images, tourism products and raising awareness of people and communities about the significance of preserving and developing cultural tourism resources.
It is necessary to promote socialization to mobilize all resources to invest in developing the unique culture of the Thai people. First of all, invest in villages with potential for sustainable community tourism development; organize professional training courses for staff and employees at tourism businesses and people at tourist destinations to preserve and promote cultural identity, first of all expressed through costumes, cuisine, souvenir stalls, cultural exchange activities, and encourage people in tourist villages to wear Thai ethnic costumes when welcoming tourists; restore foot-washing basins scooped with bamboo pipes when tourists go to the stilt houses, and fish ponds with sung flowers; clean villages and ensure no trash or dust; Open routes and tours to visit villages and villages planned as community tourism areas such as Pom Coong village, Van village, Lac village, Mai Hich hamlet, plant trees on both sides of the road, invest in entertainment areas such as folk games, reenact unique customs of the Thai people...
It is necessary to improve and become more professional in cultural services for tourists. To improve cultural services for tourists, it is necessary to organize training courses on expertise and service skills to help improve service quality; guide households to implement regulations in homestay activities to ensure security, order and absolute safety for tourists. Thereby creating a sense of security and friendliness in the tourists' experience; at the same time contributing to promoting and introducing products to attract tourists.
It is necessary to disseminate and have specific plans for households to renovate their houses and orchards to protect the landscape and clean the surrounding environment; organize activities for guests to participate in such as: making souvenirs, fishing, cooking rustic dishes, and exchange activities.
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Orientation of Cultural Activities Management
culture… makes tourists excited when they directly participate and experience the traditional lifestyle of the local community; combining guiding tourists to visit river landscapes, gardens, historical and cultural relics in the locality to enrich the trip.
Promote the combined strength between all levels, sectors, and units in the province and community responsibility for the task of building and developing the cause of cultural development, especially in building the movement "All people unite to build a cultural life".
Strengthen state management of cultural service business activities in the area. Strictly handle violations according to state regulations, ensuring cultural activities follow the direction and planning of the province.
Focus on preserving the ecological environment, conserving and promoting the value of relics, scenic spots, natural resources, tangible and intangible cultural values in the province.
Actively fight against signs of ideological and moral degradation; infiltration and sabotage by hostile forces in the cultural and ideological fields. Timely prevent press, publishing, culture and arts from operating in a manner inconsistent with their principles and purposes, producing deviant products, and having mediocre tastes.
3.3.7. Promoting the role of management entities in inspection, emulation and reward work
Emulation and reward are practical organizational measures, an active propaganda and education method to encourage the creative will, determination, and practical working capacity of cadres and people to successfully carry out tasks assigned by superiors .
Improve the quality of supervision, inspection and examination work . In the context of market mechanisms, cultural activities are increasingly complex and diverse.
The issue of supervision, inspection and examination has an increasingly important position and role and is of great significance in bringing cultural activities into order, discipline and order. Due to the characteristics of the management field, it is necessary to implement a two-way mechanism in supervision. State management agencies supervise cultural activities according to the functions and tasks assigned by the State. When there are signs of law violations, the management agency conducts administrative inspections and examinations. State management agencies of culture must be subject to the supervision of the people. People supervise state agencies on service attitudes and the actions of civil servants in performing their duties. When there are signs of law violations, signs of corruption and harassment, people have the right to denounce to competent authorities [24].
It is necessary to actively and proactively discover, cultivate and multiply advanced models in the emulation movement. Advanced models are vivid examples to educate and attract people to actively participate in emulation, the art of using the movement to direct the movement to develop into a strong climax. Through advanced model individuals and groups, we can draw out good initiatives, good experiences, and useful for motivating and promoting the emulation movement. Discovering advanced models is a very elaborate task, requiring the unit commander to go deep, closely follow the emulation movement, carefully study the experiences and achievements of each group and individual in the emulation movement. It is necessary to use the emulation movement to discover advanced models. When advanced models appear, even if they are new and small, we must quickly cultivate them to become more and more complete and perfect, becoming a model for the whole unit to learn from. Comprehensive training in all aspects, focusing on training in qualities, abilities, correct competitive motivation, sense of responsibility, knowing how to preserve and promote effectiveness at all times, having the spirit of mutual support and help, sense of organization and discipline in implementing the competitive movement, overcoming the mentality of satisfaction, stopping, and self-indulgence.
high, arrogant, meritorious and prestigious. Cultivate advanced models by many measures such as assigning tasks closely combined with encouragement, motivation, and setting high requirements for them to strive to practice. Avoid the phenomenon of imposition, subjectively trying to create models, being strict in building models or over-promoting counterproductive effects.
The State needs to implement a stronger decentralization and delegation mechanism in the inspection and examination of cultural activities. Promote the role of interdisciplinary inspection teams (culture, labor, police, market management, tax), specialized cultural inspection teams together with people's inspectors in inspection and examination activities. To make inspection and examination activities effective, it is necessary to pay attention to building a team of cadres with strong political will and professional qualifications, grasping the specific characteristics of cultural and artistic activities.
Strengthen inspection activities for homestays, mass art troupes, and annual activities in the village to inspect, reward, and criticize those who commit illegal acts or those who violate the law and state regulations with the aim of deterring people from seeing the role and importance of preserving and promoting national cultural values.
Regularly instruct the villagers to properly implement the regulations that have been set out, requiring all households doing tourism to wear traditional costumes 100% when receiving guests, and always maintain a good attitude to welcome and create friendly relationships with tourists. Regarding annual activities, they must be carried out strictly without skipping any steps to ensure that all villagers understand the content as well as the traditional activities of Lac village so that people can grasp and propagate to future generations to preserve and
promote the inherent culture of the Thai people in Lac village today.
Focus on discovering and nurturing cultural and artistic talents; consider proposals for conferring the title of Meritorious Artist, recognizing traditional craftsmen and folk culture artisans. Develop mechanisms and policies to attract and promote literary and artistic talents.
Continue to implement the Regulations on reward regime for collectives and individuals working in the field of culture and art who win prizes at regional festivals, performances, competitions and contests; propose to confer the title of People's Artist in a timely manner on those who have contributed to preserving and promoting the value of Thai ethnic folk cultural heritage in Lac village, Mai Chau.
Summary
In chapter 3, the author relies on the methodology, orientations, and directive documents issued by the Party, the State, and the Ministry on the basis of analyzing the current situation of cultural activity management. The author sets out the goals and management orientations. At the same time, the author boldly proposes solutions to improve and enhance the management and awareness of the people. First, to complete and supplement documents on cultural activity management; second, to encourage and facilitate the preservation and promotion of traditional arts; third, to propagate and introduce cultural activities; fourth, to socialize the organization of non-professional art activities; fifth, to strengthen the management of cultural and religious activities; sixth, to strengthen the management and diversification of cultural services associated with tourism development; seventh, to promote the role of inspection, emulation, and rewards. However, developing culture and building people is a long-term and difficult task that requires the perseverance and joint efforts of many units at all levels and sectors, each family and each individual. Therefore, in order to develop an advanced culture imbued with national identity, each person must be aware of protecting their own culture as well as that of their nation.
CONCLUDE
Thai culture in Lac village plays an extremely important role in contributing to the construction and preservation of unique cultural features with the aim of developing community tourism with the Thai cultural foundation as the root. Therefore, the work of cultural management, conservation and maintenance of villages and hamlets for community cultural tourism in the village is mostly well maintained and practiced by the villagers in their daily lives through the preservation, maintenance and promotion of their cultural values as well as tourism resources, aiming at developing community tourism.
Thai cultural activities play an important role in economic development in Lac village, so preserving cultural identity is increasingly important. Therefore, through the cultural activities in chapter 2, from the results achieved, it shows that cultural activities in the tourist area are still loose, activities in the tourist area are still sparse, although certain results have been achieved, there are still some issues that have not been thoroughly and strongly resolved. From there, leading to the unique cultural features gradually fading away, people focus on making money and do not care about their culture.
Cultural activities at the Lac village tourist area currently have many unique activities, not only arts and cuisine but also cultural activities of the Thai people in Lac village. The special thing about this tourist area is that the local cultural activities not only meet the spiritual needs of the people, but also meet the needs of tourists. It is also because of meeting the needs of tourists that the culture of the Thai people gradually becomes blurred and loses its traditional features in Lac village.
Cultural activities play an important role in the development of many community tourism areas in Ban Lac, and are no exception. To promote all cultural activities in Ban Lac tourist area, it is necessary to diversify cultural activities to attract tourists in chapter 3. To develop culture and build people is a long-term and difficult task that requires the perseverance and joint efforts of many units at all levels, sectors, each family and each person. Therefore, in order to develop an advanced culture imbued with national identity, each person must be aware of protecting their own culture as well as that of their nation.
It can be seen that cultural activities are not only annual activities but also activities that not only bring spiritual culture but also bring economic benefits to the locality. Therefore, Thai culture is known through cultural activities and associated with tourism. Therefore, in order for Mai Chau to become increasingly rich and developed, each of us, each individual, should always live and work scientifically and culturally, helping people's lives become more and more civilized and modern while still imbued with the cultural identity of our nation.
REFERENCES
1. Central Executive Committee of the Party (2014), Resolution No. 33-NQTW, on building and developing Vietnamese culture and people to meet the needs of sustainable national development .
2. Central Party Executive Committee (2017), Resolution No. 08-ND/TW dated January 16, 2017 on developing tourism into a spearhead economic sector.
3. Ministry of Culture, Sports and Tourism (2017), Circular No. 01/2017/TT-BVHTTDL dated February 24, 2017 of the Minister of Culture, Sports and Tourism.
4. Nguyen Tue Chi (2014), "Tourism with cultural restoration in Lac village, Mai Chau, Hoa Binh" , Culture and Arts Magazine, 2014, September, No. 363, pp. 26-29.
5. Government (2009), Decree No. 103/2009/ND-CP promulgating regulations on cultural activities and public cultural service business.
6. Ho Ngoc Thien, (2018), Preserving and promoting the value of the Bich La communal house market festival, Trieu Dong commune, Trieu Phong district, Quang Tri province associated with tourism development, master's thesis, course 5, major in cultural management, Central University of Art Education
7. Ho Chi Minh National University (2017), Management and exploitation of cultural heritage in the integration period, Ho Chi Minh National University Publishing House.
8. Tran Thi Hanh, Dang Thanh Hung, Dang Manh Pho (1995), Human resource management , National Political Publishing House, Hanoi. 12, p.17.
9. Tran Dinh Hue (2002), "Lac Village, a cultural tourist destination of the Thai ethnic group in Mai Chau - Hoa Binh" , Southeast Asian Studies Journal , 2002, No. 2, p. 66