deciding on the socio-economic development of the locality such as: BOT National Highway 13 project, construction of Vietnam - Singapore Industrial Parks, My Phuoc Industrial Park 1, 2, 3, Binh Duong Industrial and Service Complex with an area of 4,196 hectares; in Binh Phuoc, there are companies such as Phu Rieng Rubber Company, Loc Ninh Rubber Company, Song Be Rubber Company, Binh Phuoc Rubber Company, which are state-owned enterprises investing in a series of new rubber planting projects in Binh Phuoc with projects worth tens of billions of VND invested by commercial banks. In addition, commercial banks also expand loans for industry development, creating a shift in rural economic structure towards increasing the proportion of industry and services, reducing the proportion of agriculture. The lending subjects are no longer single as in previous years, but have been expanded such as: loans for construction of rural infrastructure (electricity, roads), loans for small and medium enterprises to expand production scale. In particular, expanding and developing loans for craft villages in the direction of commodity production such as processing agricultural and forestry products; raising large livestock and poultry; doing carpentry, ceramics, glass; small mechanics and furniture.
handicrafts…
The farm economic model is a potential and advantageous industry in the Southeast region. Therefore, to promote the development of commodity economy, commercial banks in the area also invest capital to encourage farms to expand production scale, attracting workers to have jobs. In fact, the farm economy in the Southeast plays an important role in agricultural, forestry and fishery production. More and more farming households are producing large-scale, concentrated commodities. Banks have helped borrowers to cover costs for seeds, renovating gardens, ponds, barns, and even seasonal labor costs. To date, commercial banks in the area have lent to 3,859 farms with a capital of nearly 727 billion VND, of which the majority (90%) are perennial crop farms (rubber, cashew, fruit trees, afforestation) and livestock farms. In addition, commercial banks also focus on lending for living and
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Perfecting credit activities of commercial banks to promote economic restructuring in the Southeast region towards industrialization and modernization - 8 -
Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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The Role of Risk Management in Credit Activities at Commercial Banks -
Some Experiences of Vietnamese Commercial Banks in Credit Card Business Activities -
General Theories on Bad Debt in Credit Activities of Commercial Banks
consumption with loan turnover of hundreds of billions of dong, contributing to stimulating consumption, improving the lives and living conditions of households and employees. It can be said that in recent years, credit capital of commercial banks has been invested in the rural agricultural sector with the aim of shifting the economic structure towards industrialization and modernization, contributing to changing the face of the countryside. Farm economic models have used credit capital effectively, creating jobs for tens of thousands of rural workers, applying technical advances in livestock breeding and production, increasing income, and exploiting and using land effectively. Bank credit capital has contributed to the formation of specialized areas and highly commodity agricultural production.
Thus, the credit capital of commercial banks has closely followed the orientation of economic restructuring of the Southeast region as well as of each locality in the region, expanding and increasing investment for economic sectors to develop in accordance with the orientation and goals of the Party and State.

- Lending status of commercial banks by economic region
With the characteristics of a region with potential and strengths to quickly shift the economic structure towards industrialization and modernization. In recent times, commercial banks in the Southeast region have had significant achievements and contributions in allocating and investing credit capital for the Southeast region as well as the provinces in the region, in order to exploit the advantages and potentials in the area.
The investment capital structure of commercial banks has focused on strategic breakthrough industries of the region, investing in industrial parks and high-tech parks in potential provinces such as Ho Chi Minh City, Dong Nai, Binh Duong. By 2008, the total outstanding credit balance in the provinces of Ho Chi Minh City, Dong Nai, Binh Duong reached 518,728 billion VND, accounting for 95% of the total outstanding credit balance of the entire Southeast region, of which Ho Chi Minh City accounted for 85.45%. Due to the priority of concentrating investment capital of
commercial banks, so these provinces have contributed more than 70.48% of the GDP of the whole region, the economic structure has shifted strongly towards industrialization and modernization. In particular, Ho Chi Minh City, together with Binh Duong, Dong Nai and Ba Ria - Vung Tau, have linked up to form a network of industrial, commercial service, financial and tourism centers; playing a role in regulating the labor market, promoting the process of industrialization, modernization and international economic integration of the whole Southern region.
In addition, in order to implement the Party and State's policy on promoting industrialization and modernization of agriculture and rural areas, commercial banks in the Southeast region have continuously expanded their credit scale and diversified their lending subjects for this sector. Through expanding their lending network and applying many suitable lending methods, and expanding their lending subjects, commercial banks have created favorable conditions for enterprises in rural areas and farming households to borrow capital for production. Many banks have proactively sought effective projects, helping households and enterprises complete necessary procedures to proactively disburse loans early. By 2008, there were 494,505 households borrowing from banks with outstanding loans of VND 39,965 billion, accounting for 7.3% of total outstanding loans in the area, of which 97.4% were regular loans.
Commercial banks' credit investment has helped farmers in the Southeast region boost production, change the structure of seasonal crops and livestock, continue to expand their businesses, contributing to increasing income and improving their lives. Bank credit capital has created conditions for households to borrow capital to exploit the potential strengths of each locality, forming specialized areas for rice, crops and industrial crops with high commodity rates such as fruit growing areas in Binh Duong, Dong Nai, Binh Phuoc; long-term industrial crop areas in Binh Phuoc, Dong Nai, Tay Ninh; processing and aquaculture in Ba Ria - Vung Tau, Dong Nai, etc.
In short, bank credit capital has contributed to exploiting the potential strengths of each locality and sub-region in the Southeast region.
Up to now, the area has formed industrial parks, concentrated export processing zones, high-tech zones, and concentrated agricultural production areas, creating conditions to promote the advantages and potentials of each province and each sub-region. Contributing to promoting the economic structure to shift in a reasonable and effective direction.
2.3. ASSESSING THE ROLE OF COMMERCIAL BANK CREDIT ACTIVITIES IN ECONOMIC STRUCTURE TRANSFORMATION IN THE SOUTHEAST REGION TOWARDS INDUSTRIALIZATION AND MODERNIZATION
2.3.1. Achievements
In practice, through the exploitation and effective allocation of capital in the economy, credit activities of commercial banks always have a close relationship, and play a very important role in the process of economic restructuring. When the credit structure is managed flexibly and reasonably, it will become a positive factor promoting the process of economic restructuring; and conversely, if the credit structure is managed inflexibly and stagnantly, it will become a factor inhibiting the process of economic restructuring.
From the analysis of the current situation of capital mobilization and credit investment of commercial banks in the period of 2004 - 2008, it can be seen that commercial bank credit activities have achieved certain results, playing an important role in influencing the economic structure of the Southeast region to shift towards industrialization and modernization. Commercial bank credit activities have created conditions to utilize and exploit all potentials of land, labor, natural resources, and promote the advantages of each locality in the region. Moreover, commercial bank credit activities have also contributed to the construction of new rural areas, promoting the development of the rural financial market.
In general, commercial banks have performed well the function of capital mobilization and lending in the area, ensuring timely and effective capital supply for the process of economic restructuring. The basic achievements in credit activities of commercial banks have contributed to promoting the economic restructuring in the Southeast region towards industrialization and modernization, which are demonstrated in the following aspects:
Firstly, by effectively exploiting and concentrating capital sources, commercial banks in the area have proactively invested credit capital step by step to transform the economic structure of the Southeast region towards industrialization and modernization.
Although in recent years the economy has had ups and downs and has been unfavorable to banking activities, on the other hand, with the competition of many types of capital mobilization appearing in the economy such as insurance companies, stock markets, investment funds ... But with the efforts of commercial banks, along with the flexible management and use of monetary policy tools, especially tools such as interest rates, exchange rates, open market operations of the State Bank of Vietnam, in accordance with the macroeconomic situation at each specific time. Therefore, commercial banks in the area have effectively exploited idle capital sources in the economy to serve investment to promote the economic restructuring in the Southeast region towards industrialization and modernization.
The speed and scale of mobilized capital have been growing continuously over the years and are relatively stable, with an average annual growth rate of 39.05% in the period 2004 - 2008. By 2008, the scale of mobilized capital had increased 3.9 times compared to 2004. In addition, to meet the diverse capital needs for industrialization and modernization of the economy, commercial banks in the area have adjusted the structure of mobilized capital in a positive and reasonable direction. The proportion of medium and long-term mobilized capital is on an upward trend, from only 16.94% of the total mobilized capital in 2004 to 19.84% in 2008. In addition, the structure of mobilized capital in foreign currency and VND has also been adjusted in a positive direction.
On the basis of exploiting and concentrating capital sources, commercial banks in the area have expanded investment for economic organizations, enterprises, households and individuals to borrow capital to develop production and business, purchase or produce export goods and meet other capital needs of customers according to the law. By the end of 2008, the total outstanding loans of commercial banks in the area
The total outstanding loan balance of the Southeast region is 545,222 billion VND, of which the outstanding medium and long-term loan balance is 235,598 billion VND, accounting for 43.21% of the total outstanding loan balance.
Second, the increasing number of subjects accessing credit capital has promoted the economic development of the Southeast region and its shift towards industrialization and modernization.
In practice, most commercial banks in the area operate according to a multi-purpose model, without distinguishing between subjects or entities borrowing credit capital. As long as the subjects of borrowing capital meet the requirements and conditions of the loan. Have a need for capital, have a feasible project and business plan.
Therefore, all economic sectors can access bank loans to invest in production and business activities or borrow bank credit to purchase consumer goods. With the diversification of credit loan subjects, bank credit has contributed to exploiting the potential strengths of each locality, creating conditions for loan subjects to participate in production and business activities, increase income, and improve living standards. Moreover, through consumer loans of commercial banks, it has affected people's demand for goods, contributing to promoting the development of goods production of enterprises and the economy. Thus, through the diversification of lending subjects, commercial banks in the Southeast region have contributed to promoting economic growth, affecting the total demand of the economy, thereby promoting the rapid, reasonable and sustainable economic restructuring.
Third, the scale and credit structure of commercial banks are increasingly expanding and adjusting in a positive and reasonable direction, contributing to promoting the economic structure of the Southeast region to shift towards industrialization and modernization.
Currently, the Southeast region is the region with the most dynamic economic development in the country. During the period of 2004 - 2008, credit investment of commercial banks continuously expanded and increased in scale, adjusting the credit investment structure reasonably, in accordance with the socio-economic development orientation of the country.
region and each locality. Therefore, it has positively impacted the economy of the Southeast region and each locality in the region. The comparative advantages of each industry and each locality have been initially exploited and promoted, contributing to promoting the economic development of the region towards industrialization and modernization.
- The economic structure has shifted towards increasing the proportion of industry and services, reducing the proportion of agriculture in the GDP structure. By 2008, the proportion of agriculture in the GDP structure was only 6.31%, the proportion of trade and services tended to increase and accounted for 37.69%, the proportion of industry and construction accounted for 55.82%. With the expansion and increase of the proportion of loans for the trade - service sector and industry and construction, it has contributed to promoting the movement of labor from agriculture to industrial labor, small-scale industry, trade and services. Through credit investment, it has contributed to shifting the economic structure of the sector, labor structure, taking advantage of seasonal labor, creating jobs, especially in rural areas that have long had monoculture production, accelerating the process of economic structure shifting according to the orientation of each locality and the Southeast region. At the same time, it has limited social evils, created motivation for labor production, and competition in business.
Moreover, in recent years, commercial banks have increased the proportion of medium and long-term credit capital investment in the processing industry, improving technology and machinery and equipment, thereby creating conditions for enterprises to improve their competitiveness and expand their consumption markets to countries around the world. In particular, many key industries, industrial parks, concentrated export processing zones, and Quang Trung software park have received thousands of billions of VND in investment from commercial banks. In agriculture, the application of new varieties and new technologies in production has been quite popular, up to now, more than 90% of the cultivated land area has used new varieties. Post-harvest processing and preservation technology has been widely applied, many factories processing fruit juice, wheat starch, and cashew nuts in Binh Duong,
Dong Nai and Binh Phuoc have applied modern technology to production and processing, improving the competitiveness of products in the international market.
- Lending to economic sectors has been increasingly expanded, thus affecting the process of formation and development of a multi-sector economy. The credit investment structure of commercial banks for economic sectors has also changed in line with the trend of developing a multi-sector economy in the direction of socialism. Special attention has been paid to lending to agricultural production households, farms, small and medium enterprises, and foreign-invested enterprises. Outstanding loans to these sectors always account for a high proportion of the total outstanding loans of commercial banks. Ensuring the correct orientation of developing a multi-sector economy, focusing on developing rural agriculture as set out by the Party and the State. During the period 2004 - 2008, the contribution ratio in GDP of the non-state economic sector and the economic sector with foreign investment capital was relatively high, fluctuating from 30 to 38% and tending to increase, the contribution ratio of the non-state economic sector tended to decrease, in 2004 it accounted for 29.52% and in 2008 it decreased to 24.82% (see table 2.2).
- The economic structure of the region has changed positively, initially promoting the advantages of each locality. Industrial parks, export processing zones, and high-tech zones have been formed and concentrated mainly in Dong Nai, Ho Chi Minh City, and Binh Duong. Ho Chi Minh City is becoming the nucleus of the whole region, the center of financial - banking services, science and technology of the whole country in general and of the Southeast provinces in particular, contributing 55.14% of the region's GDP. Some provinces such as Binh Phuoc, Tay Ninh, and Dong Nai have formed concentrated agricultural production areas, many large-scale farm economic models have developed in the direction of commodity production.
Fourth, credit investment of commercial banks in the area has created the premise for the development of capital market and commodity market in rural areas . Through credit investment for economic entities, it has promoted economic components.


![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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