Orientations To Preserve And Develop Humanistic Tourism Resources In Binh Duong Province To Serve Tourism

In addition, with the unique characteristics of the current status of exploitation and conservation efficiency of human tourism resources serving tourism in the period 2000 - 2011 presented in Chapter 2, the provision of orientations for each resource group is reasonable and appropriate to ensure objectivity and optimal efficiency. Because they are human tourism resources with great cultural and historical values, the orientations given to the groups sometimes overlap. However, with the differences that have been and are taking place, specific orientations for each group are at different levels and aspects to ensure the highest conservation and development of tourism.

3.1.3.1. Orientations to preserve and develop group 1 human tourism resources

This group includes: Iron Triangle Tunnels, Ho Chi Minh Campaign Forward Command Post, War Zone D are resources that have not been exploited, most of which are still in potential form; low economic - environmental - political efficiency; low social efficiency in terms of quality of life of local communities, high preservation of traditional values ​​but low promotion; tourism has not developed so the current conservation status is high (high sustainability); has been and is being restored and embellished with large budget.

With the above characteristics, the conservation and development orientation for this group is:

First: ensure to keep the original in restoration and embellishment

The Iron Triangle Tunnels, the Ho Chi Minh Campaign Forward Command Post, and War Zone D are national revolutionary relics, "living museums" for all generations, and red addresses for effectively implementing the Campaign to build "Friendly Schools".

– Active Students”, is a place to educate the revolutionary tradition of the nation, attracting domestic and foreign visitors… so in the process of restoration and embellishment, it is necessary to pay attention to preserving the original relics.

To ensure that this orientation is implemented properly and effectively, before proceeding with the restoration, it must be reviewed and approved by the Ministry of Culture, Sports and Tourism. Therefore, the Department of Culture, Sports and Tourism of Binh Duong must pay attention to experience in planning and constructing the restoration and embellishment of relics. At the same time, it must promptly report in detail the plans for restoration projects of national relics in the province to the leaders of the Ministry of Culture, Sports and Tourism in accordance with the provisions of the Law on Cultural Heritage. At the same time, the Department of Culture, Sports and Tourism of Binh Duong must pay close attention as well as take advantage of professional support from the Ministry of Culture, Sports and Tourism to ensure the quality of the restoration project, contributing to promoting the values ​​of the relics and contributing to the development of the tourism industry in particular and Binh Duong in general.

Second: synchronous investment between the scale of the relic and the infrastructure system, material and technical facilities.

In reality, many resources have great potential for tourism exploitation, but due to limitations in quality or lack of synchronization in infrastructure and technical facilities, economic efficiency is very low, not creating a strong impact on the socio-economic development of the locality in particular and the development of the entire tourism industry in general.

The Iron Triangle Tunnels, the Ho Chi Minh Campaign Forward Command Post, and War Zone D are typical revolutionary relics of Binh Duong in particular and the Southeast in general, with great potential for tourism exploitation. However, because they have only recently begun to be invested in, restored and embellished in recent years and are expected to be put into operation in the next few years, they have not yet brought about any socio-economic efficiency. This is both a favorable condition and a requirement for synchronous planning and investment in terms of scale.

of the relic with essential infrastructure systems such as roads, accommodation and food services near the relic, ancillary items in the relic grounds such as halls, cinemas, souvenir shops, toilets, etc.

To ensure this synchronization, before and during the planning process of restoration and embellishment of the relic, the Department of Culture, Sports and Tourism of Binh Duong must propose and closely monitor the progress of implementation as well as the effectiveness of each component. Specifically, it is necessary to carry out the clearance work well, ensure the correct planning scale and not affect the lives of the people; call for the participation of the local community in providing services such as food, accommodation, entertainment for tourists visiting, researching, studying... at the relic to improve the efficiency of tourism exploitation and the quality of life of the people; approve and closely monitor the construction of items in the relic so as not to disrupt the general architecture and historical characteristics of the relic.

Third: build unique tourism products.

The Iron Triangle Tunnels, the Ho Chi Minh Campaign Forward Command, and War Zone D are relics surrounded by vast, lush forests. This is an advantage for diversifying tourism products. However, because they are national historical relics with great historical value, the development of specific tourism products must be given top priority. Specifically, source tourism and cultural tourism must be prioritized for development, in addition, it is possible to develop the MICE tourism type that is currently being popularly exploited.

To ensure the successful and effective development of these products, the Department of Culture, Sports and Tourism of Binh Duong needs to create a link between the Monument Management Board and travel agencies inside and outside the province. This will help create a stable number of visitors to the monuments and create a brand for the products. In addition, the Department also needs to pay attention to and create a link of interests with the local community to have a harmonious coordination in satisfying the highest needs of tourists, thereby improving the economic - social - environmental efficiency of exploiting monuments for tourism in the locality in particular and the tourism industry of the province in general.

3.1.3.2. Orientations to preserve and develop human tourism resources group 2

This group includes: traditional craft villages, these resources have just been exploited but are not yet commensurate with their potential; low economic - environmental - political efficiency; low social efficiency in terms of quality of life of local communities, high in terms of preserving traditional values ​​but low in promotion; tourism has not yet developed so the current conservation status is high (highly sustainable); has been and is being restored and embellished with average budget.

With the above characteristics, the conservation and development orientation for this group is:

First: ensure to maintain traditional quintessence

Craft village tourism in Binh Duong has great potential for development, combining the development of craft village tourism also contributes to enriching tourism products, many craft villages have become really attractive to tourists, especially international visitors, thereby helping to restore, preserve and develop long-standing traditional craft villages. Therefore, the People's Committee of Binh Duong province has assigned the Department of Culture, Sports and Tourism to focus on building the Project "Developing Binh Duong's special products" until 2015, including developing craft village tourism. One of the important orientations in preserving and developing craft villages to serve tourism is to ensure the preservation of the traditional quintessence of products that are hundreds of years old. These handicrafts carry within them the quintessence and cultural identity of the land and people of Binh Duong, so regardless of the level of tourism exploitation, the issue of preserving the "soul" of the craft villages and products is still the top concern.

To ensure the implementation of this orientation, production and business establishments in craft villages need the attention and close guidance of the Department of Culture, Sports and Tourism of Binh Duong. This is inevitable because the consumption needs of tourists are increasingly high and diverse, requiring improvements in designs and production lines. Spontaneous and unsynchronized production innovation will easily lead to hybridization, loss of traditional features and characteristics of the products. In the coming time, the Department of Culture, Sports and Tourism needs to pay close attention and provide timely support in terms of capital and expertise so that production establishments in craft villages can

can innovate, modernize production lines, create products that skillfully and sophisticatedly combine tradition and modernity, attracting more and more attention from domestic and foreign tourists.

Second: adapt to modern consumer trends

Binh Duong's ceramic, lacquer, and wood carving handicraft products have long been popular in domestic and foreign markets. These products have many types, rich and diverse designs; in particular, there are some high-quality products imbued with traditional Vietnamese culture, meeting the needs and tastes of domestic and foreign customers. The craft villages themselves have also been aware of exploiting the attractiveness and uniqueness of their products to attract tourists to visit and shop. In exploiting tourism services, preserving the traditional essence of the products is inevitable. However, with the current diverse consumption trends, products must adapt to modern consumption trends, specifically, they must be constantly improved in terms of types, designs, sophistication, durability, novelty, etc.

In the future, in order for the products of the craft villages to truly attract tourists, production facilities must invest appropriately in understanding the tastes of customers, innovating in design, and modernizing production lines. In addition, it is necessary to pay attention to creating unique products with each facility’s own brand, avoiding duplication that causes boredom for tourists.

Third: create close links between production and business establishments in craft villages with tourism businesses and functional agencies.

Currently, the connection between travel agencies and craft villages is still lacking and weak, the exploitation of craft village tourism develops spontaneously, often by travel agencies building destinations to serve tourists for sightseeing and shopping. According to surveys and assessments of some travel agencies, in recent years, tours to craft villages have not been really attractive. Most destinations still only stop at introducing typical products of the craft villages without creating a unique impression in the hearts of tourists.

Therefore, the number of tourists visiting and shopping is very small and unstable, the income of craft villages from selling products on the spot is also very low, insignificant. In addition, the time visitors spend visiting craft villages is often very short, most of them only go and return within a day, so they consume very few services in the craft villages in particular and the locality in general. Therefore, to extend the time of visiting and staying of tourists to improve the efficiency of tourism exploitation, there needs to be a close connection between travel companies, travel agents in and outside the province and craft villages. This connection is demonstrated through the synchronization and professionalism in organizing tours, explaining, and advertising products so that tourists are truly impressed and have an increasing demand for buying products.

On the other hand, the organization of production and operation of craft villages is under the strict direction of the provincial authorities, so along with the association with travel companies, craft villages also need to closely associate with relevant departments. This association is demonstrated through the survey, consolidation and upgrading of existing craft villages in districts and towns to build tourism routes associated with craft villages, support craft villages in building brands, opening showrooms to introduce and promote high-quality products . At the same time, the authorities also built and implemented projects to preserve craft villages (the project "Building, managing and developing the collective brand of Binh Duong Lacquer for traditional Binh Duong lacquer products" implemented by the Department of Science and Technology of Binh Duong in coordination with sectors, levels and the Binh Duong Lacquer - Sculpture Association), cultural events (Ceramic Festival) to introduce the products of the craft village to bring the products of the craft village closer to domestic and foreign tourists.

In short, in the future, to preserve and develop craft villages to serve tourism, creating close links between production and business establishments in craft villages with tourism businesses and functional agencies is extremely important and necessary.

Fourth: improve tourism infrastructure

Currently, most craft villages have weak and inadequate infrastructure, and are small in scale, so they cannot meet the requirements of tourism business. Most craft villages have not built dining and entertainment areas, and simply focus on introducing and selling products... so it is difficult to retain tourists. In addition, some tourist attractions have quite narrow entrances, no parking lots, no signs, and in some places there are no toilets... making it difficult to exploit tourism. Therefore, improving tourism infrastructure is one of the important orientations to unleash the great tourism potential of craft villages in Binh Duong.

Fifth: ensure environmental sustainability

Due to the nature of manual production, most craft villages in Binh Duong have not yet ensured environmental issues. Ceramic production facilities often emit a large amount of smoke and dust from burning, causing widespread pollution. Wood carving production facilities often cause noise and dust. Lacquer painting production facilities often pollute water sources due to chemicals used to dye materials.

In order to effectively preserve and develop craft villages for tourism, the requirement of ensuring environmental sustainability is inevitable. Currently, the Provincial People's Committee has issued a document directing the relocation of polluting production facilities out of residential areas, as well as requiring production facilities to innovate production lines, limiting pollution to the lowest level. However, to implement this orientation, craft villages need financial support and expertise from the provincial authorities, ensuring the right direction of production transformation and high efficiency.

In the future, the protection of the ecological environment in craft villages serving tourism needs to continue to receive attention and investment from the Department of Culture, Sports and Tourism in particular and the departments of Binh Duong province in general. The highest goal is to ensure the effectiveness of conservation and development of craft villages serving tourism, contributing to the overall development of the province's tourism industry.