Overview of Vietnam Joint Stock Commercial Bank for Industry and Trade - Song Nhue Branch


- Policies and measures for assigning capital mobilization targets

This is a planning method implemented to enhance the capacity and dynamism of employees. Each bank will have a different way of allocating depending on the capital they need. Pressure on employees is inevitable, but along with that, the efficiency of the bank will increase. This form is also a form of indicator to evaluate the level of work completion of employees in charge of capital mobilization, based on which to consider business capacity, evaluate annual rewards and penalties for staff.

In addition, assigning capital mobilization targets to senior bank officials is to take advantage of the deep, wide and potential relationships of these key positions to benefit business operations. In the context of the entire financial system having to restructure and reorganize, this is also a way to properly assess the capacity of staff. This is also the basis for building a reasonable human resource strategy in the near future for each bank.

- Banking facilities and technology

In competition, banks are constantly innovating technology, improving facilities, especially professional banking services will be diversified, the quality will be better and better, ensuring that services are provided quickly, safely and effectively. A bank with a spacious, clean headquarters, modern equipment will make customers feel more secure when coming to transact. In addition, a convenient transaction location will make it easier for customers to come to the bank, increasing the ability to mobilize capital.

- Marketing Policy

As competition in business becomes increasingly fierce, the role of marketing activities becomes more and more important, especially for commercial banks. This activity helps banks grasp the requirements and desires of customers, on that basis, they can come up with forms of mobilization and policies.


Interest rate policy, appropriate and effective credit policy. Not only that, marketing activities also provide customers with complete and timely information to help customers make reasonable decisions about where to deposit money and in what form is most beneficial. Therefore, to attract customers to increase mobilized capital, banks must pay special attention and spend a certain amount of money on marketing to build the image and reputation of the bank in the hearts of customers.


CONCLUSION OF CHAPTER 1


From the banking perspective, to achieve high capital mobilization efficiency, banks need to closely follow capital usage needs. Capital mobilization not only meets the needs but also is suitable in terms of structure, term and currency with the lowest mobilization cost. At the same time, it is necessary to maintain high stability of mobilized funds. Only then can we limit liquidity risk, interest rate risk and increase profits for banks. TG mobilization is a form of capital mobilization. Therefore, it can be understood that the efficiency of TG capital mobilization reflects the results of mobilization work, ensuring operational safety, with the lowest cost, lowest risk and meeting capital usage needs in the most effective way.

The evaluation of the effectiveness of capital mobilization must be based on qualitative and quantitative indicators. Through a thorough and meticulous analysis of these indicators, combined with the study of factors affecting the effectiveness of capital mobilization of a commercial bank, leaders will evaluate the current situation of capital mobilization at the bank, the achievements, the weaknesses, and thereby find appropriate solutions.


CHAPTER 2

CURRENT STATUS OF DEPOSIT MOBILIZATION

AT VIETNAM JOINT STOCK COMMERCIAL BANK FOR INDUSTRY AND TRADE - SONG NHUE BRANCH


2.1 OVERVIEW OF VIETNAM JOINT STOCK COMMERCIAL BANK FOR INDUSTRY AND TRADE - SONG NHUE BRANCH

Full name: Vietnam Joint Stock Commercial Bank for Industry and Trade - Song Nhue Branch

Transaction name: Vietinbank – Song Nhue Branch

Head office: No. 10, Ngo Quyen Street, Ha Dong District, Hanoi City.

2.1.1 Formation and development process

Song Nhue Commercial Bank Branch, formerly a level 2 branch under Ha Tay Commercial Bank, was established in July 1988 under the name Ha Son Binh Commercial Bank. Ha Son Binh Commercial Bank is an independent accounting unit with its head office in Ha Dong town and a branch in Hoa Binh town.

On October 9, 1991, Ha Son Binh province was split into two provinces, Ha Tay and Hoa Binh, along with the decision of the Governor of the State Bank of Vietnam to dissolve Ha Son Binh Commercial Bank, establish Ha Tay Commercial Bank, and hand over Hoa Binh branch to the Bank for Agriculture and Rural Development for management. Along with the rapid development of the economy, Ha Tay Commercial Bank has made appropriate innovations: In October 2001, the Board of Directors of Ha Tay Commercial Bank decided to merge two transaction offices No. 2 and No. 3 under Ha Tay Commercial Bank into the second-level branch of Song Nhue.

Since July 2006, Song Nhue Commercial Joint Stock Bank has been upgraded to a level I branch according to the decision of the Vietnam Joint Stock Commercial Bank for Industry and Trade.


During its development, Song Nhue Commercial Bank always focuses on improving the quality of customer service and constantly expanding its scope and fields of operation. In 2019, Song Nhue Commercial Bank was awarded the Branch for completing its tasks.

Accounting Department

Vice president

Treasury Currency Room

Vice president

General room


Room

TCHC

Manager

Vice president

2.1.2 Organizational structure



Retail room

Guest room

DN

(Source: Vietinbank Song Nhue)

As of December 2019, Song Nhue Commercial Joint Stock Bank has 120 employees, the board of directors includes 01 Director and 03 Deputy Directors.

The branch's organizational structure includes 06 specific departments/offices as follows:

- Corporate Customer Department and Retail Department: Advise the Branch Board of Directors on customer relations and exploit maximum benefits from customers who are businesses, individuals and households; conduct credit appraisal, update customer information, promptly propose credit solutions to ensure loan safety. Directly coordinate


Relevant departments perform trade finance; credit quality assessment and monitoring, debt management and classification and other tasks.

- Accounting Department: Advises the branch's Board of Directors on accounting, financial management, internal spending; manages computer and computing systems; manages and inventories assets; tools and equipment at the branch.

- Treasury Currency Department: Advises the branch's Board of Directors on the management and use of cash, valuable assets, valuable papers, important seals, collateral documents, etc. of the branch at the transaction location, warehouse and on the way of transportation.

- General Department: Advises the branch's Board of Directors in the work of establishing, developing, assigning plans, synthesizing reports at the branch; handling problem debts.

- Organization and Administration Department: Advises the branch's Board of Directors on personnel management, office, and administrative management of the branch.

2.1.3 Business performance

In recent years of operation, NHCT Song Nhue Branch has continuously developed and become one of the most effective branches. With the goal of becoming a strong branch, the branch has taken many measures to build and improve its operational efficiency.

The main activity of the Branch is to find new customers by attracting many types of customers: from residents, businesses, corporations, etc. Along with that is the diversification of capital mobilization and lending forms to meet the maximum needs of customers coming to the Bank. Therefore, despite many difficulties, the Branch still maintains stable growth over the years, creating customer trust in the Bank. Specifically, business activities have many positive changes in capital mobilization, trade finance, etc.


Trade, payment, money transfer services and investment lending activities are shown in the following table:

Table 2.1 Some basic indicators in the business performance of Vietinbank Song Nhue in the period 2017 - 2019

Unit: Million VND

STT

Content

2017

2018

2019

1

Mobilized capital (including GTCG, investment trust)

1570.4

1445.7

1817

2

Outstanding loans to the economy

1806

1832

1973

3

Banking service revenue

7.9

8.3

10.7

4

Realized profit

53.5

60.9

67.2

In which: Profit from business activities

45.7

63.8

66.4

5

Debt collection and risk management

4.3

1.4

0.8

6

ATM card issuance

6789

3984

3482

7

Funding source via ATM card

15

22

20

8

International Credit Card Payment Turnover

147

155.3

227

Maybe you are interested!

Overview of Vietnam Joint Stock Commercial Bank for Industry and Trade - Song Nhue Branch

(Source: Report on business performance at Vietinbank Song Nhue)

a. Capital mobilization

In 2019, the total mobilized capital of the entire branch reached 1,817 billion VND, an increase of 371 billion VND compared to 2018 (equivalent to an increase of 26%), completing 105% of the assigned plan, including:

- Capital structure by currency:

+ VND deposits 1,596 billion VND (up 14% compared to 2018)


+ Foreign currency equivalent to VND 221 billion (increased 500% compared to 2018)

The branch's foreign currency capital structure increased significantly compared to 2018, mainly due to the branch receiving $7 million in capital from ICBC since July 2018. The remainder was mainly attracted from individual customers.

- Capital structure by customer segment

+ Deposits from businesses reached 357.7 billion VND, of which:

(i) Large corporate customer deposits reached VND 165 billion after adjustment (165% of the plan) but decreased by VND 130 billion compared to 2018.

(ii) Deposits from small and medium-sized enterprise customers VND 144.4 billion (80% of the plan)

(iii) Micro-enterprise customer deposits of VND 48 billion, reaching 80% of the plan, the number of micro-enterprise customers is large but the average deposit balance is not high, the large balance is only concentrated in a few customers.

+ Deposits from individual customers reached VND 854 billion (of which VND 26 billion was from ATM deposits), although it increased by VND 133 billion (equivalent to an increase of 21%) compared to 2018, it only reached 92% of the set plan.

+ Deposits/loans of credit institutions and financial investments: VND 666.4 billion, an increase of VND 338 billion compared to 2018, mainly due to the increase in deposit balance of Deposit Insurance (VND 350 billion, compared to VND 180 billion in 2018).

Although the deposit balance has increased, the source of deposits from enterprises is still relatively low, not commensurate with the outstanding loans, the branch still needs a large additional source from financial institutions. Deposits from individual customers have increased but still need to be promoted further to be able to catch up with the growth requirements for the retail sector of the Central Bank in the current period.

b. Credit work

Outstanding loans to the economy reached VND 1,973 billion and bond investment balance was VND 200 billion, accordingly the total outstanding loans of the Branch increased by 8% compared to 2018, completing 96% of the adjusted plan.

Comment


Agree Privacy Policy *