who have researched the theoretical basis of promoting students' positivity and self-reliance in learning, and considered this one of the main tasks of teachers in the teaching process.
Nguyen Canh Toan and his colleagues studied the guidance of primary school students through the teaching materials through the work "The teaching - self-study process" . The group of authors discussed the issue of "teachers teaching - students self-studying" according to the student-centered method. In addition, the group of authors pointed out the characteristics of primary school students, which are to think for themselves, be passionate, persistent, and not afraid of difficulties to master a certain scientific field. The author also divided primary school students into two levels: guided primary school students and complete primary school students, then gave signs to distinguish these two levels specifically: Level 1: Guided primary school students mean that there is an information exchange relationship between teachers and students in the form of reflecting on questions, answering questions, doing exercises, and grading exercises, but students must be proactive. Level 2: Complete primary school students mean that without the help of the teacher, the students learn independently.
Overcome learning difficulties by brainstorming, trying things out for yourself, observing for yourself, and also meeting others to discuss [72].
Thai Duy Tuyen's studies discussed the problem of TH through the work "Traditional and innovative teaching methods" [79]. When studying the nature of TH, author Thai Duy Tuyen listed the activities that must be included in the TH process such as observation, comparison, analysis, synthesis, and skill training. At the same time, the author also paid attention to the motivation and feelings of the TH person, but only stopped at the concept of action and did not specifically analyze and describe how TH actions take place. Based on the TH forms that the author proposed, later studies have inherited and proposed new TH forms, suitable for conditions and circumstances [77]. In the work "Cultivating students' self-study capacity", the author guided teachers to enhance students' TH activities. "Teachers play the role of organizers, guides, and helpers. The higher the grade, the less the teacher's role, until the student can fully take charge of his/her own learning", the author also affirmed "Classroom activities do not only need to be organized when studying at home but also need to value the independent activities of students even during class time". However, with the current surge in knowledge sources, learning with books cannot meet the needs of each individual learner [78].
Emphasizing the role of TH in general and NLTH in particular in training and developing human resources, Phan Trong Luan in the article "Self-study is a golden key to education" raised the nature of TH, the conditions of TH and the education of NLTH of students, thereby demonstrating the role of TH in the development process of the country [47].
When discussing the concept of TH, author Tran Ba Hoanh also listed the signs of TH learners such as: Active and proactive learners, finding knowledge and experience by their own actions, expressing themselves. TH is putting oneself in a learning situation, in a research position, handling situations, solving problems, testing solutions. He affirmed that TH belongs to the process of personalizing learning [32].
The article "Developing self-study capacity in the context of Vietnam" by Trinh Quoc Lap argues that self-study capacity is not only a quality for people in the world.
Western and in essence, Asian students are not without self-regulated learning, the education system in Asian countries has not created enough conditions for students to develop self-regulated learning, the author's research results have proven that in the context of Vietnam, self-regulated learning can be developed through the application of self-regulated learning [43].
Author Phan Thi Hong Vinh, when researching self-study, stated that it is necessary to have a correct understanding of the meaning and role of learning; of the content and methods of learning, and of the factors affecting learning outcomes. The author clearly identified that a correct understanding of learning plays a role in guiding, controlling, and adjusting learning attitudes, motivating students to strive to overcome difficulties and complete learning tasks [56 .
Author Ton Quang Cuong when studying the organization of self-study activities for students in teaching needs to "perform according to designed tasks with clear specifications on goals, content, testing, evaluation, under the guidance of methods but without direct involvement of the teacher" and in essence, teaching is the act of us accompanying the learner so that the learner can do something [18]. The author has identified the role of the learner as a companion to the learner and the teacher plays the role of a method guide for the learner to carry out goals, content, self-test, and evaluate the results of self-study.
Author Dang Thanh Hung believes that "self-study is independent learning, not directly dependent on the teacher" and is carried out completely voluntarily by the learner due to his or her own needs, interests or interests [35]. The author's point of view is different from the authors presented above because TH is independent learning, not directly dependent on the teacher. The learner decides on his or her own learning and learning outcomes.
Currently, in Vietnam, in general education, the concept of NLTH is continuing to be researched and perfected. Author Dinh Quang Bao and his colleagues have isolated NLTH as a "subset" of general NL that is concretized: NLTH is a part of general NL. Thus, NLTH exists commonly in people with NL, who are able to perform activities. However, the level of expression of NLTH depends on each individual. In addition, the author has focused on mentioning NLTH expressed in Physics, which is concretized as follows: Determining learning tasks with
Take into account previous learning results and orient your efforts while studying Physics. Set detailed and specific learning goals, especially improving weak points in Physics. Evaluate and adjust your Physics study plan. Form your own way of studying Physics. Find sources of documents suitable for different learning purposes and tasks when studying Physics. Be proficient in using the library, selecting documents and creating folders suitable for each Physics topic. Record information read in appropriate forms that are convenient for memorization, use, and supplementation when necessary. Set your own learning problems; Self-recognize and adjust your own mistakes and limitations in the process of studying Physics. Reflect on your own learning methods, draw experiences to be able to share and apply to other situations. Outline and adjust your learning methods to improve the quality of studying Physics. These are manifestations of the learning skills required of a person who knows how to maintain and build learning ability [5].
In the above research contents on TH, Vietnamese authors have a common view that TH is an independent learning process of the learner and listed signs to identify people with TH ability, but TH is influenced by factors that have not been clarified.
Measures to foster and develop students' learning ability have been studied by Nguyen Gia Cau [11], Nguyen Duan [21], Cao Xuan Phan [60], Thai Duy Tuyen [78], ... When students correctly determine their own learning motivation, have the ability to self-manage their learning, have a positive attitude in activities to be able to work independently, adjust their learning activities, evaluate their own learning results and work cooperatively with others, that is a manifestation of people with learning ability, to do so, specific measures are needed. Thai Duy Tuyen raised three issues that need to be focused on solving: Building learning motivation for learners; Working with books; Listening and taking notes when listening to lectures in the spirit of learning [77] [79]. Nguyen Gia Cau has put forward some basic theoretical premises on learning ability, learning activities, and some measures to foster students' learning ability [11]; proposed measures to organize students to work with textbooks according to a two-stage process, each stage consisting of five steps [21]. Cao Xuan Phan mentioned the components of textbooks, the organization of textbook teaching, the current situation of textbooks and proposed two solutions.
There are groups of solutions that contribute to improving the quality of teaching TH for specialized high schools, so applying those groups of solutions to high schools will encounter certain difficulties [60].
Regarding the assessment of learners' competence, author Nguyen Cong Khanh, in his conference report, proposed a common core competence framework for high school students, including two groups of core competences: Cognitive competence group and non-cognitive competence group, in which cognitive competence is in the cognitive competence group [38]. Pham Thi Hong Tu and Bi Thi Minh Thu have proposed teaching methods aimed at developing learners' competence. The authors also believe that student assessment must also be carried out in the direction of developing learners' competence [75].
The issue of NL and NLTH has also been studied in depth in some doctoral theses by Nguyen Duan [20], Pham Dinh Khuong [40], Luong Viet Manh [47], Ngo Dieu Nga [55], Ha Thi Thuy [70], Do Thi Phuong Thao [67], Nguyen Thi Lan Ngoc [56]. Most of the theses mention NLTH and propose measures to develop this NL for students in some specific subjects or study the design process, technical requirements of NLTH instruction materials, thereby training skills to form NLTH of students. Luong Viet Manh has proposed some solutions to contribute to the formation and development of NLTH for students in Physics teaching such as: Designing and using study sheets in Physics teaching in the direction of forming and developing learning NLTH for students, the author also proposed contents to foster experimental skills for students, organizing study groups to create an environment to practice Physics NLTH skills for students. The author also organized for students to self-assess their learning outcomes with the support of IT [50]. Ha Thi Thuy defined project-based teaching, the manifestations of learning competence are: attitude, personality, skills; the author built the relationship between the characteristics of project-based teaching and the manifestations of learning competence. At the same time, the author is interested in the assessment toolkit on learning competence that has been built and used in educational research since the end of the 20th century, however, each tool has its own advantages and disadvantages, the variables given in the toolkit are different, depending on the person who built the toolkit defines the concept of learning competence in which aspect. These are important orientations for the process and organization of project-based teaching to improve students' learning competence [70]. Ngo Dieu Nga has specified the theoretical basis for
Building teaching situations in the direction of developing mathematical thinking and mastering knowledge and scientific and technical thinking. The author has built a system of teaching situations in the direction of developing mathematical thinking and proposed a test plan for 8th grade students in general secondary schools when teaching the Photogrammetry section [55]. Pham Dinh Khuong has studied the structure of mathematical thinking, the specific manifestations of mathematical thinking of high school students, especially thinking skills, and the impact of the teaching process (QTDH) on the learning process of students in teaching mathematics in high schools. The author has proposed solutions in teaching mathematics in the direction of developing mathematical thinking for students. The article has contributed to improving the effectiveness of QTDH [40]. Nguyen Duan has analyzed the current situation of using the method of working with textbooks by general teachers, which is still limited in terms of effectiveness and frequency of use. The author has proposed a process for organizing students to work with textbooks in teaching Biology in high schools in the direction of fostering students' thinking ability [20]. Do Thi Phuong Thao has studied the learning activities in some active teaching methods, the concepts of learning, Math learning skills, assessing the level of Math learning skills of primary school pedagogical university students, the process of organizing training and developing Math learning skills for primary school pedagogical university students, and surveying the current status of Math learning skills of primary school pedagogical university students. Proposing measures to develop Math learning skills for primary school pedagogical university students [67]. Nguyen Thi Lan Ngoc's thesis has proposed three measures to foster math learning skills for high school students after the author has provided a table to evaluate the behavioral indicators of the component skills of math learning skills [56].
In general, in scientific articles and theses, the authors have researched general theoretical issues about NL and NLTH, from which they have proposed a system of measures to foster NLTH of students. This is a valuable source of documents to guide the research on fostering NLTH of students in teaching Physics at our high school.
Through the above studies on NL and NLTH by domestic and foreign authors, we realize that education has shifted from an academic education, heavily theoretical, far from reality to an education that focuses on forming NL, promoting the initiative and creativity of learners. However, to foster students' NLTH, especially NLTH, it is necessary to propose specific measures and apply them.


![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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