Table 3.3. Reliability of the scale measuring the level of implementation and effectiveness of the content of self-protection skills education management for primary school students
Scale of implementation of self-protection education management content
Reliability | |
1. Implement target management content | 0.757 |
2. Implement program and content management | 0.917 |
3. Implement educational method management | 0.578 |
4. Implement educational management | 0.851 |
5. Implement teacher management | 0.827 |
6. Implement management of task assignment | 0.729 |
7. Implement learning and skill training activities management | 0.809 |
8. Implement facilities management | 0.547 |
9. Implement management activities in coordination with other forces | 0.627 |
10. Implement management of inspection and evaluation activities | 0.757 |
Scale of results achieved in self-protection education management content | Reliability |
11. Results achieved from target management content | 0.734 |
12. Results achieved in program management, content | 0.689 |
13. Results achieved in educational method management | 0.628 |
14. Results achieved in educational management | 0.633 |
15. Implement teacher management | 0.733 |
16. Results achieved by assignment management Results achieved by task | 0.901 |
17. Results achieved in managing learning activities and skill training | 0.636 |
18. Results achieved in facilities management | 0.654 |
19. Results achieved by managing operations in coordination with other forces | 0.853 |
20. Results achieved from management of inspection and evaluation activities | 0.929 |
Maybe you are interested!
-
Identify Rating Levels and Rating Scales
zt2i3t4l5ee
zt2a3gstourism,quan lan,quang ninh,ecology,ecotourism,minh chau,van don,geography,geographical basis,tourism development,science
zt2a3ge
zc2o3n4t5e6n7ts
of the islanders. Therefore, this indicator will be divided into two sub-indicators:
a1. Natural tourism attractiveness a2. Cultural tourism attractiveness
b. Tourist capacity
The two island communes in Quan Lan have different capacities to receive tourists. Minh Chau Commune is home to many standard hotels and resorts, attracting high-income domestic and international tourists. Meanwhile, Quan Lan Commune has many motels mainly built and operated by local people, so the scale and quality are not high, and will be suitable for ordinary tourists such as students.
c. Time of exploitation of Quan Lan Island Commune:
Quan Lan tourism is seasonal due to weather and climate conditions and festivals only take place on certain days of the year, specifically in spring. In Quan Lan commune, the period from April to June and from September to November is considered the best time to visit Quan Lan because the cultural tourism activities are mainly associated with festivals taking place during this time.
Minh Chau island commune:
Tourism exploitation time is all year round, because this is a place with a number of tourist attractions with diverse ecosystems such as Bai Tu Long National Park Research Center, Tram forest, Turtle Laying Beach, so besides coming to the beach for tourism and vacation in the summer, Minh Chau will attract research groups to come for tourism combined with research at other times of the year.
d. Sustainability
The sustainability of ecotourism sites in Quan Lan and Minh Chau communes depends on the sensitivity of the ecosystems to climate changes.
landscape. In general, these tourist destinations have a fairly high level of sustainability, because they are natural ecosystems, planned and protected. However, if a large number of tourists gather at certain times, it can exceed the carrying capacity and affect the sustainability of the environment (polluted beaches, damaged trees, animals moving away from their habitats, etc.), then the sustainability of the above ecosystems (natural ecosystems, human ecosystems) will also be affected and become less sustainable.
e. Location and accessibility
Both island communes have ports to take tourists to visit from Van Don wharf:
- Quan Lan – Van Don traffic route:
Phuc Thinh – Viet Anh high-speed boat and Quang Minh high-speed boat, depart at 8am and 2pm from Van Don to Quan Lan, and at 7am and 1pm from Quan Lan to Van Don. There are also wooden boats departing at 7am and 1pm.
- Van Don - Minh Chau traffic route:
Chung Huong high-speed train, Minh Chau train, morning 7:30 and afternoon 13:30 from Van Don to Minh Chau, morning 6:30 and afternoon 13:00 from Minh Chau to Van Don.
f. Infrastructure
Despite receiving investment attention, the issue of infrastructure and technical facilities for tourism on Quan Lan Island is still an issue that needs to be resolved because it has a direct impact on the implementation of ecotourism activities. The minimum conditions for serving tourists such as accommodation, electricity, water, communication, especially medical services, and security work need to be given top priority. Ecotourism spots in Minh Chau commune are assessed to have better infrastructure and technical facilities for tourism because there are quite complete and synchronous conditions for serving tourists, meeting many needs of domestic and foreign tourists.
3.2.1.4. Determine assessment levels and assessment scales
Corresponding to the levels of each criterion, the index is the score of those levels in the order of 4, 3, 2, 1 decreasing according to the standard of each level: very attractive (4), attractive (3), average (2), less attractive (1).
3.2.1.5. Determining the coefficients of the criteria
For the assessment of DLST in the two communes of Quan Lan and Minh Chau islands, the students added evaluation coefficients to show the importance of the criteria and indicators as follows:
Coefficient 3 with criteria: Attractiveness, Exploitation time. These are the 2 most important criteria for attracting tourists to tourism in general and eco-tourism in particular, so they have the highest coefficient.
Coefficient 2 with criteria: Capacity, Infrastructure, Location and accessibility . Because the assessment area is an island commune of Van Don district, the above criteria are selected by the author with appropriate coefficients at the average level.
Coefficient 1 with criteria: Sustainability. Quan Lan has natural and human-made ecotourism sites, with high biodiversity and little impact from local human factors. Most of the ecotourism sites are still wild, so they are highly sustainable.
3.2.1.6. Results of DLST assessment on Quan Lan island
a. Assessment of the potential for natural tourism development
For Minh Chau commune:
+ Natural tourism attractiveness is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined as average (2 points) and the coefficient is quite important (coefficient 2), then the score of Capacity criterion is 2 x 2 = 4.
+ Exploitation time is long (4 points), the most important coefficient (coefficient 3) so the score of the Exploitation time criterion is 4 x 3 = 12.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is assessed as good (3 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 3 x 2 = 6 points.
The total score for evaluating DLST in Minh Chau commune according to 6 evaluation criteria is determined as: 12 + 4 + 12 + 4 + 4 + 6 = 42 points
Similar assessment for Quan Lan commune, we have the following table:
Table 3.3: Assessment of the potential for natural ecotourism development in Quan Lan and Minh Chau communes
Attractiveness of self-tourismof course
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
CommuneMinh Chau
12
12
4
8
12
12
4
4
4
8
6
8
42/52
Quan CommuneLan
6
12
6
8
9
12
4
4
4
8
4
8
33/52
b. Assessment of the potential for humanistic tourism development
For Quan Lan commune:
+ The attractiveness of human tourism is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined to be large (3 points) and the coefficient is quite important (coefficient 2), then the score of the Capacity criterion is 3 x 2 = 6.
+ Mining time is average (3 points), the most important coefficient (coefficient 3) so the score of the Mining time criterion is 3 x 3 = 9.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points.
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is rated as average (2 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 2 x 2 = 4 points.
The total score for evaluating DLST in Quan Lan commune according to 6 evaluation criteria is determined as: 12 + 6 + 6 + 4 + 4 + 4 = 36 points.
Similar assessment with Minh Chau commune we have the following table:
Table 3.4: Assessment of the potential for developing humanistic eco-tourism in Quan Lan and Minh Chau communes
Attractiveness of human tourismliterature
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Quan CommuneLan
12
12
6
8
9
12
4
4
4
8
4
8
39/52
Minh CommuneChau
6
12
4
8
12
12
4
4
4
8
6
8
36/52
Basically, both Minh Chau and Quan Lan localities have quite favorable conditions for developing ecotourism. However, Quan Lan commune has more advantages to develop ecotourism in a humanistic direction, because this is an area with many famous historical relics such as Quan Lan Communal House, Quan Lan Pagoda, Temple worshiping the hero Tran Khanh Du, ... along with local festivals held annually such as the wind praying ceremony (March 15), Quan Lan festival (June 10-19); due to its location near the port and long exploitation time, the beaches in Quan Lan commune (especially Quan Lan beach) are no longer hygienic and clean to ensure the needs of tourists coming to relax and swim; this is also an area with many beautiful landscapes such as Got Beo wind pass, Ong Phong head, Voi Voi cave, but the ability to access these places is still very limited (dirt hill road, lots of gravel and rocks), especially during rainy and windy times; In addition, other natural resources such as mangrove forests and sea worms have not been really exploited for tourism purposes and ecotourism development. On the contrary, Minh Chau commune has more advantages in developing ecotourism in the direction of natural tourism, this is an area with diverse ecosystems such as at Rua De Beach, Bai Tu Long National Park Conservation Center...; Minh Chau beach is highly appreciated for its natural beauty and cleanliness, ranked in the top ten most beautiful beaches in Vietnam; Minh Chau commune is also home to Tram forest with a large area and a purity of up to 90%, suitable for building bridges through the forest (a very effective type of natural ecotourism currently applied by many countries) for tourists to sightsee, as well as for the purpose of studying and researching.
Figure 3.1: Thenmala Forest Bridge (India) Source: https://www.thenmalaecotourism.com/(August 21, 2019)
3.2.2. Using SWOT matrix to evaluate Quan Lan island tourism
General assessment of current tourism activities of Quan Lan island is shown through the following SWOT matrix:
Table 3.5: SWOT matrix evaluating tourism activities on Quan Lan island
Internal agent
Strengths- There is a lot of potential for tourism development, especially natural ecotourism and humanistic ecotourism.- The unskilled labor force is relatively abundant.- resource environmentunpolluted, still
Weaknesses- Poorly developed infrastructure, especially traffic routes to tourist destinations on the island.- The team of professional staff is still weak.- Tourism products in general
quite wild, originalintact
general and DLST in particularalone is monotonous.
External agents
Opportunity- Tourism is a key industry in the socio-economic development strategy of the province and Van Don economic zone.- Quan Lan was selected as a pilot area for eco-tourism development within the framework of the green growth project between Quang Ninh province and the Japanese organization JICA.- The flow of tourists and especially ecotourism in the world tends toincreasing
Challenge- Weather and climate change abnormally.- Competition in tourism products is increasingly fierce, especially with other localities in the province such as Ha Long, Mong Cai...- Awareness of tourists, especially domestic tourists, about ecotourism and nature conservation is not high.
Through summary analysis using SWOT matrix we see that:
To exploit strengths and take advantage of opportunities, it is necessary to:
- Diversify products and service types (build more tourism routes aimed at specific needs of tourists: experiential tourism immersed in nature, spiritual cultural tourism...)
- Effective exploitation of resources and differentiated products (natural resources and human resources)
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Mobile Phone Usage in Hanoi Inner City Area
zt2i3t4l5ee
zt2a3gsconsumer,consumption,consumer behavior,marketing,mobile marketing
zt2a3ge
zc2o3n4t5e6n7ts
- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Management of capacity building in organizing experiential activities in a multicultural educational environment for teachers of primary schools in Bac Kan city - 16 -
Psychological and Social Skills Education Activities, Creating a Friendly and Healthy Educational Environment -
Developing a Competency Assessment Tool for Organizing Experiential Activities for Primary School Teachers in a Multicultural Educational Environment

Most of the scales in the questionnaire have relatively high reliability, so the revision is insignificant. After revision, in the official survey, respondents did not encounter difficulties in understanding these questions. Thus, the reliability of each part of the revised questionnaire ensures the conditions for using them in the official survey.
c) Formal investigation phase:
-Purpose: Conduct an official investigation with an established questionnaire and a built in-depth interview form.
-Time of implementation : June 2018
- Method of implementation : To investigate the current situation, we used the questionnaire and in-depth interview outline that were formed in the above stage.
d. Document processing and thesis writing stage
1) Purpose : To form and systematize result tables as a basis for data analysis, writing and completing the thesis.
2) Implementation time : From September 2018 to present.
3.1.2. Research method
3.1.2.1. Questionnaire survey method
- Purpose: Using this method to survey the current status of educational activities; the current status of educational activity management; factors affecting the management of self-protection skills education activities for primary school students in mountainous communes of Hanoi.
- Content: the survey includes questions to find out the assessment of managers and teachers on the suitability and effectiveness of skills education activities.
self-protection for students in mountainous communes of Hanoi and management of this activity as well as factors affecting the management of this educational activity. In addition, we also learn more personal information such as gender, age, education, seniority, number of years participating in life skills education activities.
-Measurement tool: Survey form for managers and teachers. For details, please see Appendix 1.
- Rating scale:
Part I: Current status of self-protection skills education for primary school students in mountainous primary schools in Hanoi. This part includes 9 questions. Specifically: Question 1, assesses the necessity of self-protection skills education for primary school students in mountainous communes in Hanoi with 3 levels: Necessary; Less necessary; Not necessary. The higher the score, the higher the necessity and vice versa; Question 2: Assesses the significance and importance of self-protection skills education for primary school students in mountainous communes in Hanoi. This scale is designed with 5 levels, the higher the score, the higher the role of this skill education for students; Questions 3 and 4: assess the current level and the level of response to self-protection skills for primary school students in mountainous communes in Hanoi. This scale is designed with 5 levels (From weak to good). The higher the score, the better the current level and the level of response; Question 5 to question 8: Evaluate the level of implementation and effectiveness of self-protection skills education activities for primary school students in mountainous communes of Hanoi city (content, program; form; method; facilities and conditions for implementing self-protection skills education activities). This scale is evaluated at 3 levels (Level of implementation from infrequent to frequent; Level of effectiveness (from poor to good). The higher the score, the higher the level of implementation and effectiveness; Question 9: Evaluate the level of participation in self-protection skills education for primary school students in mountainous communes of Hanoi city. This scale is evaluated at 3 levels (Level of implementation from infrequent to frequent. The higher the score, the more frequent the participation.
Part II: Current status of management of self-protection skills education activities for primary school students in mountainous communes of Hanoi city. With questions 10 to 20. This scale is designed to evaluate the level of implementation and effectiveness of management of self-protection skills education activities for primary school students in mountainous communes of Hanoi city.
-The scale to measure the level of implementation of the management of self-protection skills education activities for primary school students in mountainous communes of Hanoi city is built with 3 levels from infrequent to frequent. The higher the score, the more frequent the implementation level.
- The scale to measure the effectiveness of the management content of self-protection skills education activities for primary school students in mountainous communes of Hanoi city is built with 5 levels from weak to good. The higher the score, the higher the level of implementation.
-Part III: Factors affecting the management of self-protection skills education activities for primary school students in mountainous communes of Hanoi city. This scale includes 7 questions.
Evaluate the level of influence of factors on the management of self-protection skills education activities for primary school students in mountainous communes of Hanoi city. With 5 levels of evaluation. The higher the score, the higher the level of influence.
3.1.2.2. Expert method
- Purpose : To collect materials (comments from educational management experts and educational experts) to develop theoretical issues and research tools for the thesis.
- Content : Seeking opinions from experts on methodological viewpoints, theoretical viewpoints, research tools (questionnaires), criteria for assessing the current status of educational activities; the current status of educational management; factors affecting the management of self-protection skills education activities for primary school students in mountainous communes of Hanoi.
- Research tools : Preliminary interview outline.
3.1.2.3. Personal in-depth interview method
-Purpose : Collect, supplement and clarify information obtained from a large-scale survey to better understand educational activities; the current status of educational management; factors affecting the management of self-protection skills education activities for primary school students in mountainous communes of Hanoi.
- Content : The interview content includes: Information about yourself, educational activities; current status of educational management; factors affecting the management of self-protection skills education activities for primary school students in mountainous communes of Hanoi. Explain the causes leading to the current situation and specific recommendations on measures to manage self-protection skills education activities for primary school students in mountainous communes of Hanoi.
- Research tools : Personal in-depth interview outline (Appendix 2).
- Evaluation method : The information collected will be processed using qualitative methods.
3.1.2.4. Data processing method using mathematical statistics
- Purpose : To form and systematize result tables as a basis for data analysis.
- Qualitative analysis method:
+ Processing in-depth interview results: The results of in-depth interviews with teachers, educational managers, and students are processed according to 4 specific contents: Information about themselves, educational activities; current status of educational management; factors affecting the management of self-protection skills education activities for primary school students in mountainous communes of Hanoi.
- Quantitative analysis methods :
The data collected after the official investigation were processed using SPSS statistical program used in Windows environment, version 20.0. The parameters and statistical operations used in this study include:
-Descriptive statistical analysis: Descriptive statistical analysis indicators include:
+ Absolute frequencies (counts) and relative frequencies (percentages), for numeric and string variants with unordered groups. Relative frequencies
cumulative (cumulative percentage) for quantitative variables (or serial variables with ordered groups). Absolute and relative frequencies allow the description of data from any distribution. By examining the values for each variable, errors in measurement, coding, or recoding can be identified, even if the values are correct but differ greatly from other values in the same sample.
+ The mean score is used to calculate the score achieved for each group of clauses.
+ The median is the value of the middle case when the data of the research variable is arranged in increasing order from smallest to largest. It is used to describe the middle point in a sample.
+ Standard deviation is used to describe the dispersion or concentration of sample responses.
-Analysis using inferential statistics: The statistics used in inferential statistical analysis include:
+Comparative analysis:
In this study, the Pearson chi-square test was used to test the independence between two column variables and row variables of the two-way cross-tabulation and to test the equality of proportions across rows (or columns). The compare mean test was also used in this study. For comparisons of mean values with 3 or more groups, the one-way analysis of variance (ANOVA) will indicate that the mean values are considered to be statistically significantly different when the F-test of the analysis of variance has a value exceeding the statistical threshold with a probability of p < 0.05.
For comparisons of means between two groups, the independent samples t-test tells whether the mean of one group of subjects is different from the mean of other groups of subjects for a single group. Means are considered statistically significant when the t-test of the analysis of variance has a value exceeding the statistical threshold with a probability of p < 0.05.
3.2. Current status of self-protection skills education for students in mountainous communes of Hanoi
3.2.1. Awareness of the important role of self-protection skills education for primary school students in mountainous communes of Hanoi
Table 3.4: Assessment of the necessity of educating self-protection skills for primary school students
Necessary level
N | % | |
1. Necessary | 349 | 92.1 |
2. Less necessary | 30 | 7.9 |
3. Not necessary | 0 | 0 |
Total | 379 | 100.0 |
The majority of respondents believed that educating self-protection skills for primary school students in mountainous communes was necessary (92.1%). No respondents believed that educating self-protection skills for students was unnecessary. Only a very small percentage of respondents believed that this activity was less necessary (7.9%). Thus, basically, education managers and primary school teachers in mountainous communes in Hanoi affirmed that educating self-protection skills for primary school students in mountainous communes in Hanoi was necessary. This is an important basis for this activity to achieve the set goals.
The results of the study on the assessment of teachers and administrators of primary schools in mountainous communes in Hanoi on the role and importance of self-protection skills education for students further confirm the level of awareness of officials and teachers on this issue. The results of the study are summarized in the following data table.
Table 3.5: Importance of self-protection skills education activities for primary school students
The important role of self-protection skills in primary school students
Average | DLC | Ratio % | |||||
Very unimportant | Not important | Normal | Important | Very important | |||
1. Teaching self-protection skills to primary school students promotes their development. individual and society | 4.08 | 0.920 | 0 | 7.7 | 15.3 | 37.7 | 39.3 |
2. Teaching self-protection skills to primary school students is considered an important criterion in assessing the quality of education. elementary schools | 4.01 | 0.928 | 0 | 7.9 | 18.5 | 37.7 | 35.9 |
3. Teaching self-protection skills to primary school students contributes to the implementation of comprehensive education goals of the country. elementary school | 4.17 | 0.915 | 0 | 7.9 | 10.8 | 36.9 | 44.3 |
The data summarized in the table above shows that the majority of the research subjects affirmed that the activity of educating self-protection skills for primary school students in mountainous communes of Hanoi is very important (average from 4.01 to 4.17). The research subjects believe that "Educating self-protection skills for primary school students contributes to the implementation of the comprehensive education goals of primary schools" plays the most important role (average 4.17; SD = 0.915). Next is "Educating self-protection skills for primary school students promotes the development of individuals and society" (average = 4.08; SD = 0.920) and finally "Educating self-protection skills for primary school students is considered an important criterion in assessing the quality of education of primary schools" (average = 4.01; SD = 0.928). Thus, educating self-protection skills for primary school students in mountainous communes first of all plays an important role in realizing the goal of comprehensive education for school students. On the other hand, this educational activity also contributes to the development of
develop students' personalities and promote social development. This activity is also an important criterion to evaluate the quality of education of the school. Thus, the activity of educating self-protection skills for students in mountainous communes of Hanoi plays a very important role, so primary schools need to pay much attention to organizing and implementing this educational activity so that it effectively achieves the set goals.
3.2.2. Current status of self-protection skills of students in mountainous communes of Hanoi
Table 3.6: Existing levels of self-protection skills in primary school students
Skills
Shared | Manage | Teacher | ||||||
Average | DLC | Average | DLC | Average | DLC | t | p | |
1. Safety skills when playing by yourself | 1.83 | 0.606 | 1.75 | 0.618 | 1.89 | 0.594 | -2,129 | 0.034 |
2. Skills to prevent some emergency situations and call for help | 1.81 | 0.581 | 1.77 | 0.564 | 1.83 | 0.592 | -0.961 | 0.337 |
3. Skills to avoid being abused body, sexual harassment | 1.97 | 0.614 | 1.92 | 0.601 | 2.01 | 0.621 | -1,427 | 0.154 |
4. Escape route finding skills | 2.07 | 0.518 | 2.02 | 0.512 | 2.11 | 0.520 | -1,641 | 0.102 |
5. Skills to behave when lost | 1.96 | 0.614 | 1.92 | 0.601 | 1.99 | 0.621 | -1,152 | 0.250 |
6. Traffic participation skills | 2.16 | 0.584 | 2.15 | 0.608 | 2.16 | 0.569 | -,112 | 0.911 |
7. Adaptive skills in social environment | 2.07 | 0.791 | 2.00 | 0.831 | 2.12 | 0.761 | -1,418 | 0.157 |
Average | 1.98 | 0.503 | 1.93 | 0.495 | 2.02 | 0.507 | -1,555 | 0.121 |
The research results are summarized in the table above, showing that: school administrators and teachers of primary schools in mountainous communes of Hanoi city assess the current level of self-protection skills of current students at a fairly weak level with an average score of 1.98, SD = 0.503. Thus, primary school students in mountainous communes of Hanoi city do not have self-protection skills. Among the 7 skills studied, "Traffic participation skills" has the highest average score (average score = 2.16; SD = 0.58). Although this skill in students has the highest average score among the 7 skills studied, it is still at a fairly weak level and is close to the average level.
The results of this study are also very consistent with the practical life and environment of students in mountainous communes of Hanoi. The reason why, compared to the 7 skills studied, primary school students have this skill the best is because the terrain and traffic in these communes are not too complicated, the traffic density is not too high, the school is not too far from residential areas so the students can go to school by themselves without their families having to pick them up. On the other hand, due to the conditions and circumstances of the students here, many families have parents and grandparents who cannot pick them up, so they have to teach them traffic skills, guide them to participate in traffic safely to go to school by themselves, so the students have initially acquired this skill. For the remaining 6 skills, the average score is from 1.81 to 2.07, which is quite weak. The results of this study show that students in mountainous communes of Hanoi do not have skills such as: Safety skills when playing by themselves; Skills to avoid some emergency situations and call for help; Skills to avoid physical abuse and sexual harassment; Skills to find escape routes; Skills to behave when lost. The results of this research are very interesting, because
Perhaps, for primary school students in mountainous communes, these are very important skills for them, these skills will help them protect themselves in the best way, avoid natural disasters, fires, avoid sexual abuse, avoid getting lost and traffic accidents. Thus, primary schools in mountainous communes need to closely direct the education of self-protection skills for their students from the content, program, form and teaching methods to achieve the best results.
Comparing the assessment of the target group of teachers and the target group of managers on the current level of self-protection skills of students in mountainous communes of Hanoi, it was found that, in general, there was no statistically significant difference between teachers and managers in assessing the current level of general self-protection skills (p>0.05). Among the 7 specific self-protection skills, the only statistically significant difference was in the skill of playing safety (p=0.034; t=-2.129), however, the difference was not clear, in which teachers were the ones who assessed the current level of this skill higher than managers.
3.2.3. Current status of self-protection skills in primary school students in mountainous communes of Hanoi
Table 3.7: Level of response of self-protection skills
Skills
Shared | Manage | Teacher | ||||||
Average | DLC | Average | DLC | Average | DLC | t | p | |
1. Safety skills when playing by yourself | 2.14 | 0.421 | 2.14 | 0.352 | 2.14 | 0.462 | -0.053 | 0.958 |
2. Skills to prevent a emergency number and call for help. | 2.00 | 0.752 | 1.88 | 0.742 | 2.07 | 0.750 | -2,522 | 0.012 |
3. Skills to avoid being abused body, sexual harassment | 2.06 | 0.342 | 2.07 | 0.259 | 2.06 | 0.388 | 0.166 | 0.868 |
4. Safe eating skills | 1.99 | 0.748 | 1.88 | 0.742 | 2.07 | 0.744 | -2,419 | 0.016 |
5. Skills to behave when lost | 1.91 | 0.517 | 1.88 | 0.494 | 1.93 | 0.533 | -0.825 | 0.410 |
6. Traffic participation skills | 2.16 | 0.832 | 2.07 | 0.870 | 2.22 | 0.802 | -1,643 | 0.101 |
7. Adaptive skills in social environment | 2.33 | 0.524 | 2.35 | 0.479 | 2.31 | 0.554 | 0.625 | 0.532 |
Average | 2.08 | 0.466 | 2.04 | 0.441 | 2.11 | 0.480 | -1,571 | 0.117 |
The research results are summarized in the data table showing that the management staff and teachers of primary schools in mountainous communes of Hanoi city assess the current level of self-protection skills of students at a fairly weak level with an average score of
= 2.08, DLC = 0.466. Thus, primary school students in mountainous communes of Hanoi city have not met the requirements for self-protection skills.
The research results also show that there is a difference in the level of response between the self-protection skills studied on primary school students in mountainous communes of Hanoi. Specifically, among the 7 skills studied, "Adaptation skills in the social environment" has the highest average score (average score = 2.33; SD = 0.524). Although this skill in students has the highest average score among the 7 skills studied, it is still at a fairly weak level and is close to the average level and does not meet the requirements of
life. For the remaining 6 skills, the average score is from 1.91 to 2.14, quite weak. The results of this study show that students in mountainous communes of Hanoi do not have the following skills: Safety skills when playing alone; Skills to avoid some emergency situations and call for help; Skills to avoid physical abuse and sexual harassment; Skills to find escape routes; Skills to behave when lost; Skills to participate in traffic. Thus, the results of this study affirm the need to conduct self-protection skills education activities for primary school students to be studied so that they can have these skills better, adapt to problems in social life, and help them to protect themselves when participating in social life.
Comparing the assessment of the target group of teachers and the target group of managers on the level of self-protection skills of students in mountainous communes of Hanoi, it was found that, in general, there was no statistically significant difference between teachers and managers in assessing the level of self-protection skills (p>0.05). Among the self-protection skills, only 2 skills showed a statistically significant difference between teachers and managers: the skill of avoiding some emergency situations and calling for help (p=0.012; t=-2.522) and the skill of finding an escape route (p=0.016; t=-2.419). In which, teachers assessed the level of these two skills better than managers.
3.2.4. Current status of implementation level and effectiveness of self-protection skills education in primary school students in mountainous communes of Hanoi
3.2.4.1. Current status of self-protection skills education implementation in primary school students in mountainous communes of Hanoi
Table 3.8: Level of implementation of self-protection skills education for primary school students
Skills
Shared | Manage | Teacher | ||||||
Average | DLC | Average | DLC | Average | DLC | t | p | |
1. Safety skills when playing by yourself | 2.36 | 0.633 | 2.35 | 0.702 | 2.37 | 0.584 | -0.272 | 0.785 |
2. Skills to prevent some emergency situations and call for help | 2.44 | 0.502 | 2.43 | 0.496 | 2.45 | 0.507 | -0.379 | 0.705 |
3. Skills to avoid physical abuse and sexual harassment | 2.41 | 0.629 | 2.32 | 0.684 | 2.47 | 0.582 | -2,267 | 0.024 |
4. Safe eating skills | 2.42 | 0.521 | 2.44 | 0.498 | 2.41 | 0.536 | 0.603 | 0.547 |
5. Skills to behave when lost | 2.49 | 0.583 | 2.55 | 0.560 | 2.45 | 0.596 | 1,637 | 0.102 |
6. Traffic participation skills | 2.54 | 0.498 | 2.56 | 0.496 | 2.52 | 0.500 | 0.805 | 0.421 |
7. Adaptive skills in social environment | 2.59 | 0.570 | 2.60 | 0.554 | 2.59 | 0.582 | 0.066 | 0.947 |
Average | 2.46 | 0.249 | 2.46 | 0.249 | 2.46 | 0.249 | -0.072 | 0.943 |
The data in the table above shows that most of the skills studied are implemented by schools but not on a regular basis. According to the management staff,


![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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