As of December 31, 2016, the number of employees of the Lao Agricultural Bank was 1,040 people. The head is the General Director with 6 Deputy General Directors assisting. The organization of the Bank includes the head office and 16 dependent branches. At the head office, there are: 04 management departments, 01 Center and 07 functional departments (diagram 2.1)
2.2.2. Overview of business activities of Lao Agricultural Bank
In recent years, banking operations have encountered many difficulties due to the global economic crisis in general; the impact of the domestic economic downturn; however, with the efforts of the Lao Agricultural Bank, basically all business targets of the Lao Agricultural Bank have grown and developed, many targets have exceeded the assigned plan.
2.2.2.1. Capital mobilization
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Developing agricultural production loans at the Bank for Agriculture and Rural Development of Vietnam, Van Ban District Branch, Lao Cai Province - 2 -
Overview of Business Performance of Hanoi Bank for Agriculture and Rural Development -
General overview of production and business activities at Dinh Le Steel Joint Stock Company - 8 -
Developing agricultural production loans at the Bank for Agriculture and Rural Development of Vietnam, Van Ban District Branch, Lao Cai Province - 11
Capital mobilization is an activity that Lao Agricultural Bank pays great attention to, with the goal of ensuring loan capital, liquidity safety, and creating a basis for rapidly increasing assets, enhancing the position of Lao Agricultural Bank in the system of commercial banks in Laos. Therefore, over the years, capital mobilization activities from the business and residential sectors as well as from the interbank market have been thoroughly exploited by Lao Agricultural Bank.
However, competition in capital mobilization among credit institutions in recent years has been extremely fierce. Some large banks in Vietnam, Thailand and China have expanded their networks to Laos such as: MB, Vietinbank, HSBC, Kasikon, ICBC... making competition in the market increasingly fierce. Since 2014, the banking industry has encountered more difficulties, due to the increasing number of banks in Laos. However, the Lao Agricultural Bank has used many solutions synchronously and flexibly to create stability in attracting capital sources to serve business activities. Agricultural Bank
Laos mobilizes funds from economic organizations and individuals through many flexible forms to meet the deposit needs of organizations and residents.
The capital mobilization situation of the Lao Agricultural Bank in the period of 2014 - 2017 is shown in (Table 2.1 ). The data shows that the mobilized capital of the Lao Agricultural Bank has increased continuously over the years . In 2016 alone, the total mobilized capital reached 399,482 million kip, an increase of 111,462 million kip compared to 2015, an increase of 38.70% . This is a high growth rate compared to the market . In 2017, the total mobilized capital of the Lao Agricultural Bank reached 426,254 million kip, an increase of 6.7% compared to 2016. Although the Lao market is facing fierce competition from domestic and foreign banks, thanks to the construction of the right business strategy and development orientation, along with the close, timely and effective guidance solutions of the Board of Directors and the efforts of all officers and employees, the Lao Agricultural Bank continues to promote its existing advantages. Currently, the Lao Agricultural Bank is in the top 4 banks in terms of capital mobilization market share, along with the Lao Foreign Trade Bank, the Lao Development Bank, and the Lao-Vietnam Joint Venture Bank .
Table 2.1 : APB's capital mobilization situation in the period 2014-2017
Unit: million kip

Source: APB Annual Report 2014-2017
Chart 2.4 : APB 's capital structure

Source: APB Annual Report 2014-2017
In terms of deposit type and currency, the mobilized capital is mainly savings deposits. In 2014, the total mobilized capital was 219,243 million kip, of which savings deposits accounted for 66.28%, non-term deposits accounted for 9.75%, the rest were term deposits and other deposits. In 2015, the total mobilized capital reached 288,020 million kip, an increase of 68,777 million kip compared to 2014, an increase of 31.37%. Of which, savings deposits were 199,374 million kip, accounting for 67.84%, non-term deposits were 39,070 million kip, accounting for 13.55% of the total mobilized capital of the year, the rest were term deposits and other types. In 2016, savings deposits were 251,442 million kip, accounting for 62.94%, demand deposits were 41,302 million kip, accounting for 10.34% of total mobilized capital. In 2017, savings deposits at the Bank were 273,520 million kip, accounting for 64.2%, demand deposits were 39,543 million kip, accounting for 9.3%, term deposits were 107,542 million kip, accounting for 25.2% of total mobilized capital.
In general, the mobilized capital of Lao Agricultural Bank has increased continuously over the years, demonstrating the ability and reputation of Lao Agricultural Bank in the banking market.
2.2.2.2. Lending work
Lending is a basic business, bringing the main source of profit for the Bank. In order to effectively and safely exploit mobilized capital, creating a stable source of income, Lao Agricultural Bank provides a diverse portfolio of credit products: short, medium and long-term loans; unsecured loans or loans with collateral, loans in many different currencies: Kip, Bath, USD...
In addition, the Lao Agricultural Bank always attaches importance to the quality of credit investment through market penetration, customer selection, project appraisal and lending to qualified and effective business projects. Thanks to that, the Bank's lending activities have achieved encouraging results in recent times.
In recent years, the Lao Agricultural Bank has maintained a high growth rate. In 2014, the total outstanding credit balance was 206,090 million kip, in 2015 it was 250,705 million kip, an increase of 44,660 million kip compared to 2015, corresponding to 21.6%, in 2016 it was 308,810 million kip, an increase of 58,105 million kip compared to 2015, corresponding to 23.2%. The total outstanding balance in 2017 was 357,520 million kip, an increase of 48,710 million kip compared to 2016, corresponding to 15.8%.
The scale of lending activities of the Lao Agricultural Bank is shown in Table 2.2:
Table 2.2: APB Bank's lending situation during the period
2014-2017
Unit: Million kip

Source: APB Annual Report 2014-2017
The outstanding loan structure of the Lao Agricultural Bank, in which short-term loans account for a high proportion (chart 2.5) . Therefore, along with expanding the scale, the Bank always pays attention to adjusting the loan structure, strengthening the supervision of capital use, urging customers to repay debts. Especially focusing on perfecting the Bank's loan management.
Chart 2.5 : APB 's outstanding debt structure


Source: APB Annual Report 2014-2017
2. 2. 2. 3business performance
The business results of the Lao Agricultural Bank have grown steadily over the past 3 years, with a profit in 2017 of 15,747 million kip, an increase of 171 million kip compared to 2016, corresponding to an increase of 1.1%. In 2016, the profit was 15,576 million kip, an increase of 858 million compared to 2015, corresponding to an increase of 1.1%.
5.8%. This is quite an impressive growth rate in the current period of fierce competition between many banks in the market.
Total revenue in 2017 reached 168,952 million kip, an increase of 7,921 million compared to 2016, corresponding to an increase of 4.9%. In 2016, total revenue reached 161,031 million kip, an increase of 25,635 million kip compared to 2015, corresponding to an increase of 19%.
Total expenditure in 2017 was 153,205 million kip, an increase of 7,750 million compared to 2016, corresponding to an increase of 5.3%. Total expenditure in 2016 was 153,205 million kip, an increase of 24,807 million kip compared to 2015, corresponding to an increase of 20.6%. (Table 2. 3 )
The above business results are due to the fact that the Lao Agricultural Bank has focused on expanding capital mobilization, lending, increasing customer service and strengthening credit management.
Table 2.3 : APB business results in the period 2014 - 2017
Unit: million kip

Source: APB Annual Report 2014-2017
It can be seen that in the period of 2014-2017, the Lao Agricultural Bank has successfully completed the basic business targets, ensuring stability, safety and efficiency. The reason for achieving the above business results is that the Lao Agricultural Bank has focused on expanding capital mobilization, lending, increasing and improving the quality of service provision, creating trust from a large number of domestic customers.
2.3 Current status of card business development of Lao Agricultural Bank
The thesis analyzes the current status of card business development of Lao Agricultural Bank according to two groups of criteria: quantity and quality.
2.3.1 Quantity criteria group:
2 . 3 . 1 . 1 List of cards supplied to the market
Before 2014, the Lao Agricultural Bank only provided the market with a single card product, an ATM card with the function of withdrawing money, checking account information, and transferring money within the Lao Agricultural Bank system. Because the card product was monotonous, the ATM network was small, and marketing activities to promote card products were not focused on, the number of customers using Lao Agricultural Bank cards was very small .
In 2014, after Lao Agricultural Bank successfully converted the SmartBank system to the Flexcube Corebanking system, Lao Agricultural Bank also upgraded its ATM card systems and gradually joined in connecting with many other card payment organizations such as Laps . At the same time, joining in connecting with other card organizations, Lao Agricultural Bank also developed and launched more domestic card products, specifically :
- Domestic ATM debit card:
Is a payment instrument designed and issued by APB for cardholders to use to withdraw cash and make other transactions within the amount of money in the cardholder's account opened at APB within the limit specified by APB from time to time .

- Tax payment card - Smart Tax
Smart Tax Card is designed to pay taxes through the Bank of Agriculture of Lao PDR's banking system as a substitute for cash. The cards with modern chip technology will ensure security while making tax payments for customers. However, the cards cannot be used for cash withdrawal or other purposes.
Benefits: Save time and reduce cash transactions for tax payments. Ensure fairness and transparency in the payment of state obligations by individuals, companies or import-export companies.

- International card at APB ATM
APB accepts other international cards CUP allows cardholders to withdraw cash at APB ATMs. Cash withdrawals become more convenient and faster, 24/7 at any Lao Agricultural Bank ATM located throughout the country.
- Link card products:

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
zt2a3ge
zc2o3n4t5e6n7ts
At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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