Factors affecting the capital structure of enterprises in different industries, fields, and at different stages. Each study is a piece of the puzzle that helps to perfect the picture of the capital structure of Vietnamese enterprises.
During the process of building and renovating the country's appearance, the construction materials industry plays a pivotal role, determining the quality, cost and construction time of construction works. The cost of raw materials accounts for the majority of the total construction cost: 75% - 80% for civil and industrial works; 70% -75% for traffic works; 50 - 55% for irrigation works. The development of the construction industry always goes hand in hand with the development of the construction materials industry. The industry also makes significant contributions to the economy, the value of construction materials output often accounts for 7% - 8% of Vietnam's GDP. The construction materials industry receives attention and incentives from the State, and has become a key industry of the Vietnamese economy.
Major construction materials products such as steel, cement, construction glass, sanitary ceramics, tiles, bricks, etc. have undergone remarkable changes. From a shortage of supply and having to import, Vietnam has become a leading exporter of some types of construction materials in the region. Besides these results, our country's construction materials industry still has many shortcomings and limitations in production technology. Many factories have outdated technology and techniques; consume a lot of energy, raw materials, and supplies; have low labor productivity; pollute the ecological environment; have high production costs; have ineffective production and business activities; and have limited competitiveness. At the same time, the situation of massive investment following trends, not complying with planning, not paying attention to supply and demand, not fully taking into account resources, transportation conditions, technical infrastructure, and social infrastructure causes waste of investment capital and damage to the resources of enterprises and society. Research and development activities to innovate products and production technology are little paid attention by enterprises. Environmental pollution and waste treatment in the production of construction materials are not of concern to enterprises.
The 2008 global economic crisis had significant impacts on the Vietnamese economy as well as construction materials enterprises. During the period 2009-2015, a series of enterprises in the industry had declining profits and sustained losses; were not competitive enough, leading to closure, production stoppage or limited production; and mergers and restructuring. Specifically, the debt ratio of cement enterprises increased from 57.96% (2009) to 70.4% (2014); the proportion of regular capital sources decreased from 69.02% (2009) to 57.84% (2014), showing the financial imbalance in the capital mobilization policy of these enterprises. The main reason is that construction materials enterprises lack a long-term capital mobilization strategy. Capital mobilization activities of enterprises are still subjective, heavily response-oriented and unsustainable. After a period of massive investment, NY enterprises in the industry
Construction materials have a very high debt ratio, a financially unsafe financing model, a large interest burden, and a high risk of bankruptcy.
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Solutions for tourism development in Tien Lang - 10
zt2i3t4l5ee
zt2a3gstourism, tourism development
zt2a3ge
zc2o3n4t5e6n7ts
- District People's Committees and authorities of communes with tourist attractions should support, promote, and provide necessary information to people, helping them improve their knowledge about tourism. Raise tourism awareness for local people.
*
* *
Due to limited knowledge and research time, the thesis inevitably has shortcomings. Therefore, I look forward to receiving guidance from teachers, experts as well as your comments to make the thesis more complete.
Chapter III Conclusion
Through the issues presented in Chapter II, we can come to some conclusions:
Based on the strengths of available tourism resources, the types of tourism in Tien Lang that need to be promoted in the coming time are sightseeing and resort tourism, discovery tourism, weekend tourism. To improve the quality and diversify tourism products, Tien Lang district needs to combine with local cultural tourism resources, at the same time combine with surrounding areas, build rich tourism products. The strengths of Tien Lang tourism are eco-tourism and cultural tourism, so developing Tien Lang tourism must always go hand in hand with restoring and preserving types of cultural tourism resources. Some necessary measures to support and improve the efficiency of exploiting tourism resources in Tien Lang are: strengthening the construction of technical facilities and labor force serving tourism, actively promoting and advertising tourism, and expanding forms of capital mobilization for tourism development.
CONCLUDE
I Conclusion
1. Based on the results achieved within the framework of the thesis's needs, some basic conclusions can be drawn as follows:
Tien Lang is a locality with great potential for tourism development. The relatively abundant cultural tourism resources and ecological tourism resources have great appeal to tourists. Based on this potential, Tien Lang can build a unique tourism industry that is competitive enough with other localities within Hai Phong city and neighboring areas.
In recent years, the exploitation of the advantages of resources to develop tourism and build tourist routes in Tien Lang has not been commensurate with the available potential. In terms of quantity, many resource objects have not been brought into the purpose of tourism development. In terms of time, the regular service time has not been extended to attract more visitors. Infrastructure and technical facilities are still weak. The labor force is still thin and weak in terms of expertise. Tourism programs and routes have not been organized properly, the exploitation content is still monotonous, so it has not attracted many visitors. Although resources have not been mobilized much for tourism development, they are facing the risk of destruction and degradation.
2. Based on the results of investigation, analysis, synthesis, evaluation and selective absorption of research results of related topics, the thesis has proposed a number of necessary solutions to improve the efficiency of exploiting tourism resources in Tien Lang such as: promoting the restoration and conservation of tourism resources, focusing on investment and key exploitation of ecotourism resources, strengthening the construction of infrastructure and tourism workforce. Expanding forms of capital mobilization. In addition, the thesis has built a number of tourist routes of Hai Phong in which Tien Lang tourism resources play an important role.
Exploiting Tien Lang tourism resources for tourism development is currently facing many difficulties. The above measures, if applied synchronously, will likely bring new prospects for the local tourism industry, contributing to making Tien Lang tourism an important economic sector in the district's economic structure.
REFERENCES
1. Nhuan Ha, Trinh Minh Hien, Tran Phuong, Hai Phong - Historical and cultural relics, Hai Phong Publishing House, 1993
2. Hai Phong City History Council, Hai Phong Gazetteer, Hai Phong Publishing House, 1990.
3. Hai Phong City History Council, History of Tien Lang District Party Committee, Hai Phong Publishing House, 1990.
4. Hai Phong City History Council, University of Social Sciences and Humanities, VNU, Hai Phong Place Names Encyclopedia, Hai Phong Publishing House. 2001.
5. Law on Cultural Heritage and documents guiding its implementation, National Political Publishing House, Hanoi, 2003.
6. Tran Duc Thanh, Lecture on Tourism Geography, Faculty of Tourism, University of Social Sciences and Humanities, VNU, 2006
7. Hai Phong Center for Social Sciences and Humanities, Some typical cultural heritages of Hai Phong, Hai Phong Publishing House, 2001
8. Nguyen Ngoc Thao (editor-in-chief, Tourism Geography, Hai Phong Publishing House, two volumes (2001-2002)
9. Nguyen Minh Tue and group of authors, Hai Phong Tourism Geography, Ho Chi Minh City Publishing House, 1997.
10. Nguyen Thanh Son, Hai Phong Tourism Territory Organization, Associate Doctoral Thesis in Geological Geography, Hanoi, 1996.
11. Decision No. 2033/QD – UB on detailed planning of Tien Lang town, Hai Phong city until 2020.
12. Department of Culture, Information, Hai Phong Museum, Hai Phong relics
- National ranked scenic spot, Hai Phong Publishing House, 2005. 13. Tien Lang District People's Committee, Economic Development Planning -
Culture - Society of Tien Lang district to 2010.
14.Website www.HaiPhong.gov.vn
APPENDIX 1
List of national ranked monuments
STT
Name of the monument
Number, year of decisiondetermine
Location
1
Gam Temple
938 VH/QĐ04/08/1992
Cam Khe Village- Toan Thang commune
2
Doc Hau Temple
9381 VH/QĐ04/08/1992
Doc Hau Village –Toan Thang commune
3
Cuu Doi Communal House
3207 VH/QĐDecember 30, 1991
Zone II of townTien Lang
4
Ha Dai Temple
938 VH/QĐ04/08/1992
Ha Dai Village –Tien Thanh commune
APPENDIX II
STT
Name of the monument
Number, year of decision
Location
1
Phu Ke Pagoda Temple
178/QD-UBJanuary 28, 2005
Zone 1 - townTien Lang
2
Trung Lang Temple
178/QD-UBJanuary 28, 2005
Zone 4 – townTien Lang
3
Bao Khanh Pagoda
1900/QD-UBAugust 24, 2006
Nam Tu Village -Kien Thiet commune
4
Bach Da Pagoda
1792/QD-UB11/11/2002
Hung Thang Commune
5
Ngoc Dong Temple
177/QD-UBNovember 27, 2005
Tien Thanh Commune
6
Tomb of Minister TSNhu Van Lan
2848/QD-UBSeptember 19, 2003
Nam Tu Village -Kien Thiet commune
7
Canh Son Stone Temple
2160/QD-UBSeptember 19, 2003
Van Doi Commune –Doan Lap
8
Meiji Temple
2259/QD-UBSeptember 19, 2002
Toan Thang Commune
9
Tien Doi Noi Temple
477/QD-UBSeptember 19, 2005
Doan Lap Commune
10
Tu Doi Temple
177/QD-UBJanuary 28, 2005
Doan Lap Commune
11
Duyen Lao Temple
177/QD-UBJanuary 28, 2005
Tien Minh Commune
12
Dinh Xuan Uc Pagoda
177/QD-UBJanuary 28, 2005
Bac Hung Commune
13
Chu Khe Pagoda
177/QD-UBJanuary 28, 2005
Hung Thang Commune
14
Dong Dinh
2848/QD-UBNovember 21, 2002
Vinh Quang Commune
15
President's Memorial HouseTon Duc Thang
177/QD-UBJanuary 28, 2005
NT Quy Cao
Ha Dai Temple
Ben Vua Temple
Tien Lang hot spring
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Overview of Research Status Related to the Topic -
Research Status Related to Thesis Topic -
Mobile Phone Usage in Hanoi Inner City Area
zt2i3t4l5ee
zt2a3gsconsumer,consumption,consumer behavior,marketing,mobile marketing
zt2a3ge
zc2o3n4t5e6n7ts
- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Theoretical Research Method: Collecting Documents Related to the Thesis, Analyzing, Synthesizing to Build a Theoretical Framework
On August 18, 2020, the Prime Minister issued Decision 1266/QD-TTg approving the strategy for developing Vietnam's construction materials for the 2021-2030 period, with a vision to 2050, effective from January 1, 2021. This Decision highlights the viewpoint of " developing the construction materials industry effectively and sustainably, basically meeting domestic demand, gradually increasing exports, contributing to promoting socio-economic growth and development ", with special attention to " efficient use of resources, thoroughly saving energy, raw materials, and fuel "; " allocating the network of construction materials production facilities nationwide in accordance with the natural and social conditions of each region ". After Decision 1266/QD-TTg was issued and put into effect, localities have successively issued decisions on planning for the development of construction materials in the locality. In the context of a sharp increase in public investment in the 2021-2025 period, with nearly 2.9 million billion VND, the demand for construction materials to implement public investment projects is very large. This requires construction materials enterprises to have appropriate and effective capital mobilization strategies and policies to ensure sustainable operations for the entire industry.
Therefore, applying the theories of CCNV to identify and evaluate; from there, providing some solutions to improve the capital structure for enterprises in the construction materials industry is an urgent requirement in both theory and practice. Based on this requirement, the author has chosen the topic "Capital structure of listed enterprises in the construction materials industry in Vietnam" as the research topic in his doctoral thesis.

2. Research objectives of the thesis
2.1. General research objectives
The general research objective of the thesis is to clarify the capital structure of listed enterprises in the industry in Vietnam; from there, provide assessments of capital structure and propose solutions to improve capital structure for listed enterprises in the construction materials industry in Vietnam.
2.2. Specific research tasks
To achieve the above research objectives, the thesis successively carries out the following research tasks:
Firstly , clarifying the basic theoretical issues of capital and human resources of enterprises through systematizing the fundamental theories of capital structure, factors affecting capital structure, the impact of capital structure on business operations, and lessons learned on capital structure planning of construction materials enterprises in the world.
Second , clarify and evaluate the current situation of labor productivity of enterprises in the construction materials industry in Vietnam through describing, qualitatively analyzing and quantifying the impact of factors on labor productivity of enterprises in the construction materials industry.
Third , assess the impact of CCNV on the cost of capital, risk, and TSSL of NY enterprises in the construction materials industry in Vietnam; clarify the strengths and limitations that still exist in CCNV of NY enterprises in the construction materials industry in Vietnam.
Fourth , propose some solutions to improve the human resource capacity of enterprises in the construction materials industry in Vietnam by 2025 in line with the socio-economic context of Vietnam and strategic orientation for the development of the construction materials industry.
3. Research object and scope
- Research object: Thesis research on capital structure of enterprises.
- Scope of research
+ Regarding space : The thesis limits the research sample to listed enterprises in the construction materials industry in Vietnam. The research sample includes 30 listed enterprises in the construction materials industry on the two stock exchanges HNX and HOSE. These are 30 enterprises with large capital scale and market share in the construction materials industry in Vietnam.
+ About time: The thesis studies the staffing of NY enterprises in the construction materials industry in Vietnam in the period 2009-2020.
4. Research methods and data sources
The thesis uses a combination of research methods to carry out the research tasks. The research methods used in the thesis are described in the diagram below:
Research mission
Research methods & data sources
Clarify theoretical issues on capital sources and capital structure of enterprises.
Method of analysis, comparison, synthesis. Based on previous studies on capital sources and capital structure, systematize the theoretical basis of capital sources, capital structure, factors affecting capital structure, impact of capital structure on business operation, and plan capital structure.
Clarifying the experience of capital structure planning of NY enterprises in the construction materials industry in the world and drawing lessons for Vietnam.
Case study method. The author selects two typical construction material enterprises, clarifies the characteristics of human resources and plans for human resources in these enterprises. From there, generalizes and draws lessons for NY enterprises in the construction material industry in Vietnam.
Clarifying the current situation of capital structure of enterprises in the construction materials industry, factors affecting capital structure, impact of capital structure on the operations of enterprises in the construction materials industry; thereby, proposing some solutions to improve the capital structure for enterprises in the construction materials industry.
Descriptive statistical method, assessing fluctuations and fluctuation trends to clarify the characteristics of employees of NY enterprises in the construction materials industry, average cost of capital, impact of employees on RRTC and TSSL;
Multivariate regression method (POOL OLS, REM, FEM, GMM) clarifies factors affecting labor productivity; the impact of labor productivity on the performance of enterprises in the construction materials industry.
5. Scientific and practical significance of the thesis
Theoretical contributions : The thesis provides additional empirical evidence on the capital structure of enterprises in the construction materials industry in Vietnam. Through clarifying the factors affecting the capital structure of enterprises in the construction materials industry in Vietnam as well as the impact of capital structure on WACC, risk and return on equity, the thesis tests the theories on capital structure of enterprises associated with a specific industry (construction materials) in the Vietnamese market. The thesis also presents a perspective on approaching the content of capital structure from the perspective of planning and making financial management decisions of enterprises.
Practical contributions : The conclusions of the thesis are the basis for corporate financial managers at construction material enterprises in Vietnam to build appropriate target CCNV to maximize the value of the enterprise and equity. At the same time, the thesis is also a useful reference source for policy makers, investors, and financial intermediaries in making decisions for construction material enterprises in Vietnam in accordance with the socio-economic context of Vietnam and the development strategy of the construction material industry until 2025.
6. Overview of research status related to the thesis topic
Capital structure is a topic that attracts the attention of many scholars as well as corporate financial managers. There have been many research works on this issue in the world and in Vietnam. In general, the studies focus on clarifying the following issues: (i) the existence of optimal capital structure; (ii) factors affecting the capital structure of enterprises; (iii) the impact of capital structure on the operation of enterprises.
6.1. On optimal capital structure
Up to now, the system of theories on CCNV has developed relatively fully and is continuously improved. However, among the theories there is no consensus on the existence or non-existence of an optimal CCNV.
According to M&M (1958), under specific hypothetical conditions of perfect capital markets and no taxes, capital structure is independent of firm value. The pecking order theory and market timing theory share the same view as M&M when denying the existence of optimal capital structure. The capital structure decision of a firm is not based on the optimal debt ratio but on liquidity, risk and information asymmetry. Accordingly, the firm chooses capital sources in the order of reinvested profits, debt and finally external equity (Myers and Majluf, 1984). Graham and Harvey (2001) argue that capital structure is the result of financing decisions, managers depend on market timing to make decisions to maximize firm value. Some recent empirical studies supporting the view that there is no optimal CCNV include: Lin (2007), Zeitun et al. (2007), Nieh et al. (2008), Talberg et al. (2008), Cheng et al. (2010), Onaolapo et al. (2010), Ruan et al. (2011), Khan
(2012), Ahmad et al. (2012), Tongkong (2012), Tsuji (2013), Ahmad et al. (2013), Hasan et al. (2014).
In contrast, the trade-off theory acknowledges the existence of optimal debt ratios. Kraus and Litzenberger (1973), Myers (1977) argue that firms will set a target debt ratio and will gradually move towards it. The target debt ratio is the point at which the marginal benefit equals the marginal cost when the firm uses debt. Typical studies in this school include: Jensen and Meckling (1976), Kim (1978), Grossman and Hart (1982), Jensen (1986), Diamond
(1989), Harris and Raviv (1990).
In Vietnam, a number of studies have shown the existence of optimal capital structure of enterprises in different industries and business fields. Do Van Thang and Trinh Quang Thieu (2010) studied the relationship between enterprise value (Tobin's Q) and CCNV (NPT/VCSH) of 159 non-financial companies listed on the Ho Chi Minh City Stock Exchange in the period 2006-2009. The research results showed that Tobin's Q reached its maximum value at D/E of 105%. Nguyen Thanh Cuong and Nguyen Thi Canh (2012) studied the capital structure of Vietnamese seafood processing enterprises in the period 2005-2010. The research results showed that there is a double threshold effect between CCNV (D/A) and enterprise value (ROE). The thesis showed that the optimal range of debt ratio that seafood processing enterprises should apply is below 59.27%. Tran Hung Son (2013) studied the construction of target capital structure for industrial manufacturing enterprises in Ho Chi Minh City. Vo Xuan Vinh and Nguyen Thanh Phu (2014) pointed out different debt thresholds for different industries. Accordingly, the optimal debt ratio of enterprises in the trading industry is around (15.87%; 44.52%), the real estate industry is around (41.02%; 73.00%), the transportation industry is less than 79.66%, the construction industry is less than 61.28%. Nguyen Thanh Cuong (2015) showed that there is a three-threshold effect when studying the capital structure of seafood enterprises in the South Central region. Nguyen Thu Ha's research (2019) shows that listed seafood enterprises in Vietnam should maintain a target debt ratio in the range of (0.43; 0.7).
=> Thus, the question of the existence of optimal debt ratio continues to be an open question, requiring more empirical evidence in different research contexts. In Vietnam, most of the studies related to this question are conducted in a certain economic sector to provide orientation on target debt ratio. The methods used are very diverse, in addition to the simple multivariate regression model, the authors also use threshold regression, dynamic regression, nonlinear regression functions to determine the optimal debt ratio.
6.2. Factors affecting the capital structure of enterprises
Most studies focus on applying theories of CCNV to quantify the impact of internal and external factors on the debt ratio of enterprises. Studies have shown that important factors affecting CCNV include: enterprise size, profitability,
Profit, asset structure, growth potential, solvency, business risk, corporate income tax, business development cycle. Specifically:
- Regarding asset structure: Asset structure is an important factor affecting the debt ratio of an enterprise. According to Harris and Raviv (1991), the large proportion of fixed assets increases the liquidation value of the enterprise because tangible assets constitute collateral, which has a greater value than intangible assets when the enterprise goes bankrupt. Rajan and Zingales (1995) argued that the larger the proportion of tangible fixed assets, the more debt a company uses because these assets, as collateral, reduce the agency costs of creditors. Similar conclusions were also found in the studies of Huang and Song (2002), Frank and Goyal (2003), Chen (2004), Salawu and Agboola (2008), Chakraborty (2010). However, Grossman and Hart (1982) argued that enterprises with low proportion of fixed assets often use more debt to prevent opportunistic behavior of managers. Therefore, the proportion of fixed assets has a negative impact on CCNV. Some studies give similar conclusions such as Berger and Urdell (1994), Zehra Reimoo (2008), Akinlo Okayinka (2011), Nadeem and Wang (2011).
- Regarding the scale of production and business: Research by Huang and Song (2002), Chen (2004) in developing countries shows that the size of an enterprise is positively related to debt, because large companies have low bankruptcy risks and costs, and less volatile cash flows. Research by Beven and Danbolt (2002) shows that the size of an enterprise is inversely proportional to short-term debt and positively proportional to long-term debt. Research by Chen (2004); Zehara Reimoo (2008); Salawu and Agboola (2008); Akinlo Okayinka (2011); Psillaki and Daskalakis (2009); Sheikh and Wang (2011) also show that the larger the scale, the more favorable it is for borrowing. On the contrary, research by Rajan and Zinggales (1995); Krem and Zingales (1995); Chittenden et al. (1996) argue that large firms have easier access to the stock market and therefore use less debt. Therefore, financial leverage in these firms will be lower (Kester, 1986).
- Regarding profitability: Research by Long and Maltiz (1985); Solberg and Zorn (1992) all argue that high profitability makes creditors less risk-averse, and willing to provide higher credit limits to businesses. There is a close relationship between profitability and financial leverage. The first reason is that the higher the profitability, the lower the probability that the business will face bankruptcy risk. This will make businesses give higher priority to borrowed capital, leading to an increase in financial leverage. However, there are also many opinions that profitable businesses will have more after-tax profits, so they will take advantage of this endogenous capital source. According to Titman and Wessel (1988), when other factors remain unchanged, businesses with high profitability will have lower financial leverage ratios.
- Regarding growth rate: Growth rate reflects the growth opportunities and future development prospects of the enterprise. Rajan and Zingales (1995) believe that enterprises
Firms with high growth rates in the future tend to limit debt because owners do not want to share benefits with creditors. Thus, growth rates are inversely proportional to debt ratios. However, there is also a view that firms with growth opportunities prefer to use debt instead of issuing shares to minimize the sharing of benefits to new shareholders. At the same time, firms with high growth rates are considered to be healthy in the loan market and have easy access to loans. In addition, with future development prospects, these firms may increase the amount of debt to maintain high growth opportunities in the future (Chen, 2003).
- Regarding corporate income tax rates: According to Modigliani and Miller (1958), tax rates are an important tool in determining the capital structure of a business. When faced with high corporate tax rates, businesses tend to borrow more to take advantage of tax shields (Miller, 1988). Therefore, corporate income tax rates are believed to have a positive relationship with financial leverage. However, debt will increase along with bankruptcy costs, so businesses tend to choose an optimal CCNV that balances the benefits of tax shields and bankruptcy costs (Myers, 1984). Warner (1977) argued that bankruptcy costs are often much lower than the benefits from interest tax shields, so in reality, the debt ratio of businesses is often higher than theoretical predictions. This also means that if a business has a large non-debt tax shield, it will reduce its incentive to borrow, thereby maintaining a low debt level. The larger the non-debt tax shield, the lower the debt ratio of the business.
- Regarding the number of years of operation : According to Abor (2008), the number of years of operation of a business is proportional to financial leverage. This is because the longer a business operates, the greater its credit reputation will be, making it easier to access loans. Diamond (1991) pointed out that the number of years of operation of a business is related to the transparency of information of the business in the credit market. In other words, long-standing businesses will minimize the risk of asymmetric information with creditors. Managing debts will be easier, helping to reduce intermediary costs. On the contrary, newly established businesses will have difficulty accessing loans, high credit risks, and high capital mobilization costs.
- Regarding ownership structure: Agency theory assumes that agency costs will arise from conflicts of interest between business managers and shareholders, due to the separation of ownership and control. This is a factor that significantly affects the capital structure of the enterprise. Agency theory shows that ownership structure can be used to minimize conflicts of interest between shareholders and managers (Jensen & Meckling, 1976), as well as conflicts between major shareholders and minority shareholders (La Porta et al., 1999). Ownership structure determines the organizational structure of the enterprise, and each different part plays a different role in corporate governance. Different corporate governance functions affect




![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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